Mark Ragan CEO and Editor-in-chief for the daily Ragan.com news sitesRAGAN COMMUNICATIONS

Steve Crescenzo Leading employee communications expertCRESCENZO COMMUNICATIONS

Jeremy EpsteinChief Marketing Navigator NEVER STOP MARKETING

Day 1:

Day 2:

Day 3:

It’s the 21st anniversary of our flagship training event, and we’ve marked the occasion with a conference that suits the needs of your ENTIRE corporate communications team.

Internal Communications SummitMonday, April 16

Writing and Editing SummitTuesday, April 17

PR and Media Relations Summit Wednesday, April 18

(Important: Choose the All-Access Pass and attend all three days, or

register for each event separately. It’s up to you!)ARE YOU LOOKING FOR A PRACTICAL, SKILLS-BASED EVENT FOR YOUR ENTIRE TEAM? IF SO, THIS CONFERENCE IS THE PERFECT SOLUTION.

KEYNOTES WITH THESE FEATURED SPEAKERS:

PRESENTED BY:

CORPORATE COMMUNICATORSCONFERENCE 2012

April 16–18, 2012 Gleacher Center Chicago, IL

RAGAN COMMUNICATIONS PRESENTS

THE 21ST ANNUAL

Practical, real-world training for PR, internal communications and social media professionals

How to cut through the noise and get your organization’s message across quickly, clearly and cheaplyThe secrets to creating meaningful and lasting relationships on Facebook, Twitter and LinkedInHow The Coca-Cola Company developed one of the most successful viral video campaigns EVER7 ways employee communicators can remain influential and relevant 5 years from nowHow Intel’s employee communications team brought social media inside the firewall and increased collaboration and conversationA step-by-step program for measuring what matters in the digital and social media worlds (taught by Measurement guru Katie Paine)How AT&T’s internal communication team saved millions of dollars implementing collaborative social media tools for employeesTricks, tips and tactics for becoming a faster, better and more persuasive writer—for print, online or social mediaThe secret to crafting effective speeches and executive communications in an era of declining trustHow your words, strategies and tactics on Twitter, Facebook and LinkedIn can catapult or your organization to successAnd so much more...over 20 sessions spanning three days

Here’s what you WON’T see:Pie-in-the-sky theoryFuzzy abstractions that leave you with no real roadmap or to-do listBoring, untested speakersStrategies that would cost you millions of dollars to launch back at the office

Here’s what you’ll learn during these three events:

Who should attend?PR specialistsEmployee CommunicatorsSocial Media strategistsCommunity ManagersIntranet content editorsCorporate writersMedia relations professionalsHR Communicators

8:30 a.m.–9:20 a.m.OPENING KEYNOTEEmployee communications 3.0: 7 ways you can be relevant 5 years from nowCorporate communication is changing ... and if you don’t change with it, you risk becoming irrelevant. Social media chips away at the role of the communicator as publisher, and organizations will look hard at what they get from communicators ... and whether they need them at all. That’s why communicators must know what needs they’ll be asked to fill five years from now.In this fun, informative keynote, popular seminar leader and noted employee communication expert Steve Crescenzo, will teach you:

Why the old job description for corporate communications doesn’t make sense any moreWhat skills you must develop now in order to have a job in five yearsSeven crucial communication roles that will be in demand no matter what organization you work inHow your new role will make people in the organization want to get a seat at your table ... rather than the other way aroundThe tools, tactics, and tricks you must master to succeed in the changing communication environmentThe skills always in demand, no matter how much things change ... and how to blend old skills with the ones you’ll need tomorrow

Steve Crescenzo is the CEO of Crescenzo Communications and author of the popular blog, Corporate Hallucinations.

