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Due Diligence 38In a climate of strict regulation, and withreputations on the line, it’s not surprisingthat leading retailers have decided todraw up their own policies, writes NeilGiles.

Vitafoods South Africa Preview 40Europe’s leading functional ingredientsevent opens its first exhibition and con-ference in Sao Paulo.

Chinaplas Preview 42With China being the largest producerand consumer of plastics, Chinaplas is setto present world-class, cutting-edge technologies from many of the world’sleading players.

Soft Drinks International – February 2012 1ConTEnTS

Europe 4Africa 8Middle East 10Asia Pacific 14Americas 16

Ingredients 20

Juices & Juice Drinks 22Waters & Water Plus Drinks 24Carbonates 26Functional 28Teas 29

Packaging 43Environment 46People 49Events 51

Adding Value 30SIG Combibloc predicts success with awell-received, new drinksplus category,that adds real fruit pieces to juice and dairydrinks.

Lightweight 32Ecolean introduces its innovative rangeof environmentally-friendly beveragepackaging.

A Good Corporate Citizen 34It is the ongoing task of the soft drinksindustry to not only to act responsibly butalso to demonstrate its achievement,writes Richard Laming.

Soymilk Processing 36With over 30 years experience, SPX FlowTechnology explains why soy processingshould be tailored to product formulationfor a specific market.

news

regularsComment 2BSDA 27From The Past 52Buyers’ Guide 54Classified 56

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The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

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2 Soft Drinks International – February 2012

Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

CoMMEnT

The recent controversy over carbendazim levels found in Brazilian oranges by theUS Food and Drug Administration (FDA) not only led to a hike in the orange futuresmarket but also consumer concerns over the safety of their breakfast OJ with orangejuice producers having to mount PR campaigns to assuage these concerns. All up a worrying and costly turn of events. It all began last December when the

FDA learned from a juice company that it had detected low levels of carbendazim inits own and competitors' currently marketed finished products, and in certainorange juice concentrate that is currently not on the market. Carbendazim is afungicide used legally under Brazilian law to combat black spot, a type of mouldthat grows on orange trees. It is also known as MBC and its use on citrus trees isbanned in the USA.Under US law, a food cannot contain a pesticide residue unless that residue has

an established tolerance level for that specific food. The Environmental ProtectionAgency (EPA) has not established a tolerance level for carbendazim residues inorange juice.The fungicide was detected in the low 'parts per billion' range, and both the FDA

and EPA concluded that consumption of orange juice containing carbendazim atlevels this low would not raise safety concerns. Nevertheless the FDA implementeda temporary test and hold on all imported orange juice concentrate for the presenceof carbendazim. Meanwhile the US Juice Producers Association stated that while it applauds

FDA’s monitoring of imported orange juice concentrate, no one drinks orange juiceconcentrate and therefore the levels of carbendazim in orange juice should beevaluated on an 'as consumed' basis, a more logical and practical way to assuresafety for the consumer. The Juice Products Association called upon FDA tocalculate any levels of carbendazim found in imported orange juice tested on an 'asconsumed basis' – not on a concentrated basis ? which would raise the allowablelimit for carbendazim in imported orange juice concentrate to almost 60 ppb, muchhigher than levels measured in any samples to date.Further, according to FDAImports.com – an FDA consulting firm helping US and

foreign companies meet complex FDA regulations – it is still legal for MBC residuesto be found on many foods, including fruits that are used to make juices such asapples, apricots, cherries, grapes and peaches.The consultancy points out that consumers who were avoiding orange juice

because of the carbendazim scare might actually consume more of it by switching toother juices, such as apple or grape juice. Former FDA Regulatory Counsel,Benjamin England, said: “By testing and holding all orange juice shipments FDA iscreating a fear that is unreasonable, not based upon science, ignoring meaningfulrisks to safety, and as a result is driving ordinarily rational parents to make choicesthat actually increase the chance their kids will be exposed to MBC.” Mr England queried FDA's actions, maintaining the organisation created an

unnecessary scare relating to orange juice. The US cannot grow enough oranges tomeet demand and juice processors rely on orange juice concentrate from Brazil.There has been no product recall on orange juice and the FDA has not restricted thesale of orange juice that contains Brazilian juice.What it did though, was send the orange juice industry into a tail spin that has

now reached the EU legislative arena. The European Commission has said it willreview the US testing of orange juice imports from Brazil following an alert by theFDA. As we go to press the Brazilian citrus research foundation Fundecitrus has advised Brazil's growers to

cease using carbendazim; SDI continues to watch this space.

Scary or not?Published byASAP Publishing Limited

EditorPhilip TappendenNews EditorAnnette Sessions

Correspondents:EuroPEGerard o’DwyerLubomír SedlákBernadette TournayASIA & PACIFICKelvin KingT. C. MalhotraAMErICASrichard Davis

Market Analystrichard Corbett

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Soft Drinks International – February 2012

Late BulletinSapporo Holdings has further integrated the Pokka Corp

business by merging the unit with its own non-alcoholicbeverage business. Pokka Sapporo Food & Beverage will bereformed as Sapporo Beverage Co and Pokka Corp. The newcompany is expected to be fully operational by 1st April, theJapanese brewer and drinks maker said.

Joseph Co International is to launch what it claims is thefirst self-chilling beverage can in the US. The can will beproduced through licensing under the brand name West CoastChill, the company said earlier this month. It is designed tochill the beverage without the use of ice or a refrigerator.

PepsiCo has said it will give its North America carbonatedsoft drinks division between 18 and 24 months to turn itselfaround before revisiting its new strategy. This month, PepsiCooutlined a series of plans to revitalise the business, includingmore investment in advertising, a streamlining of thecompany's management and a raft of job cuts. Theannouncement followed months of speculation about thefuture direction of PepsiCo.

Coca-Cola Enterprises (CCE) is facing a number of customerboycotts in France, following price increases on its soft drinksto offset a new tax. Speaking on the firm's earnings call, CCE'sCFO, William Douglas, told analysts that the bottler hadexperienced "some" retail customer boycotts in France overprice increases. "These kinds of discussions are alwayschallenging," he said.

Brazil's orange juice industry has removed carbendazimfrom its list of recommended fungicides for producers,following the suspension of some shipments by the US Foodand Drug Administration (FDA). Last month, the FDAsuspended shipments of imported orange juice after The Coca-Cola Co found carbendazim in its supplies. The US watchdogis still carrying out tests for the fungicide, which is used legallyin Brazil to combat an orange tree mould called black spot, butis banned in the US.

PepsiCo has signed a multi-year partnership deal withAmerican football player Cam Newton for its Gatorade brand.As part of the deal, Carolina Panthers quarterback Newton willfeature in upcoming Gatorade brand campaigns includingtelevision, print and digital advertising. He will also work withthe Gatorade Sports Science Institute to "identify ways inwhich he can improve his on-field performance through propersports fuelling and training", PepsiCo said.

The Coca-Cola Co expects emerging markets to continue tofire growth over the next year, but it warned analysts not todiscount North America. Coca-Cola executives this monthdeclared themselves to be "bullish" on the both the year aheadand on North America specifically. Following a 5% rise inglobal group volume sales for calendar 2011, driven byemerging markets but reflecting growth in every geographicregion, the group believes that it is entering 2012 "from aposition of strength".

Embotelladora Andina is looking to merge its operationswith rival Embotelladoras Coca-Cola Polar. Chile-basedAndina is set to take around an 80% stake of the mergedbusiness, according to a preliminary agreement signed by thetwo bottlers. The move signals a growing trend forconsolidation among soft drinks bottlers in Latin America.

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Europe

InDuSTrY nEWS

European focus for rtd teaNESTLÉ S.A. and The Coca-Cola Companyhave agreed to focus the geographic scopeof their ready-to-drink tea joint venture,Beverage Partners Worldwide (BPW), onEurope and Canada.

Since the 50-50 joint venture was formedin 2001, BPW says it has delivered consis-tent growth to its parent companies and hasexpanded the Nestea brand across Europe,Canada and other markets.

Both partners believe a concentratedfocus on Europe and Canada will acceleratethe growth and bolster the market presenceof BPW where the joint venture is mosteffective. The companies will be free to inde-pendently explore and grow the ready-to-drink tea category in other markets.

In Taiwan and Hong Kong, The Coca-ColaCompany will enter into a license agreementwith Nestlé for the Nestea brand. In allother territories the joint venture will be

First phase completed

French tax goes ahead EFFECTIVE 1st January 2012 France's Consti-tutional Council has approved a tax onadded-sugar soft drinks with a smaller rise ondrinks containing sweeteners.

The levy of €02 per 33cl can of addedsugar soft drink is expected to raise €120mil-lion in state revenues annually. The country'sministers have said the money will be used tohelp tackle France's rising obesity rates.

Coca-Cola Enterprises (CCE) has said thetax is “unjust, unfair and not the best way toproceed”.

FLAVOURIST and nutrionist, Symrise AG,has celebrated the topping-out of its newresearch building at its headquarters inHolzminden, Germany. The company intendsto pool its research activities, currently car-ried out in various buildings on the factorysite, under one roof by October 2012.Members of Symrise’s Executive Board andhigh-ranking state and local officials werepresent for the occasion.

The new building is an important part ofthe company’s current investment pro-gramme, which foresees investments of€120million through to 2016. About €10mil-lion will be spent on the first phase of thenew research centre. The R & D facility willhave 2,000 sq meters over five levels, withsufficient space for researching new ingredi-ents and developing sustainable and efficienttechnologies. There will be increased inter-disciplinary exchange between the com-pany's Flavour & Nutrition and Scent & Caredivisions.

Dr Heinz-Jürgen Bertram, CEO of Sym-rise AG, said: “Every year, we invest 6% to7% of sales, about €100million, in researchand development. About 20% of our totalstaff works in this area. Since its foundationin 2003, Symrise has registered more than250 patents and more than 1,500 productbrands and trademarks, which we marketglobally. About 600 jobs were created duringthis period at the Holzminden site.”

Lower Saxony’s Minister of the Economy,Labour, and Transportation, Jörg Bode, high-lighted the importance of Symrise for theregion: “Symrise is a crucial employer in theregion and strengthens Lower Saxony’sappeal in the area of biotechnology with itsresearch. I am particularly pleased that thecompany is training 108 apprentices whowill work in various fields. In 2012, accordingto current plans, another 43 young peoplewill start their training with Symrise.”

phased out in a transition to be completedby the end of 2012 subject to any regula-tory approval.

In addition, the current Nestea licensegranted by Nestlé to The Coca-Cola Com-pany in the US will terminate at the end of2012.

COTT Beverages Ltd has acquired theSUSO brand for an undisclosed sum. Theaddition of SUSO, a range of sparkling andstill soft drinks primarily sold through theeducation sector, complements the growingstrength of the Cott UK branded portfolio.

Cott builds portfolio

Steve Kitching, Managing Director CottBeverages Ltd, said: “We are committed tothe continued development of SUSO withinthe foodservice and catering sector and lookforward to maximising the potential of thebrand in 2012 and beyond. A ‘schoolsapproved’ product, SUSO adds a newdimension to our branded product portfolio,ensuring our customers and distributorshave the widest choice possible when mak-ing purchase decisions.”

The SUSO range offers a blend of mixed fruit juice with water or natural flavourings and has no addedsugars, sweeteners or artificial additives. Each serving qualifies as one of your five-a-day. www.softdrinksinternational.com


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6 Soft Drinks International – February 2012EUROPE

Distribution dealTHE UK's Feel Good Drinks Company andIsklar the Norwegian Glacial Water, havesigned a five-year deal giving Feel GoodDrinks the sole distribution rights of the pre-mium water brand in the UK and Ireland.

First launched in the UK three years ago,Isklar has grown fast with the last recorded52 week growth at almost 100%. Until now,Isklar has been distributed by the parentcompany’s own UK-based sales and market-ing team, but the brand owners recognisedit would need further support in order totake it to the next level.

UK independent juice drinks company,Feel Good Drinks, was identified as the per-fect partner to build upon the brand’s

Italian processingand packagingshowcaseFIERAMILANO is the venue for the 22ndedition of IPACK-IMA, a leading Europeanexhibition for processing, packaging andmaterial handling industrial technologywhich takes place from 28th February to3rd March.

The organisers describe the event as all-encompassing for the entire productionchain – from raw materials to the sales out-let – with a highly diversified display ofproducts. There will be over 1,000exhibitors, 30% from international markets.The exhibition space is dominated by pack-aging machinery with 30%; processingmachinery follows closely with 18%. There isalso a significant display of consumer andindustrial materials, adding up to 18%.

Accompanying the event is an interna-tional convention 'Enhancing Food Safetyand Security in Africa – processing andpackaging technologies from farm's gate tothe consumer's table'.

The key role played by technology in thefight against world hunger, particularly foodpackaging, preservation and processing tech-nology on display at IPACK-IMA will be thecentral theme of the initiative developedwith the cooperation of the United Nations.UNIDO and IPACK-IMA have been workingtogether for many years, leading to anagreement with both sides committed tosupporting technological developments in

CAMPDEN BRI has signed a series of agree-ments with different Korean organisations.Martin Hall, Campden BRI's Director ofFood Science, explained:

“These three Memoranda of Understand-ing cover business, food science and technol-ogy, and environmental and sustainabilityissues. We have recently held two very suc-cessful meetings with Foodpolis, an R&D-based food cluster representing theNortheast Asia food market. Our agreementwith them is designed to help our UK-basedmembers to expand their food and drinkinterests into Asia. We are well placed to beable to help our members in this geograph-ical area.

“We have been collaborating with theKorea Food Research Institute for sometime, and have recently signed a Memoran-dum of Understanding with them for jointresearch, technical services and exchange ofinformation. In this we will seek to developcollaborative research projects utilising fund-ing from industry, government and interna-tional sources, as well as offering training,consultancy and technical services.

“In a third tie-up, we have demonstrated

the area of food safety and world hunger. A further feature of the event is 'Plan the

future. Packaging is Quality of life': an areadesigned in cooperation with CONAI, theNational Packaging Consortium coveringeco-sustainable initiatives. Discussion topicsinclude eco-friendliness not just in post-con-sumption recycling practices but also in pre-vention and responsible production.

Pavilions will hosts three 'piazzas' wherevisitors will have the chance to hear somesuccessful case histories presented byexhibitors. The agenda includes various pre-sentations per day, which are open to allvisitors.

This year there is also strong participation

by PMMI, the US and Canadian trade asso-ciation. Its stand will provide visitors withup-to-the-minute insights into the NorthAmerican market. PMMI firmly believes inIPACK-IMA’s key role in the market andlooks to Europe and the Mediterraneanregion with growing interest: “PMMI leader-ship is always aware that it is critical to con-tinue familiarising ourselves with, andeducating our members in, the global mar-ketplace,” said Charles D. Yuska, the associa-tion's President and CEO. “Bringing PMMI’sExecutive Committee to IPACK-IMA pro-vides us with the opportunity to educateourselves in European packaging and pro-cessing trends and innovations.”

uK links with Korea

our growing involvement with importantinternational bodies on environmental sus-tainability and related matters in a collabora-tion with the Korean Research Group onFood Safety Control against Climate Change.This agreement specifically focuses onresearch to assure food safety in the contextof extreme weather conditions and globalwarming.”

achievements to date.Deane Ingram, Isklar

Country Manager, saidthe bottled water was anatural fit with FeelGood Drinks, adding:“We feel very confidentthat Isklar can nowreally achieve greatheights within the watercategory and get a stepcloser to our overallvision of becoming oneof the most sought afterwater brands on theplanet.”

Feel Good Drinks'founding partner andManaging Director DaveWallwork said the opportunity to developIsklar was simply too good to refuse. “Isklarprovides unparalleled purity as a natural gla-cial water, the bottles are uniquely stylishand Isklar is the UK’s only carbon neutralwater brand; all of this makes for a trulygreat opportunity. We’re looking forward tosharing some exciting plans with our cus-tomers over the forthcoming weeks and aredelighted to add Isklar to our portfolio ofhealthy drinks.”


l The Ardagh Group, a global supplier of rigid packaging, producingmetal and glass packaging solutions for most of the world's leadingfood, beverage and consumer product brands, is to acquire the Boxalgroup of companies from Exal Corporation in a transaction involvinga total consideration of approximately €85million. Boxal is a techni-cally advanced aluminium container manufacturer supplying a widevariety of industries including beverages. It has manufacturing plantsprincipally in France and the Netherlands. Boxal’s state-of-the-artfacilities have a total annual capacity of over 900 million containersand serve a suite of global brands including Coca-Cola. ArdaghGroup operates 88 manufacturing plants in 25 countries, employs14,000 people and has annual global sales in excess of €3.2billion.

l Attendees at the recent 52nd Mineral Water Industry Conference,the annual conference of the Technical Committee of the VerbandDeutscher Mineralbrunnen (VDM – the Association of German Min-eral Water Producers) were given a tour of the Heuft company inBurgbrohl as part of the conference programme. Tilmann Kerstiens,Chairman of the VDM Technical Committee and Managing Partner ofTönissteiner Sprudel Dr C Kerstiens GmbH, a privately owned min-eral water company, said the tour was absolutely fantastic, adding that, “The industry´s major players could learn a thing or two from you.”

l Sensient Technologies Corporation of Milwaukee has begun thenext phase of a series of investments to improve the infrastructure ofits UK flavour facilities. The current US$6.4million investment willimprove efficiencies and work flows for the production of SensientNatural Origins botanical extracts at its Bletchley, UK, facility used ina range of applications including beverages. This investment is part ofa multiphase capital plan, expected to total over US$20million, thatwill improve facilities and production areas of existing sites in the UK.

In brief…

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Sustainability is key to investment programmeCOCA-Cola Enterprises Ltd (CCE) has committed itself to a £50mil-lion investment programme across three of its UK sites: Wakefield, EastKilbride and Sidcup. Sustainability is at the heart of the investment.

Approximately £30million is being invested in a new automatedwarehouse at Wakefield, which is claimed to be the largest and mostenvironmentally efficient bottling plant of its kind in Europe; since 2009the site has sent zero waste to landfill and has recently been certifiedto the new international energy management standard, ISO 50001, bySGS United Kingdom Ltd. The new facility will increase Wakefield’s stor-age capacity by 102%, which means that products manufactured at thesite will be delivered to customers directly, rather than via externalwarehouses, saving approximately 500,000 road miles per year.

CCE is also spending £5.4million on a number of projects at its EastKilbride site. These include the introduction of a new energy-efficientbottle blowing facility that will produce lightweight PET bottles, reduc-ing the amount of PET required, and a state-of-the-art packagingmachine that removes the need to use cardboard in the packaging ofmulti-pack products.

Meanwhile, at CCE’s Sidcup site £15million is being spent on boost-ing production capabilities; a new canning line will raise the site’s capac-ity by an additional 20 million cases of product per year. Innovations inthe technology used on the new canning line mean that it will use 20%less water, and it will help reduce the site’s carbon footprint by 610tonnes in 2012.

Business Secretary, Vince Cable MP, said: “I welcome Coca-Cola'snew £50 million investment programme in green technology and theirambitions to grow UK production. Food and drink is the largest man-ufacturing sector in the UK, contributing some £20billion to the econ-omy every year which is 15% of our total manufacturing output. Thisinvestment is a major signal of confidence in the British economy.”

8 Soft Drinks International – February 2012INDUSTRY NEWS

AfricaPower outagesaffect bottlersMOZAMBIQUE soft drink bottlers, includingCoca-Cola Mozambique, were less thanhappy about the enduring lack of depend-ability in the country’s power supply overthe summer peak.

Plants in Maputo and Chimoio wereamong those hit; the latter lost total supplyfor an extended period. The Chimoio facilitymaintained a lower level of production usinga generator rather than relying on the grid.But the reduced production led to prob-lems with supplying retailers and other cus-tomers.

Another soft drinks producer to complain– at first to the electricity suppliers andgovernment, then publicly – was theMopane group whose factory in Machava,Matola, has had to cope with frequent out-ages.

Newer equipment in some factories hassuffered unnecessary wear and tear due tothe unplanned shutdowns and the necessityof getting it back on line quickly, often usingemergency procedures, to maintain theintegrity of a bottling run.

Brown-outs (partial loss of current) andoscillations have also contributed to thepower problems facing Mozambique bot-tlers.

Waters tested forradiationTUNISIA's Center of Nuclear Sciences andTechnology has put to rest a rumour thatconsumers of mineral water were beingaffected by radioactive isotypes through sus-tained usage.

Agency researchers gave the thumbs upto bottled water available in Tunisia, conclud-ing that the radioactive content was negligi-ble, completely natural and well belowWorld Health Organization levels in all theproducts it checked.

But the agency did point out that it wouldbe good to test bottled water regularly toensure that springs were not becomingtainted. And, it said, the tests should extendto carbonated soft drinks and other bever-ages using water as a base ingredient.

The recommendations have been wellreceived in the soft drinks industry, with gen-eral agreement that regular testing would begood for both consumers and producers, asa quality assurance measure. Regular testingwould also allow comparisons with earlierresults.

Fake juice makerarrestedA ZAMBIAN woman whose fruit drinkswere marketed under the Orchard brandwas arrested when Bureau of Standardstesting showed some of the flavours owedas much or more to artificial colourants asthey did to fruit juices. Some are claimed tohave been bordering on the dangerous.

The bureau and other regulatory agencies,

new life for high-profile brandFOR many years, South Africa’s ShorelineBeverages has supplied soft drinks to themain supermarket chains and many otherretail outlets, with its Coo-ee brand becom-ing known in most homes, especially thosewith children.

Now Coo-ee’s high awareness cut-through is being strengthened further by astream of interesting competitions, schoolvisits by the Coo-ee mascot, back-to-schooloffers, increased charitable support andmore community involvement.

The Island Fusion range has been at thecentre of several recent activities, including awell received tasting stand at Al-Ansaar Soukin Durban.

