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Global employee engagement“Clearing the frog”

Presentation to:

RPI Conference

Presented by:

Stephen Humphreys

Date:

April 27th 2010

Slide 2

Agenda

• Grass Roots at a glance

• What is global?

• Drivers behind globalization

• The Challenges of going global

Need a hand with you Global Program?

Slide 3

Grass Roots

• Grass Roots is the leading and arguably only truly global operator in the performance improvement industry. We help our clients all around the world achieve their business goals by designing and delivering creative programs that influence the attitude and behavior of people with whom they work: Employees, Channel Partners and Consumers.

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Grass Roots at a glanceWorldwide leader in Performance Improvement

• Privately owned – founded in 1980

• Revenue of $500M +

Profitable, financially stable, no debt, WPP Group associate

• Working for over 2,000 client organizations

134 of the Financial Times Global 500 largest corporations

79 of the Fortune 500

80 of the Financial Times Global 100 brands

• Grass Roots owns offices in all the major regions of the word

27 offices with presence in over 120 countries, 1,000+ employees

Americas, EMEA, APAC

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Grass Roots at a glance cont'd

• We have scale

700+ incentive and loyalty based sites

1,000+ databases

2,000+ websites

200k+ email and text/SMS messages a day

25m+ web hits a month

• Five core service disciplines

Communication

Education

Measurement

Rewards

Events

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Global footprint

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What is global?

•The Ideal

‘One organization, most likely with a common brand, operating in all major regions of the world with broadly similar products, services, policies and a common corporate culture’

•Closer to Reality

‘One organization, with a common brand, operating in all major regions of the world but managed on a country or regional basis. Products and services differ significantly by market, policies are country or region centric and cultures are hugely different. Internal communications on a global basis between operating companies and regions is generally poor’

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FT global 500 – Representing top 20 countries

Source: FT.com - Global 500 by country

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4 M’s Measure

• M – Mobiles • M – Malls • M – Motors• M – McDonalds

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Key Corporate Drivers for launching a global program

• Cost

• Control

• Consistency

• Fairness

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• Finding a supplier

• Controlling regional operating companies

• Language

• Contact center support

• Reward choice

• Affluence

• Tax

• Legals

The Challenges of going global

Slide 13

Dividing up the globe

• North America

• Latin America (LATAM) including central America and the Caribbean

• Europe (EMEA), which gets a bit blurred when you include the emerging Eastern European countries and Russia, the Middle East and Africa.

• Asia Pacific (APAC) reaching from India and China to the West and Australia in the East. This region is vast – it is quicker to fly from London to Mumbai (India) than it is from Australia to Mumbai!

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Global reward choices

• Spain – Jamon

• France – Fine wines

• UK - A personal shredder

• India – A case of fresh mangos

• South Africa – A bed or refrigerator

• US – Overall consumer electronics but during the economic crises we saw a boom in demand for luxury pillows

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Per Capita Income around the world

# 1 Luxembourg 94,418# 2 Norway 78,956# 3 Quatar 75,989# 4 Switzerland 66,127# 5 Denmark 55,942# 9 USA 46,443# 14 France 42,091# 17 Germany 39,442# 21 UK 35,728# 54 Russia 8,874# 59 Mexico 8,040# 60 Brazil 7,739# 77 South Africa 5,635# 99 China 3,566# 139 India 1,033# 180 Democratic Republic of Congo 171

Source: International Monetary Fund, 2009

$

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The Big Mac Index

• “Burgernomics is based on the theory of purchasing-power parity, the notion that a dollar should buy the same amount in all countries. Thus in the long run, the exchange rate between two countries should move towards the rate that equalizes the prices of an identical basket of goods and services in each country. Our "basket" is a McDonald's Big Mac, which is produced in about 120 countries. The Big Mac PPP is the exchange rate that would mean hamburgers cost the same in America as abroad. Comparing actual exchange rates with PPPs indicates whether a currency is under- or overvalued.”

Source: The Economist

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The challenges of going global

• Finding a supplier

• Controlling regional operating companies

• Language

• Contact center support

• Reward choice

• Affluence

• Tax

• Legals

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Thank you

Stephen HumphreysPresident & CEO of Grass Roots

1111 Lincoln Road – Suite 700 Miami Beach, FL 33139 USAPhone: (305) 674 7677 ext. 1616Email: contactus@grassrootsamerica.com

grassrootsamerica.com