9:30 a.m.–10:20 a.m. How to make your intranet more valuable to employees with useful information that keeps them engaged—and helps your company recruit top candidatesSocial media in the workplace is no longer an anomaly. The newest generation expects to be connected to their co-workers virtually and corporate online conversations foster new norms and values. Your role as communicators is changing: Words like “publish,” “push” and “control” are being replaced by “curate,” “share” and “collaborate.” In the last six years, social media has penetrated every aspect of Intel where they developed a social enterprise methodology and philosophy. You can learn from some of their best practices.During this session, you will see how Intel uses social media to:

Make traditional communications less conventionalMake the Intranet experience more valuable for employees

Listen for, curate and share great stories told by employeesEmpower business partners to free up your own timeSupport a workplace-of-choice campaign world-wide

Melissa McVicker is the Director of Employee Communications at Intel Corporation

10:30 a.m.–11:20 a.m.The video evolution: How to use inexpensive pocket video cameras to produce stories and content that employees will loveCorporate video doesn’t have to be scary, and it doesn’t have to be corporate. YouTube changed the way we look at video, and gave corporate communicators permission to break away from slick, produced video to create something more authentic and compelling. The Flip cam made it easy for anyone to shoot video. And the ability to easily edit, upload and embed videos in any online channel has made video an expectation. Intranets are no exception. Learn how Mayo’s employee communication team uses video to deliver news, and to entertain as well as inform. You’ll see examples of video for news delivery, leadership and strategic communications, as well Mayo’s “roving reporter” video series. Along with these case studies and examples, you’ll learn some of the tips and tricks they’ve learned along the way.Attend this session and you will learn how to:

Breathe life into dull corporate stories by adding videoMove from slick and produced to authenticCreate fun and compelling videos on very little or no budgetChoose the right equipment and approach to get startedGet on the other side of the camera and become “the talent”

Hoyt Finnamore is a Senior Communications Consultant at Mayo Clinic.

11:30 a.m.–12:20 p.m.How to measure internal communications in a 3.0 worldInternal communicators face dozens of demands these days: the call for increased accountability, the proliferation of new ways to communicate, the need to address diversity, the waning of trust and the demand for transparency. In this environment, you will figure out what matters and how to measure it. This session will provide the latest answers to these burning questions as well as give some tantalizing previews of the future.

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INTERNAL COMMUNICATORS SUMMITMONDAY, APRIL 16Day 1:

You will learn:How social media fits in the bigger picture of internal communicationsHow to integrate traditional and social media measurementSix basic steps to perfect internal communications media measurementWhat the best-in-class brands do to measure internal communicationsTo design social media measurement that measures your goals and fits your budgetSix basic steps to perfect internal communications media measurement

Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC

12:20 p.m.–1:35 p.m.LUNCH ON YOUR OWN

1:35 p.m.–2:25 p.m.How a social business boosts employee engagement and business resultsCollaborative social media gets business results: improved productivity, higher employee engagement, better customer service.In this session, you’ll take away tips to bring social media inside the firewall to transform your company into a social business:

Ensure workers never spend 5 days looking for an expert or info againCrowd-source to seize opportunities in real-timeBuild communities to pull down the fences around corporate silosHow to use a blog to improve engagementHow a social business boosts traditional communications like town halls

Blair Klein is the Executive Director of Emerging Communications at AT&T responsible for identifying, evaluating and launching new strategic lines of internal communications

2:35 p.m.–3:25 p.m.7 ways internal communications can help create a great place to workSAS has been No. 1 on the FORTUNE 100 Best Companies to Work For® list for the past two years. Internal Communications played a vital role in earning this distinction by creating and promoting programs featured in the award application, by enhancing leaders’ communications, and by fostering pride in the company and encouraging camaraderie. An employee survey measures all of these and the results count for two-thirds of a company’s ranking. Kim Darnofall will show how SAS’ internal communications created an award-winning workplace, and will give

examples of SAS’ new, transformed corporate culture.You will learn how SAS:

Lured more than half (5,800!) of its global employees to join its new social network, “The Hub,” in the first 60 daysEngages employees to get things done on “The Hub” that they never would have done by emailGets instant help from all over the world to employees seeking experts and info for projects, meetings, white papers, etc.Has succeeded in persuading almost all of its senior leaders to post and comment regularly on “The Hub”Trusts employees to build internal online communities and have fun on themRaised the percentage of employees who “feel well-informed about SAS” from 66% in 2007 to 93% in 2010Transformed its corporate culture to “Have fun—while still getting work done”

Kim Darnofall, Internal Communications Project Manager at SAS

3:35 p.m.–4:25 p.m.CONCLUDING KEYNOTESay it so it sticks: How Best Companies make messages that hit home with their employeesOur employees are not all the same, but if your communications treat them as if they are, your messages may fall flat. The Best Companies get a step ahead by using “market segmentation” to deliver the right message to the right employee, resulting in communications that feel personalized, relevant and authentic. This session will invite you to think like a Best Company and reinvent your communications.Hear how and why the Best Companies:

Employ psychographics to understand employee demographicsIdentify what employees in those sectors most need and want to hearIllustrate and reinforce this approach in actionKnow this approach works for them

Erin Liberman Moran is Senior Vice President of People and Client Services

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#RaganInternalComms

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8:30 a.m.–9:30 a.m.OPENING KEYNOTEBlasting through the noise: The new rules for engaging and keeping readers in this frenzied, multitasking worldHaving trouble keeping your readers’ interest? You’re not alone. Today’s corporate communicator has three seconds to win over a reader. This is not your father’s communications department.In his keynote, Mark Ragan will give you practical ways to improve your writing right now.Get up to speed fast and find out how to:

Use the first five words of your story to grab your audience’s attention—and keep them reading the restApply the fundamentals of good writing to any medium—for an employee pub, a blog or your executive’s podcastChoose the right words to win over your readers every time and keep them interestedMake your copy more interactive to engage the Web 2.0 crowd and increase your reachAnd so much more!

Headlines, leads and quotes: Engage the reader with your first three wordsAdmit it. Do you suspect that much of your writing is unread? Are there days when even YOU wouldn’t read your own story? Ever fear that you’re actually chasing readers away? In the hurly-burly of fast-food lunches and two-worker families, employees have no time for stories that fail to tell them what’s important. Find out how to seduce your readers with your lead, sell the sizzle with great quotes and make your headlines POP.During this session, you will learn how to:

Use creative techniques that make headlines irresistibleFind the buried lead and bring it to the topIdentify the essentials of good quotations and use them to organize a storyDevelop five good habits of writing lead sentencesAdd power to your writing by eliminating unnecessary words

Mark Ragan is the CEO of Ragan Communications

9:40 a.m.–10:40 a.m. Write for readability: Help your audience members read, understand and remember your messageMore than 60 years of research shows that making your copy easier to read improves:

Readership: More people read the piecePerseverance: People read more of itComprehension: They understand it betterSpeed: They read fasterRetention: They remember it longer

In this session, you will learn:4 components of more readable messages

The top 2 ways to increase readability7 steps for making your copy easier to read6 tips for increasing comprehension9 tools for measuring, managing and reporting reading ease3 bonus tips for boosting readability

Ann Wylie is the CEO of Wylie Communications Inc.

10:50 a.m.–11:50 a.m.Wear many hats: How to switch gears and write effectively for print, online content, Web 2.0 vehicles and multimedia channelsIt’s never been harder to write for corporate communications. You still have to write for traditional vehicles—print publications, press releases, websites and intranets. But you also have to create content for social media such as blogs and Twitter. And, if you’re smart, you also write for multimedia video and podcasts.In this session, Steve Crescenzo will show you:

How to change your writing when you move among blogs, traditional stories, podcasts, print writing and the WebHow to apply traditional journalism rules for great writing to every vehicle you write forHow to inject personality and character into content you create for social mediaHow to master the two kinds of writing needed to succeed in today’s communication environment

Steve Crescenzo is the CEO of Crescenzo Communications and author of the popular blog, Corporate Hallucinations