The Souk is a summer fair organised pri-marily for South African’s Muslim communitybut drawing people of all beliefs and ages

Coo-ee delivery trucks.

THE change in government late last year hasbrought many changes in Zambia. The newadministration has alleged that some of itspredecessors did not keep to the rules,were guilty of interest conflicts and mightpossibly have been involved in corrupt prac-tices.

How accurate these claims are remains tobe tested but several key people in theMovement for Multiparty Democracy, previ-ously in power, are being targeted. They aremostly contenders for party presidency, fol-lowing the decision by the former leader,and national president, to step down follow-ing the electoral defeat.

Among the allegations are supposedlyshadowy dealings involving the new Pepsibottling plant in Lusaka. As we havereported on several occasions, this facilitywas built by Varun Beverages with support

Political storminvolves bottler

from the then administration which was veryactive in attracting investments and buildinginfrastructure.

At the centre of these allegations is DrSitumbeko Musokotwane, the former Minis-ter of Finance and National Planning. Cur-rent ministers have claimed thatMusokotwane benefited from his decision toallow Varun a temporary tax holidaybecause he is also a shareholder in the com-pany which supplied blocks for constructionof the soft drinks plant.

Musokotwane has countered that the fiveyear tax holiday was accepted governmentpolicy as part of an investment generationpackage and that, as a mere shareholder inthe buildings component company, with noactive involvement, he was not even awareof the Varun contract which was awardednormally

The allegations are being investigated bythe Zambia Revenue Authority, the appropri-ate regulatory authority, and current govern-ment ministers have called for the police toalso launch a separate investigation.

for gift buying and entertainment. The recentevent was 14th in the annual series.

Shoreline used the Souk to gain tractionfor Island Fusion not only through tastingsbut also entry into a competition offering aprize of a three-day cruise for four people.The winner was drawn on the Souk’s mainstage. Other recent competitions organisedby Shoreline have featured prizes such as atrip to Mauritius and a bakkie, the SouthAfrican term for a ute or pick-up.

including the Lusaka City Council, raided aboutique production unit in Lusaka, seizingstock and ingredients.

A city council spokesman said the womanhad sought approval for a number of fruitdrinks more than two years previously, whenshe established her enterprise. Some hadbeen approved while others had beenrefused. However, the raid showed she hadnot been keeping to approved ingredients.The beverages were not only being sold inZambia but also trucked across the borderto neighbouring countries.

Send your news to: [email protected]

Soft Drinks International – February 2012 9AFRICA

VisitDrink Tech Africa

Johannesburg – July 2012

Join with

Soft Drinks International

on a special visit to

Drink Tech Africa and the

SANBWA conference(South Africa National Bottled Water Association)

To include access to the exhibition, the conference,

local sight-seeing, and an onward tour of fruit farms,

fruit juice producers and wineries,

around Cape Town

To register your interest,please contact:

[email protected]: +44 (0)1202 842222

Spectacular feat DURBAN has been in the news a lotrecently, for events such as the UnitedNations’ climate change and environmentalconferences, as well as sports and culturalachievements. A unique achievement drewmedia attention worldwide when a cham-pion trial bike rider traversed the arch ofthe Moses Mabhidha Stadium, defying chal-lenges of gravity and sheer stamina.

The arch is said to be the world’s largest– it is 350 metres long, reaches a height of106 metres and has 550 stairs from base totop. Brian Capper, who is sponsored by theRed Bull energy drink brand, probably didn’tcount the steps but certainly felt them onhis epic feat.

Ten times motor cycling champion ofSouth Africa, Capper’s first love is trick rid-ing. “Whatever you can imagine, it is possi-ble,” he says. “That is the reason why I lovefree riding. There are no limits.”

For the Durban arch adventure, Capperused his 2012 Beta Evo 300 trial bike, a spe-cialist machine which weighs only 65kg. Brian Capper on his epic ride in Durba. Photo: Tyrone Bradley, Red Bull Content Pool.

l Water shortages in many of Zimbabwe’scities, including outer areas of the capital,Harare, have seen sales of bottled waterclimb. Local residents are not entirely happyabout this, both because of cost and conven-ience, but have few options. However, theproliferation of bottlers and brands becauseof the growing demand has brought its ownproblems, with several bottlers not meetingWorld Health Organization safety standards.Following a testing programme undertakenby the Environmental Management Agencylate last year, government authorities arewarning bottlers they need to comply.Intending bottlers have been told in advancethey will be given no leeway to meet therequired standards.

In brief…

l Africa’s COPA Coca-Cola Dream Teamproject will continue in 2012 and beyond, giv-ing young players in schools participating inthe COPA Coca-Cola Cup an opportunity totrain with professionals overseas. The mostrecent training camp was held in the UnitedKingdom, with funding and organisationinvolving Coca-Cola, the Chelsea FootballClub and others. Youngsters at the trainingcamp were drawn from Algeria, Burundi,Congo, Democratic Republic of Congo,Kenya, Lesotho, Mauritius, Madagascar, Uganda,Malawi, Namibia, Nigeria, Swaziland, Rwanda,Zimbabwe and Zambia. And it wasn’t all foot-ball – the young players also got to see thesights of London. A 2012 Dream Team hasnow been picked from last year’s players.


Middle East

InDuSTrY nEWS

INGREDIENTS and new products devel-oped in Europe are among the many rea-sons for soft drinks producers anddistributors to attend this month’s Gulfood2012 and Ingredients Middle East in Dubai(19th to 22nd February).

Fortitech Europe, based in Denmark, willpresent an all-in-one market-ready beveragestick pack which contains more than 10nutrients. When added to bottled water, thepack creates a health-promoting beverage.The pack also contains flavour, colour, sta-bilisers and a sweetener.

A major provider of custom-blendednutrient pre-mixes to the food, beverageand pharmaceutical industries, Fortitech willalso be offering its services to functionalbeverage producers, explaining how it canwork with bottlers to create specific nutrientformulations for their products.

Many drawcards at Gulfood

Wild Flavours will have the spotlight onthe calorie-free sweetener stevia, presentingthe Sunwin Stevia brand. Wild points outthat, through its share in Sunwin Interna-tional, it is well positioned for new productdevelopment in European markets now thatapproval has been given to stevia.

Wild claims that its ‘taste optimisationtechnology’ provides solutions for a widerange of product concepts sweetened withstevia. This technology has allowed Wild toeliminate the licorice nuance and partly bit-ter aftertaste characteristic of stevia. Also

featured at the Wild stand will be thegroup’s ‘natural sweetness-enhancing tech-nology’ which allows manufacturers to cutdown on sugar content while rounding outthe sweetening effect.

Fortitech research and development.

Wild stevia drinks.

FRUTAROM got 2012 off to a tasty start,announcing a strategic purchase in the firstfew days of the year. While this deal – forthe British company Savoury Flavours and itssubsidiaries – had little relevance to Fru-tarom’s growing involvement in the softdrinks sector, it bore out the group’s oft-pro-fessed intentions to expand through acquisi-tions as well as organic growth.

Frutarom is based in Israel and has flavourand ingredient production facilities inEurope, North America and Asia, in additionto Israel; along with a global network ofsales offices and agents.

2011 was a particularly busy year foracquisitions – five in total. These included theUS company Flavor Systems which focuseson food and beverage markets. Ori Yehudai,Frutarom’s President and Chief Executive,points out that one of the benefits of theFlavor Systems purchase is gaining entry tothe US flavoured coffee production category.

In August, Frutarom bought Aromco, aBritish company with subsidiaries in Indiaand South Africa. It has a successful trackrecord in developing markets in EasternEurope, Africa and Asia as well as building amarket share in the UK.

Frutarom plans to continue its investmentprogramme, making the most of what Yehu-dai describes as “our proven experience inconcluding acquisitions and realising the syn-ergies.

“We have an excellent acquisitionspipeline in both developed markets and

In buying mood

developing countries, with special attentionto Asia, Central and South America, andEastern Europe,” he says. “Our strong capitalstructure, combined with credit lines fromleading banks will enable us to seek addi-tional strategic acquisitions, aiming to multi-ply Frutarom’s sales turnover again withinthe next four years.”

PET exports looking goodSAUDI Arabia is back on track to grow itsshare of the lucrative European market forPET, following the withdrawal by the Euro-pean Commission of an anti-dumping case.And Octal, the giant Omani petrochemicalgroup, is edging close to its goal of providing10% of the sultanate’s non-oil exports, as itsPET sales boom.

Prince Abdul Aziz bin Salman, the King-dom of Saudi Arabia’s Assistant Minister ofpetroleum and mineral resources, said thegovernment had formed a team to deal withanti-dumping cases.

The government is concerned that thepetrochemical industry could be harmed ata time when it is of increasing importance inthe national drive to diversify beyond

dependence on oil exports. Oman has asimilar strategy.

The high-level team approached the Euro-pean Commission, explained Prince AbdulAziz, giving an assurance that the Saudi gov-ernment’s support for its industries was inline with World Trade Organization regula-tions and with the agreement Saudi Arabiareached with the EU during negotiations towin WTO admission.

“The European Commission has accepteda request to withdraw the cases filed bycompanies through the Association of Prod-uct Manufacturers in Europe after having dis-covered the two cases do not harm theinterests of the European Union,” he said.

Octal, which is a key supplier of PET toMiddle East soft drinks and dairy bottlers,has become a key player in Oman’s diversifi-cation drive. This is a remarkable successfulproject, with non-oil exports, including re-exports, increasing by a substantial 32.4% in2010. Growth continued strongly in 2011,for Octal as well as several other companies.

“The results provide solid evidence thatour strategy to become the world’s largestproducer of PET resin and sheet has ledOman to achieve international recognitionand harvest great economic rewards whileincreasing Oman’s non-oil exports, creatingemployment opportunities and advancingthe local supply chain,” said Ahmed Al Najjar,Octal’s Director of Government Affairs.

He said that with Octal’s third and fourthmanufacturing facilities scheduled for com-pletion in May this year, the companyexpected it could double its exports by theend of the year.

12 Soft Drinks International – February 2012MIDDLE EAST

THE creative scope for soft drinks cansseems to have few limitations, based on anumber of competitions held regularlyaround the world. Among the artistic lead-

Art of Can inKuwait

A stinging success – the scorpion first prize winner. Photo: Naim Chidiac, Red Bull.

THE organisers of SIAL Middle East are jus-tifiably proud that within weeks of the 2011show concluding, more than 80% ofexhibitors had underlined their satisfactionby signing up for the 2012 event. This will beheld at the Abu Dhabi National ExhibitionCentre from 26th to 28th November.

“The success of the second edition ofSIAL Middle East is reflective of a boomingfood industry in a region experiencing mas-sive growth and offering unlimited opportu-nities for both regional and internationalfood manufacturers, suppliers, distributors,buyers and service providers,” saidMohamed Jalal Al Reyaysa, Chairman of theshow’s higher organising committee.

SIAL Middle East 2011 attracted morethan 9700 visitors from 71 countries, a 34%growth on the inaugural year.

Exhibitors sign up again

Turkey’s pavilion at SIAL Middle East 2011.

Turkish water buy AGTHIA Group, the Abu Dhabi-based com-pany with a fast-growing involvement in theMiddle East beverage market, especially min-eral water and juices, has bought Pelit Su, aTurkish spring water bottler whose plant isat source in the Toros Mountains, AdanaProvince.

Established in 2009, Pelit Su’s plant hasthree bottling lines, with room for expansionto meet capacity growth.

Rashed Mubarak Al Hajeri, Chairman ofthe Agthia Group, said the company’s acqui-sition was in line with its geographic expansion strategy. “We embrace newopportunities in the food and beverageindustry.” Agthia was delighted to be enter-ing a new market like Turkey, he noted.

Pelit Su’s production plant in southern Turkey.

Soft drinks experience forawards judgingIT IS too early yet to know how soft drinksadvertising will fare in awards judging at the2012 Dubai International Advertising Festival,to be held from 4th to 7th March. But thesenior judges named for the Dubai Lynxaward, in which our sector has done verywell over recent years, are notable for theirpersonal or corporate involvement in themarketing of soft drinks.

“This is an exceptional line-up of jurypresidents,” said Terry Savage, Chief Executiveof Cannes Lions, the Dubai Lynx organisers.“Highly respected professionals and leadersin their fields, they will guide their juries toseek out the best work produced in theregion. Their decision will not only have animpact on the participating agencies but alsoon the future of MENA’s advertising andcommunications industry, which is currentlygrowing through enormous transformation.”

The judges reciprocated in their enthusi-asm. “In this business, nothing beats travellingto different parts of the world and seeinghow things are done,” said Ted Royer, Partnerand Executive Creative Director at Droga5, aUS agency. “I look forward to meeting the

creative talent there and will do all I can tohelp encourage creative expression in suchan exciting region.”

Royer, himself a frequent award winner,counts Coca-Cola among his big-brandclients.

Another senior judge is Gastón Bigio, whohas led the Ogilvy Latina team for theirCoca-Cola account, picking up several awardsalong the way. He is now to head a newOgilvy & Mather group agency fusing talentfrom Argentina and Brazil.

“Coming from so far away will surely giveme a fresh look at the ideas the region isdoing in promo, direct and activation, interac-tive and mobile,” he said. “I especially love themix of categories that we will judge becauseI truly find that they merge in real life andtheir approach to consumers constantlyevolves.”

Another senior judge with recent softdrinks involvement is Jonathan Ford, CreativePartner of Pearlfisher, with offices in Londonand New York.

ers in this field is the Red Bull Art of Canseries which has gradually expanded to sev-eral markets, one of the latest being Kuwait.Winner of the Kuwait competition, which

drew 56 unique art pieces, was a captivatingscorpion made from several Red Bull cans.“Art is something that I live with every day,”said Everito Villacruz, the scorpion’s creator.“”I’m walking, talking and living art.”

ern China. “We will further develop ourmarket leadership position and expand ourterritorial coverage to neighbouringprovinces,” said Eisentrager. “We will step upour brand-building efforts in eastern Chinato pave the way for sustainable long termgrowth.”


Asia Pacific

INDUSTRY NEWS

npd to continueVITASOY International Holdings, which isvery active in the ready-to-drink tea sectorand juices as well as soy beverages, creditsthe timely release of new products as oneof the key factors delivering sold growth inboth sales and profit. In 2011, new productsincluded VITA Low-Sugar Lemon Tea and fur-ther variants of the VITAPOP Iced Tea range.

“We will reinforce our leadership positionin the aseptic paper-pack category andexpand our market presence in other pack-aging systems,” said Larry Eisentrager, VitasoyInternational’s Group Chief Executive. “OurHong Kong operation will continue product

innovation programmesto drive demand andstringent cost controlmanagement.”

The opening in late2011 of Vitasoy’s newFoshan plant in Guang-dong province, asreported earlier, gives thegroup a platform fordriving growth in south-

THE Queensland bottler Grove Juice hasopened a new production plant in Warwick,an administrative town on the DarlingDowns, about 130km south west of Bris-bane. The company’s headquarters remain inBrisbane.

Grove Juices has grown significantly inrecent years, helped by a strong communityinvolvement programme of sponsorshipsand charity support, while developing aseries of brands targeting different marketsectors. These include ‘Juice of ’, Only Fresh,Only Juice Company and Boost.

Juices in the ‘Juice of ’ range are packed ineye-catching white bottles, with Grove pro-moting the concept as being to protect thejuice from vitamin-robbing light. The messagehas been underlined during summer with anextensively publicised competition builtaround the release of The Adventures of Tintin

movie. This offered a family sailing adventureas main prize, as well as tickets as supportprizes.

Grove Juice, whose logo features promi-nently on the new factory, started in 1969as a small home delivery fresh juice business.Extending its philosophy of buying fruit fromAustralian producers, Grove is now develop-ing its own citrus farm in central New SouthWales.

Grove Juice plantin Warwick

A SMALL company in the New Zealand cityof Dunedia, in the lower part of the coun-try’s South Island, is building a national repu-tation for its diabetic drinks. Founded in1876, Wests is believed to be the oldest con-tinuously-operating cordial manufacturer inthe southern hemisphere. It has been familyowned and operated throughout its history.

Wests offers seven types of diabetic car-bonated soft drinks, eight diabetic cordialoptions and 12 diabetic soda syrups fordrink-making units.

Two years ago, responding to a personalplea from a Dunedin resident who hadrecently been diagnosed with diabetes,Wests agreed to work on formulating sugar-free milkshake syrups.

The project was a real success, so muchso that the range is now in heavy demandfrom people who do not have diabetes butwish to reduce their sugar intake. New

Diabetic drinks indemand

Wests’ sugar-free CSDs.

flavours are added regularly to the com-pany’s ranges, such as last year’s DiabeticHot Lemon Cordial and Diabetic GingerBeer.

The company isn’t against all things sweet.It offers many regularly formulated bever-ages, such as Chocolade Sparkling Choco-late. And the company is enthusiasticallyinvolved in the Dunedin’s Cadbury Choco-late Carnival (the next is in July this year)which has evolved because the city is hometo a Cadbury chocolate and other confec-tionery plant.

THE organisers of Iran Food + Hospitality2012, to be held in tandem with Iran Food +Bev Tec as well as Iran Agro, are confidentthat this year’s event will continue the growthpattern seen in recent years.

This mirrors the increasing importance ofthe country’s food and beverage sector whichemploys about 328,000 people, some 16.1%of the entire Iranian industrial workforce. Offi-cial statistics show there are well over 12,000business units in the sector, around 12% ofthe national total of national enterprises.

As always, however, exhibitors at the 2012show – 19th in the series – will not be con-

Iran show growing

CHINA's SkyPeople Fruit Juice has commis-sioned a further concentrated pear juice lineat its Jingyang factory in Shaanxi province.

In addition to its concentrates, supplied toglobal markets, SkyPeople is nowadays activein the retail sector with a variety of fruitbeverages bottled under the Hedetang andQian Mei Duo brands.

The new pear line can process about 20tonnes of fruit daily, doubling the previous

Another pear linefor SkyPeople

capacity. With its ISO9001, HACCP andkosher certified quality control system, itmeets the standards of exporting to keymarkets such as the US, Canada and the EU.

“We believe the production will provideus with additional capacity to meet ourexpectation for growth in demand for thisjuice product and further strengthen ourleading position in the concentrated pearjuice segment,” said Yongke Xue, Chief Exec-utive of SkyPeople Fruit Juice.

Hedetang bottled fruit juices from SkyPeople.

fined to Iranian companies. National grouppavilions will this year include Australia, Aus-tria, China, France, India, Italy, Spain, Syria, Thai-land, Taiwan and Turkey. In all, more than 500exhibitors are expected, many of them havingparticipated successfully in the 2011 show.They will be interacting with at least 30,000visitors.

The shows will be held from 20th to 23rdMay, at the Tehran International Fairgrounds.

campaign, says it is good the government ismoving to improve country of origin labellingbut believes it should go further. “It makessense to have clear and consistent country oforigin labelling for all food products becauseconsumers want to know where their foodcomes from.”

He points out that under current rules,lines such as blended fruit juices could qualifyas Australian Made, “even though all themajor ingredients may be imported, as longas at least 50% of the cost of production isincurred in Aus-tralia. AMAG hasalready changedthe rules for usingthe AustralianMade logo toensure it is notused on this typeof product andwe are calling onthe governmentto follow ourlead. It’s time totighten up theguidelines onwhat AustralianMade means.”

Soft Drinks International – February 2012 15ASIA PACIFIC

Singapore plantwins high statusTATE & Lyle’s Splenda Sucralose plant in Sin-gapore has again achieved A grade statusfrom the Agri-Food & Veterinary Authority.This is the fourth consecutive year theSplenda facility has scored the highest possi-ble rating.

The plant operates a zero defect policy,using a 50 point in-process checking system,supported by focused service, absolutetraceability and on-going security of supply.

“Grade A status acknowledges our team’stotal commitment to industry excellenceand we are proud to have achieved thehighest grade every year since our firstaudit,” said Plant Manager Jim Cornelissen.“The A grading reflects our continuouslyimproving quality procedures.”

Taiwan convenience stores proliferateCONVENIENCE stores seem to be justabout everywhere in Taiwan, presenting abroad range of soft drinks across almost allcategories. They are one of the most impor-tant channels to market for the buoyant softdrinks industry.

Recent statistics from the Fair Trade Com-mission bear out the perception of conven-ience stores proliferating: in 2010 alone, 238outlets opened, taking the total to 9483.There were only 5674 a decade ago repre-senting a 67% increase. The commission’sreport indicated that the stores receivemore than 2.7 billion customer visits annu-ally. Biggest store operator is Uni PresidentEnterprises, itself a major soft drinks pro-ducer. Runners-up in size are Taiwan Family-Mart, HiLife Co and Circle K.

The report also pointed out one reasonwhy the stores do such good business andmanage to proliferate without detractingfrom nearby outlets. As well as drinks, foodand items like cigarettes, convenience storesin Taiwan offer services such as acceptingpayment for accounts (including hated park-ing fees) and acting as agents for dry clean-ing operators. This brings customer trafficinto the stores where they are likely to buyproducts as well as paying bills.

The Ministry of Economic Affairs and theCouncil for Economic Planning and Develop-ment are setting up a government-backedfoundation to encourage operators of con-venience stores, fast food restaurants andother chains to expand into the mainlandand other markets. Funds will be available tohelp such expansion drives, although thegovernment has indicated it wants storeoperators to stay headquartered in Taiwanso that income from broader activities is

Made in Australia?A LOOPHOLE in labelling regulations isallowing Australian supermarket groups andother retailers to imply that some own-brand food and drink products, includingjuices, are produced in Australia when this isnot actually the case. The label on one pri-vate label juice, for example, claims the prod-uct is ‘Made in Australia from importedingredients’ while others refer more accu-rately to being ‘packed in Australia fromimported ingredients’.

Despite the clear reference to importedingredients, recent research has shown thatAustralian consumers are widely confusedand many believe these claims to imply thata product is Australian-made.

