Global Diaper Market Report -----------------------------------------------------

2013

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Executive Summary

Hygiene is defined as a set of practices which are performed in order to prevent or to reduce the occurrence and dispersion of disease causing agents. Depending upon a number of parameters, hygiene can be categorized into a number of types such as hand hygiene, respiratory hygiene, food hygiene, laundry hygiene, medical hygiene at home, personal hygiene, excessive body hygiene, culinary hygiene and personal hygiene services. However, the overall hygiene market is broadly classified into three segments: baby diapers, feminine care products and adult incontinence products.

Diapers are classified into two types: disposable diapers and cloth diapers. Cloth diapers are further segmented into nine types namely; flat diaper, prefolds diaper, fitted diaper, contours diaper, shaped diaper, tie-up diaper, pocket diaper, all-in-one diaper and all-in two diaper. Adult diapers and adult absorbent briefs are the chief products of the adult incontinence product segment.

The key factors driving growth of the global diaper industry include ameliorating economic conditions such as rising GDP and GNI, rising urban population, increasing healthcare expenditure, growing aging and infant population, apart from others. Some of the noteworthy trends and developments of this industry include launch of fluff-less diaper, penetration of retail brands, increasing adoption of environmental friendly products, launch of diaper buzzers for baby diapers. However, the growth of the industry is hindered by social economic constrains, pricing dynamics and environmental challenges.

The report contains a comprehensive analysis of the global diaper industry along with an analysis of major geographic regions. Asia Pacific constituted the largest share in all three segments of the hygiene industry in 2012. An intense competition is noted among few major players; Kimberly-Clark, P&G, Hengan and SCA. Apart from global and segment-wise competitive analysis, the company profiles of leading players in the market are also included in the report.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

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The hygiene market is covered in terms of three major segments viz. baby diapers, feminine care products, and adult incontinence products.

• For the year 2012, the segment of baby diapers accounted for the major share of the global market with ….%. The next major segment was of feminine care products which claimed ….% share, followed by incontinence care products with ….% of the global market share.

• The global diaper market was worth US$.... billion at the end of 2012, up by ….%, compared to US$.... billion during the previous year. The diaper market has been consistently increasing over the past couple of years thereby showing further potential growth of the industry in the near future.

• The global disposable diaper market consisted of …% of baby diapers in 2012 while the remaining ….% was represented by adult diapers. It has been noted that the baby diapers will continue to remain a much bigger business in the near future in comparison to adult diapers.

Global Disposable Diaper – by Segment (2012)Global Diaper Market – By value (2012)

Global Hygiene Market Share by Segment (2012)

2008 2009 2010 2011 2012

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Baby Diapers Feminine Care Incontinence Care

Baby Diapers Adult Diapers

The key factors driving the growth of the diaper industry include ameliorating economic conditions, rising healthcare expenditure, growing infant and adult population, rising urban population.

• Registering an incline of …%, approximately …. billion pieces of baby diapers were sold globally in 2012, compared to …. billion pieces in the prior year. The same marked a remarkable increase of ….%, compared to sales of …. billion pieces in 2008. A consistent increase has been noted in the sales of the baby diapers since 2008 majorly due to ameliorating economic conditions, increasing infant population apart from others

• Globally, baby diapers worth US$... billion were sold during 2012. This represented an increase of ….%, compared to US$.... billion during 2011.

• Asia Pacific region accounted for ….% of the market share of baby diapers by volume, immediately followed by Latin America with …% share. Further, Western Europe and North America accounted for almost equal share of ….% and ….%, respectively. Asia Pacific represented an incline of …% in its overall sales in 2012, compared to the previous year.

Percentage Share of Regions in Baby Diaper Market – by Volume (2012)Global Baby Diaper Market – by Value (2008-2012)

Global Baby Diaper Market – by Volume (2008-2012)2

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Asia Pacific Latin America Western Europe

North America Middle East and Africa Eastern Europe

Australasia2008 2009 2010 2011 2012

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The consistent rise in the adult diaper market is noted chiefly due to increasing consumer awareness and acceptance, and innovations to personalize products to specific consumer segments.