Noon–1:30 p.m.LUNCH ON YOUR OWN

1:30 p.m.–2:30 p.m.An editor’s guide to writing: 10 ways to blast through the clutter and make your content irresistibleHundreds of messages bombard readers daily. So ask yourself these questions: Can your headline be digested in 5 seconds? Have you written a lead that delivers its message in 10 seconds? Do your readers embrace your writing, or do they swat it away? Clear and concise writing is your most important asset. It’s time to eliminate jargon, write powerful, fascinating headlines and deliver content that leaves your audience craving more. This session will show you how to transform mundane writing into content that keeps employee eyeballs on your work. It was created for the harassed corporate writer constantly on deadline and in need of a new creative approach.You’ll learn:

10 ways to turn dull content into must-read materialHow to write headlines that get read every time

CORPORATE WRITING & EDITING SUMMITTUESDAY, APRIL 17Day 2:

5

The 3 easy steps for crafting better leadsWhy the list headline is so hotHow to eliminate jargon using Mad Libs10 books every writer should own

Michael Sebastian is the Managing Editor of PRDaily at Ragan Communications

2:40 p.m.–3:40 p.m.Speechwriting and executive communications in an era of declining trust, growing cynicismTrust in business and business leadership approaches all-time historic lows. Growing cynicism and unrest are having a major effect on government, business and NGO institutions. In this environment, you might consider keeping one’s executive visibility and leadership communications low-profile. That would not only be a mistake, it would be a missed opportunity.In a world yearning for authentic, inspired leadership, now is the time to draw on strategic executive communications.In this session, you will learn to develop speeches and executive communications plans that are:

ProactiveIn tune with the culture of your leadership and organizationAuthentic and conducive to great storytellingAble to reach above the din and get noticed by the right audiencesShowcases for great leaders and leadership messages

Steve Soltis is the Director of Leadership Communications for The Coca-Cola Company

3:50 p.m.–5 p.m.CONCLUDING KEYNOTEWriting for social media: How your words and strategy on Twitter, Facebook, LinkedIn and your corporate blog can catapult you and your organization to success.Success in the social media space depends on your goals, your strategy and your methods. And words play a big role. Understanding how to write for the Web—and social channels—is critical to business success. Content that compels, informs, enlightens and entertains is an art. Add SEO nuances and writing becomes even more complex. And as content marketing becomes more important to businesses of all sizes, it’s important to write compelling, effective content tailored to many channels.Attendees will:

Learn how to find out what language and messages your audience will respond toKnow how to craft nuanced messages in the micro-blog spaceUnderstand the science of a well written messageAbsorb how the right language and message strategy will

send traffic to your website and compel people to actLearn how to be human. Social channels demand you write everyman-style messages instead of corporate-speak. This session will teach you how to do thatLearn how to measure the success of your writing and content marketing efforts

Shelly Kramer is the CEO of V3 Integrated Marketing

CAN’T ATTEND THE EVENT LIVE?

We are webcasting the entire conference, so you can still snag a virtual seat at this conference - at our promotional rate!

Visit www.ragan.com/ccc-12M-webcast for more details.

#RaganCWE

8:30 a.m.–9:20 a.m.OPENING KEYNOTECreate and sustain solid relationships with new and traditional media“A wealth of information creates a poverty of attention,” said one of the most influential social scientists of the 20th century, Herbert Simon. This is the first ... and second ... and third challenge that you face in building meaningful relationships. Made desperate by “information overload,” prospects, clients and influencers build ever-higher technology walls that decrease your chances of getting through. So, how do we cut through the noise to establish authentic dialogues and relationships?Join Jeremy Epstein, Marketing Navigator for the Attention Economy, in a lively interactive presentation that will:

Give you ideas on how to make every interaction worthy of attentionProvide guidelines for content curation: Become the MOST trusted name for your audienceReview best practices for effective storytellingShare practical tips and tricks for tools to manage your time most effectivelyHelp you learn to live the mantra: Never Stop Marketing!