Kate Carnell, Chief Executive of the Aus-tralian Food & Grocery Council and a long-time supporter of transparency in theAustralian Made concept, was quoted byFairfax’s Business Day as saying that “webelieve it is so complicated and people areso confused about what this means that ittends to devalue the Made in Australia logo”.

Ian Harrison, Chief Executive of the Aus-tralian Made, Australian Grown (AMAG) Kate Carnell.

WITH Coca-Cola running another ‘FirstCoke of the Year’ advertising campaign inChina to boost sales during the big-spendingSpring Festival (Chinese New Year), it seemsthat a tradition has been created. A success-ful tradition, too – earlier manifestationshave won consumer praise, boosted salesand garnered industry awards.

First Coke of theYear

First Coke of the Year outdoor and POS

This year’s campaign is again built arounda television commercial starring brandambassador Liu Xiang, an athlete with ahuge public profile. Bannered as ‘School Visit’,it features Liu returning home for the SpringFestival – as do millions of Chinese people –and visiting his old school where he remi-nisces about a past incident. An old schoolfriend arrives and shares the memories.

This theme of Coca-Cola helping reunitefamilies and friends carries through to aseries of outdoor, point of sale and printexecutions. These feature strap-lines such as‘Coca-Cola. Long time no see.’ The campaignwas created by Leo Burnett Shanghai.

l Many Australian soft drink producers,notably in the state of New South Wales,have been hit by a shortfall in carbon diox-ide production over the (southern) summermonths, when beverage demand soars. Rea-sons include regulatory restrictions at a keyCO2 production facility and upgrading workat another. Some balance has been providedby shifting CO2 supplies from one state toanother.

In brief…

helpful for economic stimulation at home.In another move which could see Taiwan’s

fruit juices in bigger demand on the main-land, as well as markets further afield, theTaiwan External Trade Development Council(TAITRA) is promoting Taiwanese fruit andvegetables at trade shows in Chinese cities,Malaysia and Singapore.

This strategy includes the giving of Tai-wanese produce in classy gift boxes.

l Streamlining at Fiji Water’s bottling plantin the Yaqara Valley, Viti Levu, has led toabout 100 workers losing their jobs. A yearpreviously the company’s entire workforcewas in jeopardy from a stand-off betweenFiji Water and the Fijian Government involv-ing excise duties; the bottler backed downand the issue was largely resolved but subse-quently led to planning for a tighter corpo-rate structure and more efficient processes.

16 Soft Drinks International – February 2012INDUSTRY NEWS

AmericasCoca-Cola expandsFlorida faciltyCOCA-Cola Refreshments is investing US$99million to expand its Main Street juice pro-duction facility in Auburndale, Florida, provid-ing 60 new jobs in Polk County.

“Coca-Cola’s choice of Auburndale for itsexpansion is a testament to the state’s sup-portive business environment and strongcapabilities for serving corporate and manu-facturing needs,” said Governor Rick Scott. “It’salso an outcome of our city and county part-ners’ commitment to growing Florida’s manu-facturing base to build a healthier economy.”

As part of the US$99million investment inthe 720,000 sq ft facility, the company isadding another juice production line for Sim-ply, one of Coca-Cola’s fastest growingbrands. Additional facility improvementsinclude manufacturing, telecommunicationsand technology upgrades, along with expand-ing the size of the facility more than 20%.

The State of Florida paved the way for theexpansion by granting Polk CountyUS$400,000 from its Economic DevelopmentTransportation Fund for road infrastructure

needs pertaining to the expansion. The statealso awarded Coca-Cola with incentives fromthe Qualified Target Industry Fund, which ifused in full, would value US$180,000 in taxrebates, of which 20% will be provided by theCity of Auburndale and Polk County.

“Through Coca-Cola’s public-private part-nership with the State of Florida, Polk Countyand the City of Auburndale, we are puttingmore people to work and strengthening thelocal community,” said Troy Ellis, Senior Vice-President, Manufacturing for Coca-ColaRefreshments. “While Coca-Cola is a globalcompany, we are integral parts of the com-munities where we operate and our associ-ates live and work. This investmentstrengthens our ties to Auburndale, PolkCounty and the State of Florida.”

Construction first began on Coca-Cola’sMain Street facility in June 2002, and produc-tion of Simply Orange started in the summerof 2003. Since breaking ground, Coca-Colahas invested more than US$450 million,including this most recent announcement, toupgrade the facility and expand productioncapacity to meet consumer and customerdemands. The 60 new jobs will be in additionto the 361 full-time associates Coca-Cola cur-rently employs at its Main Street facility.

Coca-Cola employs more than 6,000 peo-ple throughout Florida in 34 facilities, includingseven manufacturing plants and 15 distribu-tion centres.

The company is adding another juiceproduction line for Simply.

Super Bowl's X FactorPEPSI will return to the Super Bowl in 2012with two television commercials. Theyinclude a spot featuring the winner of thisseason's The X Factor. Pepsi will complementthe TV spots with a 360-degree activationthat includes innovative digital and retailextensions as well as on-site activities in Indi-anapolis, the site of Super Bowl XLVI.

“The Super Bowl is a defining moment inAmerican culture and we're excited to beback in a big way in front of more than 100million viewers,” said Simon Lowden, CMO,PepsiCo Beverages Corporation. “Pepsi has alegacy of unforgettable Super Bowl advertis-ing and this year we're taking it to the nextlevel by featuring the winner of The X Factor

and some other famous faces in a Pepsicommercial.”

The winner's appearance in the SuperBowl XLVI spot is part of Pepsi's marketingagreement with the Fox singing competition.The deal also includes a US$5million record-ing contract for the winner, marking thelargest guaranteed prize package in televisionhistory.

Pepsi began advertising during the SuperBowl in 1987. In the 23 years of USATODAY's Ad Meter Super Bowl rankings,Pepsi has earned the No 1 spot six timesand has been ranked in the top five 10times.

Fair price forColombian farmersFARMERS growing lulo – one of the mostpopular indigenous fruits with a citrusflavour – in Pachavita, Colombia, will benefitfrom more stable prices in 2012. A newagreement with JUNA, a Euro-Colombianstart-up company bringing to market a newand exotic range of juice drinks, guarantees afair price offering farmers and their families amore reliable income throughout the year.

JUNA also means 'parcel of land' in Sáliba,one of over 60 native languages still spoken inColombia today.

For the many small farmers in Colombiatheir 'JUNA' is much more than a piece ofland. It represents their home, their physicaland spiritual link to nature and their primarysource of subsistence and economic inde-pendence. It is the place where they raisetheir children and where their cultural her-itage passes from generation to generation.

JUNA founders, German-Columbian cou-ple Christian Kaufholz and Angela Arévalo, areenthusiastic about building a successful busi-ness whose products and activities set newtrends and capture consumers’ passions. “Wealso feel that through our business we shouldhelp make the world a fairer, more exciting,healthy and open-minded place.”

Members of the JUNA Team travelled toPachavita in December 2011 to finalise thenew agreement with members of the Aso-ciación de productores agropecuarios dePachaviata (ASOPROVITA).

The new agreement combines a priceguarantee with a monthly purchasing guaran-tee and additionally compensates the associa-tion for transporting the fruit from theirfarms to the processing plant. It replaces anearlier agreement under which the associa-tion’s fruit was paid according to the fluctuat-ing market price plus a premium.

“The initial trial with the market-based for-mula didn’t work for ASOPROVITA,” saidKaufholz. “The farmers wanted more stabilityin order to be able to plan their productionand more stability is also in JUNA’s interest.Both sides are in it for the long term.”

Negotiations are underway to includemora (an Andean blackberry) grown byASOPROVITA members under an equivalentagreement.

JUNA works with its partners on the ground inColumbia.

Soft Drinks International – February 2012 17AMERICAS

Campus exclusivityTHE University of Delaware has signed an agreement with Pepsi Bev-erages Company (PBC) for exclusive beverage pouring rights oncampus. This new, multi-year partnership features PepsiCo’s compre-hensive beverage lineup of carbonated soft drinks including Pepsi andMountain Dew, Lipton teas, Aquafina, SoBe and Propel waters andGatorade sports drinks, and Muscle Milk, among others. Specificterms of the deal were not disclosed.

“Our objective in obtaining this agreement is to maximise the levelof service and support for campus vending, retail and concessionoperations while delivering benefits for UD students,” said David Sin-gleton, UD Vice-President for Facilities and Auxiliary Services. “Beyondoffering a broad array of beverage choices for our students, faculty,staff and visitors, PepsiCo is also committed to supporting UD’s envi-ronmental sustainability efforts and fostering student employment andoutreach through Pepsi’s Campus Development Program.”

PepsiCo will be the official beverage provider for UD campusfoodservice and PepsiCo brands will be featured in more than 130on-campus vending machines, all of which meet 'Energy Star' specifi-cations for energy efficiency. Most PepsiCo vending machines will havecard readers for processing debit, credit and (UD1 Flex) i-cards.

The partnership also includes on-campus PepsiCo Dream Machinerecycling kiosks, which feature a personal reward system that allowsstudents to collect and redeem points for each bottle or can theyrecycle in the kiosk. Campus retail outlets and athletic venues willalso sell PepsiCo products, and most foodservice outlets will featurecompostable cups.

A SERIES of moves have been announced by Kraft Foods to helpensure its North America-based snacks and grocery businesses arewell-positioned to become two independent public companiesbefore the end of 2012. Key decisions include realigning the US salesorganisation, consolidating US management centres and streamliningthe corporate and business unit organisations. These actions, says thecompany, will result in the reduction of approximately 1,600 positionsin North America throughout 2012, about 40% of which are due tothe realignment of US sales.

With regard to drinks, the Beverages business unit in Tarrytown,NY, and the Planters brand in East Hanover, NJ, will relocate to theChicagoland area by December 2012. Most of the employeesaffected by these moves will have the option to transfer with theirbusinesses to the future grocery company headquarters inChicagoland. Kraft also will close its Glenview, Illinois managementcentre by the end of 2013.

Kraft Foods restructures

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18 Soft Drinks International – February 2012AMERICASfor their support of ourfamily-owned business dur-ing the past 120 years, andwe want them to know thatDr Pepper is still a big partof Dublin,” said Jeff Kloster,Vice-President of DublinBottling Works. “We hopecustomers will continue tovisit our town, the W.P.Kloster Museum and OldDoc’s Soda Shop, wherethey can still enjoy Dr Pep-per sweetened with cane

sugar.”Rodger L. Collins, President of Packaged

Beverages for DPS, said the company iscommitted to a seamless transition forDublin’s local customers and consumers.“Our main focus has always been on pro-tecting the strength and integrity of the Dr

Litigation resolvedDR Pepper Snapple Group Inc and Dr Pep-per Bottling Co of Dublin, Texas, haveresolved all litigation over the Dr Peppertrademark and distribution rights. Under theterms of their agreement, DPS has pur-chased all of the Dublin bottler’s sales anddistribution operations and related assets, aswell as the rights to distribute Dr Pepperand other DPS brands in the six-county ter-ritory previously served by Dublin.

The former Dr Pepper bottler is nowtrading as Dublin Bottling Works Inc. It willcontinue to produce other soft drinks at itsbottling facility and operate its museum andOld Doc’s Soda Shop, offering tours andselling soft drinks, food and officially licensedDr Pepper merchandise.

“We want to thank our many customers

Latin AmericanalliancePEPSICO and Ocean Spray Cranberries Inchave formed a strategic alliance in LatinAmerica whereby PepsiCo will have exclu-sive rights to manufacture and distribute aportfolio of cranberry- and blueberry-basedbeverages through its Latin America Bever-ages division. The companies will share mar-keting responsibilities for the products andintend to collaborate on product innovation.

PepsiCo and Ocean Spray have enjoyed asuccessful business relationship in the USsince 2006, when Ocean Spray's single-servejuices and juice drinks entered the PepsiCobottling system.

“We see tremendous opportunities togrow our beverage business in emergingmarkets throughout Latin America, and wecontinue to take steps to strengthen ourbrand portfolio through product innovation,

marketing and strategic partnerships,” saidLuis Montoya, President of PepsiCo's LatinAmerica Beverages Division. “Ocean Spray isalready a great PepsiCo partner in the US,and we believe this will be a winning combi-nation for Latin American consumers andcustomers. It positions us well to continueto gain share of the growing juice category.”

“We are eager to continue building onour successful partnership with PepsiCo, asit will help us expand consumer access toOcean Spray products in important interna-tional markets like Latin America,” OceanSpray's COO of Global Partner Operations,Stewart Gallagher, said. “We believe this is agreat opportunity to further promote anddeliver the health and nutrition benefits ofthe cranberry to consumers in Latin Amer-ica.”

The alliance includes key countries in theCaribbean, Central America and SouthAmerica and has a term of 20 years. Finan-cial terms of the transaction were not dis-closed.

Brazil beveragecan expansionNOVELIS, the world's largest producer ofrolled aluminium, is to install a coating linefor beverage can end stock at its operationsin Pindamonhangaba, Brazil, at a cost ofsome US$50million.

“This expansion is the most recent step inan ongoing programme to expand our lead-ership position in supplying Brazil and SouthAmerica with high-quality beverage cansheet for this growing region,” said PhilMartens, President and CEO for Novelis Inc.

Novelis, the leading supplier of can bodystock and can end stock in South America,forecasts the demand for aluminium bever-age cans in the region to grow by 7% peryear until 2020.

“This investment will help round out our

can sheet offering for our customers in theregion and allow us to keep pace with thesurging demand for our products,” saidMarco Palmieri, Senior Vice-President ofNovelis Inc and President, Novelis SouthAmerica. “The new line will allow us toincrease our capacity to meet customerdemand while shortening delivery leadtimes.”

The new coating line, which will be fullyintegrated with in-line levelling and trimmingusing the latest technology, is expected tocome on stream in late 2013. It will have thecapacity to process 100,000 metric tons ofaluminium sheet per year.

The Pindamonhangaba facility is an inte-grated aluminium rolling and recycling com-plex located in the state of Sao Paulo. Theplant is currently in the midst of aUS$300million expansion of its rolling milland a US$32million expansion of its alu-minium recycling capacity.

Bag-in-box purchaseTHE Sterling Group, a Houston-based pri-vate equity investment firm, has announcedthat its affiliated investment fund, SterlingGroup Partners III, LP, has completed theacquisition of the Liqui-Box Corporationfrom DuPont.

Headquartered in Worthington, Ohio,Liqui-Box is a leading supplier of bag-in-boxflexible packaging to the global dairy, bever-age and bulk food markets. The companyalso produces pouches and rigid plasticwater bottles.

Greg Elliott, a Partner of Sterling, noted:“Over the past several years, Liqui-Box hasstreamlined its operations to focus on itscore products. Our focus now is to expandour global footprint, invest in technology andexpand our offering of solutions to our cus-tomers.”

Pepper trademark,” said Collins. “We’repleased to reach an agreement that accom-plishes that while also preserving the historyand the special relationship Dr Pepper haswith the Dublin community.”

DPS will now distribute Dr Pepper sweet-ened with cane sugar throughout Dublin’sformer territory, and continue to sell it inother areas of Texas, including Dallas/FortWorth, Houston and Waco. It’s the sameproduct Dublin sold. It will still be bottledand canned in distinct, nostalgic packaging.The only difference is it will not referenceDublin on the label.

With the central issues of trademarkinfringement and territorial selling rightsresolved, the federal lawsuit DPS filed inJune and Dublin’s subsequent countersuit ina Texas state court are dismissed.

l Eastman Gel of Peabody, Massachusetts,an Eastman Kodak company, has beenacquired by the Vion Food Group and willbe part of Vion Ingredients activity Rous-selot. Eastman Gel manufactures gelatine forthe food/confectionery market sectorsamongst others and employs 95 people. Thecompany produces 5500 tonnes of gelatineyearly.

l The Brazilian Packaging Associationreports that in 2011 Tetra Pack produced arecord 12billion aseptic carton packs inBrazil. According to Paulo Nigro, President ofTetra Pak Brasil, it is an increase of almost10% compared to 2010. “The increase in thecountry is a result of a strategic plan of thecompany focused on innovation and expan-sion of the packaging portfolio, with newopening systems, formats and volumes,” hesaid.

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Ingredients

DEVELOPMENTS

French/Chinesejoint ventureTHE French Group Aromatech has strength-ened its market position in China by enteringinto a joint venture with Apple Flavor & Fra-grance Co Ltd.

Created in 1987, the Aromatech Group,based in Grasse, southern France, has astrong international presence with facilities inTunisia, Turkey Algeria, China, Thailand and theUS. In 2003 the subsidiary in Hangzhou wasformed to penetrate the growing Chinesemarket.

Apple Flavor & Fragrance Company wasfounded in 1996 in Shanghai and is recog-nised as a leading flavour company in China.

Diuretic effectsconfirmedSUPPLIER of original active ingredients,Nexira presented new clinical resultsfor Cacti-Nea, a natural prickly pear fruitextract, at last November's FiE.

This second clinical study confirms Cacti-Nea’s diuretic effect and shows that it canhelp refine the silhouette and provide relieffrom water retention side effects such asswollen legs and ankles.

The open intra-individual study was con-ducted on 15 women with water retentionproblems. The aim of this study was to eval-uate Cacti-Nea’s effect at the dose of

Joint stevia launchNATIONAL Starch Food Innovation andCorn Products International launched EnlitenReb, a stevia high intensity sweetener, inEurope at FiE 2011. This sweetener claims todeliver sweetness, without the bitternessassociated with some sugar substitutes, orthe calories associated with sugar.

The stevia sweetener can be combinedwith a number of other sweeteners, texturis-ers and flavour systems. It is available asgranules or in a powder format and can beused in a range of applications, includingbeverages.

National Starch Food Innovation / CornProducts International has an exclusivelicence with Japan’s Morita Kagaku KogyoCompany Ltd, a pioneer in the productionof stevia, for its patented stevia cultivar andmanufacturing technology and marketing anddistribution rights in Europe.

Enliten Reb A stevia sweetener has beensold by Corn Products International in theUSA for some time and is now available inEurope via National Starch Food Innovation.

Polish buy fornaturexFRENCH supplier of specialty plant-basednatural ingredients, Naturex has reached anagreement with the Polish Industrial Devel-opment Agency (Agencja Rozwoju Prze-mysłu S.A - ARP), to acquire 100% of thecapital of Zpow Pektowin SA, a Polish com-pany based in Jaslo which specialises in theproduction of apple and citrus pectins, fruitand vegetable juice concentrates.

The acquisition follows the purchase ofBurgundy Botanical Extracts last Octoberand fits in with the group’s strategy toexpand its product range and strengthen itsindustrial presence, particularly in emergingcountries.

Pektowin, dedicated to the production ofapple and citrus pectins, is located at theheart of one of the major apple growingregions. The company is one of the mainPolish producers of fruit (mainly apples) andvegetable (especially red beets and blackradishes) juice concentrates, and producesover 6,000 tons of concentrates each year.

The company achieves one third of itssales in Poland and two thirds in Russia aswell as in other countries of Eastern Europe.A sales office in Warsaw will be opened inorder to support the assistance to clientsand prospects as well as the promotion ofother ingredients of the group, locally.

The acquisition will enable Naturex tosupply its factories in Switzerland which spe-cialise in fruit and vegetable powders fromconcentrates, feed its new range of colours,(Vegebrite) and offer its customers, a com-plete range of fruit and vegetable juice con-centrates.

Baobab for uSA?PHYTOTRADE Africa reports that USAIDSouthern Africa Trade Hub (SATH) hasawarded a contract to carry out marketresearch in the US to better plan the strat-egy for the introduction of baobab into theUSA.

John Cheesmond, CEO of PhytoTradeAfrica, said: “We are delighted that a donor,funded by the quality of USAID, hasdecided to support our efforts to takebaobab worldwide by agreeing to fund USconsultants to undertake market researchin the USA. Baobab is an exciting develop-ing superfruit and we are delighted withthis additional support for our ongoing ini-tiative with baobab.”

The nutritious and wild-harvestedbaobab fruit has multiple uses, from cerealbars, to fruit juices, smoothies, breakfastcereals and ice cream. Many rural har-vesters will benefit from the market expan-

sion efforts which will result in, in part,improving rural income levels and address-ing food security in the region.

2g/day during one week. The results con-firmed that Cacti-Nea helps to significantlyincrease diuresis by 27% on women withBMI<25; helps to significantly decrease thesensation of swollen feet/ankles/calves; andhelps to significantly decrease the sensationof 'heavy legs'.

In addition, 87% of women were con-vinced by Cacti-Nea’s efficiency by the endof the study, as revealed in a global satisfac-tion questionnaire the volunteers com-pleted.

Cacti-Nea is developed by the HealthDivision of Nexira (previously Bio SeraeLaboratories). It can easily be incorporatedinto dietary supplements or functional bev-erages and is also available in an organicversion, certified by Ecocert.

With several subsidiaries divided in expertisecentres (raw materials from biotechnologyprocess, flavours, ingredients) it also has apresence in North America.

The two companies first collaborated in2010 when both recognised their obvioussynergies. A cooperation agreement was thefirst step towards building the relationship. Ayear later, Apple and Aromatech created ajoint-venture with the objective of developinghigh-quality flavours for the Chinese marketusing Aromatech's technological expertise,especially in natural and organic flavours.

An Aromatech Research & Developmentlab forms part of Apple Flavor & Fragrancefacilities. As a result the products developedbenefit from a high technological value andmeet the growing Chinese food marketexpectations.