• In 2012, sale of …. billion pieces of adult diapers were reported across the world thereby representing an increase of …%, compared to …. billion pieces in previous year. Further, the growth of adult diaper is recorded at an impressive CAGR of ….% during the period spanning 2008 to 2012.

• Adult diapers worth U$.... billion were sold globally in 2012, up by …%, compared to US$.... billion in 2011. Further, through the period spanning 2008 to 2012, the growth of the same industry was reported at a noteworthy CAGR of ….%.

• Representing a healthy share of ….%, Asia Pacific was the leading revenue generating region in the adult diaper category during 2012 closely followed by North America with …..% share. Western Europe, Latin America, Eastern Europe, Australasia and Middle East and Africa represent respective shares of ….%, ….%, ….%, ….% and …..%.

Percentage Share of Regions in Adult Diaper Market – by Value (2012)Global Adult Diaper Market – by Value (2008-2012)

Global Adult Diaper Market – by Volume (2008-2012)

2008 2009 2010 2011 2012

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Asia Pacific North America Western Europe

Latin America Eastern Europe Australasia

Middle East and Africa

The products of companies operating in the global diaper market are classified as super-premium, premium, mid-tier and value-tier products.

• The leading player of the global diaper market was P&G with ….% share, immediately followed by Kimberly Clark with a share of ….% during 2012. Other leading players such as Unipharm and SCA claimed shares of ….% and ….%, respectively.

• SCA held …..% market share of the global incontinence product in 2012 thereby becoming the global leader of the aforementioned market segment. Kimberly Clark and Unicharm accounted for an equal share of …. % each.

• The worldwide consumption of diapers is expected to be valued at US$.... billion by the end of 2013, thereby representing a moderate increase of ….%, compared to US$.... billion during the prior year. The global diaper market is forecasted to reach US$.... billion by the end of 2016, growing at a CAGR of ….%, during the period spanning 2008 to 2016.

Global Diaper Market – by Value (2008-2016F)Global Incontinence Products Market Share (2012)

Global Diaper Market Share by Company (2012)

SCA Kimberly Clark Unicharm Hartmann Others

P&G Kimberly Clark Unipharm

SCA Others

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Table of Contents

1. Overview

1.1 Types of Diapers

1.1.1 Cloth Diapers 1.1.2 Disposable Diapers

1.2 Usage of Diapers

2. Hygiene & Diaper Market Analysis

2.1 Global Hygiene Market-Major Markets-Market Segmentation

2.2 Global Diaper Market-Market Value-Market Segments-Growth Rate

2.2.1 Baby Diaper-Market Value-Market Volume-Per Capita Consumption

2.2.2 Adult Incontinence -Market Value-Market Volume-Per Capita Consumption

2.3 Diaper Market - Regional Analysis

2.3.1 Baby Diaper Market by Region-Regional Markets by Value-Regional Markets by Volume

2.3.2 Adult Incontinence Market by Region-Regional Markets by Value-Regional Markets by Volume

List of Charts & Tables

List of Charts

Hygiene Care SegmentsTypes of DiapersUses of DiapersGlobal Hygiene Market Share by Segment (2012) Top Global Hygiene Markets (2012) Global Hygiene Market Share by Region (2012) Global Diaper Market – By Value (2012) Global Disposable Diaper – by Segment (2012) CAGR of Global Diaper Market (2007-2012) Global Baby Diaper Market – by Volume (2008-2012) Global Baby Diaper Market – by Value (2008-2012) Global Baby Diaper Daily Consumption per Capita (2008-2012) Global Baby Diaper Penetration Ratio (4 piece/day=100%) (2008-2012) Global Adult Diaper Market – by Volume (2008-2012) Global Adult Diaper Market – by Value (2008-2012) Global Adult Diaper Daily Consumption Per Capita (2008-2012) Percentage Share of Regions in Baby Diaper Market – by Volume (2012) Percentage Share of Regions in Baby Diaper Market – by Value (2012) China’s Baby Diaper Market by Price-Band (2012) China’s Baby Diaper Market by Distribution Channel (2012) Baby Diaper Production in Japan (2007-2013E) Incontinence Product Usage – by Region, Units/Capita/Year (2012) Percentage Share of Regions in Adult Diaper Market – by Volume (2012) Percentage Share of Regions in Adult Diaper Market – by Value (2012) Adult Diaper Production in Japan (2007-2013E) Adult Diaper Sales in Korea (2011-2013E) Global Health Care Expenditure Per Capita (2008-2012) Global Urban Population (2007-2012) Global Aging Population (Over 65) as a Percentage of Total Population (2008-2012) Global GDP (2007-2012) World Gross National Income (2008-2012) 

