global business club of mid-michigan creating brand recognition in a global market march 24, 2009...
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Global Business Club of Global Business Club of Mid-MichiganMid-Michigan
Creating Brand Recognition in a Global Creating Brand Recognition in a Global MarketMarket
March 24, 2009March 24, 2009Patricia Anderson, CEO Patricia Anderson, CEO
Cooperative Elevator Co.Cooperative Elevator Co.
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ESTABLISHEDESTABLISHED NOVEMBER 15, 1915 NOVEMBER 15, 1915
Vision and mission today are similar…Vision and mission today are similar…
VisionVision
We develop long-term relationships We develop long-term relationships
with customers and thewith customers and the
community that exceed theircommunity that exceed their
business expectationsbusiness expectations
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MISSIONMISSION
We provide quality service, We provide quality service,
products, and markets toproducts, and markets to
enhance the value of the enhance the value of the
CooperativeCooperative
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MottoMotto
In Unity There Is Strength!In Unity There Is Strength!
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Quick FactsQuick Facts Owned by 940 producer membersOwned by 940 producer members Employ 140 full-time and Employ 140 full-time and
30-50 seasonal employees30-50 seasonal employees During 2008 over $92,000,000 was During 2008 over $92,000,000 was
paid out to members for paid out to members for commodities growncommodities grown
$65,000,000 investment in facilities $65,000,000 investment in facilities and equipmentand equipment
Over $176,000,000 in annual salesOver $176,000,000 in annual sales
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Quick FactsQuick Facts
Export Beans and GrainExport Beans and Grain Export Markets IncludeExport Markets Include
Australia, Canada, Guatemala, Haiti,Australia, Canada, Guatemala, Haiti,
Jamaica, Mexico, South Korea, Jamaica, Mexico, South Korea, Sedan, South Africa, Spain, United Sedan, South Africa, Spain, United KingdomKingdom
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Key ElementsKey Elements MembersMembers Board of DirectorsBoard of Directors Management and Employee TeamManagement and Employee Team EquipmentEquipment Facilities – 16,500,000 bu. storageFacilities – 16,500,000 bu. storage Markets – Global and DomesticMarkets – Global and Domestic Relationships Relationships
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TeamTeam
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Ready to ServeReady to Serve
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BeansBeans
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GrainGrain
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AgronomyAgronomy
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PetroleumPetroleum
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FeedFeed
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Ready to Serve and Committed to Ready to Serve and Committed to Michigan!Michigan!
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Facilities Throughout the ThumbFacilities Throughout the ThumbAkronAkron Bad AxeBad Axe ElktonElkton Fairgrove Fairgrove GagetownGagetown North BranchNorth Branch PigeonPigeon RuthRuth SebewaingSebewaing
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AkronAkron
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Bad AxeBad Axe
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ElktonElkton
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Elkton TerminalElkton Terminal
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FairgroveFairgrove
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GagetownGagetown
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PigeonPigeon
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Pigeon Colored Bean PlantPigeon Colored Bean Plant
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RuthRuth
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SebewaingSebewaing
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Markets, Central de Abastos, Markets, Central de Abastos, MexicoMexico
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Warehouse, MexicoWarehouse, Mexico
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Central de Abastos, MexicoCentral de Abastos, Mexico
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Our Branded ProductOur Branded Product
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Package Retail ProductPackage Retail Product
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RelationshipsRelationships
Michigan Department of AgricultureMichigan Department of Agriculture LegislatureLegislature Michigan State UniversityMichigan State University Michigan Crop Improvement Michigan Crop Improvement
AssociationAssociation Michigan Bean Shippers AssociationMichigan Bean Shippers Association Michigan Agri Business AssociationMichigan Agri Business Association Food Export AssociationFood Export Association
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Premium Quality Bean VideoPremium Quality Bean Video
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Why Do We Export?Why Do We Export? Demand from ethnic cultures for our Demand from ethnic cultures for our
quality productsquality products Freight advantageFreight advantage Offer enhanced markets to our patronsOffer enhanced markets to our patrons Diversify our businessDiversify our business To develop global brand recognitionTo develop global brand recognition We like challengesWe like challenges
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Export ChallengesExport Challenges TariffsTariffs Letters of creditLetters of credit Credit worthiness Credit worthiness Different accounting standardsDifferent accounting standards Currency risksCurrency risks Cultural differences Cultural differences Different business practicesDifferent business practices Language barriersLanguage barriers FreightFreight
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Export OpportunitiesExport Opportunities
Markets where you can achieve base hit Markets where you can achieve base hit results quicklyresults quickly
PopulationPopulation Niche marketsNiche markets Balance profitability with risks, cost and Balance profitability with risks, cost and
timetime Win-win attitudeWin-win attitude
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Export HelpExport Help Value added grantsValue added grants BrokersBrokers
Knowledge of the cultureKnowledge of the culture
Knowledge of the customerKnowledge of the customer
Representation in the marketplaceRepresentation in the marketplace Export hotlineExport hotline Branded programBranded program
Access to trade shows and peopleAccess to trade shows and people
Marketing cost sharingMarketing cost sharing International attorneys-trademarksInternational attorneys-trademarks Credentialing offices - labelingCredentialing offices - labeling
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Export RewardsExport Rewards
2006 named Michigan Ag Exporter of the 2006 named Michigan Ag Exporter of the YearYear
Increased inquiries from additional Increased inquiries from additional countries for all commoditiescountries for all commodities
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Export ChecklistExport Checklist Collect information about potential Collect information about potential
export marketsexport markets
Gather information on a broad rangeGather information on a broad range
of marketsof markets
Research a selection of markets in Research a selection of markets in
depthdepth Make comparisonsMake comparisons Use a formal matrix to weight questions Use a formal matrix to weight questions
according to importanceaccording to importance Make decisionsMake decisions
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QuestionsQuestions
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In Unity There Is Strength!In Unity There Is Strength!
Thank You!Thank You!