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Global Entrepreneurs Community TM
Malaysia - Singapore - China
Brandker
Global EntrEprEnEurs Communitywith 3 main components - Connector, Educator and incubator.
A platform by entrepreneurs for entrepreneurs, to learn, connect and grow. We seek to provide value to local SMEs through connecting resources in the form of education, network and investment.
branDKEr is based in Malaysia, Singapore and China, expanding to ASEAN by 2019.
VisionTransforming Local Entrepreneurs to achieve international brand success through the connection of global resources.
missionCultivating, empowering and propelling entrepreneurs to greater heights through education and branDKEr’s Community.
VISIOn &MISSIOn
#beBrandker
To us, every entrepreneur is branDKEr. The business, vision and mission that they carry on, are reflected through their brand.
You are branDKEr, we are branDKEr
be achieverbe adverturerbe Confidentbe Differencebe Great be influencerbe resilient be strategic
be part of our branDKEr community, #bebranDKEr!
TarGeT aUdIenCe
• Entrepreneurs• Startups• SMEs• Students• Professionals • Executives
affIlIaTed / STraTeGIC ParTner
T.SIVA & CO.
InVeSTMenTParTner
SUPPOrTInG ParTner
eVerY enTrePreneUr’S needS
nEtworKMeet, connect and engage with other like-minded business owners.
CapitalFunding remains a crucial enabler for businesses to scale and grow.
KnowlEDGEIn our fast paced 21st century, constant learning of new skills is essential to stay competitive.
mEntorshipSupport and guidance from experienced business mentors and advisors.
HOW ITWOrkSbranDKEr is thE platform to aDDrEss EVEry EntrEprEnEur’s nEEDs.
inCubator EDuCator
ConnECtor
COnneCTOr
An entrepreneurs’ greatest asset is his or her Network. Be a part of the branDKEr Community to connect with fellow entrepreneurs who wants to make a difference.
Meet new people, friends and even potential partners through exclusive networking sessions and branDKEr Community activities. Be the first to know the latest opportunities available through branDKEr’s Incubator.
Share and grow together as one big community to make a change in this world.
edUCaTOr
Learning never ends in the entrepreneurial journey. We are an education platform featuring different speakers and entrepreneurs.
We address business needs through short courses and talks to enlighten and equip business owners with relevant knowledge with practical application.
edUCaTOr
legalbranding
financemanagement
0501
0602
0703
0804
fundingleadership
youth Entrepreneurship
Digitalmarketing
our short CoursEs
edUCaTOrCorporatE traininG
We help you develop great Leaders, Sales Force and Marketers with our customisable corporate training sessions based on your organisation’s needs.
salesbrandingleadership managementpersonal Development
edUCaTOrCurrEnt aVailablE CoursEs:
SPEAKER: Matthew Chong Conducted in both English & Chinese
010203 thE powEr
of DrEams™
youth EntrEprEnEurship™
branDinG mastErClass™
edUCaTOrspEaKEr profilE
matthEw ChonGInternational Branding CoachYouth Entrepreneurship CoachSocialpreneur
With a passion for education, Matthew’s vision is to empower more ASEAN brands to excel in the global marketplace. As an entrepreneur who has founded 10 different businesses and almost 20 years of entrepreneurial journey, he identified challenges faced by entrepreneurs and incorporated industry insights in his formulation of exclusive branding strategy courses. He hopes to equip entrepreneurs with valuable, practical branding knowledge to build successful businesses.
positions•BRANDKER-Founder&CEO•BRANDKERConsultancy-Founder&ChiefBrandStrategist•BRANDKERFoundation-Founder&President
EXpErtisE•Branding&Strategy•Entrepreneurship•Motivation&PersonalDevelopment•PersonalBranding•InterpersonalCommunicationTraining•OrganizationalManagement&LeadershipTraining
edUCaTOrspEaKEr profilE
matthEw ChonGInternational Branding CoachYouth Entrepreneurship CoachSocialpreneur
awarDs•TopNomineeofthe2015Ernst&YoungEmerging Entrepreneur of the Year Award•30TopFinalistofthe2014TenOutstandingYoungMalaysians•2014JCIMalaysia‘SociallyResponsibleCompany’
publishED booKs2014“StarofRibba“2017“ThePowerofDreams”
lanGuaGEEnglishMandarin
edUCaTOr
To enlighten SME’s understanding of branding strategy and how it can be incorporated into building a sustainable business model.
SMEs,BusinessOwnersandExecutivesacross all industries who want to bring their existing business and branding to greater heights.
Aspiring entrepreneurs who want to create a sustainable and scalable business model.
OBJECTIvE
TARgETAuDIENCE
branDinG mastErClass™01
edUCaTOrCOuRSEINTROwhat is branding?You might immediately think of a company logo, packaging or anything that has to do with the brand design. The truth is, these are brand identity components, which is only one of the many aspects in Branding.
how about your business model?Doyouunderstanditfullyanddoyouthinkyouhave a solid business model which is profitable and scalable? Well, what if we tell you that to build your business model, there are much more beyond your business structure?
rule no. 1 for survival in our 21st century overcrowded marketplace is to get your business fundamentals right!