3. Market Dynamics

3.1 Growth Drivers

3.1.1 Growing Global Healthcare Expense3.1.2 Shift from Rural to Urban Regions 3.1.3 Improving Living & Hygiene Standards3.1.4 Accelerating Global Aging Population 3.1.5 Improving Economic Conditions

3.2 Key Trends & Developments

3.2.1 Launch of Fluff-Less Diaper 3.2.2 Penetration of Retail Brands 3.2.3 Increasing Life Expectancy 3.2.4 Introduction of Diaper Buzzer3.2.5 Increased Adoption of Environment Friendly Products

3.3 Challenges

3.3.1 Pricing Dynamics 3.3.2 Social and Economic Constrain3.3.3 Environmental Challenges

4. Competitive Landscape

4.1 Global Market 4.2 Regional Markets

4.2.1 The US 4.2.2 Europe 4.2.3 Brazil 4.2.4 China 4.2.5 Indonesia

5. Company Profiles

5.1 Procter & Gamble

5.1.1 Business Overview 5.1.2 Financial Overview

Share of Private Label in Baby Diapers Segment in Europe (2012) Global Diaper Market Share by Company (2012) Global Incontinence Products Market Share (2012) The US Disposable Diaper Market Share by Company (Q213) The US Adult Incontinence Share at Retail (2012) European Incontinence Care Market Share by Company (2012) Western Europe Diaper Market Share by Company (Q213) UK Diaper Market Share by Company (2012) Brazil Diaper Market Share by Company (April 2013) China Baby Diaper Market Share by Company (September 2013) China Adult Incontinence Market Share by Company (2012) Indonesia Baby Diaper Market Share by Company (Sep 2013) P&G Revenue Share by Business Segment (2013) P&G Revenue and Income (2009-2013) Kimberly-Clark Revenue Share by Business Segment (2012) Kimberly-Clark Revenue and Income (2008-2012) SCA Revenue Share by Business Segments (2012) SCA Revenue and Income (2010-2012) Hengan Revenue Share by Business Segments (2012) Hengan’s Net Revenue and Profit (2008-2012) Global Diaper Market – by Value (2008-2016F)  

 

 

5.1.3 Business Strategies-Focus on Innovation-Expansion through Acquisitions

5.2 Kimberly Clark Corporation

5.2.1 Business Overview 5.2.2 Financial Overview 5.2.3 Business Strategies-Restructuring of Business Activities-Focus on R&D Activities

5.3 SCA

5.3.1 Business Overview5.3.2 Financial Overview 5.3.3 Business Strategies-Strategic Acquisitions/Joint Ventures-Launch of Sustainability Targets

5.4 Hengan International Ltd.

5.4.1 Business Overview 5.4.2 Financial Overview 5.4.3 Business Strategies-Focus on Capacity Expansion-Efficient Internal Control System

6. Market Outlook

6.1 Market Forecast 6.2 Forecast Methodology

6.2.1 Dependent and Independent Variables6.2.2 Correlation Analysis 6.2.3 Regression Analysis

 

List of Tables

Regional Baby Diaper Market – by Volume (2008-2012) Regional Baby Diaper Market – by Value (2008-2012) Regional Adult Diaper Market – by Volume (2008-2012) Regional Adult Diaper Market – by Value (2008-2012) Dependent & Independent Variables (2007-2012) Correlation MatrixModel Summary – Coefficient of Determination

 

 

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