Soft Drinks International – February 2012 21INGREDIENTS

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TREATT plc has introduced Tropical Key Mand Tropical Key MG, natural flavoursreminiscent of mango formulated withnatural FEMA GRAS fractions. Tropical KeyMG comprises enhanced green top notes,while Tropical Key M delivers strongersulphur base notes. Also suited for use inother exotic fruit flavours, these productscan be creatively blended to produce avariety of fruit flavours. Mango beveragesare growing in popularity: the number ofnew mango juice drink product launchesin Europe was 371% higher in 2010 thanin 2005. In the Middle East, where mangoand other tropical fruits are traditionallywidely consumed, this figure reached375%. (Innova market insights, Feb 11).

l At the recent Union for Ethical BioTrade’sBiodiversity Awards staged in Paris, UEBT-member PhytoTrade Africa was awarded aSpecial Mention in the Innovation categoryfor its work in bringing the baobab fruit tothe European market in a number of innova-tive product forms. Organic Farm Foods wasrecognised for its work in promoting newapple and pear varieties that can be pro-duced organically in the UK in addition to itsfocus in promoting the relationship betweenethical and organic practices.

l D.D. Williamson has introduced two newindustry interviews in the company’s online'Expert Answers' Series: Dr Kantha Shelke, arespected consultant for the food and bever-age industry and owner of Corvus BlueLLC, discusses the importance of colour infood and beverage products; and BhekiNkwanyana, DDW Plant Manager of itsSwaziland facility, shares his insights into howthe food and beverage industry is makingimprovements in third party audits, certifica-tions and food safety. To see the full inter-views, visit http://www.ddwilliamson.com/kantha-shelke.

l One of the leading manufacturers offunctional ingredients has announced thecreation of its Beneo-Technology Center. Itbrings together Beneo’s long-standing foodapplication and technical expertise toenhance and encourage product innovationwithin the bakery and cereal, baby foods,beverages, confectionery and dairy sectors.The facility will provide customers with spe-cialist advice concerning technical food

In brief…

application questions. It will develop recipesand formulations for products, with opti-mised nutrition, that meet consumer’sexpectations in terms of texture, appear-ance and taste. Its experts also have thenecessary processing experience to offeron-site consultation regarding technicalproblems.

l Syral, a major player in theEuropean market for starchesand starch derivatives, includingdextrose, maltodextrins andpolyols, has changed its name toTereos Syral reflecting the commitment ofTereos, supplier of sugars, starches and alco-hols. At FiE the company introduced a newfunctional glucose syrup Mylose 351 with aunique sugar spectrum: low in sugars(DP1+DP2) and high in DP4 carbohydrates(DP=degree of polymerisation). It is labelledas a glucose syrup but its product character-istics are close to a maltodextrin and it is tobe used when a lower sweetness and a bal-anced taste profile is required.

l Firmenich has developed a range ofaquaeous extracts based on volatiles' recov-ery. The profile obtained for its strawberryessence, a highlight of the company's standat FiE, is a balance between fresh straw-berry topnotes along with syrupy fruit andcreamy bottom notes. The essence has beendeclared From The Named Fruit and can beused in flavours according to EC Directive1334/2008. It is suitable for juice drinks,flavoured waters, carbonated soft drinks anddairy products.

THIS year marks the 100th anniversary ofthe discovery of vitamins. It is being cele-brated by DSM, the world’s leading pro-ducer of vitamins and micronutrients. In1912, a scientist named Casimir Funkcoined the term 'vitamins' to describebioactive substances essential for humanand animal health. In the years that fol-lowed, a series of scientific breakthroughswere made that identified 13 vitamins andexplored many of their functions in thebody. The last century has witnessedremarkable discoveries and research thathave advanced understanding of vitaminsand their vital role in health and wellness.

In 1912, the Polish biochemist CasimirFunk isolated the first vitamin (B1) fromrice bran. At that time, European ricehulling machines were brought to Asia toprocess rice. However, the hulling processstripped the rice of its vital nutritional ele-ments. As a consequence, new health prob-lems began emerging among the peopleand animals who relied upon rice as a sta-ple food. Symptoms included weakness,

Vitamin landmark fatigue, and as the condition progressed,apathia, polyneuropathy, paralysis, cardiomy-opathy and heart failure. This dietary defi-ciency disease is now known as beriberi.Funk realised that a compound inside ofthe rice bran that had been removed in thehulling process could in fact cure patients.He gave the substance he discovered thename 'vitamine' – a combination of 'vita'(Latin for 'life') and 'amine' (= nitrogencompound).

For 100 years the word 'vitamin' hasbeen an umbrella term for a group ofessential, organic micronutrients that play arange of vital roles in our bodies. Themajority of vitamins cannot be directly pro-duced by the body and must therefore beobtained through dietary means with theexception of niacin and vitamin D. If vitaminintakes are insufficient, it can result in seri-ous health problems. Despite extensiveknowledge now available on the crucial roleof vitamins in the body, billions of peoplestill do not have sufficient intakes of essen-

tial micronutrients compared to recom-mendations.

In many developing countries, people donot have access to vitamin-rich foods,which leads to high mortality rates andserious health problems. Inadequate vitaminintakes are also surprisingly common indeveloped markets. DSM works in partner-ship with other organisations, such as theWorld Food Programme (WFP) and theInternational Osteoporosis Foundation(IOF), to help close up the gaps in essentialmicronutrient intakes and promote theessential role of micronutrients in promot-ing health.

Dr Manfred Eggersdorfer, Senior Vice-President Nutrition Science & Advocacy atDSM commented: “At DSM, we are proudto have been part of the vitamin journeyfor human nutrition and health, animalnutrition and health, and personal care, andwe are committed to fur ther scientificadvancements in these fields for genera-tions to come.”

22 Soft Drinks International – February 2012ProDuCTS

Juices & Juice Drinks

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ExpandingAFRICA & ASIA Coca-Cola’s MinuteMaid brand is expanding on these conti-nents, increasingly tailored to local tastesand drawing on local or regional fruitwhere possible.

The juice drink has been introduced toTanzania, following its success in Kenya andUganda where farmers supply fruit for juic-ing. For the time being, Tanzanian stocks willbe drawn from Kenya but Coca-Cola andassociated companies are already talking ofa juice plant in Tanzania.

Mango, orange and pineapple flavoursare available in Tanzania.

They were initiallyreleased in Dar esSalaam and two othercentres but are nowbeing rolled out toZanzibar as well as toother areas of themainland.

In Sri Lanka, Coca-Cola has added Appleto its Minute Maidline-up, promoting itwith a heavy advertis-ing campaign underthe banner of ‘Jee-withayata Rasayak’ or

PremiumNEW ZEALAND Frucor’s Just Juicebrand is a household name, with a varietyof flavours and product types available.Now a new level of premium juices hasbeen added to the brand: Just JuiceOrchard. Each contains 100% juice. Offeredin the range are Sun Kissed Orange, Farm-style Apple and Summer Strawberry &Kiwifruit.

The strawberry and kiwifruit blend gotoff to an excellent start when it was cho-sen by a panel of high school students forthe Youth Choice Award in the latest NZJuice & Beverage Awards.

“We were always confident that con-sumers would be as excited about the newrange as we were,” said Just Juice SeniorBrand Manager Nicole Aitchison. “Theaward shows that everything we lovedabout this combination of strawberry andkiwifruit has also found favour with thetaste buds of consumers.”

The Just Juice Orchard range is availablein 1 litre and 2.4 litre packs.

Chilled cherry firstUK Cherrygood has launched the firstchilled cherry juice in the UK made fromMontmorency cherries. New CherrygoodPremium Cherry claims the highest levelsof cherry juice and protective antioxidantsthan any other leading chilled juice.

The new variant is the latest addition tothe Cherrygood family and is the first to befound in the chilled aisle. It contains thejuice of more than 200 cherries, and countsas one of your five-a-day. Cherrygood Pre-mium Cherry is 100% natural with no addi-tives, preservatives or added sugar.Thereare now three drinks in the range – Cher-rygood Premium Cherry, Cherrygood Orig-inal and Cherrygood Light.

John Heseltine, founder of Cherrygood,said: “We asked our customers what theywanted and they asked for a chilled versionof Cherrygood packed with even morecherry juice. Montmorency tart cherries areregularly in the news because of theiramazing health benefits and we are

delighted to give our customers a range ofgreat all-round family juices for breakfastand mealtimes.”

‘Taste of Life’.Minute Maid Apple was created specifi-

cally for Sri Lankan tastes and joins thesteadily selling Orange and Mango variants.Coca-Cola Beverages Sri Lanka CountryManager Patrick Pech says the addition of afurther flavour is an affirmation of the com-mitment to build juice sales in the country.

The Minute Maid brand is being leveraged inAfrica and Asia

home NFC valuesales and followingextensive consumerresearch, we arereally proud to belaunching our newrange of deliciousjuice blends, includ-ing apple and rasp-berry and tropical.It will provide con-sumers with more

options for great tasting juice, as well asexpanding our presence in the NFC juicecategory.”

Soft Drinks International – February 2012 23PRODUCTS

new packsSOUTH AFRICA With the Tropika andKrush juice brands continuing to build mar-ket share Clover has given them furtherscope for consumer acceptance by adding2 litre Slim Pure-Pak Curve cartons sup-plied by Elopak South Africa.

Elopak South Africa isa joint venture betweenElopak Norway andNampak.

“We want to offerconsumers a new packthat finds the perfect bal-ance between size andprice, giving them thebest possible value,” saidJames Deysel, Clover’sBrand Manager for Juices.“Elopak’s packaging doesexactly this by not onlyproviding an ideal pack size, but also addingto the functionality and aesthetic appeal ofthe product. The labelling and product infor-mation is also much bigger and clearer on-pack, ensuring consumers have all theinformation they need.”

The new carton design is enhanced byan additional curve which, claims Clover,gives the products a more elegant shape,communicating premium freshness and pro-viding clear on-shelf differentiation.

Vitamin-fortifiedSOUTH AFRICA Continental Beverages,a unit within Pioneer Foods’ Ceres Bever-age Company division, has added vitamin-fortified options to its Super Fruit nectarconcentrate range and Daly’s, a long-estab-lished (it celebrated 130 yearsin 2011) squash line. SuperFruit MultiVit is available in 1litre Orange and Tropicalflavours, enriched with a vari-ety of vitamins to boost theirappeal to an increasinglyhealth-conscious market.

Home grownNEW ZEALAND A new range of pre-mium juices under the Simply Squeezedbrand emphasises that all fruit in the blendsis locally grown. Packaged in 1.5 litre PETbottles, the juices feature an eye-catchinglabel shaped in a design evocative of adrop of fruit juice, with the contentsdepicted colourfully on the lower part ofthe label.

Offered in the range are Blueberry &Boysenberry, Nectarine, and Grapefruit &Lemon, all with an apple base. They haveno preservatives and no added sugar.

Simply Squeezed, whose product portfo-lio is wide-ranging, is a stand-alone brandowned and marketed by Frucor Beverages.

More powdersNEW ZEALAND Hansells, the food andbeverage group whose products areexported widely throughout the world, hasadded two new flavours to its Vitafreshrange of powdered drinks.

Vitafresh Red & Black Berry and VitafreshCrisp Apple join a wide range of existingflavours. The packs contain five sticks, eachmaking one litre of drink. There are no arti-ficial colours, flavours or sweeteners.

Red and black are the provincial rugbyunion colours for Christchurch and Canter-

BlendsUK Innocent has added two juice blends toits juice range: apple and raspberry (7pressed apples and 30 whole crushed rasp-berries) and tropical (4 pressed apples, 4squeezed oranges, a slice of pressed pineap-ple, a chunk of crushed mango and 1/3 of apressed passion fruit.) They come in 900mlcarafe bottles, made from 25% recycledplastic which, in turn, can be recycled.

Thomas Delabriere, Marketing Director atinnocent, said: “Blends is a growing categorywhich accounts for a quarter of all take

bury. Hansells has been donating 10 centsfrom the sale of each pack to theChristchurch earthquake appeal.

The Super Fruit brand is known for itshigh viscosity and fruit content (20-50%fruit), as well as being tartrazine-free andkosher certified. Daly’s Squash has been

given an overall imagerevamp as well as the addi-tion of a MultiVit option inPineapple Coconut withinthe Daly’s Fruity range.

A new bottle design ismatched by a revitalised pur-ple branding across allflavour variants.

In the Daly’s Premiumrange a Passion Fruit offeringhas replaced Naartjie.

24 Soft Drinks International – February 2012PRODUCTS

Water & Water Plus

Limited editionTHAILAND The promotional partnershipbetween Perrier and Dita von Teese, billedas the ‘queen of burlesque’, has been moresuccessful than some other limited editionreleases, probably because the bottler hasmanaged release periods and locations effec-tively, thereby heightening market novelty.

Thailand has been one of the markets tar-geted since the first Dita von Teese bottlewas launched in mid-2010.

The latest design has been presented veryeffectively in a similarly-styled burlesque giftpack which delivers a free can along withthe two 750ml bottles. The pack has provedpopular for festive season parties, beingviewed as stylish and memorable.

More flavoursUSA SoBe is celebrating its South Beachroots by introducing three new SoBe Life-water with Coconut Water flavours, andrecruiting actress Yvonne Strahovski. as thelatest SoBe skinsuit model. With her bodypainted in palms and coconuts, the actressis featured in a new photo spread, the thirdinstalment of the popular SoBe skinsuitseries, in the 2012 Sports Illustrated Swim-suit Edition published this month. Her SoBeLifewater skinsuit is inspired by the threetropical flavours: Pacific Coconut, Pomegran-ate Nectarine and Mango Mandarin.

“We knew that if we were going to cre-

‘100% for People’SOUTH AFRICA aQuellé natural springwater has been running a campaign whichaims to position the brand as affordableand with customer interest at heart.

A big spend on television, radio, printand point of sale is complemented by astepping up of the brand’s online presence,through Facebook and a new website.Underlying the online strategy is buildingon the brand’s strong sponsorship pro-gramme, notably related to outdoor activi-ties, and an intention to ‘optimise theopportunity for conversations’.

“The aQuellé brand is built on whole-some family values, generosity and anappreciation of life,” said Managing DirectorArno Stegen. “The 100% for People cam-paign encapsulates all these values while

real cashNEW ZEALAND Promotions offeringcash prizes are not uncommon – some-times big amounts. Usually you have tosend a text message or use some otherparticipating mechanism, but bottled waterH2Go has gone for the instant approachover the southern summer.

Real cash was inser ted under someH2Go bottle caps, rolled in a plastic con-tainer – winners were able to spend theirmoney instantly, should they wish. Therewere over 10,000 chances to win and atop prize of NZ$10,000.

Promotional packs were created for theoccasion, suppor ted by merchandisers,posters and other material.

Lake District prizeUK Aqua Pura natural mineral water, is pro-moting its Cumbrian provenance with thelaunch of an on-pack promotion, created inconjunction with Cumbria Tourism.

Consumers will have the chance to winone of 10 short breaks in the Lake Districtby entering the codes on special promo-tional bottles online at www.aquapura-promo.co.uk. Each break promotes adifferent type of holiday within the region.

The prizes have beensourced with the help ofCumbria Tourism as part of awider partnership with AquaPura, which will see the bot-tled water brand promote theregion through a number ofinitiatives throughout 2012,including direct email cam-paigns, advertising, social mediaand a series of online compe-titions. The brand is also publi-

cising the on-pack promotion in women’sconsumer print media.

Other activity will see Aqua Pura repeat-ing its successful partnership with NOVA,organiser of the Great Run and Great Swimseries. This partnership will mean the brandhas a strong presence at a series of con-sumer events, both in Cumbria and the sur-rounding regions.

ate a drink with coconut water, we had togive it a SoBe spin,” said Rebecca Granne,Senior Marketing Director for SoBe. “SoBeLifewater with Coconut Water flavours area new twist on a hot trend. We're deliver-ing unique flavours with benefits.”

continuing to drive product innovation,experiences and services that bring theaQuellé way of life to everyone.”



Carbonates

PRODUCTS

Yes! For youthSOUTH AFRICA A carbonated soft drinkaimed at young South Africans was createdby two young entrepreneurs as a vehicle formarketing a lifestyle of music, fashion andmedia. Called Yes!, it is the brainchild of Fran-cois and Jean van Louw and is owned byThe Intshona Investment Company.

Says Francois van Louw: “The brand willcarry and deliver a positive message to

youth, suggesting entrepre-neurship and social devel-opment.” Each bottle has aunique code allowing freemusic downloads, aimingto take the brand experi-ence a step beyond thebottle.

The name was chosen,the van Louws explain, topromote, encourage andsustain positive behaviourin the target market.

PremiumSRI LANKA Two carbonated fruit-baseddrinks which are very big sellers in Indiaare now being marketed in neighbouringSri Lanka by Zahra International. Appy Fizzand Grappo Fizz are presented in classy300ml bottles whose design helps theirpremium positioning.

Their producer, the Parle Agro Group,has built a credible persona around each ofthe beverages, presenting them as quick-

witted, opinionatedand keen to have agood time withfriends. The under-lying message of‘two cool drinks tohang out with’comes through inthe quirky advertis-ing, point of salematerial and socialmedia exposure.

Muffadal Patel ofZahra Internationalsaid that Appy Fizzand Grappo Fizzfilled a gap in Sri

new lookUK Coca-Cola Enterprises Ltd (CCE) hasunveiled a new look for the Dr Pepperrange, Dr Pepper and Dr Pepper Zero, toincrease shelf stand-out and help consumersto easily differentiate between original DrPepper and the Zero variant. The new packsfeature the iconic logo and burgundy packdesign with a new purple and red paintsplash feature. Dr Pepper Zero transformsfrom the original burgundy to bold whitepackaging with a purple and red paint splasheffect for maximum shelf stand-out.

Selena Taylor, Trade Communications Man-ager at CCE, said: “Dr Pepper enjoys on-going success and popularity and is currentlyworth £83.10million in UK value sales, and is

Beauty trendsEUROPE Currently appearing in sevenEuropean countries is the new Diet Coke'Love it Light' television commercial. Onceagain the Diet Coke puppet girls – Eleanor,Bernadette and Irene – are featured. Eachgirl has her own look and style and sharesthe light-hearted side of fashion.

Diet Coke has also launched three exclu-sive new pack designs to celebrate thefashion and beauty trends of the season.Supported by a 10-second commercial –‘Get Glam’ – outdoor, digital and PR activ-ity, the campaign is set to reward con-sumers with each limited-edition packoffering a £5 voucher code, redeemable on

Lanka’s fruit-based beverage sector andintroduced a new experience to con-sumers. They had no close competition inSri Lanka, he claimed.

Parle Agro produces other fruit-baseddrinks, waters, snacks and confectionery.

experiencing a 13.5% increase year-on-year.We're confident with improved shelf stand-out the new pack designs will broaden thebrand's appeal to recruit new consumersinto the brand and boost sales for retailers.With some exciting marketing activityplanned for the brand later in the year, 2012is set to be a great year for Dr Pepper.”

purchases over £20 from www.benefit.cos-metics.co.uk

Each of the three new pack designs inthe ‘Get Glam’ collection reflects the indi-vidual style and personality of one of theDiet Coke girls, – floral print ‘Romantic’, on-trend hound’s-tooth ‘Fashionista’ and strikingzebra print ‘Rock Chick’. Online a newFacebook app hosted at www.dietcokeget-glam.co.uk will help Diet Coke fans achievethe new ‘Get Glam’ looks.

USA Jones Soda Co will sponsor the Win-ter Sports Series, four amateur and profes-sional snowboarding events hosted byCanadian action sports events group 365Sports. The two brands have agreed to aone year partnership that will involve Jonesas a major sponsor of the four WinterSports Series events: The Brad MartinPipestyle, The World Rookie Tour 'CanuckChuck', The Jones Champs and the CanadianSnowboard Championships 'Snow Crown'.

The Jones brand and product will appearthroughout each event in the demo villages,athlete’s tent, awards presentation and withinthe athlete’s web, print and video materials.

“It is great for the Jones Soda brand toreconnect with its loyal core consumersthrough action sports events such as these,”said Pierre-Marc Laforest, Canadian Directorof Sales for Jones Soda. “At Jones, weencourage our consumers to stay active andget outdoors, and these Winter SportsSeries events are all about having fun whilechecking out some incredible snowboarding."

Winter sports

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

Communicating with the MediaPromoting Sustainablity

Enhancing Skills

has to offer please call us on +44 (0)20 7405 0300 or email [email protected].

28 Soft Drinks International – February 2012PRODUCTS

Send your news to:news@


FunctionalBlackcurrant for healthJAPAN A new health drink, Cassis 5000,boasts that it contains some 5000mg ofblackcurrant concentrate per 100ml bottle.It is a message that’s getting through clearlyto its target market – young professionalwomen wanting a healthy lifestyle –through extensive advertising and point ofsale promotions.

The drink’s producer is Phiten Co, a spe-cialist manufacturer of sport, beauty andhealth products.

The blackcurrant extract comes fromNew Zealand and Cassis 5000 was builtaround research undertaken in that countryby the Plant & Food Research organisation,

with suppor t from the New ZealandBerryfruit Group.

This showed that compounds in NewZealand blackcurrants could have effects onsports performance and recovery, enhanc-ing the body’s ability to defend against dis-ease and minimising muscle damage causedby inflammation and stress. They may alsominimise lung inflammation in some formsof asthma.

Kieran Elborough, General Manager Sci-ence – Food Innovation at Plant & FoodResearch, hopes that Cassis 5000 is onlythe beginning in positioning New Zealandberryfruit as a sought-after ingredient inhigh-value functional foods.

Suspended seedswin awardUSA Mamma Chia, the first organic chiaseed beverage, was awarded the BevNET2011 'Best Non-Carbonated BeverageAward' at the 9thAnnual BevNET Live Win-ter Conference in Santa Monica, California.

Mamma Chia delivers energy and strengthin the form of tiny, nutrient-rich whole chiaseeds, which are suspended in four lightlysweetened, ruby-hued flavour combinations:Cherry Lime, Blackberry Hibiscus and Rasp-berry. The drinks are delicately sweetenedwith less than one tablespoon of organicagave nectar.