Jeremy Epstein is the Chief Marketing Navigator for Never Stop Marketing

9:30 a.m.–10:20 a.m. Brand journalism and the new role of the communicator in the Age of ContentCompanies are quickly becoming their own media outlets. Gone are the days when brands depended on traditional media and advertising to win new customers, build their buzz and visibility and engage powerful decision-makers.Today, smart companies overhaul their websites and social media to take messages directly to customers, the traditional media and new influencers. On the lips of every marketer today is the mantra, ‘content is the new marketing.’This trend, which has exploded in the last year, can be neatly summed up in three phrases:

Company as media outletCompany as the #1 content curator for customers, stakeholders and employeesCompany as community organizer

Some visionary companies do this radically new marketing better than others. The difference lies in how well they practice ‘brand journalism.’Brand journalism is the company offering to customers, clients and stakeholders news nearly indistinguishable from the content in a trade publication, a news site or even a general circulation magazine.During this session, you will learn how to:

Aggregate the best content in your niche. Combine this content with research reports, how-to stories and user-generated information from community social media sites controlled by the brandShare content (articles) easily and instantly on many social media sitesUse the new social media editor as a bridge between

company content and influencers throughout the Web 2.0 worldEstablish a disciplined approach to content integration that guards against ‘build it and ignore it’Persuade senior leaders that brand journalism requires time and money. While far less expensive than traditional advertising and direct marketing, it’s not cheapAdhere to ROI measurement that begins with goals and a clear understanding of what is possibleIntegrate member-generated content into your company’s Web 2.0 presence daily, including the new content site and social channels

Mark Ragan is the CEO for Ragan Communications

10:30 a.m.–11:20 a.m.How to build on your viral video: Solidify your new fan base with good content and bring paid, earned and owned media into your campaign Learn how a team of PR and marketing professionals created a viral video for The Coca-Cola Company that got millions of views and how they were able to extend that campaign globally and create a platform for growth with new content and a Facebook hub. Coca-Cola and Definition 6 will elaborate on how to create shareable video content, how to best use your owned media platforms to communicate your message and how they turned a one-off campaign into a communication plan. You will learn about Coca-Cola’s “Where Will Happiness Strike Next” (“WWHSN”) campaign, its second foray into video with the “Happiness Truck,” and how the “WWHSN” Facebook hub brought all the campaign elements together.Attend this session and you will learn:

How to measure the success of a viral campaignHow to be brave and take risks to develop award-winning campaignsHow to create content sharable by your brand’s regional markets for replicable successEffective uses for paid, earned and owned mediaMarketing and PR campaign-seeding strategies that deliver results

AJ Brustein is a Senior Global Brand Manager at The Coca-Cola CompanyPaul McClay is the Director of Strategy and Media at Definition 6.

11:30 a.m.–12:20 p.m.Crisis communications: When the stuff hits the gumbo potOne of the most crucial areas of public relations, good crisis communication, deals with the inevitable by targeting situations before they happen. 9/11. BP Oil. Fukushima Daiichi: All are recent, terrible tragedies that needed strong crisis communications plans to cut through the rumors, lies and fears to deliver the truth to all of their publics. Join the Ragin’ Cajun, Dr. Joe Trahan, as he leads you through the techniques to manage a crisis from

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PR & MEDIA RELATIONS SUMMITWEDNESDAY, APRIL 18Day 3:

planning to implementation.You will learn:

The three C’s of crisis communicationsFunctions of a Joint Information CenterHow to effectively monitor and measure your communications planThe key to becoming a better leader within your organizationEssential interview techniques

Dr. Joe Trahan III is the president of Trahan & Associates

12:20 p.m.–1:35 p.m.LUNCH ON YOUR OWN

1:35 p.m.–2:25 p.m.Bulls Eye: Hyper-target audiences for high-impact communicationsSomething heard often when we plan a brand campaign: “I know who we’re targeting with this. Let’s move on.” That’s how many communicators skip one of the most critical elements of the campaign—audience identification— and miss the chance to propel their work to new heights. Join Mike McDougall as he shows tools and techniques that will help you and your executives understand audiences like never before Learn how to mix science and art for hyper-targeting in times of crisis and opportunity.You will learn:

