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Olnghl Guskbmss

Mbvkrnbembt Qjm

Kbaustry Mbvkrnbembt

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7/28/2019 Global Business Environment The Industry Environment

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]bamrsthbakbo [nur Kbaustry

_jht kbaustry hrm ynu kb>

H fn`us nb h grnha kbaustry ehy lmha tn hb kbh``urhtmubamrsthbakbo nf tjm ehrdmt hba tjm bhturm nf

`nepmtktknb" Kbamma, uskbo tjm wnra kbaustry ehy gmubjmlpful gm`husm kt ks vmry grnha"

Pn ehbhomrs bmma tn ubamrsthba tjmkr `ustnemrs,`nepmtktnrs hba supplkmrs hs tjmsm hrm tjm ehkb mlmembtsnf tjm kbaustry mbvkrnbembt"

Fkres bmma tn kambtkfy h prm`ksm ehrdmt, wjk`j `hb gmh`jkmvma gy `nbau`tkbo h ehrdmt smoembthtknb hbhlyskshba strhtmok` ornup hbhlysks"

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7/28/2019 Global Business Environment The Industry Environment

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Ehrdmt Pmoembthtknb Hbhlysks

Ehrdmt smoembthtknb hbhlysks kambtkfkms skeklhrktkms hbaakffmrmb`ms gmtwmmb ornups nf pmnplm wjn guy hba usm ynuronnas hba smrvk`ms"

Anylm *8;;?+ hrouma tjht strhtmoksts sjnula hsd tjrmm dmy

qumstknbs9

`ustnemr smoembthtknb9 wjk`j `ustnemrsmoembts hrm tn gm smrvma gy tjm strhtmoy>

`ustnemr bmmas9 wjht ks tjm rhbom nf `ustnemr

bmmas tn gm emt>

tm`jbnlnoy9 wjk`j tm`jbnlnokms hrm rmqukrma kbnramr tn pursum `ustnemrs>

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7/28/2019 Global Business Environment The Industry Environment

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Ptrhtmok` Ornup Hbhlysks

Ptrhtmok` ornup hbhlysks ks hgnut kambtkfykbo fkres wktj

skeklhr strhtmokms nr tjnsm `nepmtkbo nb skeklhr ghsms"

Kt jmlps tn ubamrsthba tjm bhturm nf `nepmtktknb hba

prnfkthgklkty wktjkb hb kbaustry sug%ornup hba prnvkamsgmttmr kbfnrehtknb hgnut wjmrm tn kbvmst nr wjht typm nf

strhtmok` h`tknb tn mxpm`t frne `nepmtktnrs"

H onna prmak`tnr nf strhtmok` ornups hrm engklkty

ghrrkmrs, wjk`j prmvmbt ntjmr fkres mbtmrkbo tjm strhtmok`ornup hba tjrmhtmbkbo tjm mxkstkbo emegmrs"

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7/28/2019 Global Business Environment The Industry Environment

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Qjm Fkvm Fnr`ms Enaml

Qjm fkvm fnr`ms hrm9

8" mbtry nf bmw nepmtktnrs

7" tjrmht nf sugstktutms

0" ghrohkbkbo pnwmr nf guymrs

1" ghrohkbkbo pnwmr nf supplkmrs

=" rkvhlry henbost mxkstkbo `nepmtktnrs

Qjm Fkvm Fnr`ms enaml `hb gm usma tnhbhlysm h fkres `nepmtktkvm pnsktknb kbh spm`kfk` ehrdmt smoembt nr skeklhr

ehrdmt smoembts"

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7/28/2019 Global Business Environment The Industry Environment

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Ghrrkmrs nf Mbtry

Ghrrkmrs tn mbtry hrm ngsth`lms, wjk`j pntmbtkhl bmw`nemrswnula mb`nubtmr wjmb mbtmrkbo tjm ehrdmt"

Jkoj ghrrkmrs tn mbtry jmlp ehkbthkb h fkres prnfkthgklkty"

Ghrrkmrs tn mbtry kb`luam9 @hpkthl Wmqukrmembts

M`nbnekms nf P`hlm

Srnau`t Akffmrmbtkhtknb

H``mss tn Akstrkgutknb @jhbbmls Onvmrbembt Snlk`y

Mxpm`tma Wmthlkhtknb

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7/28/2019 Global Business Environment The Industry Environment

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Ghrohkbkbo Snwmr nf Guymrs.Pupplkmrs

Guymrs pusj fkres tn smll prnau`ts ht tjm lnwmst pnsskglmprk`m" Pupplkmrs pusj fkres tn guy ht tjm jkojmst pnsskglmprk`m" Pn guymrs hba supplkmrs `hb rmau`m fkre prnfkthgklkty"

Qjmkr ghrohkbkbo pnwmr ampmbas nb9

Guymr.Pupplkmr @nb`mbtrhtknb Guymr Pwkt`jkbo @nsts

Srnau`t Akffmrmbtkhtknb

Srk`m.Qnthl Sur`jhsms

Guymr kbfnrehtknb Keph`t nb Xuhlkty.Smrfnrehb`m

Kbtmrbhtknbhl mxphbsknb

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Qjrmht nf Pugstktutms

H sugstktutm prnau`t ks h onna nr smrvk`m, wjk`j ks rmohrama hskbtmr`jhbomhglm gy guymrs" Kf sugstktutms hrm hvhklhglm, guymrswkll swkt`j tn sugstktutms wjmb tjm prk`m nf tjm prnau`tkb`rmhsms"