Chia seeds are packed with nutrients.Each bottle of Mamma Chia contains 2,500mg of omega-3 and is an excellent source offibre. The drink also features a high dose ofantioxidants along with complete protein,calcium and magnesium.

In awarding the prize BevNET said: “Thisyear Mamma Chia helped turn a burgeoningfunctional ingredient - the chia seed – into arefreshing and hip beverage.”

“The chia market is exploding andMamma Chia is proud to be leading in itsrenaissance with our organic chia seed bev-erages,” said Janie Hoffman, CEO & Founderof Mamma Chia.

Calorie burningIRELAND SUMO, a drink that raises thebody’s metabolic rate, helping the body toburn calories more quickly, is now beinglisted in the country's leading food groupMusgraves who will stock it in their Centraand Supervalue stores.

Paul McGuiness, who owns Bounsite Ltd,the Irish distributor of SUMO, said: “Theproduct has been amazingly well receivedhere and the results speak for themselves –not only is SUMO now available in over300 convenience stores and a number ofBen Dunne gyms across Ireland, but thefact that one of the country’s biggest foodwholesalers is on board means huge things

SUMO Managing Director Richard Baister isnow looking for the right UK distributor.

for SUMO in 2012.” The brand, which retails at around €1.85,

contains a unique blend of natural, func-tional ingredients including green tea, gingerroot extract and a range of vitamins andminerals, which work in synergy to boostthe body’s metabolic function.


Teas Star warsUSA As part of Brisk Iced Tea's 2012 national marketing campaignthe brand has joined forces with the 3D film Star Wars: Episode I

The Phantom Menace.“At Brisk, we're inspired by creativity and always looking for

fresh and authentic ways to work with artists – from emerging tal-ent to seasoned pros, like those at Lucasfilm,” said Eric Fuller, BrandDirector, Brisk Iced Tea. "Our goal is to leverage iconic charactersin a way that engages fans with that Brisk edge they've come toexpect. A creative collaboration with Star Wars delivers just that.”

At the heart of the campaign is a 30-second TV commercial fea-turing two Star Wars characters Darth Maul and Yoda. This is sup-ported by in store POS, social media, radio and interactive TV.

Fur ther activity is a new Brisk mobile game application,Brisksaber, supported by a second TV commercial. The new appli-cation features content that allows fans to incrementally unlocknew characters and objects based on the nationwide redemptionof codes found on specially marked packages of 1 litre Brisk IcedTea.

Darth Maul features on Brisk Raspberry IcedTea 24oz cans and 1 litre bottles. This variant,along with Iced Tea with Lemon, Sweet Tea, TeaLemonade, Green Tea Peach, Strawberry Melon,Lemonade, Pink Lemonade and Fruit Punch, willhave under-the-cap codes that allow fans to col-lectively unlock new characters, lightsabers andobjects when they play Brisksaber. The Uncap theApp promotion and limited-time Darth Maulpackaging are available until 30th April 2012.

New multi-serve one-gallon jugs will also beunveiled to offer more value for Brisk drinkers, infour flavours: Iced Tea with Raspberry, Tea Lemon-ade Fusion, White Tea Pink Lemonade Fusion andStrawberry Melon Juice Drink.

Big TrainCHINA The full Big Train range of powdered and liquid concen-trate beverage mixes, including iced teas, is now being distributedto cafés and other foodservice establishments in key Chinese citiesthrough a partnership with Hiang Kie, a coffee and specialty bever-age distributor.

“We were seeking a high quality US supplier of powdered bev-erages for foodservice sales channels,” said Kyle Fu, Marketing andOperations Manager for Hiang Kie Coffee Group. “Furthermore,

we wanted complete market-ing and point of sale materialsand a turn-key branding solu-tion. We found exactly whatwe were seeking with BigTrain.”

Among the Big Train portfo-lio are all-natural mango pas-sion and lemon honey icedtea mixes which are madefrom green tea, fruit juice,grape seed extract and honey.

Big Train’s headquarters arein Lake Forest, California, witha manufacturing facility closeby in Rancho Santa Margarita.

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30 Soft Drinks International – February 2012DrInKS PLuS

Adding value

by consumers as added-value extras. In addition,drinks containing nutritious particulates have aspecial consistency and provide new, unusualdrinking experiences.

Dairy firstThe first drinksplus products were launched inChina, where the country's two leading dairyenterprises, Inner Mongolia Mengniu Dairy andInner Mongolia Yili Industrial Group, introducedUHT milk drinks containing nata de coco andUHT milk containing rice grains respectively.The products have turned out to be a resoundingsuccess for both these major companies, andthey have established an entirely new beveragecategory, named after them, in the Chinese mar-ket.

Danone-Unimilk is one of the first manufactur-ers outside China to make use of the drinksplusconcept. In Russia, the company has launchedtwo whey drinks containing nutritious bits offruit under the brand name Actual, in mango andpeach flavours. The drinks are offered incombifitSmall 250 ml cartons with drinkingstraw, and are positioned as a healthy snackespecially for young, active women who takecare to eat a balanced diet and at the same timeare open to new and indulgent taste experiences.

Success forthis new category is predicted bySIG Combibloc.

Following the well-received market launch ofthe first drinksplus products in China,

Russia, Saudi Arabia, Iran and Thailand, thedrinksplus category and technology is set forglobal success. Packaged in aseptic carton packsusing SIG Combibloc technology, real fruitpieces are added to juice and milk drinks andfilled using standard filling machines. Furtheradvances in the technology now make it possibleto aseptically fill drinks with pieces of fruit andvegetables in carton packs, as well as drinks con-taining coconut flakes, nuts or a wide variety ofcereal grains.

The individual particulates in drinksplusproducts can be up to six millimetres in lengthand width. “When we started working on thedrinksplus project, the focus was on the develop-ment of product concepts and the technicalimplementation of the system. The aim was tooffer our customers total solutions to enablethem to create added-value products. We wantedsolutions that comprise the product treatmentand the process technology prior to filling, thefilling and the downstream process”, explainedNorman Gierow, Global Market SegmentManager at SIG Combibloc.

Working with experienced global technologycompanies, the company developed three basictechnical variants for the product processing andfilling of drinksplus products. These variants canbe customised to suit the food manufacturer'sproduction facilities, and the respective productconcept.

Combining top-quality drinks with addedextras underscores the premium nature of theproducts, and fits perfectly with one of the keycurrent trends in the beverage market: con-sumers want healthy food, and are looking forinteresting and unusual new taste experiences.Natural pieces of real fruit or vegetables andgrains are valuable not just as components of abalanced diet – they are also perceived and rated

the drinksplus way

Soft Drinks International – February 2012 31ADDING VALUE

In Iran, Zarin Jam Marina has launched fiveinnovative juice drinks containing real fruitpieces, in peach, pineapple, blood orange,orange and mango varieties, under the brandname SunStar. The drinks are available incombiblocMini 250 ml, and come with a drink-ing straw with a diameter of 7 mm – the large-size opening means the premium beverage withits fruit pieces can be enjoyed straight from thecarton pack.

In Saudi Arabia, Gulf Union has launched arange of juice drinks containing fruity bits inorange, peach, pineapple and mango flavoursunder the new brand name Orignal plus. GulfUnion is positioning the drinks, offered incombiblocSmall 250 ml, under the slogan 'Backto nature', highlighting the naturalness of theproducts which is underscored by the added realfruit pieces.

In Thailand, Southeast Asia's leading food andbeverage manufacturer Tipco is living up to itsreputation as an innovative company with thelaunch of Tipco FruitPlus. The company hasspent many years establishing its position as amanufacturer of premium juice and creator ofnew product ideas. Tipco is one of Thailand'smost popular brands. Tipco FruitPlus is avail-able as mandarin orange juice containing real

orange pulp and sacs, and as fruit and vegetablejuices with real pieces of aloe vera. The fruit andvegetable juices come in mixed vegetable, aloevera & grape and apple varieties. Each flavourhas been enhanced with the addition of realpieces of aloe vera. The drinks, based on juiceswith 100% fruit content, are packaged incombiblocMini 200 ml cartons.

Further possibilitiesWorking with ingredient manufacturers SIGCombibloc has developed additional productconcepts all of which can be created using thedrinksplus technology. These include a juicedrink made from apple and plum with aloe verabits, a strawberry juice drink containing pieces ofreal strawberry, a yoghurt drink containing cere-al grains and small pieces of apple, and a choco-late drink with coconut flakes.

When it comes to cereals grains there are sig-nificant opportunities. Adding cereal grains isthe perfect way to upgrade a drink to a healthysnack or a nutritious breakfast drink. Thedrinksplus concept makes it possible to asepti-cally fill into carton packs drinks containingwhole grains and/or ground grains, flakes, branor coarse meal made from rice, oats, wheat, rye,barley, spelt, millet, amaranth, quinoa or buck-wheat.

The flexible filling technology is based on asleeve system which allows for filling productswith a high particulate into carton packs. Eachcarton sleeve is individually shaped, sterilisedand filled on site at the customer's premises,using SIG Combibloc filling machines. After fill-ing the carton pack is ultrasonically sealed abovethe filling level and not through the product –this is to prevent solid product components orfibres becoming trapped in the sealed seam. Thestandard filling machines from SIG Combiblocfor liquid dairy and NCSD products can be fittedto work with drinksplus using a new upgradeset. The easy-to-install 'drinksplus kit' includesvalves, shafts and fill nozzles which are tailoredto provide an optimal product flow when fillinginnovative drinks containing particulates. n www.sig.biz

Adding cerealgrains is theperfect way toupgrade a drinkto a healthysnack or anutritiousbreakfast drink.

32 Soft Drinks International – February 2012PouCHES & HYBrID PACKAGInG

and environmentally friendly

The Ecolean range offers aflexible andgreen alternativebeveragepackage.

Lightweight

The trend is clear. Consumers, governmentsand the media continue to ask for more sus-

tainable products and companies need to bemore innovative to stay competitive. Food pack-aging is one of the more talked-about environ-mental concerns in media, sometimes beingunfairly accused. But the pressure on companiesreducing packaging, is increasing.

Environmental legislation is expanding andconsumers are refusing unnecessary packaging.

Lightweight = business benefitsBut the pressure does not always mean problemsfor the companies. Reducing the amount of pack-aging used, transported and disposed creates greatgains in the whole product life cycle and supplychain. Companies are reporting cost savings butalso improved environmental impact, brandimage and company reputation among other fol-lowing benefits.

The lightweight revolution A company being innovative is the packaging sup-plier Ecolean in Sweden, creating liquid foodpackages that weigh approximately 50-60% lessthan conventional cartons or bottles. The packag-ing material is made from a thin plastic film, partplastic and part natural chalk. The pitcher-shapedflexible package has an air-filled handle whichmakes it easy to grip and pour from.

Founded in 1996, the company introduced itsfirst lightweight packages in 2001; the Ecoleanaseptic lightweight packages were launched in2009.

Single-serveThe latest innovations from Ecolean are portionpacks with an optional attached straw. Ecoleanclaims that since people live longer and familystructures change, the number of single-personhouseholds increases. People are on the go moreoften and this has led to demands for smaller packsizes and more single serve-packs. They also sug-gest that with lightweight packaging brandownerscan, as mentioned above, save resources and cutcosts.

The 200 ml and 250 ml packages developed forambient distribution are perfect when on the go,for smaller households, and fit for example neatlyin a child’s lunch box. The first product in theEcolean Air Aseptic portion pack range was suc-cessfully launched on the Chinese market byHuishan dairy, aimed at young active people onthe lookout for the next cool thing. The environ-mental profile of the package combined with con-

The Ecolean EL1 filling machine for 500 and 1000 ml packages.

The Ecolean clear 250 ml.

Soft Drinks International – February 2012 33LIGHTWEIGHTsumer convenience is another benefit when build-ing brand trust.

A new approach to aseptic packagingEcolean has taken a somewhat different approachto aseptic packaging. New to the industry isEcolean's choice of a non-chemical alternative forpackage sterilisation, which ensures that foodcontact surfaces are never exposed to any chemi-cals. The company has also separated sterilisationfrom the filling machines, which allows it to behandled under controlled conditions at its ownplants. Ecolean Air Aseptic combines longevity,efficiency and waste reduction into one light-weight package. Ecolean Air Aseptic is now avail-able in the following sizes: 200, 250, 350, 500, 750and 1000 ml and it is suitable for soft drinks, fruitjuice, dairy products and other low and high acidaseptic products with low to medium viscosity.

Filling machinesThe heart of the Ecolean packaging system is thefilling machine, designed for efficient operations.There are four different Ecolean filling machines,the EL1, EL2, EL3 and EL4, the last two being themachines for aseptic packaging. When installing,setting up, operating and maintaining themachines, simplicity rules. Still, the companyoffers a solid training programme for all operationand maintenance personnel.

Air / BaseA wide range of packages are offered within theEcolean range. Ecolean Base, for example, has aunique handle – instead of the air-filled handle,Ecolean Base has two holes for convenient carry-ing and pouring.

Not only does it exhibit most of the positive fea-tures of the Air packages; thanks to the holes inthe handle it is easy to pick up in the store and inthe refrigerator.

EnvironmentBy using a minimal amount of material, the light-weight package combines low environmental

The Ecolean Air incorporates an air-filled handle for ease of use.

impact with consumer convenience.The packaging material, called Calymer™ is

part plastic, part chalk – one of nature's own mate-rials. No chemical processes are necessary toextract it and only limited energy is required inthe production.

Calymer consists of 40% (by weight) calciumcarbonate and plastic binding agents (PE and PP).The calcium carbonate provides Calymer withstrength and stiffness, the binding agent givestoughness and flexibility.

After disposal the package can either be materi-al recycled as plastic or recovered as energy byincineration. However, saving resources is not justa matter of lookng at the waste end of a package’slife cycle. Equally important are the resourcesused at its beginning.

Ecolean packaging solutions use less raw mate-rial from the start, whilst another obvious advan-tage is that the flexible Ecolean package is veryeasy to empty, meaning less food waste. Onceempty, the Ecolean package is as flat as an enve-lope, which means less waste, and less transport.

The Ecolean Calymer material comes with a fullFood Contact Approval Certificate.

Ideal for eventsAt major sports and arena events where bottlesand sometimes even cartons are banned, light-weight plastic packages such as the Ecolean Clearmake for a perfect alternative. Ecolean has alsoattracted the interest of airlines who see a perfectalternative package in their ambition to reduce on-board weight.

Water, still drinks, fresh and chilled juices, icetea, sport drinks and even wine are beverages thatconsumers soon will see clearly in lightweightEcolean packages. n

Ecolean GroupP.O. Box 812, SE-251 08SE-252 32 HelsingborgVisiting adress: Kielergatan 48Swedenwww.ecolean.com

Ecolean’s environmentally-friendly packaging has beenspecifically targeted at the youth market.

About the CompanyEcolean develops and manufactures packagingsystems for the dairy and liquid food industry. It isan international company with its headquarters inSweden. Founded in1996 it has commercialactivities in 30 countries, China and Russia being thelargest markets, and has 260 employees.

Ecolean Base, has an easy-grip,easy-pour handle, and is idealfor storage in the refrigerator.

34 Soft Drinks International – February 2012SoCIAL rESPonSIBILITY

Doing businessresponsibly isembedded inevery can, cartonand bottle,writes richardLaming.

Political debate in Britain has been dominatedrecently by calls for “responsible capital-

ism”. Party leaders David Cameron, Ed Milibandand Nick Clegg have been competing for theprivilege of being associated in the public mindwith encouraging or forcing companies tobehave better. From the protestors in theOccupyLSX camp outside St Paul’s Cathedral,shivering against the cold, to the bankers in theCity of London looking out for their bonuses,squaring off business responsibility with prof-itability is a continuing interest.

But this is not news to the soft drinks industry.The idea of doing business responsibly isembedded in every can, carton and bottle thatthe soft drinks industry produces.

Soft drinks companies know that an industrythat does not act responsibly will alienate itsconsumers, lose the respect of its customers andforfeit the confidence of its investors.Responsible behaviour is not a side order for thesoft drinks industry: it is one of the major ingre-dients in the main dish.

SafetyFirst, and most obviously, this is because the softdrinks industry is in the business of providingproducts to be consumed. They have got to be

safe. This means that every batch of product isrigorously tested before it is released for sale. If itis not good enough, it won’t be sold. Consumersneed to be assured that they are buying safe, highquality drinks for themselves and their families.

HealthFurthermore, in the light of the rise in the inci-dence of obesity, the concern is not only con-sumers getting enough nutrition but helpingthem avoid getting too much. The range of drinksoffered includes 100% natural drinks, functionaldrinks, and also diet and low calorie options forthose who prefer them.

Drinks are offered in a wide range of packsizes, so that consumers can choose the ones thatsuit their needs. Multiserve packs state on thelabel the number of servings that each contains,and nutritional information is included per por-tion on the front of the pack. The GDA formatused enables consumers easily to compare oneproduct with another and choose the one mostsuitable for their diet.

PromotionIn marketing and promotion, soft drinks compa-nies observe all the rules and codes relating totheir advertising and on their websites.Marketing communications must not condone orencourage poor nutritional habits or anunhealthy lifestyle in children, nor may theyadvise or ask children to ask their parents to buysoft drinks for them: the use of ‘pester power’ isforbidden.

People and communitiesIn addition to demonstrating responsibilitytowards its consumers, the soft drinks industryalso acts responsibly towards its own staff andthe communities in which it operates. Softdrinks companies invest in skills, and are promi-nent in taking on new apprentices. The British

the soft drinks industry has much to be proud of

A good corporate citizen

Through the Dream Machine initiative, PepsiCo is committed to contributing $500,000 peryear to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV).

Soft Drinks International – February 2012 35A GOOD CORPORATE CITIZEN

Soft Drinks Industry Foundation has been giventhe mission of attracting science students intothe industry and supporting those working in theindustry through funding apprenticeships.

EnvironmentAnd one should not neglect the responsibilitythat the soft drinks industry shows in addressingits environmental impact. It has adopted a sus-tainability strategy that will reduce its use ofenergy, water and packaging, and cut the impactof its transport needs. Waste to landfill will bereduced to zero, with a corresponding rise inrecycling in factories, and consumers are beingencouraged to recycle their used packaging, too.

StewardshipFor our last example of responsible behaviour,we can return to the very purpose of the softdrinks industry: providing safe and refreshingdrinks for consumers. To do this, the under-ground sources of natural mineral water andspring water must be protected from all pollu-tion. That source must also be managed sustain-ably: water may only be abstracted from it forbottling at a rate which ensures that the level ofwater in the source is not depleted. The softdrinks industry is the custodian of more than 70sources of natural mineral water in the UK, eachyear supplying around 1 billion litres of waterfrom nature to consumers.

ReputationAlong with the sales – nearly £14 billion annual-ly – and the market penetration – close to 100%– of the soft drinks industry comes an importantresponsibility. Consumers want their drinks tobe refreshing and to taste good, but they alsowant them to be made and marketed responsiblyin way that supports families, communities andthe environment and does not undermine them.

It is the ongoing task of the soft drinks indus-try not only to act responsibly but to demonstrate

Richard Laming is MediaDirector at the BSDA.www.britishsoftdrinks.com

how it is doing so. Consumer confidence andindustry reputation demand no less.

For further details of how the soft drinksindustry acts responsibility, please visit theBSDA website at www.britishsoftdrinks.com n

It is the ongoing task of the soft drinks industrynot only to actresponsibly butto demonstratehow it is doingso. Consumerconfidence andindustryreputationdemand no less.

Project Hope is a partnership between Coca-Cola and the China Youth Development Foundation to build world-classschools in underprivileged areas across China.

Developed and funded by the industry, Every CanCounts was established to enable and activelyencourage more people to recycle the drinks cans theyuse outside the home.


Dairyalternatives are attracting an increasinginterest for anumber ofpowerfulreasons,according to SPX FlowTechnology.

There is currently a large and growing marketfor soymilk, both as a dairy alternative and,

particularly in the Far East, as a nutritioussweetened soft drink. Dairy alternatives areattracting an increasing interest for a number ofpowerful reasons, including health concerns,the growth in vegetarianism, interest in organicfoods, regulatory pressures, concerns aboutgenetically modified foods and animal welfareissues. Soymilk is low in fat, sugar and ingluten. It does not contain any cholesterol or lac-tose, but it is high in fibre, contains calcium andis known to promote bone health. Therefore, it islittle wonder that it appeals strongly to a greatmany people.

ExperienceSPX Flow Technology has over 30 years of expe-rience in soy processing gained in the course ofmanufacturing, installing and supporting majorprojects in a variety of countries around theworld. The SPX recommended process isdesigned to use available commercial soybeansto produce a high yield of soymilk with a univer-sally acceptable taste and mouthfeel whilstmaintaining a high nutritional value. A widevariety of final products can be formulated fromthe soymilk base. These also include fermentedproducts similar to yoghurt and frozen productin the style of ice cream.

Regional preferencesHowever, SPX understands it is critical that theproduct formulation of soymilk is tailored to thespecific market at the processing stage. Forexample, being a common customer require-ment, there is the option of inactivating the oxi-dizing enzymes that cause a bitter, bean-liketaste. There is also the option of producing a for-mula with lower/higher fat or sugar dependingon the expectations in different countries orregions. This is because a typical soymilk formu-lation for sale as a non-dairy milk alternative inEurope, the USA, Korea, Japan, Latin America orAustralia would contain from 3-4% protein, 2-2.5% fat, with up to 2% or no added sugar. Incontrast, the soy-based soft drinks popular inMalaysia, Thailand, Singapore, China andVietnam usually contain 5-15% added sugar anda lower protein content.

The soy processing steps are adapted to theneeds of each particular application and thedesired outcome; however the following is typi-cal of the numerous plants already installed bySPX.

