global drinks media pack edition

global drinks

Market intelligence for the global drinks executive. March 2021

intel. PLUS RUM BRANDS EMBRACE

NEW ERA OF INNOVATIONDRINKS TRENDS: LOCAL, PLAYFUL AND HEALTHY

VODKA INCREASES ITS FOCUS ON THE OFF-TRADE

AND E-COMMERCEJEAN-CHARLES BOISSET ON

DOING WHAT YOU LOVE

PACKAGING PLEDGES TO BUILD BACK BETTER

Market intelligence for the global drinks executive. July/August 2020

intel.global drinks

Excl

usiv

e IW

SR

’s Largest-Growing Spirits Brands

HOTTEST DRINKS TRENDS FOR SUMMER 2020

ON-PREMISE REBOOT: 10 TRENDS TO WATCH

US WINE STABLE, BUT EXPORTERS TAKE HIT

FLAVOURED VODKA MAKES A COMEBACK

MEDIA PACK2021 EDITIONintel.global drinks

www.drinks-intel.com @DrinksIntel [email protected] +44 (0)208 946 8691

Global Drinks Intel is a trade digital and print magazine and website for the global drinks business and read by over 16,000 industry decision makers in more than 90 countries worldwide. Intel covers all of the alcoholic beverage market, with a particular focus on spirits and wine.

The global drinks industry is overwhelmed with information. Intel curates that information, bringing to light in a concise manner the ‘how and why’ behind the top-line numbers. Using the extensive experience of its editorial team, Intel provides concise coverage for busy drinks executives via a mix of category reports, retail and producer interviews, news and coverage of new product launches.

Travel retail as the shop window for the global market is a key component of Intel’s industry coverage. Its focus on the full route-to-market is Intel’s point of difference. It does not stop at the supplier level, but drills down into the distributor and retailer/on-premise level to find out what is going on at the coalface.

Intel works closely with leading sources of data on the alcoholic beverage market by inviting world-class research organisations and analysts to bring their insight to the magazine. We have established working relationships with the IWSR Drinks Market Analysis (the industry’s leading source of data and insight), CGA (an on-premise specialist consultancy) and Wine Intelligence (the leading consultant in wine).

Market intelligence for the global drinks executive. July/August 2020

intel.global drinks

Excl

usiv

e IW

SR’s Largest-Growing Spirits Brands

HOTTEST DRINKS TRENDS FOR SUMMER 2020

ON-PREMISE REBOOT: 10 TRENDS TO WATCHUS WINE STABLE, BUT

EXPORTERS TAKE HIT

FLAVOURED VODKA MAKES A COMEBACK

www.drinks-intel.com

A ONE-STOP SHOP W H O A R E W E ?

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The Global Drinks Intel team is the most experienced in the industry. Leading it is owner and editor Alexander Smith. With more than 25 years’ experience in the drinks sector, Alex was previously the editor of IWSR Magazine.

Working alongside Alex is Intel’s retail editor Kevin Rozario. Kevin has been in the drinks industry since the early 1990s and is a highly influential commentator on the travel-retail channel. They are supported by a regular stable of highly experienced drinks journalists which includes Joe Bates, Amy Hopkins, Richard Woodard and Simon Molony.

The magazine also features regular contributions from a pool of industry experts, including Charlie Mitchell, research and insight director at on-premise data consultancy CGA; Michael Scantlebury, creative director of independent creative agency Impero; leading beverage analyst Alex Oldroyd, managing director of Fluxion Advisors; and M&A specialist Ashley Rountree of Alantra.

Heading up Intel’s experienced commercial team is marketing/ subscriptions director Kate Wake-Walker, advertising director Rina Maiden and business development director Hannah Sinclair.

Alex Smith


Richard Woodard Simon Molony Michael Scantlebury

Kevin Rozario Joe Bates Amy Hopkins

Ashley RountreeCharlie MitchellAlex Oldroyd

THE TEAMW H O A R E W E ?

