GLITTERINGLY DIRECT: A FRAMEWORK FOR THE INTEGRATION OF MEDIA STUDIES

Jenny Gapp, LibrarianValley Catholic High SchoolBeaverton, OR

Answers(Media Literacy IQ)

1. False 2. True 3. False 4. True 5. True 6. True 7. False 8. False 9. False 10. True

Testimonial

Plain Folks

Statistics

Demonizing the Enemy

Flag-waving

Transfer

http://upload.wikimedia.org/wikipedia/en/c/c7/Banner_whose_side_are_you_on.png

Unplug.

Psychology & Marketing

Direct Order

Repetition: !!!

Resources

Media Literacy Clearinghouse (Frank W. Baker, guru)http://www.frankwbaker.com/mediause.htm

Project Look Sharp (Ithica) Core Principles of Media Literacy Education (NAMLE)

http://www.ithaca.edu/looksharp/?action=medialithandouts

Media Literacy in the 21st century (syllabus from VCS, et al)www.rangerlibrarian.com

Supplementary Texts The Aims of Argument: A Text & Reader 6th ed. (Crusins &

Channell) Everything’s an Argument: with readings (Lunsford,

Ruszlciewicz, & Walters)

Supplementary Websites

Abroad: Advertising Standards Authority http://www.asa.org.uk/ (UK’s version of Better

Business Bureau)

At home: ASA equivalent = Federal Trade Commission’s Division of Ad Practices

www.ftc.gov/bcp/bcpap.shtm (oversight) Better Business Bureau’s National Advertising Division (NAD) www.nadreview.org

(oversight) Advertising Law Resource Center www.lawpublish.com (commercial site) Audit Bureau of Circulations www.access.abc.com American Advertising Federation www.aaf.org American Academy of Advertising www.aaasite.org (academics) American Association of Ad Agencies www.aaaa.org Association of National Advertisers www.ana.net (marketing) The Ad Council www.adcouncil.org (public service announcements, private non-

profit) Interactive Advertising Bureau (IAB) www.iab.net (think Hulu) Outdoor Advertising Association of America www.oaaa.org (not just billboards)