GLOBAL CRUISE MARKET DEVELOPMENT

TREND AND ASIA CRUISE MARKET

SIMON WEIR

Chief Operations Officer

China and North APAC

History of the Asian Market

2008 to 2016

‘CRUISE FROM THE FUTURE’ – Quantum Class

PROPERTY OF ROYAL CARIBBEAN INTERNATIONAL 4

CHINA DEPLOYMENT 2016

Quantum of the Seas

Voyager of the Seas

SperStar Virgo

Legend of the Seas

Legend of the Seas

Ovation of the Seas

Mariner of the Seas

Ovation of the Seas

DALIAN & QINDAO Legend of the Seas

Voyager’s Season in Taiwan

DALIAN & QINDAO

Voyager of the Seas

PROPERTY OF ROYAL CARIBBEAN INTERNATIONAL

7

The Demographics

PROPERTY OF ROYAL CARIBBEAN INTERNATIONAL

• Food

• Restaurant

• Service

Product Adaption to the Market

9

WORLDWIDE DISTRIBUTION OF GUEST VOLUME &

PENETRATION RATIO

Source: United Nations World Urbanization Prospects, IMF, CLIA

% GDP Share GDP per Capita

Population

(trillions)

Cruise Guest

Volume (m)1

Penetration

Ratio3

27% $32,077

0.5 11.82 3.33%

1. All data are as of 2013; 2. Only include East Asia, Southeast Asia, and South Asia; 3. Only calculate core markets. Data are as of 2013

33% $25,434

0.7 6.40 1.65%

25% $2,941

4.1 2.052 0.12%

PROPERTY OF ROYAL CARIBBEAN INTERNATIONAL

POTENTIAL MARKET SIZE

SH/ TJ/ HK Sydney Singapore MIA/ FLL

27.9 million 8.7 million 3.7 million 5.9 million

13 ships 9 ships 6 ships 38 ships

Population • Living in key

catchment area*

• w/ > $40k annual

household income

# of Ships • Being deployed

for > 3 months in

2016

Source: C-GIDD data

10

*within 3 hours transportation to homeport

2009 2010 2011 2012 2013 2014 2015

17.8M

19.1M 20.5M 20.9M

21.3 22.04M 23M

2016 Passenger Capacity Snapshot

2016 = 24 Million Passengers Expected to Cruise

11 p = projected

2016

24M

Caribbean Mediterranean All Other Europe

w/o Med

Australia/

NZ/Pac

Alaska South

America

Asia

33.7%

18.7% 13.8%

11.7% 9.2%

6.1% 4.1% 2.7%

Regional Deployment

2016 Cruise Line Deployment, by Region – % ALBD*

12 * Available Lower Berth Day

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