global fashion management executive mba
DESCRIPTION
This part-time international program was established by the INSTITUT FRANÇAIS DE LA MODE in tandem with the FASHION INSTITUTE OF TECHNOLOGY in New York and the HONG KONG POLYTECHNIC UNIVERSITY, it is resolutely international in nature and prepares high-potential executives for high-level managerial responsibilities in the fashion and creative industries. It provides future decision-makers with the keys to conceive and adopt strategies adapted to all styles of brand, be they new or institutional, creative, innovative and audacious. The Global Fashion Management program is run on a part-time basis and is the only MBA in fashion and creative management that enables the participants to continue their professional activity. It alternates classes within the IFM and intensive seminar periods in New York and Hong Kong in our partner institutes.TRANSCRIPT
INSTITUT FRANÇAIS DE LA MODE
GLOBAL FASHION MANAGEMENTEXECUTIVE MBA
NEW YORK - PARIS - HONG KONG
INSTITUT FRANÇAIS DE LA MODE
GLOBAL FASHION MANAGEMENT NEW YORK - PARIS - HONG KONG / 01
The INSTITUT FRANÇAIS DE LA MODE (French Fashion Institute) is the center for training, research and applied expertise in the fashion, design and creative sectors. More than 20 years' experience in the field of fashion has enabled IFM to broaden its horizons with a policy of diversification towards other sectors with a high level of added creative value such as accessories, perfumes/cosmetics, interiors and design.
The Institute today enjoys an international reputation and has made a name for itself as the reference for professionals. Its activities (executive education, research projects, market research & consulting) guarantee a level of academic excellence that is in direct contact with the economic and industrial world.
The IFM is a corresponding member of the Conférence des Grandes Écoles.
Thanks to the Institute’s international perspective and its experience in training, the IFM offers a part-time training program which is compatible
alongside a professional activity : the
GLOBAL FASHION MANAGEMENT EXECUTIVE MBA (GFM).
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06 / INSTITUT FRANÇAIS DE LA MODE
L’INSTITUT FRANÇAIS DE LA MODE est le centre de formation, recherche et expertise appliquées aux secteurs de la mode, du design et de la création. Une expérience de 20 ans dans le domaine de la mode a permis à l’IFM d’élargir son cœur de compétences pour mener une politique de diversification vers l’ensemble des industries de la création : accessoires (maroquinerie, chaussure, bijouterie, joaillerie, horlogerie, lunette), parfums et cosmétiques, design et environnement (design, ameublement, arts de la table, textiles), et plus largement tous les secteurs de l’industrie et des services pour lesquels la création, le design et la mode sont devenus des facteurs essentiels de compétitivité (automobile, industrie alimentaire, hôtellerie…) et ce, de l’offre la plus accessible à la plus sélective.
Situé à Paris, capitale mondiale de la mode et de la création et siège des principaux groupes internationaux de mode, luxe et cosmétiques, l’IFM est le garant d’un contact étroit entre ses étudiants et les entreprises.
Réunies dans le CERCLE IFM, neuf entreprises mécènes, porteuses de marques prestigieuses, soutiennent l’INSTITUT FRANÇAIS DE LA MODE. Leur contribution rend possible un important système de bourses d’études. Les entreprises du CERCLE IFM sont les suivantes : ARMAND THIERY, CHANEL, DISNEYLAND PARIS, GALERIES LAFAYETTE, GROUPE ETAM, KENZO, L'ORÉAL PRODUITS DE LUXE, VIVARTE, YVES SAINT LAURENT.
Etablissement privé d’enseignement supérieur, l’IFM bénéficie d’une subvention de l’Etat qui lui permet de privilégier la qualité et la sélectivité du recrutement. Depuis la création du programme, l’IFM accueille un nombre délibérément limité d’étudiants afin d’assurer un enseignement de qualité.
De fait, l’IFM jouit aujourd’hui d’une renommée internationale et s’est imposé comme une référence pour les professionnels. Ses trois activités principales (formation, expertise, information) lui assurent un niveau d’excellence académique en prise directe avec le monde des entreprises.