Qjm mxkstmb`m nf sugstktutms prnvkams h lkekt hs tn jnw eu`jtjm smllmr `hb `jhrom fnr h prnau`t, sn tjm tjrmht nfsugstktutms ultkehtmly `nbstrhkbs tjm prnfkthgklkty nf h fkre"

Qjm tjm tjrmht nf sugstktutms ampmbas nb9

8+ rmlhtkvm prk`m pmrfnrehb`m nf h sugstktutm7+ swkt`jkbo `nsts fnr tjm guymr

0+ guymrs prnpmbskty tn sugstktutm

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7/28/2019 Global Business Environment The Industry Environment

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Wkvhlry

Wkvhlry mb`nurhoms kbbnvhtknb, gut kt hlsn rmau`ms prnfkts" Kbkbtmbsmly `nepmtktkvm ehrdmts, fkres hrm fnr`ma tn lnwmrprk`ms nr kbvmst kb bmw W&A, iust tn dmmp up wktj `nepmtktnrs4sn kbtmbsm rkvhlry lmhas tn lnwmr prnfkts"

Qjm kbtmbskty nf rkvhlry ks kbflumb`ma gy9

@nb`mbtrhtknb Akvmrskty nf Wkvhls Srnau`t Akffmrmbtkhtknb hba Pwkt`jkbo @nsts Kbaustry Ornwtj Fkxma @nsts hba Ptnrhom @nsts Mxkt Ghrrkmrs Mx`mss @hph`kty

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7/28/2019 Global Business Environment The Industry Environment

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Kbaustry Mvnlutknb

Qjm fkvm fnr`ms hba ehrdmt `nbaktknbs`jhbom nvmr tkem hs h rmsult nf kbaustrymvnlutknb"

Kbaustry mvnlutknb `hb ehdm hb kbaustryenrm nr lmss httrh`tkvm hba kt nftmb fnr`msfkres tn haiust tjmkr strhtmokms"

Qjm Srnau`t Lkfm @y`lm Enaml jmlps tnubamrsthba tjm `nursm nf kbaustrymvnlutknb"

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Srnau`t Lkfm @y`lm Enaml

Qjm Srnau`t Lkfm @y`lm enaml suoomsts tjht mvmry ghsk`

prnau`t mvnlvms tjrnuoj h `y`lm nf rnuojly fnur sthoms

kbtrnau`tknb, ornwtj, ehturkty hba am`lkbm wjk`j

`nrrmspnba tn tjm rhtm nf ornwtj nf kbaustry shlms"

Qjm Kbtmrbhtknbhl Srnau`t Lkfm @y`lm *KSL@+ enaml suoomsts

tjht ehby ehbufh`turma prnau`ts on tjrnuoj hb

kbtmrbhtknbhl lkfm `y`lm, aurkbo wjk`j h amvmlnpma `nubtry

ks kbktkhlly hb mxpnrtmr, gut tjmb lnsms kts mxpnrt ehrdmts

hba fkbhlly `nula gm`nem hb kepnrtmr nf tjm prnau`t frne

amvmlnpkbo `nubtrkms"

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7/28/2019 Global Business Environment The Industry Environment

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Pthoms kb tjm KSL@ Enaml

Sjhsm 8 Kbtrnau`tknb kb tjm Jnem Ehrdmt9 H``nrakbo tntjm KSL@ Enaml, enst bmw prnau`ts hrm fkrstkbtrnau`ma kb rk`j amvmlnpma `nubtrkms

Sjhsm 7 Mxpnrt tn Amvmlnpma @nubtrkms9 prnau`t ehrdmtwkambs hs amehba amvmlnps kb ntjmr jkoj%kb`nem nubtrkms

Sjhsm 0 Mxpnrt gy Amvmlnpma @nubtrkms tn Amvmlnpkbo@nubtrkms9 lhtm envmrs gmokb tn mxpnrt hba mvmbprnau`m tjm bmw prnau`t kb amvmlnpkbo

`nubtrkmsSjhsm 1 Amvmlnpma @nubtrkms Mxpnrt tn Jnem @nubtry

Sjhsm = Amvmlnpkbo @nubtrkms Mxpnrt tn Amvmlnpma@nubtrkms

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Hltmrbhtkvm9 P`mbhrkn hbhlysks

P`mbhrkn ks h jypntjmtk`hl smqumb`m nf mvmbts`nbstru`tma fnr tjm purpnsm nf fn`uskbo httmbtknbnb `hushl prn`mssms hba am`ksknb pnkbts"

P`mbhrkns mxplnrm pnsskglm futurm mvmbts gylnndkbo ht phrtk`ulhr `husms hba smmd tnubamrsthba hba mxplhkb wjy `mrthkb mvmbts ekojtnr ekojt bnt n``ur"

P`mbhrkn hbhlysks anms bnt try tn prmak`t wjht wkll

h`tuhlly jhppmb kt trkms tn kambtkfy smvmrhlpnsskglm futurms *typk`hlly, 7%1 s`mbhrkns+, mh`j nfwjk`j ks plhuskglm gut bnt hssurma"

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