ProcessingEarly in the process, the soybeans are dehulled(this is desirable to avoid off flavours and toimprove yields), they must then be blanchedimmediately to avoid oxidation. In the SPXprocess, blanching is carried out in a solution ofsodium bicarbonate at a relatively high tempera-ture to hydrate the soybeans for easier grindingto inactivate undesirable enzymes. This is alsowhere the oligosaccharides are washed out aswell as any residual sand or dust. Grinding takesplace in a highly efficient two-stage grinder andfurther water or thinned soymilk may be addedat this stage to give the desired protein content inthe finished product.

Removal of insoluble fibres is essential to givegood mouthfeel in the finished product and a

the dairy alternative for thehealth-conscious

Soymilk processing

DAIrY

Soft Drinks International – February 2012 37SOYMILK PROCESSINGdecanter centrifuge that removes up to 99.8% ofthe sediment solids accomplishes this. A secondstage process further reduces the level of solu-able solids carried by the very hygroscopic fibresto improve the overall yield of soymilk.

Direct steam heating followed by flash coolingand vacuum deodorization is then used to inac-tivate enzymes, kill bacteria and remove unwant-ed volatile flavours.

At this point the process changes from contin-uous to batch, using three formulation tanks, onefilling, one emptying and one holding the batchbeing formulated by the addition of water, sweet-eners, other flavouring agents and possible forti-fication ingredients such as vitamin B12 andadditional calcium.

To improve stability and prevent fat separa-tion, a stabiliser and emulsifier is then addedafter which the product is homogenized by forc-ing it through tiny orifices under great pressure.This breaks down the fat into small, evenly dis-tributed particles that give a smoother andcreamier texture to the finished product.

The SPX UHT process uses either direct steaminjection or infusion followed by flash cooling toheat the soymilk to 138-145°C for a preciselycontrolled time of a few seconds. Since this typeof UHT process contributes a further effectivestage of deodorization to eliminate the finaltraces of ‘bean flavour’, an alternative process isused for markets such as Malaysia where astronger flavoured drink is preferred. UHTsoymilk formulated as a dairy alternative has ashelf life of six to 12 months at ambient temper-ature, removing a lot of the distribution andlogistic issues of a fresh product. Final packagingwill depend on the product and the intendeddistribution channels.

Uniquely positionedSPX is uniquely positioned to implementsoymilk production lines for a number of com-pelling reasons. First, the vast range of processplant and machinery brands within the groupportfolio enables the company to supply the totalsystem. The modular, pre-engineered and pack-aged plant reduces risk and time to production,which is a significant customer benefit and SPXproject engineering teams have extensive world-wide experience in both the process and the rel-evant utility fields. Finally the pilot plant and

application expertise centres in Singapore andDenmark are a unique benefit, enabling prospec-tive users to test product recipes and processplant, supported by SPX experts, before commit-ting to a project.

As major suppliers of food processing machin-ery with a strong emphasis on liquids handling,the many SPX brands are brought together byexperienced project engineering teams. They aresupported by two specialist application centreswith dedicated pilot plants, one in Denmark andone in Singapore. Plant designs are customisedto suit the precise needs of each particular appli-cation, but by basing the design around highlyproven SPX process plant elements, risk is lowand the time from conception to production issignificantly reduced. Experience shows thatplants need to have a capacity of at least 4000l/hr (equivalent to 700kg/hr of soybeans) to becost effective. At this size, a payback time ofaround two to three years on new investment istypical. n

The soyprocessing steps areadapted to the needs ofeach particularapplication and the desiredoutcome...

www.spxft.com

About SPX Flow TechnologyThe SPX Flow Technology segment designs, manufactures and installs highly engineered solutionsused to process, blend, meter and transport fluids, in addition to solutions for air and gas filtrationand dehydration. The segment supports global food and beverage, dairy, pharmaceutical, oil andgas, energy, and industrial markets.

About SPXBased in Charlotte, North Carolina, SPX Corporation (NYSE: SPW) is a global Fortune 500 multi-industry manufacturing leader with over US$5 billion in annual revenue, operations in more than35 countries and over 18,000 employees. The company’s highly-specialised, engineered productsand technologies are concentrated in three areas: Flow Technology, infrastructure, and vehicle serv-ice solutions. Many of SPX’s innovative solutions are playing a role in helping to meet rising globaldemand for electricity, processed foods and beverages and vehicle services, particularly in emergingmarkets. The company’s products include food processing systems for the food and beverage indus-try, power transformers for utility companies, cooling systems for power plants; and diagnostic toolsand equipment for the automotive industry. This description of SPX does not contemplate the pend-ing sale of the Service Solutions business.

38 Soft Drinks International – February 2012ProDuCT SAFETY

With the threat of product recall,and with brandreputations onthe line,suppliers mustdemonstrate therequisite level of precaution in theirmanufacturingplants, explainsneil Giles.

Across the globe, the safety standards of foodmanufacturers continue to come under

increasing scrutiny. Manufacturers face mountingpressure to comply with regulations and legisla-tion, like the recently passed 2011 US Food SafetyModernisation Act as well as the particular stan-dards of individual supermarket chains and foodretailers, like those stipulated by leading retailersTesco or M&S. Fundamental to meeting all suchindustry requirements is the exercise of due dili-gence.

Broadly speaking, due diligence normallyrefers to the degree of care and caution that a per-son or organisation should take when enteringinto an agreement with another party. In foodmanufacturing, suppliers must take all necessarymeasures to ensure the safety and quality of thefood they are selling to a retailer and, throughthem, to the public.

With the threat of product recall, and hard-earned brand reputations on the line, supermar-kets will not take the risk of doing business withsuppliers who fail to demonstrate the requisitelevel of precaution in their manufacturing plants.

The latest metal detection systems help to satis-fy the requirement for due diligence with innova-tive features and multiple levels of safetyassurance.

Regulator and retailer clampdownStrict demands for due diligence are in evidenceacross the entire, broad spectrum of food safetylegislation. They are a similarly large presence inthe developing area of company-specific policies.

The world of food safety legislation and stan-dards is complex, sprawling and always growing.

However, whether you are referring to safetyframeworks such as the Hazards and CriticalControl Points Analysis (HACCP) system (“inter-nationally accepted as the system of choice forfood safety management”), widespread safety andquality certification programs such as BritishRetail Consortium (BRC) Global Standards,regional legislation such as The General Food LawRegulation (EC) 178/2002 in the European Union,or domestic laws such as the UK Food Safety Act(1990), a burden of proof to show that all safetyrisks have been controlled as much as possible,rests with manufacturers.

It is in this climate of strict regulation thatTesco, WalMart and Marks and Spencer, amongothers, have decided to draw up their own poli-cies, with the latter “carefully managing [their]suppliers and maintaining close relationshipswith them, to help them keep to [their] own highstandards of quality and safety.” This trend is like-ly to become more widespread, particularly inlight of the continued growth of supermarketown-brand products. At all stages, retailers wantto protect themselves from regulators andimprove public perceptions of their brand. Theyneed to be absolutely certain that due diligence isbeing exercised by their suppliers.

Legally obligatedFood manufacturers are only too aware that fail-ure to meet safety standards can lead to contami-nation and, subsequently, product recall. After all,domestic food and beverage recalls have morethan tripled since 1999. In such an event, foodmanufacturers are legally obligated to prove thatthey exercised all due diligence to avoid commit-ting the offence of which they are accused. Thishas serious cost implications in itself. The sup-porting evidence should include all relevantrecords and data pertaining to due diligence,including validation information on equipmenttests and planned preventative maintenance pro-grammes. If the supplier cannot show that all nec-essary measures and reasonable precautions weretaken to protect customers from health andhygiene risks, it leaves itself open to further, evenmore damaging legal action.

and the burden of proof

Due diligence

Soft Drinks International – February 2012 39DUE DILIGENCEAs well as posing a very serious risk to con-

sumer health, the embarrassment and damage to abrand's reputation of such an eventuality, whichrequires paid recall notices in national newspa-pers or even television news reports, can be enor-mous. It can seriously jeopardise lucrative futurebusiness with supermarket chains, and puts a sig-nificant dent in consumer confidence.

Carrying out due diligenceMetal detection: Metal detection forms a key partof product quality assurance in the food industry,helping to prove the quality of manufacturingprocesses for compliance with regulations andretailer standards. As pressure on suppliers beginsto emanate from all sides, a well-designed metaldetection system must be more robust and com-prehensive than ever before. Also, in the highlyunfortunate event of a recall, up-to-date inspec-tion systems allow manufacturers to demonstratethat they did take the necessary steps of observingdue diligence.

The ability of modern machines to detect thesmallest piece of metal in any part of the productand its packaging forms a significant part of thisproof – at the same time as greatly reducing therisk of product recall in the first place. In line withthe most stringent industry requirements, themost advanced detectors combine speed withpeerless accuracy. A high performance searchhead is at the centre of the inspection process,with the ability to detect minute amounts of fer-rous and non-ferrous metals, as well as challeng-ing non-magnetic stainless steel.

However, the installation of even the most pow-erful metal detector does not automatically pro-vide sufficient evidence of proper due diligence.Indeed, some retailers indicate that due diligencefailures often stem from procedural and systemfailures rather than any issues with the detectorsthemselves. Today's accurate product inspectionsystems must be backed up by robust mechanismsto satisfy the strict standards of risk-wary retailers,including extra control equipment, sensingdevices and failsafe systems to complement apowerful search head.

Failsafe: Market-leading solutions are current-ly focused on two areas of failsafe in particular:ensuring that contaminated products are effective-ly rejected from the line, and the inclusion ofadditional access and security measures.

Reject mechanisms are critical. In most sys-tems, when a contaminated product is identified,a detection signal is generated. The signal is usedto activate a reject device which can take the formof a strong, focused blast of air, a pneumaticpunch device or a whole host of other mecha-nisms. The purpose of the reject device is toremove the offending product from the produc-tion line without stopping the process. But whathappens if the reject device fails for some reasonto remove the contaminated product?

This is where failsafe systems are of such hugeimportance. In market-leading inspection sys-tems, pack sensors and timing devices operate inunison to ensure the correct product is removedfrom the production line. Failure to remove thepack will result in a signal to stop the conveyorsystem. Any errors with removing contaminatedproducts can therefore be corrected before the lineis allowed to continue. Failsafe systems can

include multiple sensor technologies that com-municate with each other, the metal detection sys-tem and reject device to guarantee successfulproduct removal and add an extra layer of safetyto satisfy due diligence requirements.

As part of due diligence, supermarkets in par-ticular are now placing larger emphasis on pack-aging line security to prevent operator error,insisting on restricted access to the packaging linereject bin, for example. Across food manufactur-ing plants, problems have been known to occurwith staff taking contaminated products from thereject bin and placing them back on the line. Toprevent staff from taking matters into their ownhands, innovative detection solutions employelectronic locking systems that grant access to thereject bin only to certain people at certain times.Similarly, if the bin is left open, an alarm soundsand the conveyor stops.

High-security operator access and event loggingare evident in the use of, for instance, secure log-in passwords and key-operated reset switches. Allactions on the line should be documented as thisinformation could prove critical in demonstratingdue diligence if required. Electronic methods ofdata collection can also be put in place in order toautomate data collection and provide a full audittrail – highly helpful in the event of any contami-nated products somehow finding their waybeyond the detector and into circulation.

Higher standards, lower riskThe prevailing trend of recent years, evendecades, couldn't be more apparent: governingbodies and large retailers will continue to tightenfood safety legislation and standards. The stakesinvolved are so high that food suppliers must doeverything in their power to demonstrate due dili-gence and advanced metal detection systems pro-vide the technology to do so. With these systemsin place, food manufacturers can prove that theyhave robust procedures and safety checks in placeto detect all contaminants and not risk losing outon business with supermarkets at a time whenown brands are booming. n

Neil Giles is Marketing Managerat Mettler-Toledo SafelineMetal Detection.Tel: +44 (0)161 848 8636Email: [email protected]

It is in thisclimate of strict regulationthat Tesco,WalMart andMarks andSpencer, amongothers, havedecided to drawup their ownpolicies...

40 Soft Drinks International – February 2012EVEnT PrEVIEW

South America’sfirst exhibitionand conferencededicated tofunctional foods,drinks anddietarysupplement

In response to the region’s rapidly growingfunctional foods and drinks market, estimated

to be worth US$4billion, Vitafoods SouthAmerica will make its debut in São Paulo from28to to 29th March 2012.

The exhibition will provide a platform fornutraceutical professionals to meet with morethan 75 leading global and local companies suchas BASF, Fortitech, Bio Serae Laboratoires,Golden Omega, Croda and Ayalla, helping themto source new products, partners and suppliers.

Chris Lee, Event Director, said: “With thefunctional foods and drinks market booming inSouth America, this event will grant both localand multi-national companies an opportunity tonetwork and discover new products, suppliersand routes to market.

“Our extensive conference programme willalso allow food and drink professionals to cometogether and discuss the growth potential withthe South American market as well as findingout about the latest scientific thinking and regu-latory issues. We’re delighted to have case stud-ies from world leading companies includingPepsico and Unilever.”

ConferenceThe Vitafoods South America conference willhost a range of speakers from institutions includ-ing Anvisa (National Agency of SanitaryDefense), Bunge, Danone, Embrapa, Pepsico,Unilever, Nestlé Institute Health Science, StateUniversity of Campinas (Unicamp) and theUniversity of São Paulo (USP).

More than 40 presentations will take a look atthe legislation, marketing strategies and marketdynamics of the region. Highlights includeCarlos Otero from Euromonitor presenting onthe first morning of the show on conquering newmarkets and the Brazilian perception towardsthe concept of health. This will be followed by adebate on the functional foods market with rep-resentatives from ABIAD and the BrazilianAssociation of Nutrology sharing their insightson the subject.

Ainhoa Larrañaga, Regional Regulatory AffairsManager of the EAS Latin America office, andElodie Lebastard, Food Law Manager at EASEurope, will take a look at trends in the function-al food market in Latin America and Europeincluding product classifications, labelling andnutrition and health claims. Plus, a range ofexperts from global brands such as Danone,Danisco and Kraft Foods will debate the chal-lenges and opportunities of the registrationprocess of ‘new food’, food with functionalclaims and new ingredients.

The conference will also analyse the scientificelements of the functional food and drinks mar-ket. Franco Lajolo from USP will evaluate healthclaims and the relationship with Brazilian sci-ence and legislation. A whole host of leadingprofessionals will look at the benefits of fattyacids, omega 3 and omega 6.

New Products ZoneThe new products zone will give visitors theopportunity to see the latest industry productsand innovations. A first stop for many visitors tothe event, it always provides a valuable tool inhelping them to plan their trip over the course ofthe two days.

EAS Advisory SessionsInternational food and nutrition policy expertsEAS join Vitafoods South America to providevisitors with the unique opportunity for compli-mentary one-on-one regulatory advice sessionstailored to the specific needs of their companies.This includes up-to-date regulatory and strategicadvice on product formulas, labelling and claimsto assist with their marketing plans across bothLatin America and Europe. Interested companiesshould visit the Vitafoods South America web-site to book their complimentary 20 minute slot.

Discussion ForumAt 12.15 on the second day of the show, DavidPineda Ereño, the Regional Director of the EASLatin America office in Buenos Aires, will chairthe discussion forum which will analyse thedevelopments and key challenges ahead inbringing functional foods to the Latin Americanmarket.

The forum will bring together a panel of lead-ing experts in regulation and marketing, and isdesigned as an opportunity for marketing expertsto immerse themselves in the regulatory issuesthat their companies are facing. n

debut in São Paulo

Vitafoods South America

www.vitafoodssouthamerica.comwww.informaexhibitions.com

Vitafoods South America isorganised by the experiencedteam from Informa Exhibitionswho are behind the well-established, world-leadingVitafoods Europe event.Vitafoods Europe is the mostfocused event in the worlddevoted to nutraceuticals,functional food and drinkingredients, raw materials andnutricosmetics. Since its launch,year-on-year growth and asharp business focus haveconsistently produced resultsfor exhibitors and visitors fromacross the industry.

42 Soft Drinks International – February 2012EVEnT PrEVIEW

The 26thInternationalExhibition onPlastics andrubberIndustries, isdedicated toshowcasingworld-classcutting-edgetechnologies.

With the implementation of the 12th Five-Year Plan, more and more manufacturing

industries have placed their focus on the materi-als and equipments featuring energy-saving andenvironmental protection. Under the Plan, theChinese government has put great emphasis onenergy-saving and environmental protection,new materials and industry upgrade for futuredevelopment. High-tech materials, such as mod-ified plastics, bio-plastics, as well as energy-sav-ing processing machines will be favoured bymore and more enterprises.

The event will be held at Shanghai NewInternational Expo Centre on 18th to 21st April,2012. With the rapid development of China’sindustries, and the global green trend, Chinaplas2012 will introduce advanced products, technolo-gies and solutions from all around the world. Newtechnologies, new concepts, new designs and lowenergy consumption solutions, will be demon-strated throughout various industries.

Ms. Ada Leung, Assistant General Manager ofAdsale Exhibition Services Ltd, organiser ofChinaplas, stated; “The growth of the show hasbeen surprisingly high. In addition to all 17 exhi-bition halls in the east, west and north wings ofthe fairground, halls at the central square will alsobe set up to expand the exhibition areas for dis-playing additional machines and raw materials.This expansion not only satisfies the needs of theloyal exhibitors to enlarge their booth areas, butalso accommodates more newcomers.” The totalexhibition area is expected to hit a new recordhigh of 200,000 sqm, enjoying an increase of33.3% over the last show held at Shanghai in

2010. The four-day exhibition will attract over100,000 trade visitors from 140 countries orregions, and over 100 groups of delegations.

A number of well-known enterprises havealready confirmed their large exhibition areas,including chemicals and raw materials supplierssuch as Du Pont, Sabic, Borouge, BASF, Bayer,Dow, ExxonMobil, Lanxess, etc; machinery sup-pliers like Haitian, Chen Hsong, Husky, Borch,SHI, EDI, Fangli, Liansu, Jwell, Jinhai, DalianTotani, Demark, AKEI, Matsui, Kawata, Wu XiYang Ming, Tongyu, Zerma, Avian, Conair, andmould and die suppliers such as Mold-Mastersand Yudo. Through this platform, every exhibitorwill unveil its latest research and developmentachievements ranging from new materials, pro-cessing technologies to final applications.

With the overwhelming response, the organiseranticipated that over 2,600 exhibitors from 35countries and regions plus 13 country/regionpavilions from Austria, Canada, France, Germany,Italy, Japan, Korea, PR China, Taiwan, Thailand,Turkey, UK and USA will gather under the sameroof to showcase their diversified chemicals andraw materials and over 2,500 sets of machines.

China is the largest producer and consumer forplastics and rubber in the world. The consump-tion of plastics machines in China occupied about20% of the global market, reflecting China’s enor-mous potential. Chinaplas, developed togetherwith the plastics and rubber industries for nearly30 years, has currently become the world’s num-ber 2 and Asia’s number 1 plastics and rubbertrade fair.

Ms. Leung commented that, undoubtedlyChinaplas has become the best platform for inter-national exhibitors to establish relationships andcarry out business discussion and cooperation inChina and Asian markets. The continuous growthof Chinaplas’ scale has fully demonstrated inter-national exhibitors’ strong confidence in Chinaand Asian markets, and has further proven theshow’s international status.

Eleven theme zones will highlight the develop-ment of each specialised area by displaying cut-ting-edge technologies, techniques andapplications for various industries. n

introducing innovative technologies

Chinaplas 2012

www.Chinaplasonline.com.

Chinaplas 2012 will offer an ideal sourcing platform forprofessional buyers with over 2,500 sets of cutting-edgemachinery exhibits.

Many famous enterprises have already confirmed their booth booking and will provide newsolutions to users from different sectors.

Soft Drinks International – February 2012 43DEVELOPMENTS

Packaging

Slat lane dividersLAST year Cermex expanded its range ofpackaging solutions with the 100% in-housemanufacture of slat lane dividers. The com-pany can now supply its new range of lanedividers as standalone machines as well asoffering its customers more complete end-of-line equipment. The company has createda dedicated department to market the 'slat'technology from design to manufacture witha team of technicians who are speciallytrained in assembling these modules.

A critical step in packaging line operation,lane dividing is a solution for formingbatches of primary products prior to casepacking/shrink-wrapping or batches of packsor cases prior to palletising. The speed andefficiency of a shrink-wrapper, case packer orpalletiser depend on the way products orbatches are prepared. By adding this rangeof slat lane dividers to its manufacturing,Cermex can now exert greater control onthe synergy between its machines andupstream operations.

Prior to integration in the industrialprocess, the lane dividers were the subjectof a full research and development pro-

gramme by Cermex. The slat lane dividersare positioned at a price and quality level inline with market expectations. The initial

Lane dividers are designed to divert, distribute, sort, balance or collate primary or secondarypackaging in preparation for the subsequent stage in the production line.

results are very positive, says the company,with some 20 machines ordered in the past10 months.

Breakthrough concept for product protectionPOLYMER Solutions International Inc ofMedford, New Jersey, has received Water-coolers Europe’s Aqua Award for BestProduct Innovation for the innovativedesign of its ProStack Double Leg RatchetPallet. The award was accepted on behalf ofPolymer Solutions International by CraigScott, the company’s Managing Director ofInternational Sales.

Given annually, the Aqua Awards are pre-sented by Watercoolers Europe (WE), pre-viously known as the European BottledWater Association (EBWA). The award wasgiven during WE/EBWA’s 17th annual con-vention and trade fair, Water Show 2011,held in Odessa, Ukraine.

The Aqua Award’s selection committeefound the pallet’s telescoping double legdesign to be a breakthrough concept, as itproduces superior strength and damageprotection to both the pallet and the bot-tled water products stored and transportedon it.

“Since 95% of damage to modular plasticbottled water racks is typically caused byforklifts and pallet jacks as they interfacewith the pallet, using the complete ProStack

system provides total bottle protection. Fur-ther, the pallet makes bottled water rackstacking faster and safer,” explained DanKelly, President and CEO of Polymer Solu-tions International.