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Global Drinks Intel has a controlled circulation list currently distributed to 11,500 named individuals. Based on readership surveys and social media data, the magazine is currently being read by more than 16,000 people each month. In addition, Intel has extensive bonus distribution at a wide variety of industry shows.

IAADFS & ASUTIL Virtual Summit

of The Americas, Miami, US.

5-8 April 2021

WSWA Convention, Orlando, US.

6-9 April 2021

London Wine Fair, UK.

17-19 May 2021

International Bulk Wine & Spirits

Show London, UK.

9-10 June 2021

Vinexposium, Paris, France 14-16 June 2021

TFWA Asia Pacific, Hainan, China. 21-24 June 2021

Bar Convent Brooklyn, New York, US. 17-18 August 2021

TFWA Cannes, France. 26-30 September 2021

Bar Convent Berlin, Germany. 11-13 October 2021

The International Drink Expo, London, UK. 9-10 November 2021

Lo & No Beverage Summit London, UK. November 2021

ProWein, Düsseldorf, Germany. 27-29 March 2022

Vinexpo New York, US. March 2022

Vinexpo Bordeaux, France. June 2022

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CIRCULATIONO U R R E A C H

Global Drinks Intel attracts an influential senior audience

of retail buyers, producers, on-premise buyers, financial

analysts, packaging houses and PR companies as well as

government and trade agencies from 92 countries.

Leading on-premise countries: US, Canada, Germany,

UK, Australia, France, India, Poland, Denmark, Scandinavia,

Spain, Italy, Russia, New Zealand and Singapore.

Leading retail buyer countries (including travel retail): UK, US, Canada, China, Dubai, South Korea, Thailand, Taiwan, Malaysia, Hong Kong, Japan, Singapore, Austria, France, Netherlands, Denmark, Portugal, Belarus, Germany, India, Italy, Cyprus, Spain, Sweden, Norway, Turkey, Ukraine, Russia, Switzerland, Australia, South Africa, Uganda, Brazil, Mexico, Panama, Ireland, Israel, Czech Republic and Sri Lanka.

*Includes: financial analysts, packaging companies, flavour houses, PR companies, government/trade agencies.

Retail Buyers 67%

*Other 12%

Producers 12%

On-Premise Buyers 9%

Europe 59%

South America & Caribbean 9%

North America 16%

Asia-Pacific 13%

Middle East & Africa 3%

WHERE ARE OUR READERS? WHO ARE OUR READERS? WHICH RETAIL BUYERS?

Travel-Retail Buyers 46%

Importers/ Distributors 25%

E-Tailers 3%

Retailers 20%

On-Premise Buyers 9%


AUDIENCEO U R R E A C H

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Issues Per Year 1 3 5 7+

Covers Outside Back £4,600 £3,910 £3,325 £2,810

Inside Front £4,070 £3,580 £2,948 £2,510

Inside Back £3,760 £3,190 £2,730 £2,315

Double Page Spread £5,120 £4,340 £3,690 £3,135

Full Page £3,520 £2,970 £2,450 £2,080

Half Page Portrait (Vertical) £2,040 £1,845 £1,630 £1,430

Half Page Landscape (Horizontal) £2,040 £1,845 £1,630 £1,430

All rates are for four colours. Agency commission: 10%.

FEBRUARY 2021 global drinks intel. 19

ossi d’Asiago Distillery has given an

eye-catching update to the iconic

label of its Antica Sambuca Classic

and Antica Sambuca with Flavours liqueurs.

The brand hopes to appeal to millennial

and Gen-Z consumers with a more

contemporary look and feel, while honouring

the distillery’s Italian heritage and artisanal

production methods. The packaging

refresh also aims to strengthen the brand’s

premium positioning, reinforce its identity

and ensure maximum shelf standout.