Where to get new insights for alternative audiences you may have overlookedHow to write an audience-scoring matrix to find its campaign importanceWays to cross-reference audience data to minimize message conflictsMethods to dive deep in online data to analyze valuable information about individuals and small groupsHow to assess your tactics in mid-campaign to refine your audience outreach in near real time

Michael McDougall, APR is the Managing Partner of McDougall Travers Collins

2:35 p.m.–3:25 p.m.PR writing that wins over journalists, customers AND your bosses When big companies want to improve their PR staff’s writing skills, they bring in Michael Smart. He’s a former journalist who has won many awards for PR writing. More important, he knows how to break great writing down and explain each component clearly with good and bad examples.In this colorful session, you’ll learn:

Journalists’ and bloggers’ biggest complaint about news releases and how to avoid itA process to get buy-in from your bosses BEFORE they riddle your releases with red inkPractical examples of how to remove hype and jargon to make your releases and pitches MORE persuasive and compelling

Five ways to cut 25% of your words without losing any meaning

Michael Smart is the Principal for MichaelSMARTPR

3:35 p.m.–4:25 p.m.CONCLUDING KEYNOTEHow to shoot a small-budget viral video that grabs the media’s attention, boosts sales and increases traffic to your websiteAdvertising Age calls George Wright’s “Will It Blend?” campaign the “best campaign in the history of the Internet!” Entrepreneur Magazine reported “Will It Blend?” as one of the 13 best marketing ideas ... ever!Is it possible to create content that will spread socially while it propels company objectives? George Wright, the creator of “Will It Blend?” will tell his inspiring story and outline the strategy he used to create his amazing campaign. George will reveal practical tips that any company can use to develop a successful content strategy.In this session, you’ll learn:

How to prepare your brand for exposureTo avoid mistakes companies make when they start to use social tacticsHow to write content to achieve business objectivesThe secret of creative content, content that people will shareTo get big results without spending big

George Wright is the Creator of the “Will It Blend?” Campaign

Don’t spend days researching ideas to

transform your corportate communications. We’ve

done the work for you - all you need to do is sign up

and come to Chicago!

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AJ Brustein, Senior Global Brand Manager for The Coca-Cola Company, has been defining strategy and managing execution for some of the world’s biggest and well-known brands and is currently heavily focused on brand strategy, digital communication, and innovation where he has led numerous

award-winning projects. He has been building brands both from a global role and years of in-market experience in Japan and is currently focused on delivering brand love and brand value for Coca-Cola in an ever-evolving global marketplace.

Steve Crescenzo, the CEO of Crescenzo Communications, is a highly sought-after consultant, writer and seminar leader. One of the nation’s leading experts in employee communications, he has helped thousands of communicators improve their print and electronic communication. Steve was voted the number one seminar leader for the IABC

Global Conference for three years in a row (2008, 2009 and 2010), and has spoken in IABCs “All Star Track” for the past five years. Steve also speaks at IABC chapter and district events in America and Europe, writes a column in IABC’s Communication World and is the author of the popular blog, Corporate Hallucinations.

Kim Darnofall is an Internal Communications Project Manager at SAS, where she manages the international news desk and serves as a communications consultant for the community relations department. In her 17-year career at SAS, she has worked on a number of projects: the company’s 35th anniversary, global communications

summits, executive webcasts, acquisitions, crisis preparedness and the Great Place to Work® submission.

Jeremy Epstein is the founder of Never Stop Marketing, which ias Jeremy says, is “not just a company, but a mantra.” As “Marketing Navigator for the Attention Economy,” he helps clients turn their communities of “raving fans” into their best marketers. Jeremy spent almost 6 years at Microsoft building revenue-producing communities

and writing one of Microsoft’s most successful marketing blogs (over 110,000 views per month). A passionate technologist, Jeremy has done consultations for Johnson & Johnson, Microsoft, The New York Times, Yes To Carrots, and NYT best-selling author, Dan Pink.