The selection committee also cited thepallet’s gas-assisted moulding process, whichyields a super smooth finish, superior stiff-ness and outstanding impact properties, aswell as its hygienic design that resists bacte-ria, mould and other contaminants with anopen-grid top deck that is easy to cleanand inspect.

The pallet is an integral component of theProStack PS4 bottled water rack modules.

Sports cap choiceLAKE Baikal, situated in South-East Siberia,is the world's oldest and deepest freshwa-ter lake, the home of the Irkutsk mineralwater bottling plant, Irkutskiy Zavod MinVod and its flagship product, Pearl of Baikalnatural potable water.

The bottled water is now available in asmall format with a new convenient sportsclosure, Aptar’s Original 28mm sport cap.Two versions of the 500ml format areavailable, one targeting people leading anactive life and a second more specificallydesigned for children. The safety, ease ofuse and tight seal of the Original sport capmake it ideally suited for all age groups.

Irkutskiy Zavod Min Vod has alsoextended its range of lightly-carbonated,soft-flavoured low calorie drinks 'Nota' to

include a 500ml format, alsocapped by a 28mm Original.The colour flexibility offeredby the two-par t closureallows immediate identifica-tion of the different flavoursand versions in the range,bringing the finishing touch tocreate an attractive package.

Irkutskiy Zavod Min Voddistributes its products in theIrkutsk area and other regionsin Eastern Siberia.

Send your news [email protected]

44 Soft Drinks International – February 2012PACKAGING


new generationblow mouldingWITH its latest SBO Compact2, Sidel says ithas consolidated a reliable and robust linearblow-moulding machine that improves bottlequality. It is industrially improved, morerobust, and performs better because of elec-trical stretching.

The final quality of the bottle is deter-mined by the quality of preform stretch-blowing using bi-orientation. Throughout theprocess, the aim is to ensure maximumprocess precision and repetitiveness, whileobtaining optimal production speed.

To improve the process, Sidel developed anew stretch-blowing system for the preform.Traditionally, the pneumatic process useshydraulic actuators to drive the verticalmovement of the stretching rod. This wasreplaced by an electrical process by installinga servomotor and ballscrew assembly.

The new stretching console providesmany benefits. It enables constant control ofthe stretching position and speed, whichensures perfect repetitiveness of theprocess. The production is also more flexible:it works for a variety of bottle sizes becauseit is no longer necessary during formatchangeovers to manually adjust the pre-blowing and blowing start detectors. Also,the maximum stretching speed increasesfrom 1m to 1.3m per second, enablinghigher production speeds.

Further developments include preform

feeding and Human Machine Interface(HMI). The machine is more productive dueto new, longer orienting rollers that securepreform stability and infeed fluidity. Addi-tional panel functions make the machines

more ergonomical for operators. Formatchange-overs are now easier to carry outbecause the stretching parameters are man-aged directly from the HMI and no longerwithin the machine.

The SBO Compact2 can blow simple or standard shapes, using either PET or other plastics, from 0.2litre to 10 litre containers. It can also manage the blow-moulding of complex packaging.

l The second phase of 'Glass is Life' – thefirst ever global marketing campaign for glass– is underway. The campaign by O-I, a world-wide leader in glass packaging, is aimed atpromoting the unrivalled advantages of glassin building brand identity and value, anddelivering important benefits such as health,taste and sustainability. After a first phase in12 countries and seven languages (USA,Canada, Benelux, France, Italy, Poland, Aus-tralia, New Zealand, Argentina, Brazil, Colom-bia and Peru), the campaign has alreadymade an impact. Advertisements in trademagazines have reached decision-makers inthe food and beverage industry across fourcontinents, while a digital campaign has tar-geted consumers, giving them the opportu-nity to join the conversation on glass andglass packaging. In the first five months of thecampaign, 160,000 people visited thewww.glassislife.com website.

l Glass packaging production volumes inEurope grew by 4.7% in the first half of 2011according to data published by the EuropeanContainer Glass Federation (FEVE). Thegrowth builds on increased productionalready recorded in 2010. In the first sixmonths, the European industry produced

In brief…

10.6 Mtonnes of glass compared to 10.2Mtonnes in first half 2010. Major EU coun-tries like France were up 7.2% in productionvolumes, Germany up 7.1%, Italy up 6.4%, andTurkey recorded a growth of 15%.

l SATO, a leader in barcode printing, labelling,and EPC/RFID solutions, has acquired ArgoxInformation Co Ltd, a major manufacturer ofbarcode printers, barcode scanners, andportable terminals. Argox became one of theworld’s leading designers and manufacturers oflow cost and entry level thermal printers thatfulfil the application demands of emerging andindustrial markets. Focusing on China, Brazil,Turkey, it is also aiming to become a mainprovider of auto-ID solutions in countries suchas India, Russia and South Africa.

l Solo Cup Europe, the leading manufacturerof single use packaging for the foodservicesector, is endorsing the Save a Cup campaignto recycle paper hot cups. Solo, which,amongst other items, manufactures cups forglobal foodservice brands, is supporting there-energised campaign which has beendevised with advice from the Paper CupRecovery & Recycling Group of which SCE isa founder member.

DOW Performance Packaging, a businessunit of the Performance Plastics Divisionwithin Dow Europe GmbH (Dow) ,hasbecome a sponsor of the IPI InternationalPackaging Institute in Schaffhausen, Switzer-land, the first resin supplier to sponsor theorganisation.

Dow's decision is a direct result of anapproach to increase its interaction with thepackaging value chain. “Of course we con-tinue to have strong focus on customer sat-isfaction and provide our customers with theright quality products at the right time,” saidJulia S. Schlenz, Performance Packaging Sr.Marketing Manager at Dow.

“At the same time however, we need toensure that we develop successful packagingsolutions that address tomorrow’s chal-lenges. In order to fully understand futurerequirements, it is crucial to us, to engagewith multiple parties along the value chainand understand potential issues right wherethey occur. Through a quality institute like IPI,we gain access and have the opportunity toengage in new and promising dialogues”.

resin first

CA

LEID

OS

-NE

XX

US

.IT

Promoted by:

Organized by: Ipack-Ima spa - corso Sempione 4 - 20154 Milano - Italy tel. +39 023191091 - fax +39 0233619826 - e-mail: [email protected] - www.ipack-ima.com

IPACK-IMA 2012.No better place to trade

Ministero dello Sviluppo EconomicoUNITED NATIONSINDUSTRIAL DEVELOPMENT ORGANIZATION

With the support of:

IPACK-IMA 2012, the benchmark event for Processing, Packaging and Material Handling, is the meeting place for nine Business Communities:

Grain-Based FoodDairy ProductsBeverageConfectioneryVegetables & FruitFresh and Convenience FoodHealth and Personal CareChemicals – Industrial & HomeIndustrial & Durable Goods

If you are active in one of these industries, IPACK-IMA is your place to be. A unique collection of integrated, innovative and sustainable solutions due to the exhaustiveness of the product display. A valuable chance for business update and an extensive agenda of international events, including “Enhancing Food Safety and Food Security in Africa”, organized in partnership with the UN food agencies.

IPACK-IMA: an increasingly valuable and unique business opportunity.

Fieramilano, Milan - Italy, 28 February – 3 March 2012Opening hours: 10.00 am – 6.00 pmEntrances: East, South and West gates

Save time, preregister on www.ipack-ima.com

Fieramilano, Milan - Italy, 28 February – 3 March 2012Opening hours: 10.00 am – 6.00 pmEntrances: East, South and West gates

Save time, preregister on www.ipack-ima.com

46 Soft Drinks International – February 2012GREEN ISSUES


Environment'Give It Back' a successFREE-standing, recyclable merchandisersdeveloped by The Coca-Cola Company havebegun to proliferate in the US, following asuccessful test over several months last year.The display racks focus on a simple message:Give It Back.

Made of easily recyclable corrugated card-board, the units are designed to communi-cate sustainability to shoppers. Industryfeedback suggests that the message has gotthrough clearly, drawing positive comments.

Retailers are free to recycle the merchan-disers themselves but, fulfilling the tradename, Coca-Cola is keen to close the loopby picking up units after usage, feeding theminto its own well-utilised recycling systems.

The display racks are part of a wider ini-tiative which also includes a rack madeentirely of recycled PET.

“Sustainability is core to our business, sowe want to demonstrate this commitmentto our customers and consumers at everylevel,” said Bruce Karas, Director Sustainabil-ity and Environment for Coca-Cola Refresh-ments, when the Give It Back racks wereintroduced last year.

He described the merchandisers as “agreat example of how we can find innova-tive ways to make our equipment both sus-

Consultation onpackaging wasteAUSTRALIA's Standing Council on Environ-ment and Water is seeking stakeholder andpublic feedback on its Packaging ImpactsConsultation Regulation Impact Statement.Written submissions are required by 30thMarch.

A Consultation RIS is a key step in theCouncil of Australian Governments (a jointfederal-states body) process for consideringappropriate action to address a problem,including national regulation.

Development of the packaging Consulta-tion RIS has already benefited from twoworkshops involving stakeholders. The firstof these explored the nature and scale ofpackaging waste problems and data issues.The second discussed possible models foranalysis.

Options investigated in the documentinclude container deposit schemes (CDSs),an advance disposal fee, industry-runschemes that may be co-regulated underthe Product Stewardship Act 2011, and anationally consistent government initiative.

The analysis also recognises existing pack-aging recovery and litter reduction systemsin the base case, against which otheroptions are assessed. These include CDSs inSouth Australia and the Northern Territory,kerbside recycling services available to mostAustralian households, and the AustralianPackaging Covenant.

The document does not indicate a pre-ferred option and seeks feedback in orderto test the models and estimates, as well asproviding an opportunity for the communityto put forward additional evidence to sup-port or change the analysis.

Education andinformation onlineSOUTH Africa’s soft drinks container recy-cling is among the most diverse in theworld, with several organisations and com-panies providing innovative community-based services. Education plays anincreasingly important role.

Among the evolving information andeducation services is MyWaste.co.za whichis supported by organisations and packagingcompanies such as Collect-a-Can, the Pack-aging Council of South Africa, Petco, TetraPak, South African Plastics Recycling Organ-isation and several others.

MyWaste, which also extends to socialmedia, says its primary function is “to pro-vide South Africans with the easiest way torecycle everything from a can to a com-puter”. The website gives details of recyclingdepots, features news of competitions andother initiatives and also posts original con-

Soft drinks to softwareSAMAO-born Uluomatootua SaulauluAiono, who is known as Ulu, is renownedinternationally for founding Cogita, a soft-ware technology group, and developing itsuccessfully over nearly 30 years.

In New Zealand, his home since child-hood, his reputation also extends to awealth of community, education and businessfostering initiatives.

This work led to his appointment in the2012 New Year honours list as an Officer ofthe New Zealand Order of Merit (ONZM).

Ulu Aiono credits his entrepreneurial spirit,and his desire to help others succeed, tochildhood venture scavenging soft drink bot-tles from Auckland’s main trotting racewaywhich he lived close to. He and his brotherpicked up bottles early on Sunday morningsbefore church and later sold them to a localdairy (convenience store) which in thosedays paid bounties for returned bottles.

His community work has since includedassistance and encouragement to otherscreating sophisticated recycling ventures.

tainable and part of the shopping experi-ence. With the Give It Back rack, we’re help-ing people feel good about their purchasingdecisions as we work toward our overallsustainability goals.”

Give It Back rack.

tent and articles relevant to recycling. Usersare encouraged to add their own contentand feedback.

48 Soft Drinks International – February 2012ENVIRONMENT

Sustainability on trackTHE British Soft Drinks Association (BSDA)has published its third annual progressreport on its sustainability strategy, settingout the achievements of the soft drinksindustry in reducing its environmentalimpact. There is progress to report in eachof the four areas – packaging, water, carbondioxide emissions and transport – coveredby the strategy.

BSDA has also updated the ambitions setout in the strategy to ensure that theyremain challenging and consistent with otherindustry initiatives, such as the CourtauldCommitment on packaging.

Jill Ardagh, then BSDA Director General,said: “The soft drinks industry is thinkingabout the long-term in devising and imple-menting its sustainability strategy. It also

Plant bottle breakthroughTHE Coca-Cola Company has announcedmulti-million dollar partnership agreementswith three leading biotechnology companiesto develop the next-generation PlantBottlepackaging, made 100% from plant-basedmaterials.

Since its introduction in 2009 more than10 billion PlantBottle packages have beendistributed in 20 countries worldwide. Thebottle is made up of two components: MEG(mono-ethylene glycol), which makes up30% of the PET, and is already made fromplant materials, and PTA (purified tereph-thalic acid), which makes up the other 70%.In this next step, PTA will be replaced withplant-based materials.

Agreements with Virent, Gevo and Avan-tium – industry leaders in developing plant-based alternatives to materials traditionallymade from fossil fuels and other non-renew-able resources – have been signed followinga two year analysis of different technologies.

“While the technology to make bio-basedmaterials in a lab has been available foryears, we believe Virent, Gevo and Avantiumare companies that possess technologiesthat have high potential for creating them ona global commercial scale within the nextfew years,” said Rick Frazier, Vice-President,Commercial Product Supply, The Coca-ColaCompany.

Virent CEO Lee Edwards explained: “Ourpatented technology features catalytic chem-istry to convert plant-based sugars into a fullrange of products identical to those madefrom petroleum, including bio-based paraxy-lene – a key component needed to deliver100% plant-based PET packaging.”

PET made from Virent's bio-based paraxy-lene features the same high quality and recy-clability as materials used today, with the

makes short term sense too, because con-sumers and other stakeholders want toknow that the industry is doing the rightthings to safeguard the future.”

Regarding packaging, the BSDA reports ithas continued to work with WRAP on waysin which the sustainability of soft drinkspackaging can be improved. To date A. G.Barr, Coca-Cola Enterprises, innocent drinks,Vimto Soft Drinks (Nichols), Britvic SoftDrinks, Danone Waters (UK and Ireland)and Nestlé Waters US are signatories ofPhase 2 of the Courtauld Commitment, andother BSDA members are being encouragedto join them. Members are also aiming toaccelerate progress towards the 2015 targetof zero manufacturing waste to landfill.

Regarding water reduction, the BSDA hasencouraged its members to use the Federa-tion House Commitment to help themachieve further significant reductions in theirwaste water volumes. Water use in 2010,not including that in the product itself, has

reduced by 5.3% against the 2007 baseline; asaving of around 1.3 million cubic metres ofwater (enough to fill 520 Olympic swimmingpools).

The Association's members have beenreducing their emissions through installingenergy monitoring systems, more energyefficient lighting and using more natural lightin factories, and researching the possibility ofusing renewable energy. Members are alsoworking to reduce the overall footprint oftheir products by moving bottle-blowing in-house, which results in fewer transport-related emissions and more efficientbottling. The target in the sustainabilitystrategy has been revised to a 35% reduc-tion in CO2 emissions from manufacturingby 2020 compared to 2002 levels.

The report shows that the industry isworking hard to reduce the impact of freighttransport, by exploring alternative fuels, mov-ing from road to rail and reducing transportmiles through using local distribution firms.

added benefit of being made from a widerange of renewable materials. The companyis targeting early 2015 for the opening of itsfirst full-scale commercial plant.

Patrick Gruber, CEO of Gevo, said he wasexcited to support Coca-Cola's sustainablepackaging goals. “New technologies needchampions. The Coca-Cola Company is in aunique position to drive and influencechange in the global packaging supply chainwith this development.”

“Avantium is very proud to partner withThe Coca-Cola Company to demonstratethat our patented 'YXY' technology pro-duces bio-based PEF bottles with excep-tional functional properties at a competitiveprice,” said Tom van Aken, CEO of Avantium.“YXY uses plant-based materials as feed-

stock to enable the manufacture of moresustainable packaging materials, such as PEFbottles. We have produced PEF bottles withpromising barrier and thermal propertiesand look forward to our work with Coca-Cola to further develop and commercialisePEF bottles. Our production process fits withexisting supply and manufacturing chains andwe are targeting commercial production inthe next few years.”

It is estimated the use of PlantBottle pack-aging in the first two years alone has helpedsave the equivalent annual emissions ofmore than 100,000 metric tons of carbondioxide. Coca-Cola says it will continue toinvest in PlantBottle technology and aims touse it across the entire virgin PET supply by2020.

From left to right: Lee Edwards, CEO Virent, Dr Patrik Gruber, CEO Gevo, Rick Frazier, VP CommericalProduct Supply The Coca-Cola Company, and Tom van Aken, CEO Avantium offer the PlantBottle,made from 100% plant-based materials.

Human Resources

Soft Drinks International – February 2012 49PEOPLE

APPOINTMENTS

Clockwise from top left: Richard Daley, DeanArey, Louise Roke, Ian Barclay, Kevin Baudhuin,Thierry Fabozzi.

The Board of Directors of The Coca-ColaCompany has elected Richard M. Daley asa Director of the company. He was the for-mer mayor of Chicago. As part of his elec-tion, Daley was appointed to thecompany's Committee on Directors andCorporate Governance.

Coca-Cola Hellenic Bottling CompanySA has announced that its Chief FinancialOfficer, Robert Murray, will resign from thegroup to return to his native USA during2012. Michalis Imellos, currently GeneralManager of Coca-Cola Hellenic in Romania& Moldova will succeed him. The appoint-ment will take effect in the second quarterof 2012.

Glass manufacturer Beatson Clark hasappointed Dean Arey Design Engineer tohead up the company’s design team. He willbe bringing in some fresh ideas and lookinginto new technologies in mould design. Thecompany has also appointed Louise Rokeas a new Field Sales Executive.

The Symrise AG Supervisory Board hasextended the contract with its Chief Exec-utive Officer Dr Heinz-Jürgen Bertramuntil the end of 2017. The contracts withHans Holger Gliewe, Board Member forthe Flavor & Nutrition division, and ChiefFinancial Officer, Bernd Hirsch, wereextended until the end of 2015. This stepensures continuity in Symrise’s senior man-agement team.

Husky Injection Molding Systems ofOntario, Canada has announced changes

within its global sales organisation. GerardoChiaia, who led the company’s Asia Pacificand EMEA sales organisation, has beennamed Vice-President, Global Sales for Bev-erage Packaging. In addition, Mike Urquhart,formerly Husky’s sales leader in the Ameri-cas, has been named Vice-President, Global

Sales for Packaging Systems. They will con-tinue serving as members of Husky’s exec-utive team.

Materials handling specialist JungheinrichUK Ltd has appointed Ian Barclay to theVery Narrow Aisle team within its Systems& Projects Division.

The Italian Centrexpo/Ipack-Ima Grouphas strengthened its management structurewith the appointment of Domenico Lunghias General Manager. With extensive experi-ence in both trade associations and exhibi-tions, he will support the group’s CEO.

Univar, a leading global chemical distribu-tor, has appointed Abderrahim Anasse asCountry Manager of its Moroccan business.The company says it is committed to grow-ing in the Middle East and Africa.

Jones Soda Co has appointed RichardCautero a Board Director. He is wellknown as an executive leader in fast mov-ing consumer goods.

Global aluminium supplier Alcoa hasannounced that Tómas Már Sigurdsson,formerly Managing Director Alcoa Fjardaál,has been appointed President, EuropeanRegion and Alcoa Global Primary Products(GPP) Europe. He succeeds Marcos Ramoswho has assumed new responsibilities asPresident of GPP in Latin America and theCaribbean.

The Pregis Corporation of Deerfield, Illi-nois, a leading international manufacturer,marketer, and supplier of protective packag-ing solutions, has appointed Kevin BaudhuinPresident and CEO of the company.

Thierry Fabozzi has been named Manag-ing Director of Plastic Technologies IncEurope (PTI-E), Yverdon, Switzerland, by DrTom Brady, founder and chairman of PlasticTechnologies Inc. (PTI).

PTI has a long standing global reputationas a leader in plastic package developmentand design.

Apprentice awarded

MATT LEE, an apprentice from BeatsonClark, supplier of glass containers for thedrink markets worldwide, has won theApprentice of the Year Award given by theWorshipful Company of Glass Sellers ofLondon. He has been a multi-skilled main-tenance engineer with the Rotherham-based company since it introduced anAdvanced Modern Apprenticeship schemein November 2010.

Matt, who completed 14 weeks of basicengineering training at Brinsworth TrainingCentre in Rotherham before joining Beat-son Clark, said: “I am really enjoying thework and looking forward to becoming afully qualified glass manufacturing engineer.It’s really good experience and BeatsonClark provides everything I need to kick-start my career.”

Apprentice Matt Lee (left) receives his award from the Lord Mayor of London, Alderman Michael Bear,and Martin Scarth, Master of the Worshipful Company of Glass Sellers (right).

Soft Drinks International

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50 Soft Drinks International – February 2012HUMAN RESOURCES

ScholarshipTHE British Soft Drinks Industry Founda-tion (BSDIF) has awarded its financial schol-arship prize to A. G. Barr apprentice,Alasdair Shepherd.

“It’s fantastic that BSDIF can help enthu-siastic individuals like Alasdair in theircareers. BSDIF hopes this type of scholar-ship will attract young people to the indus-try and encourage them to use theirtalents so that the soft drinks industry cancontinue to innovate and build on its suc-cess.”

Dick Charlton presented the award toAlasdair at Strathmore Water, Forfar, whereAlasdair is undertaking his apprenticeship inengineering. The prize is a grant of £1,000per year for the duration of Alasdair’s four-year apprenticeship.

Aidan Flynn, Organisational DevelopmentManager at A. G. Barr, said: “We aredelighted to have started Alasdair as anapprentice in our Forfar factory and areconfident he will progress well over his fouryear apprenticeship. We are grateful to thefoundation for the support provided whichwill be used to enhance Alasdair’s trainingand development.”