R

The star represents star anise, the main

botanical used in Antica Sambuca

Antica Sambuca

Rossi D’Asiago distillers since 1868

www.anticasambuca.com

The new label features vibrant colours

developed for each flavour in the Antica range

and a brighter refined image. With a nod to

the environment, gone is the previous plastic

label in favour of naturally water-resistant

paper with a tactile soft-touch coating.

The Antica Star — one of the brand’s key

identification elements — is given pride of

place at the top of the label in a 3D relief that

underlines its importance to the brand.

The star represents the main botanical

used in the production of Antica

Sambuca — star anise.

Antica Sambuca’s distinctive

packaging has always had its roots

in Art Deco. Its on-trend 1920s

look has been given a glamorous and

contemporary facelift, with decors in hot foil

creating a metallic effect that illuminates

the bottle.By keeping many of the core elements

that distinguish the brand, such as the

rhomboid-shaped label, the new look

preserves Antica’s authenticity, ensuring

that the brand remains easily recognisable.

The sensitive redesign is “a nice breath

of fresh air, without losing Antica’s brand

essence”, says the company.

The glass bottle remains the same:

enriched with decoration in relief that

embraces the label, giving the product a

high-end feel while increasing its visibility

on the shelf. The cap has undergone a

Star quality: Antica Sambuca’s

new label shines on the shelfrestyle, and now features an aluminium

shell with metallic effect.

Antica CEO Nicola Dal Toso says: “Our

goal was to give Antica a refresh and make

its visual aspect even more premium and

up to date. With the restyle, we wanted

the updated packaging to reflect more

accurately the quality of the product itself:

we do invest lot of care and passion in

producing our Antica Sambuca,

selecting the best raw materials

and distilling them with knowledge

and care. The label now better

reflects this care.”

In fact, Antica Sambuca is

produced by the Dal Toso family using

artisanal methods and an original recipe

that dates back to the last century. The

natural spirit gets its distinctive flavour from

an anise distillate obtained from an infusion

of premium star anise and a blend of 17

other botanicals.

Rossi d’Asiago’s dedication to quality

has earned the brand several awards; most

recently, Antica Sambuca Classic was

named World’s Best Anise and Best Italian

Anise at the 2020 World Liqueur Awards.

Promotion

Promotion

DISTILLED GIN

PrPPrPPrPPrPPrrPP emiumrremiumrreemiumrreemiumPinkPPinPPinkPPinPPinkPiink

Ingredients5cl Bickens Premium Pink Distilled Gin

3cl fresh-squeezed pink grapefruit juice1.5cl simple sugar syrupSoda water

Grapefruit twistRosemary or thymeIce

MethodFill a tall glass with ice and stir to chill it.

When the glass is cold, throw the ice away and pour in the pink grapefruit juice, simple syrup and gin. Add ice, then top with soda.Garnish with grapefruit twist and a sprig of rosemary or thyme.

Pink Collins

Ingredients5cl Bickens Premium Pink Distilled Gin

15cl premium tonic waterGrapefruit wedgeIce

MethodFill a Copa glass with ice and stir to chill it.

Filter any excess water out with a strainer, add the gin and then the tonic water. Add extra ice if needed and garnish with the grapefruit wedge.

Pink G&T

A marriage of traditional and contemporary distilling, Bickens is a refined interpretation of a London Dry Gin for bartending. Produced in the historic Langley Distillery, one of oldest family-run distilleries in England with both modern and antique copper pot stills, Bickens Premium Pink Distilled Gin undergoes an additional ad hoc blending technique that balances the natural aroma of pink and white grapefruit.The high quality and heritage of Bickens begins with a combination of distillates from two copper pot stills: Angela, dating from the late 1800s, and Jenny, from 1994, creating a marriage between tradition and contemporary distilling.The unique aromatic profile that characterises Bickens Premium Pink Distilled Gin is made with a special mix of 10 botanicals which are combined with pink and white grapefruit aromas that perfectly enhance its signature citrus top notes and makes it ideal for the bartender and consumer who loves to experiment and prepare modern, high-quality cocktails.