L’IFM est membre correspondant de la Conférence des Grandes Ecoles.
FORMATION
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/ GFM EXECUTIVE MBA
/ PARTENARIATS INTERNATIONAUX
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/ DOCUMENTATION
/ ÉDITION
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EXPERTISE
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/ POSTGRADUATE CRÉATION/ EXECUTIVE MBA/ PROGRAMMES INTERNATIONAUX/ FORMATION CONTINUE
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/ BIBLIOTHÈQUE/ ÉDITION/ PUBLICATIONS/ CONFÉRENCES & COLLOQUES
INFORMATION
EXPERTISE
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EXPERTISE
INFORMATION
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/ EXECUTIVE MBA/ INTERNATIONAL SCENE
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INSTITUT FRANÇAIS DE LA MODE
GLOBAL FASHION MANAGEMENT NEW YORK - PARIS - HONG KONG / 03
A part-timeinternational program
This program has been developped in partnership with the FASHION INSTITUTE OF TECHNOLOGY IN NEW YORK and the HONG KONG POLYTECHNIC UNIVERSITY. It has an international focus and prepares high-potential executives for top managerial positions in the fashion and creative industries. It provides future decision-makers with the keys to conceive and adopt strategies adapted to all styles of brands, be they new, institutional, creative, innovative and audacious.
The GLOBAL FASHION MANAGEMENT program is run on a PART-TIME basis and is the only MBA in Fashion and Creative Management that enables the CONTINUATION OF A PROFESSIONAL ACTIVITY. It alternates classes within the IFM in Paris and intensive seminar periods in New York and Hong Kong within our partner institutions.
Thanks to a teaching program that is carried out in the heart of THREE GREAT FASHION CAPITALS, participants will expand their knowledge of the codes of fashion, luxury products and design in an international context. The GFM program represents a unique opportunity to share experience and knowledge between participants and teaching staff and will enable the establishment of solid, good quality links with an INTERNATIONAL NETWORK of professionals from the world of fashion and design.
Program Director :Véronique Delignette-Schilling
02 / INSTITUT FRANÇAIS DE LA MODE
Global Fashion ManagementExecutive MBA
You work in the textile or fashion industry and you wish to prepare yourself to take on high-level managerial responsibilities.
You work in another sector and you are highly motivated to work in the fashion and design industries.
You have at least 5 years of professional experience.
You have a Bachelor's Degree or equivalent : four years of higher level education (possibility for a professional equivalence).
You wish to
. develop leadership skills that are adapted to the world of fashion and design on an international level,
. hold the key to international markets,
. expand your knowledge of the codes of fashion, luxury products and design,
. integrate creative and cultural dimensions to your managerial practices.
* G
FM C
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2004
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GLOBAL FASHION MANAGEMENT NEW YORK - PARIS - HONG KONG / 05
The GFM :an overview
LENGTH 18 months (from February to the end of February N+2) including one month abroad.