Hoyt Finnamore is a senior communications consultant at Mayo Clinic. Working for more than 20 years as an employee communicator, Hoyt has written and edited Mayo employee publications, worked on leadership and strategic communications,

produced content for Mayo’s intranet, created employee videos and edited Mayo institutional blogs.

Blair J. Klein is the Executive Director of Emerging Communications at AT&T. She identifies, evaluates and launches new strategic lines of internal communications. Klein develops social media strategy and execution, leads the AT&T intranet portal, and cultivates wired and wireless channels of communications to employees. She also

leads AT&T’s Social Media Council, is on AT&T’s Digital Leadership team, its Innovation Council and its Employee Engagement Advisory Board. If it’s new and it involves employees, Klein and team incubate it.

Shelly Kramer is the CEO of V3 Integrated Marketing in Kansas City. A 20+ year marketing veteran, she’s a strategist, brand builder, digital marketing expert and a well-regarded figure in f tech and social media. She’s half marketer, half geek, with a propensity for numbers, results and quick repartee. Her client experience includes

businesses and budgets of all sizes in both B2B and B2C. Shelly’s well-known in the digital space–she and her team are experts in anything Web. She’s also known for delivering ROI to her clients for their marketing dollars.

Paul McClay leads the Strategy and Media Groups for Definition 6, one of the fastest-growing unified marketing agencies in the country. McClay delivers strategies that deploy digital marketing tactics (including paid media), search, social media, video and mobile. McClay helps clients redefine brand

experiences and get measurable business results. He counseled Coca-Cola on its “Happiness Machine,” a digital marketing campaign that earned a Gold CLIO and “Campaign of the Year” from Ad Age.

Mike McDougall, APR, is managing partner of McDougall Travers Collins, an independent communications consultancy. He is the former global vice president of corporate communications & public affairs for Bausch & Lomb, and director of worldwide public relations for Eastman Kodak Company’s consumer digital business.

Melissa McVicker is director of the Employee Communications Group at Intel. She manages all communications to Intel global employees, including Intel’s intranet and social media and executive communications. Melissa has been in communications and marketing at Intel for more than 15 years.

She managed Intel’s global product launches,

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MEET YOUR SPEAKERSWe’ve invited conference speakers who have seen your problems first-hand. Let them show you what works—and how you too can see success in your organization

oversaw sales and customer communications, and was co-director of Intel’s Global Communications team. She also spent more than 3 years in Asia Pacific in regional marketing so she has a global view of internal and external communications.

Erin Liberman Moran is Senior Vice President of People and Client Services, overseeing Human Resources and client delivery for Great Place to Work® US. Erin exploits the knowledge and experience Great Place to Work® has gained in studying best companies to support, develop and connect its people, creating an even better

workplace. In client services, Erin manages the production of the FORTUNE and Small and Medium lists and delivers high-quality advice to clients.

Katie Delahaye Paine is an author, consultant and PR measurement guru who has been publishing and presenting about PR and social metrics long before social media and the social Web,became fashionable. She is the founder and CEO of KDPaine & Partners LLC and author of the recent Measure What Matters, Online Tools for Understanding

Customers, Social Media, Engagement, and Key Relationships as well as the popular text book, Measuring Public Relationships.

Mark Ragan is the CEO of Ragan Communications in Chicago. He came to Ragan after working 15 years as an award-winning political and investigative reporter for newspapers throughout the United States. He ended his career as a journalist in 1992 after covering three presidential elections, including Ronald Reagan’s

landslide victory over Jimmy Carter in 1980. Today, Mark is back in the journalistic swing at the company his father founded in 1968. Mark oversees new product development and Ragan’s day-to-day operations, and is editor-in-chief for the daily Ragan.com news site.