Workplace health awardTHE Copella site at Boxford in Suffolk hasbeen presented with a 'Gold Award' byHealthy Ambitions Suffolk in recognition ofits effective workplace health programmes.The apple juice brand was commended for

More apprenticesKRONES UK, Bolton, has decided toexpand its successful apprenticeship pro-gramme to include four new apprenticesthis year, instead of recruiting two, as inprevious years. Alex Parkinson, MatthewBoulton and Thomas Brown joined thecompany as Service Engineering appren-tices, and Thomas Longworth joined as aSupport apprentice involved in CAD designand Project Engineering.

“Apprenticeships are essential, and havedeclined to virtual non-existence since the1980s. Recruiting skilled engineers these

l The UK Food and Drink Federation(FDF) reports that the Government hasinvested £1.7milllion in the food and drinkmanufacturing industry to boost the skills ofits workforce and create new jobs which willenhance the competitiveness of the sector.The FDF says it is working with food anddrink manufacturers to double the numberof high quality apprenticeships within thesector to help build a pool of talentedapprentices that can be developed anddeployed across the industry.

l The renowned Baltimorian hospital JohnsHopkins has announced that PepsiCo willoffer its employees the option to travel toJohns Hopkins Medicine in Baltimore for car-diac and complex joint replacement surger-ies. The travel surgery benefit will beextended to PepsiCo’s domestic employeesand their dependants, some 250,000 people,making the finest in medical care availableregardless of geography. PepsiCo, whichsponsors its own self-funded medical plans,will waive deductibles and coinsurance forthose who elect to have their surgery atJohns Hopkins. The company will also coverthe travel and lodging expenses to Baltimorefor the patient and a companion.

In brief…

Apprentices Ashley Morton and Dean Hughes learn about a Krones Labeller from veteran KronesEngineer Ray Upton.

its wide range of health schemes, whichinclude free health checks, a cycle-to-workscheme, healthy canteen meals and dis-counted gym and swimming membership,by the local initiative which has been set upto promote health and well-being withinworkplaces.

Phil Clark, Site Leader for Copella Box-ford, said: “This is great news for the team.Workplace health is very important toCopella and PepsiCo and we work hard toensure all our employees get the help theyneed in living healthy lives. We have an on-site health and wellness team which reallyhelps us to achieve great results.”

days is not an easy task, and by recruitingour own apprentices, we ensure that theydeliver the skills designed around our spe-cific company and industry needs. Develop-ing the specialist skills necessary for KronesUK to effectively serve the bottling andpackaging industries to keep pace with thelatest technology in our sector is absolutelyvital to our continuing success,” saidAndrew Wilson, Managing Director of Kro-nes UK.

Krones UK has enjoyed a very successfulapprenticeship programme with two of itsapprentices winning ‘Apprentice of the Year’at the Alliance Learning Awards over thepast four years.

Soft Drinks International – February 2012 51EVENTS

FEBRUARYFEBRUARY6th – 8th

The 2012 Packaging ConferenceAria Resort at CityCenterLas VegasUSAwww.thepackagingconference.com

15th – 18th

BiofachNuremberg MesseNurembergGermanywww.biofach.de

19th – 22nd

GulfoodDubai International Convention andExhibition CentreDubaiUAEwww.gulfood.com

19th – 22nd

Ingredients Middle EastDubai International Convention andExhibition CentreDubaiUAEwww.ingredientsme.com

21st – 23rd

BAMP 20102 - International ScientificConference on Bacteriocins andAntimicrobial PeptidesKosiceSlovakiawww.bacteriocin-conference.net

25th – 28th

SaporeRimini FierraRiminiItalywww.saporerimini.it

28th – 3rd Mar

ipack-imaFiera MilanoMilanItalywww.ipack-ima.com

29th – 3rd Mar

Packaging InnovationsNECBirminghamUKwww.easyfairs.com

USA

UAE

SLOVAKIA

UAE

GERMANY

ITALY

ITALY

UK

Events Diary

MAYMAY15th – 18th

Bta / HispackFira de BarcelonaBarcelonaSpainwww.hispack.com

17th – 18th

Soft Drinks International ConferenceThe Tower HotelLondonUnited Kingdomwww.softdrinksinternational.com

22nd – 24th

VitafoodsGeneva PalexpoGenevaSwitzerlandwww.vitafoods.eu.com

JUNEJUNE5th – 8th

Vietnam International Print & Label ExhibitionVietnam Exhibition Fair CenterHanoiVietnamwww.vietnamprintlabel.com

12th – 14th

IPC2012KosiceSlovakiawww.probiotic-conference.net

SWITZERLAND

UK

SPAIN

VIETNAM

SLOVAKIA

MARCHMARCH7th – 9th

China DrinktecChina Import & Export Fair Pazhou ComplexGuangzhouChinawww.chinadrinktec.com

25th – 27th

FoodexNECBirminghamUKwww.foodex.co.uk

26th – 29th

AlimentariaFira de BarcelonaBarcelonaSpainwww.alimentaria-bcn.com

26th – 27th

ecoPack SystemsPulman HotelCologneGermanywww.petnology.de.

27th – 30th

Anuga FoodTecKoelnmesseCologneGermanywww.anugafoodtec.com

28th – 29th

Vitafoods South AmericaFrei Caneca Convention CenterSao PauloBrazilwww.vitafoodssouthamerica.com

APRILAPRIL3rd – 4th

MDD ExpoParc des Expositions Porte de VersaillesParisFrancewww.mdd-expo.com

18th – 21st

ChinaplasShanghai New International Expo CentreShanghaiChinawww.chinaplasonline.com

30th – 2nd

Bevtech ‘12Marriot Mission ValleySan DiegoUSAwww.bevtech.org

SPAIN

GERMANY

UK

CHINA

GERMANY

bRAZIL

FRANCE

CHINA

USA

Send your trade event details to: [email protected]

Novel antioxidantThiodipropionic Acid is being boosted asa most useful antioxidant in Americancircles. It is recommended as inhibitingthe development of oxidation in milkand all dairy products and also for pre-vention of oxidation type off-tastes inflavoured beverages etc. Produced by aUS firm, it is described as of molecularweight 178, the crystalline white powderform marketed being soluble in hotwater, also in alcohol.

In the United States we are told that itis permitted as a food additive so long asthe proportion does not exceed 0.02%.However, so far, there would appear to beno provision in our British legislation topermit its employment. n

beverages direct from the can.A throw-away item, when fixed to the

can it takes up virtually no more roomthan the can itself and is easily placedinto position for use. When pressed firm-ly up to the rim of the can it will not leakand the can may be placed upright againafter a sip without the contents spilling.

The 'Kanlip' is suitable for all outdoorpursuits, making glasses or cups unnec-essarily. It is also ideal for sales ofcanned liquid from mobile vans at racemeetings, horse shows, on promenades,etc, where hygienic washing-up facilitiesfor glassware are often non-existent.

Where speed in serving is essential,the 'Kanlip' obviates pouring out the liq-uid.

52 Soft Drinks International – February 2012FROM THE PASTCherry essence; glycerine, acetate of

ethyl, benozoate of ethyl, aenanthytate,and saturated solution of benzoic acid inalcohol.

“Personally,” concludes this writer, “Iwould rather let someone else drink thesechloroform and acid preparations.” Weagree with him.

Flavouring extracts“I would,” says Dr J. O. La Bach, ChiefChemist of the Kentucky AgriculturalExperiment Station, “like to make the pleathat artificial colouring be left out of allflavouring extracts, whether genuine, sub-standard, or artificial. The colouring addsnothing to the real quality; rather itdeceives the consumers into thinking thatthe colour is the measure of quality orstrength, while as a matter of fact, ginger,vanilla and like extracts excepted, colouris no criterion of quality or strength. Sincelemon and orange flavours do not holdtheir colour well when coloured with atincture of the peel, the popularity of coal-tar dyes for the purpose is easily under-stood ... Personally I think all foreigncolouring matter should be left out; it addsnothing, I repeat, to the quality of theflavouring as does a tincture of the peel.”

Safeguarding the syphonThere is one fact in connection with thetrade which should possess our heartswith gladness. The resolve to safeguardthe property in the syphon is taking untoitself a more definite, a more regular, and amore decided character. London is associ-ating itself resolutely with the purpose.What is almost of equal importance is thatindividual manufacturers are reflectingthis admirable temper in an even moreemphatic manner. Bottle-charging withoutsyphon-charging is, in these days in whichthe syphon is being increasingly used,foredooomed to but a partial success. Ifthere is a property in the one there must bea property in the other. If the property inthe more valuable vessel be abandonedand relinquished, then there is no justifi-cation for charging the lesser and lessvaluable vessel. The idea of bringing into

force a disciplined scheme for safeguard-ing the three-halfpenny vessel, whilstallowing the eighteen-penny vessel to beregarded by the public as a mere commer-cial wastril, passes beyond the region ofeven the ridiculous. Our vessels, let thosevessels be of whatever character they may,are property, and not to safeguard thatproperty is improvidence carried to theextreme.

Soda fountain drinks“The effect of this soda foundation drinkhabit upon the pocket-book is,” says awell-known American journal, “serious;the effect on the health is alarming – thepeople would be alarmed if it were consid-ered at all.” This American writer givesthe following samples of formulas used inthe cheaper grade of soda fountain estab-lishments:

Pineapple essence: glycerine, chloro-form, aldehyde, butyrate of ethyl, andbutyrate of amyl.

Apple essence; glycerine, chloroform,nitric ethyl, aldehyde, acetate of ethyl,valerianate of amyl and saturated solutionof oxalic acid.

Squash dispensers – Trade Mark ActA recent case is reported of a café propri-etor who, having a squash dispenser onloan from Schweppes Ltd under a writtenagreement, sold through that equipmentsquash not of Schweppes manufacture.

The dispenser was clearly marked withthe name of a Schweppes product and itis held that a consumer is entitled toexpect that the product sold from the dis-penser is a Schweppes product. The caféproprietor's action was therefore not onlya violation of the loan agreement on thedispenser but a serious infringement ofSchweppes' trade marks rights.

This particular case was not taken toCourt, but Schweppes Ltd state that theyare determined to protect their trademarks and products and to see that retail-ers observe the terms of equipment loanagreements. They may be expected totake legal action in respect of suchinfringements whenever and whereverthey may occur.

'Drink-from-can' deviceThe 'Kanlip' is a new idea introducedrecently by the Moreton Engineering CoLtd, to provide a pleasant and hygienicmeans of drinking soft drinks and other

Sourced by Stewart Farr

100 Years AgoFrom the Mineral Water Trade Journal ofFebruary 1912

50 Years AgoFrom the Soft Drinks Trade Journal ofFebruary 1962

Soft Drinks International – February 2012 53

INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

A f o c u s o n e q u i p m e n t a n d s e r v i c e s

In-line CO2 AuCoMet-iPentair Haffmans’ In-line CO2 MeterAuCoMet-i enables a fast and accuratedetermination of the CO2 content incarbonated beverages and beer based onHenry’s Law. It can be built into theproduction line at any location wherethe determination of dissolved CO2 isrequired, typically after filtration,carbonation and/or blending and beforefilling.

The AuCoMet-i has a separatecontrol unit that can be field or panelmounted. This offers the operatormaximum flexibility to position thecontrol unit at a location that allowsoptimal access to the operating paneland the display. In addition, due to itsmodular design, the system can easilybe extended with an oxygen (O2) sensor.

Haffmans BVMarinus Dammeweg 30 5928 PW Venlo, the Netherlands

Tel + 31 (0)77 323 23 00Email [email protected]

OPTi-Dispense RefractometerThe OPTi-Dispense dual scale digitalhand held refractometer designed andmanufactured in the UK by Bellingham +Stanley is specifically used by cellarservice engineers that install, maintainand calibrate both post-mix beverage andbeer dispense equipment as it providesaccurate Brix and %Glycol measurementfrom a single digital device.

The OPTi-dispense has many keyfeatures including a built-in LED lightsource, rubber switch panel, stainlesssteel injection molded prism dish and anultrasonically welded housing; all ofwhich contribute to its overall high buildquality. Engineers that choose the OPTiover traditional optical modelsimmediately recognize its many benefits.

OPTi refractometers come with acertificate of calibration and are availablein other scale formats for use in thebeverage industry such as °Brix, HFCSand Adblue®.

Longfield Road, Tunbridge Wells,Kent TN2 3EY, United KingdomTel: +44 (0) 1892 500400Fax: +44 (0) 1892 [email protected]

Promotion opportunityTHE ‘bubbling up’ section in SoftDrinks International provides theideal platform to introduce your newproduct or service to decision makersin more than 100 countries.

Your entry which includes animage, and a logo, plus at least 100word description, together with fulladdress and contact details is guaran-teed to be published for the modestfee of just £95 (€110, $150), perinsertion.

To place your order, simply emailyour press release or requirements [email protected] Drinks International

PO Box 4173Wimborne BH21 1YX, UK

Tel: +44 (0) 1202 842222email: [email protected]

Automatic codingFOR its debut at PPMA, AutoCodingSystems will be demonstrating its provenrange of software solutions for theautomatic set up and control of allpackaging line devices. The AutoCodingSystem sets up inkjet printers, labellers,barcode scanners, and checkweighingequipment, irrespective of manufacturer,with product specific data from a centraldatabase.

With support from AutoCoding’sOEMs, visitors will see coding equipmentfrom Domino, Markem-Imaje andVideojet, labelling equipment fromAdvanced Labelling Systems, barcodescanners from SICK, and a checkweigherfrom The Stevens Group. TheAutoCoding system (pictured) sets upand controls all packaging line devicesvia a dedicated line terminal, removinghuman intervention and eliminating therisk of coding and packaging errors.

AutoCoding Systems Ltd Sutton Quays Business ParkSutton Weaver, Cheshire |WA7 3EH, UK

Tel: +44 (0) 1928 790444email: [email protected]

Membrane filtrationAXIUM Process’ membrane filtrationsystems are providing manufacturers withsignificant cost savings by reducing effluentvolumes and disposal costs as well asrecovering up to 95% pure water that canbe reused in the process itself or for generalcleaning duties.

Membrane filtration is a very successfultreatment for effluent. The technology candeliver a stable operation with consistentperformance; key requirements for factoriesintent on a secure 24/7 operation. Wherespace is at a premium, membrane systemsonly require a small footprint, can be easilyscaled up at relatively low cost and havethe potential for an almost closed loopoperation. Many membrane processesrequire minimum use of chemicalsreducing any chemical impact on theenvironment, providing cost savings interms of chemical purchase, storage,handling and disposal.

Axium Process LtdHendy Industrial EstateSwansea SA4 OXP, UK

Tel: +44 (0)1792 883882email: [email protected]

Instant appsA MOBILE phone app is the latest digitaldevelopment designed by GEA WestfaliaSeparator to give customers rapid access to itsproducts, services and data. The companyknows just how important social media is inproviding the latest information on itsequipment and services to engineersworldwide. For example, the group has usedYouTube since 2008. Product uploads andimage videos can be viewed and archived byusers free of charge in high frequency definitionand are readily available with data continuallyupdated. Over 160,000 visitors havedownloaded GEA Westfalia Separator videos.

The launch of an Apple or Android phoneapp allows engineers to have instant access tothe group's magazine, Separator’s Digest.Downloadable to all types of smartphone, usingthe app means engineers have the group's latestnews and technical information.

GEA Westfalia Separator LtdOld Wolverton, Milton KeynesBuckinghamshire, MK12 5PY, UK

Tel: + 44 (0)1908 576512 email: [email protected]

Buyers’ Guide54 Soft Drinks International – February 2012

HFLAVOURS HESSENCES HAROMAS HEMULSIONS/CLOUDS

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

DÖHLERGROUPRiedstrasse 7-964295 DarmstadtGermanyPhone +49 6151 306-0Fax +49 6151 [email protected]

COLOURS

BEVERAGE INNOVATION

H NATURAL COLOURS H EXTRACTS H EMULSIONS (For soft drinks) Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

Contract Bottling

Closures

Claremont Ingredients LimitedUnit 2B, Aspect Court Silverdale Enterprise ParkNewcastle-under-LymeST5 6SS, UK

tel: +44 (0)1782 623883fax: +44 (0)1782 623773email: [email protected]: www.claremont-ingredients.co.uk


COLOURS – CARAMEL

COLOURS – NATURAL

ESSENCE & FLAVOURS

The SDI Buyers’ Guide

is also available on line –

visit:

www.sofrinksinternational

Flooring

Ingredients

Delivering Your Imagination. Colouring Foodstuffs & Natural Colours

Sensient Food Colors Germany GmbHGeesthachter Str. 101 - 10521502 GeesthachtTel. +49 (0) 4152-8000 0 | Fax -5479 [email protected]


Reach buyers around the globe

– In print and on line

email: [email protected] calll: +44 (0)1202 842222

Beverage Centre of Excellence: Amsterdam, The Netherlands www.kerry.com

cellence:e of Exe CentrgaerravBelands The Netherdam,erAmst .comyrryer.kkerwww

Buyers’ GuideSoft Drinks International – February 2012 55

The SDI Buyers’ Guide- print and on-line

To reach buyers in more than 100 countries

email:[email protected]

or calll: +44 (0)1202 842222

FRUIT JUICE BLENDS

H FRUIT JUICE CONCENTRATES (Citrus, Tropical & Red) H NATURAL COLOURS & EXTRACTS H FRUIT AROMA/ESTERS H BOTANICAL EXTRACTS (e.g. Kola, Guarana, etc.)

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com


FRUIT JUICE CONCENTRATES Citrus, Tropical and Red

SPORTS DRINK INGREDIENTS


SWEETENERS – ASPARTAME

FRUIT JUICE CONCENTRATE AND EXTRACTS

Email: [email protected]

SWEETENERS

China’s leading manufacturer of ASPARTAME and SUCRALOSE

“Why not come direct?”Tel: +44 (0)1952 456 460Fax : +44 (0)1952 458 528E-mail : [email protected]

Website : www.niutang.com

Niutang UK Limited, Plaza 2, 5th Floor, Ironmasters Way, Telford, Shropshire, TF3 4NT

Quality . . . Integrity . . . Customer service

Welcome to our Business Unit Plantextrakt, one of the world’s leading manufacturers of:

Herbal & Fruit Extracts Tea Extracts Natural Tea Flavours

Plantextrakt GmbH & Co. KG | GermanyTel.: +49 9163 [email protected]

HERBAL EXTRACTS

BENEO-Palatinit GmbHPhone: +49 621 [email protected]

Palatinose™ The longer lasting energy

SWEETENERS – ISOMALTULOSE

WALLARTUSED EQUIPMENT FOR THE BEVERAGE INDUSTRIESTel. +33 320 93 66 71 Fax: +33 320 92 80 74www.wallart.fr [email protected]

USED EQUIPMENTBUYING? SELLING? CALL US!

Process equipment (tanks, filters, premix…)

Preform injection

PET Blow moulders (SIDEL, ADS, Krones…)

PET bottling lines

Glass bottling lines

Harland Machine Systems

2 Michigan AvenueSalfordManchester M5 2GY

Tel: 0161 848 4800Fax: 0161 848 4830Website: WWW.harland-hms.co.ukEmail: [email protected]

LABELLING MACHINERY

Plant & Machinery

FILTERS

FILTER SYSTEMS

55450 Langenlonsheim, GermanyAn den Naheweisen 24

E Begerow GmbH & Co

Phone (+49) 6704 204 0Fax (+49) 6704 204 121http://www.begerow.come-mail:[email protected]

The one stop shop for

container processing

Bottleworks, Unit 19 Imex Business Centre, Ripley Drive,

Normanton, West Yorkshire WF6 1QT

Tel: 01924 896975

Fax: 01924 895373

Email: [email protected]

High Speed sleeving applicators, full body/partial

body/tamper evident and special promotions.

High speed pressure sensitive “no look label”

labelling applications, full wrap,

front, back & neck etc.

Spray coating, Specialist glass container finishing

Contract packing, Multi-packing, Cluster packing,

Add on promotional packing, Quality re-pack and

specialist developments

Together, we canobtain maximum performance & quality assurance.

canwe Together, maximumobtain

maximumobtain

& ecnamrofrepassurance.quality

[email protected]

idexx.com/bottledwatersd

IDEXX Water Microbiology

Tests for key water-quality indicators:

Proven methods

Protecting the quality and reputation of your bottled water

idexx.com/bottledwatersd

countries75 over in sold tests of Millions methodsProven

HPCEnterococci

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MICROBIOLOGICAL TESTING

Recruitment

Dip yourtoe in ourtalentpool

Processing

To Advertise yourPRODUCTS,SERVICES,AUCTIONS

orSECONDHAND EQUIPMENT SALES

Call +44 (0)1202 842222



International Soft Drinks Conference�� London 2012The Tower • 17th - 18th May

For a truly global perspective...Join with Soft Drinks International to celebrate 1,500 continuous monthly editions, spanning more than 125 years. A two-day event, this 1rst-ever SDI conference will be held in central London in the run-up to the 2012 Olympics. Aimed at industry professionals, it will combinetopical and substantive content from leading industry players, together with serious networking opportunities.

For further information or to register your interest, please email [email protected] call: Phil: +44 (0)1202 842222 • Ray: +44 (0)163 871 7362 or visit www.softdrinksinternational.com/conference

Supported by

Sponsored by

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Registration now openwww.softdrinksinternational.com/conference

27 – 30 March 2012

in Cologne

The Future is Expecting You.Pure Refreshment: Visit the International Supplier Fair forthe Food Industry.

Experience the innovations of the future – for 4 days in one location – from processing and packaging to analysis technology. By the way: In the industry sector of “Technology for Beverages” alone, 50 % of the more than 1,300 exhibitors will be presenting their developments for the beverage industry. This is another reason for you not to miss out on 2012.

Get ready for the future:

www.anugafoodtec.com

International trade fair for food and drink technology

11:03

FEBRUA

RY2012

SoftD

rinksIn

tern

ational

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