glbl 2014 h1 10 secrets win analytics pdf

8/11/2019 GLBL 2014 H1 10 Secrets Win Analytics PDF

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secrets to winning withAnalytics


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Nearly every organization todayuses analytics.


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But not every organization is getting as

much out of its analytics as it could.So, how do you truly excel withanalytics to deliverthe best supportfor decisions?


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Follow our

secrets to analytics success.


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Create a Plan!

Doesnt sound like a secret at all doesit? Well, too few organizations have donethis. The most successful companiesalways begin their analytics projects

with a clear strategy. Make sure all keystakeholders are aligned by writingdown and sharing:

What youre trying to achieve

Who youre trying to reachWhy it matters

How youll measure success


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If youre waiting for perfect data, youllbe waiting forever. Instead, use your

analytics tools to spot abnormalities inyour data and learn from them. Then,engage the people who own the dataand share your insights to help them xtheir processes. By working together,you can signicantly improve your dataquality over time.

Use business discoveryto spotlight dataquality issues


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The way users visualize data inuencesthe way they understand it, so aesthetics

play an important role. A good designercan help you develop an intuitive andeffective user experience and a greatlook and feel for dashboards andvisualizations. Just remember that datavisualization best practices alwaysoutrank aesthetic design.

Team up witha designer


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Nobody creates a perfect model for theirdata on the rst try. And thats OK. Infact, you can learn a lot about your databy exploring it from different angles.Let everyone connect with the data intheir own ways youll be amazed at

what they discover. Use what they do toinform your strategy (secret #1).

Learn through play &through doing


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Unlike other software projects,adoption of analytics is voluntary in

your organization. So, if you want peopleto know you have a better solution, actlike a software vendor and start promotingit. Enlist the help of your marketingdepartment and sell the value of analyticsthroughout your entire organization.

Sell it!


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Choose an inuential person or teamthat has an unmet need and empower

them with analytics. Turn them intobelievers by showing them whatspossible. Then spotlight their successto prove the value of analytics to therest of your business.

Find a champion


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Build a CrossFunctional Team

When analytics makes it easy to repeatsuccesses and avoid failures, it will sellitself. Bring together a cross-functionalteam and put them in charge of:

Deciding the role of analyticsDening the standards and tools

Identifying best practices and gaps

Iterating and improving the solutionover time


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If youre changing the way youmeasure KPIs or prots, you need to

take your time and get it right. Butsometimes you have to develop anapp right now to analyze a unique andurgent situation. Make sure you havea different process in place for bothtempos and know that its OK tobuild temporary throw-away apps forone-off projects.

Have dual processes


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Most BI deployments focus on pushingout the same backward-lookingreports that weve had for decades.But providing a description of thesituation isnt where the analytic valueis for decision makers. They need toknow why?, not just what?.So, rebalance your efforts to focuson diagnostic discovery and

exploration capabilities.Tip the Balance Away from Reports


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Are you sitting on an informationgoldmine? Would outside organizations

pay good money to access yourproprietary data? Or, could you use itto add value for your customers? Stepback and think creatively about all the

ways you could monetize the datayou already own.

Turn your data intoa prot center


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Your path to success isno longer a secret.

So, what are you waiting for?

Make this your year of analytics.


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Go. Discover. Succeed.


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glbl 2014 h1 10 secrets win analytics pdf

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