Michael Sebastian is the managing editor of Ragan.com’s PR Daily, the most trafficked news site in the public relations industry. For two years, he wrote a weekly column on corporate blogs. Michael is a former Chicago-area newspaper reporter. He enjoys reading, eating pie, biking, and worrying.

Michael Smart teaches PR professionals a smarter way to get PR results. He’s a public relations speaker and coach who is sought after by the public relations profession’s premier conferences. Michael’s system is grounded in real-world experience—his PR

writing appeared in the Washington Post, TIME.com, and in a speech by the U.S. Vice President. Michael consults for Aflac and GlaxoSmithKline and has trained writers from Disney, Allstate, the EPA and many more. He enjoys chasing his four children, adding to his list of the nation’s most under-rated restaurants, and talking about college football.

Steve Soltis directs Leadership Communications at The Coca-Cola Company. He manages executive communication and positioning for the company’s chairman and CEO and also started the company’s senior executive speakers bureau. Soltis joined Coca-Cola in September, 2006, after 10 years directing executive communications

for UPS, and two years as a speechwriter for MCI. In 2006, Soltis received the PRSA Silver Anvil Award for B2B Marketing for developing UPS’s global customer conference, “Longitudes.”

A New Orleans native, Dr. Joseph V. Trahan, III, has over twenty-nine years of public relations and public affairs experience in government, associations, schools and non-profits, and is the president of Trahan & Associates. Since 1998, Dr. Trahan has trained more than 3,500 people yearly in media relations all over the world. He

holds a Master of Arts in Public Relations from Ball State University and a Ph.D. in Mass Communication with an emphasis in Public Relations and Advertising from The University of Southern Mississippi.

George Wright is known for humorous, startling marketing strategies. As a creative thinker, he pioneered a strategy proven to grow businesses and build brands. Described by Advertising Age as the “#1 advertisement in the history of the Internet,” and by Entrepreneur.com as “one of the 13 best marketing ideas of all time,” George’s

“Will it Blend?” set a new standard for social media-based content. Delivering a 700 percent increase in sales, and more than a half-billion online views, “Will it Blend?” showed that social media can meet and surpass corporate goals.

Ann Wylie, founder of Wylie Communications Inc., is one of the foremost writing instructors and consultants in America. She works with PR professionals who want to reach more readers and with organizations that want to get the word out. She has written more than a dozen learning tools to help PR pros improve their communications, including

“Anatomy of a Press Release, Pitch and E-mailed Release,” “Cut through the Clutter,” and “Art of the Storyteller.”

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Lawrence Ragan

Communications, Inc.

316 N. Michigan Ave., Suite 400

Chicago, IL 60601

CORPORATE COMMUNICATORSCONFERENCE 2012

April 16–18, 2012 Gleacher Center Chicago, IL

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Registration fees Standard price for 1 day

Ragan Select member $595

Non-member $745

Registration

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Please send me an invoice. (Make checks payable in U.S. dollars to Lawrence Ragan Communications)

CancellationsAll cancellations are subject to a $150 service fee (per attendee). Before March 9, 2012 you will receive a refund of your payment minus the service fee. After March 9, 2012 your payment will be credited toward a future Ragan event, minus the service fee. Registrants who fail to attend and do not cancel prior to the event are not entitled to a credit or refund of any kind. No exceptions.

Live WebcastCan’t attend this conference in person? Register for a live webcast of the event. Details at www.ragan.com/rd/ccc-12-webcast

Come for one, two or all three summits!

DAY 1: Monday, April 16, 2012 Internal Communications Summit

DAY 2: Tuesday, April 17, 2012 Writing and Editing Summit

DAY 3: Wednesday, April 18, 2012 PR and Media Relations Summit

Conference InformationGleacher Center 450 North Cityfront Plaza Drive Chicago, IL 60611

Standard price for all 3 days

$1495

$1945

www.ragan.com/rd/ccc-12