Ingredients4.5cl Bickens Premium Pink Distilled Gin

1.5cl fresh-squeezed pink grapefruit juiceGinger beerGrapefruitMint leavesIce

MethodPour the gin into a glass mug pre-filled with ice.

Add fresh grapefruit juice and ginger beer.Gently stir with a bar spoon, add more ice if needed.

Garnish with a grapefruit wedge and mint leaves.

Pink Ginger


W O R K W I T H U S

2021 RATE CARD In addition to premium display advertising, Intel offers digital packages, a wide variety of advertorial options and promotional campaigns. Sponsorship opportunities are also available to support your brand.

To hear more about these opportunities, please contact Hannah Sinclair at [email protected], Rina Maiden at [email protected] or Kate Wake-Walker at [email protected]

6

global drinks

Market intelligence for the global drinks executive. October 2020

global drinks

TRENDS IMPACTING THE

ON-PREMISE

Is the era of celebrity

mixology on its way?

On-premise operators

bring the bar home

Bar tech’s growing

role during pandemic

M&A strategy talk with

leading multinationals

The big features

1010NOWNOW

Plus How Bacardi embraced the on-trade when Covid-19 all but closed it down

Salvatore Calabrese on what separates a good bartender from a great bartender

intel.

◆ Magazine format: A4 (297mm x 210mm).

◆ All advertisers must adhere to Intel’s advertising guidelines to ensure their advert is reproduced in keeping with the high-quality specifications required by the magazine.

◆ Preferred format: High-resolution PDF (300 dpi and above).

◆ Other formats accepted: EPS (all fonts and graphics embedded) or high-resolution JPEG/TIFF (300 dpi and above).

◆ ■All files should be supplied in CMYK process only.

◆ ■Images must be CMYK and 300 dpi at the finished size. Avoid logos or images from websites as the resolution will be 72 dpi.

◆ ■We do not accept files created in Publisher, PowerPoint, Word, etc.

◆ ■Files must be clearly labelled with the brand name and magazine issue for which the advert has been accepted.

◆ Advertisements should be supplied via email or electronic transfer (WeTransfer, etc.) to the contact with whom the advert was booked.

intel.global drinks

Market intelligence for the global drinks executive. Dec 2020/Jan 2021

BR

AN

DS EMBRACE A CO

VID CHRISTMAS

PLUS HOW THE NOSTALGIA TREND IS DRIVING SALES OF

CREAM LIQUEURS

Beyond 2020 The IWSR looks back at the year that was for the beverage alcohol sector, while CGA predicts what’s in store for the on-premise

MECHANICAL DATAMeasurements are in mm: Height x Width

Double Page Spread

Bleed 303mm x 426mm

Trim: 297mm x 420mm

Type: 280mm x 390mm

A 20mm gutter is required. This is included in the measurement given.

Full Page

Bleed: 303mm x 216mm

Trim: 297mm x 210mm

Type Area 280mm x 180mm

Half Page Vertical


Trim: 297mm x 106mm

Type Area: 280mm x 85mm

Half Page Horizontal


Trim: 148mm x 210mm

Type Area: 136mm x 180mm


AD SPECSW O R K W I T H U S

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Global Drinks Intel has the reach and audience to address your marketing challenges. Contact our commercial team to discuss the items covered in this media pack in addition to other bespoke packages.

RINA MAIDEN Advertising Director +44 (0) 7796 542 438

[email protected]

HANNAH SINCLAIR Business Development Director

+44 (0) 7563 257 448

[email protected]

KATE WAKE-WALKER Marketing/Subscriptions Director

+44 (0) 7798 600 407 [email protected]

Global Drinks Intelligence, Ltd. 91 Coombe Lane, London SW20 0BD, England, United Kingdom+44 (0) 208 946 8691 [email protected] www.drinks-intel.com @DrinksIntel

Registration Number: 11672026 (England). VAT Registration Number: GB313171740


CONTACT USWA N T T O H E A R M O R E ?

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global drinks media pack edition

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