We will be covering 3 important business foundations: branding, business model and strategy.
branDinG mastErClass™01
edUCaTOr
1. In-depth understanding of branding beyond design and your business model.
2. Incorporation of branding fundamentals to develop or redefine your
business model.
3. Practical application of branding and business strategy to align with your business goals.
LEARNINgOuTCOME
branDinG mastErClass™01
edUCaTOrEvENTFORMAT1. Monthly Preview 2. 3 days full class
3. Customised Business Talk for CorporatesorOrganisations
branDinG mastErClass™01
edUCaTOrFuLLCLASSFORMATPREvIEWFORMATmain speaker:Matthew Chong - Branding MasterclassSpecial Guest Speaker – for certain sessions
Date / time: 3 days - 10am to 9pm
Venue: Co-workingSpacesinKlangvalleyor Partner venues
Targeted No. of Pax: 20 – 100 pax per session
price:RM5,988perpax
Openforcorporatesponsorships
main speaker:Matthew Chong - Branding MasterclassSpecialguestSpeaker–15minutessharing or 1 hour sharing
Date / time: Saturday - 9am – 2pm Thursday – 7pm – 11pm Friday – 10am – 2pm
Venue: Co-workingSpacesinKlangvalleyor Partner venues
Targeted No. of Pax: 50–100paxpersession
admission:OriginalpriceRM399–SpecialFree Promo In future, will have an option of RM50perperson,proceedsgoto BRANDKERFoundation
branDinG mastErClass™01
edUCaTOrbranDinG mastErClass™01
FuLLCLASSCOuRSESTRuCTuRE
brand mindbranding & the world•HowhastheInternetRevolutionand BrandWarsDisruptedyourbusiness?
brand Valuebrand Value & structure Development•HowhastheInternetRevolutionand BrandWarsDisruptedyourbusiness?
brand identitythe Combination of branding & aesthetics•HowtoselectasuitableBrandIdentity•ThePinkCowEffect•StandardisedBrandImage•CombiningAesthetics&Business
ChaptEr 1 ChaptEr 3 ChaptEr 5
ChaptEr 2 ChaptEr 4 ChaptEr 6
ChaptEr 7
brand modelbranding & business model•Areyousatisfiedwithyourcurrent
branding and business model?•Doyouhaveasuccessfulbusinessmodel?•Whatisthedefinitionofabusinessmodel?•Doyoutrulyunderstandthedefinitionof
branding?
brand strategybusiness strategy formulation•Areyourbrandrevolutionist?•Doyouknowyourcompetitors?•Doyouacceptyourcompetitor’schallenge, or do you choose to create more value?
brand monetisationbranding & funding strategyCreating Brand Professionalism: •EnterpriseSystemsResource Integration and Scalability: •ScalabilityStrategy•Financing,Crowdfunding,Listing
bonus Classleadership wisdom
edUCaTOryouth EntrEprEnEurship™02
Aspiring Entrepreneurs, university graduates who are passionate about starting their own business.
ABEgINNER’SguIDE TOENTREPRENEuRSHIP
TARgETAuDIENCE
edUCaTOrCOuRSEINTRO
6. branding DevelopingBranding&BusinessStrategy
7. profit Identifying & developing revenue streams
8. funding Finances, capital & funding opportunities
9. resources The Power of the Internet & People
10. leadership Leadership wisdom
1. who you are Discoveringyourvalues,purposeandvision
2. business model Creating your business model and selecting your product/service
3. market research Understanding market demands, product and consumer behaviour
4. legal Understanding legal implications for business
5. team & Culture Forming the core team and culture building
youth EntrEprEnEurship™02
edUCaTOrthE powEr of DrEams™03
Anyone and everyone with the desire to live a meaningful life.
REALISINgYOuRPOTENTIALAND YOuRPASSIONFOR APuRPOSEFuLLIFE
TARgETAuDIENCE
‘ThePowerofDreams’beginswithin-depthselfreflection. Not many people are able to control this source of power, in fact, very few people actually believe in its existence.
Great men & women, successful people and dreams we find in the course of history, in real life, or on the big screens are manoeuvres of this rare power. Apart from having a unique vision and mindset, they have unfaltering faith. It is this believe that gave them never ending strength, empowered their natural talents and the spirit to fight through all difficulties. Alas, this miraculous power led them to a path of success.
edUCaTOrthE powEr of DrEams™03
InCUBaTOr
Network & Capital are the top 2 essentials in business which entrepreneurs sought after.OurIncubatorforTech&Educationinvests in up and coming businesses, providing entrepreneurs the access to global and local resources in the form of funding and mentorship guidance.
1. Certified Program
2. Pitching Session 3. Access to Affiliated Partners 4.ExclusiveNetworkingSession
Mobile App
CominG soonsEptEmbEr 2017
B R A N D K E R G R O U P S D N . B H D . (1083080-D)
No.15-1(FirstFloor),JalanPJS11/9,BandarSunway,SubangJaya,47500Selangor.T+60358887188F+60356132172W www.brandker.com E [email protected]
C O P Y R I G H T © 2 0 1 7 B R A N D K E R G R O U P S D N B H D . A L L R I G H T S R E S E R V E D .
Global Entrepreneurs CommunityTM