Twitter Strategic Campaign Summary

Goals

Research

Why Should the GLBRC Tweet?

How Are Other Energy Organizations Using Twitter?

Twitter is designed to establish consistent and deeper relationships for future benefits.GLBioenergy

less than 5 seconds ago from web

Build a relationship with

the public

Strengthen connections with other BRCs, energy initiatives

Build credibility,

highlight expertise

Create a

GLBRC personalityIncrease Visibility

Eco Energy (twitter.com/Eco_Energy_)•EnergyInitiativetocreateenergy

independenthomes,basedinSeattle•Followers:34,000Following:35,000•Strategy

•Postalotofnewsarticles•Onlyposteveryfewdays•Retweetalot

Fast Plants (twitter.com/fastplants)•UW-Madisonnonprofit•Followers:195Following:159•Strategy

•Advertisethemselves,theirwebsite•Postnewsarticles•Postsomefunarticlesnotrelatedto

bioenergy•Createpersonalcommunicationwith

followers

Moving Forward

Strategy What to Tweet and Who to Follow.

Our Twitter Future.

What to Tweet Who to Follow•BioenergyNews •EnergyInitiatives

DOE grants $80 million to biofuel research: http://ow.ly/WArB .GLBioenergy

about 1 hours ago from HootSuite

•ReTweetInfluentialUsers •Madison,UW,andMSURelatedGroups

RT @Eco_Energy: Whoʼs Afraid of a Clean-Energy Future? http://bit.ly/8evVcH.GLBioenergy

about 2 hours ago from HootSuite

•AskQuestions,CreateConversation •AlternativeEnergyNewsOrganizations

What bioenergy topics would you like to see addressed in 2010?GLBioenergy

about 3 hours ago from HootSuite

•AdvertiseEventsandOurWebsite •LocalNewsandReportersWhoCoverEnergy

1/16 event: Phytochrome Signaling in Arabidopsis by Dr. Brian Burger. http://ow.ly/WArB GLBioenergy

about 4 hours ago from HootSuite

•PersonalityandTwitterCulture •TeachersandTeachingOrganizations

#followfriday @WSJEnergyBlog, @the_sca, @WeAreTeachers, @EnergyTomorrowGLBioenergy

about 5 hours ago from HootSuite

Several Separate GLBRC Twitter Feeds•GLBRC.Education,GLBRC.Industry,GLBRC.Com-

munications•Allowsfortargettofollowonlywhatthey

wantto•MainGLBioenergyfeedwouldretweetthese

otherfeedstokeepeverythinginoneplace

Traffic Checking•Watchingvisitorandfollowernumbers

•Settinggoals•Numberoffollowers•Numberofvisitors•Numberofretweetsofourfeed

Employee-Only, Private Feed•AnewkindofeNews

•Asareader,it’seasiertomanage.Youcanquicklyscanthefeed,andgetrighttothenewsyouwanttoread.

•Adifferentplatformforinternaldiscussion

Twitter Glossary@: Used to reference another user in a tweet or reply to them. These act as links back to their twitter feed and are publicly available tweets.Direct Message (DM): A private message sent directly to a user that other users can’t see.Follower: A user who will see all of the tweets you make.Hash Tag: Designated with a #, these are used to mark the topics in your tweets (i.e. #Bioenergy). These tags can be searched by all twitter users.Retweet (RT): A repeated tweet. Used to forward someone’s tweet to your followers. Original tweeter is mentioned in the retweet.Tweet: A message sent to your followers over Twitter.