STÜBBEN

Maria Zhukova

Social Media forglobal brands

9.10.2019

2 years Social MediaManager at Stübben

Maria Zhukovapassion for horses and

marketing my job

3 countries 4 universities 6 years

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“Inspiration exists, but ithas to find you working.”

PABLO PICASSO

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Today's DiscussionSOCIAL MEDIA PLATFORMSFacts and figures 

SOCIAL MEDIA CONTENT AND STRATEGIES + Tools

SOCIAL MEDIA FOR STÜBBENCase study 

- 3 -

of social media userstry to reach out tobrands or retailers 

Facts

minutesare spent on socialmedia everyday by

global internet users

The total number ofactive mobile social

media users is almost

Billion

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Top 10 socialmedia

Platforms 

Monthly Active Users, in billions

Facebook 2.41 billion YouTube 1.9 billionWhatsApp 1.5 billionMessenger 1.3 billionInstagram 1 billionTwitter 326 million Reddit 330+ million LinkedIn 260 million Snapchat 255 million Pinterest 250+ million

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Top 5 for business Monthly Active Users, in billions

Facebook 2.41billion YouTube 1.9 billionWhatsApp 1.5 billionMessenger 1.3 billionInstagram 1 billionTwitter 326 million Reddit 330+ million LinkedIn 260 million Snapchat 255 million Pinterest 250+ million

0% 250% 500% 750% 1 000%

93,7%

84,4%

80,9%

70%

60,8%

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the most popular search

more than 70 million businesses

more than 5 million advertisers 

95,8 % believe Facebook produces the best ROI

42% of customer service responseshappen in first 60 minutes 

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about 25 million active business accounts

global spending on influencermarketing reached 5,67 Billion in 2018

more than 500 Million users areactive daily on Instagram daily

80 % of instagrammers followa business

younger users below the age of 35

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Socialmedia

manager

Hiring asocialmedia

manager2 in 1

No Way to Go but Social Media

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Social Media Content and strategies

Content and strategies

of businesses documenttheir social media strategy

only 0 20 40 60

Small business (1-50 employees)

0 25 50 75

Large business (50+ employees)

Yes

Yes

No

No

52%

48%

61%

39%

Does your company havea documented social

media strategy?

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Social Media Marketing Strategies 

Overall Social MediaMarketing Strategy

Facebook Marketing Strategy 

Instagram Marketing Strategy 

Other social media Marketing Strategies 

Overall MarketingStrategy of the company

Online Offline

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Lucky 7 Make sure SMM objectives are alignedwith the overall company's goals Involve the whole organisation  Use only those Media that value foryour brand Be creative about your content Track the feedback  Don’t be afraid to engage Analyse and improve the activities 

1.

2.3.

4.5.6.7.

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To tak

e int

oacc

ount

"It may take 4-5 yearsof effort beforefinding financial

returns"

by @failunfailunmefailun - 14 -

Stübben Family-owned businesssince 1894

Influencer marketing  User generated contentRegular content Online contests Facebook and Instagram advertising 

1.2.3.4.5.

@stuebben_eu

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User generated content

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User generated content

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User generated content

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User generated content

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User generated contentBuilds loyalty and trustInitiates communication Creates brand desire Inspires Diversifies the content

1.2.3.4.5.

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Regular content

Constant communication -> feedback Presentation of the expertise -> loyalty & trustBrand presence -> desire to buy

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Regular content

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Facebook and Instagram advertisingOur audience is there It is relatively cheap and budget-friendlyOrganic reach is almost dead Provides good targeting It is fast and clear

1.2.3.4.5.

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be regular question act & trytestbe creative

Goldenrules

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by @failunfailunmefailun

Thank you for your attention

https://blog.statusbrew.com/social-media-statistics-2019/#monthly-active-users https://newsroom.fb.com/company-info/https://youtube-creators.googleblog.com/2018/07/mid-year-update-on-our-five-creator.htmlhttps://techcrunch.com/2018/06/20/instagram-1-billion-users/https://buffer.com/state-of-social-2019https://buffer.com/library/social-media-siteshttps://www.dreamgrow.com/15-great-social-media-and-marketing-presentations/https://blog.hootsuite.com/user-generated-content-ugc/https://gs.statcounter.com/social-media-statshttps://www.digitalinformationworld.com/2019/01/most-popular-global-social-networks-apps-infographic.htmlhttps://www.digitalinformationworld.com/2019/05/2019-b2b-and-b2c-content-marketing-statistics-infographic.htmlhttps://schoolhouserocked.com/top-5-social-media-tips-for-family-businesses/https://www.lyfemarketing.com/blog/facebook-advertising-benefits/

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References