FORMAT Part time course compatible with a professional activity. 16 monthly 3 day long seminars (Thursday, Friday and Saturday)
. within IFM
. 3 intensive 10 day long seminars in New York, Paris and Hong Kong/Shangai
. Teaching in English and French
. Individual projects throughout the year
EDUCATIONAL APPROACH A teaching program of theory and practice :. Taught seminars. Case studies and workshops concluding each section . Practical workshops. Lectures from professionals, conferences and visits . Individual and group tutoring
CANDIDATE PROFILES . Experienced executives who already work in the sector or
those with a strong motivation to work in the fashion and creative industries
. Bachelor's Degree or equivalent(4 years min.) (professional equivalence possible)
. At least 5 years of significant professional experience
. Fluent English
ACADEMIC BACKGROUNDManagement, economics, political science, law, arts, communications, applied art, engineering
RECRUITMENT AND FEESApplication form and interview (through the relevant institution)
21 000 Euros, Vat included (does not include accommodation and travel expenses, these will have to pe paid by the participants)
Funding available through the Organisme Paritaire Collecteur Agréé (OPCA of your professionnal branch) and FONGECIF
CONTACTGFM / Admissions DepartmentLaurence JACQUETAdmissions & Professional Placement Manager36, quai d'Austerlitz 75013 ParisT. 33 (0)1 70 38 89 89 F. 33 (0)1 70 38 89 [email protected]
04 / INSTITUT FRANÇAIS DE LA MODE
Follow the GFM Programwhile working
1. The IFM CourseThe course is split into monthly three-day seminars including classes and case-studies, teaching will be by the IFM Faculty and guest lecturers. (Course content on page 06)
The course is structured around 6 main sections :. Product & creative process. Design & culture. Image & communication. Brand & strategy. Team building & human resources. Finance & Administration
2. The Intensive SeminarsNEW YORK - PARIS - HONG KONGThe curriculum is enriched by the specific teaching approaches of each institution.General themes are covered in the Intensive Seminars as well as the issues concerning each of the three regions of the Program, which will give the student a complete, multi-cultural knowledge of the sector.
A COMMON TEACHING BASIS : . Main actors. Retail channels. Brands, markets and consumers. Intercultural management. Trends in fashion and contemporary design
THEMES SPECIFIC TO EACH REGION :
USAUSA. Global
merchandising. Retail & Branding. E-commerce
EUROPEEUROPE. Fashion and
design culture. Design
management. Luxury goods and
fashion marketing
ASIEASIE . Production. Supply chain. Opening and
understanding the Asian market
VERONIQUE DELIGNETTE-SCHILLINGProgram Director
ANNA ALEXEEVAAcademic Assistant
LAURENCE JACQUETAdmissions & Professional Placement Manager
36, quai d'Austerlitz75013 Paris
WEBwww.ifm-paris.com
www.facebook.com/ifm.pariswww.twitter.com/IFMPARIS
www.dailymotion.com/IFM-PARIS
INSTITUT FRANÇAIS DE LA MODE
/ POSTGRADUATE PROGRAMS / EXECUTIVE MBA / EXECUTIVE EDUCATION/ SURVEYS / RESEARCH / ECONOMIC TRENDS & FORECASTING / LIBRARY
/ BOOKS / CONFERENCES & SEMINARS
CONT
ACT
IFM Course content
TEACHINGSEMINARS
PRACTICALWORKSHOPS
CONFERENCES& ENCOUNTERS
CLOSINGWORKSHOPS
SECTION 1 THE PRODUCT & THE CREATIVE PROCESS
Product development in fashion
Understanding the creative process
Organizing design & information systems
Brainstorming
The Zeitgeist
Mind Mapping
From the idea to the product, illustrations by sector: fashion, accessories, architecture, music, sculpture, design…
Analysing a collection
SECTION 2 DESIGN & CULTURE
Contemporary aesthetics
Construction of taste
Culture of fashion
The language of creation
"The Box"
Fashion show analysis
Culture of design
History of male clothing
Choosing your Creative Director
SECTION 3 IMAGE & COMMUNICATION
Communication strategy
Retail & communication
Brand content
Analysis of images
Analysis of boutiques
The sources of brief
Crisis communication
Fashion media & networks of influence
Writing a communication Brief
SECTION 4 BRAND & STRATEGY
Decision makers & strategies
Management of creative brands
Globalization & competitivity
Negotiation
Retail culture & merchandising
Sociology of consumption
A reading of fashion & design markets
Accessories at the heart of fashion
Performing a systemic diagnosis of an organization
SECTION 5 MANAGEMENT & HUMAN RESOURCES
Corporate culture
Team management
Intercultural management
Mindset preferences
Public speaking
Professional interviews
Zen presentation
Management of stress
Synthetizing a corporate culture
GFMExecutive MBA
SECTION 6 FINANCE & ADMINISTRATION
Accounting & finance logic
Fashion & financial management
Legal aspects
Finding an idea: the method of revolts
Strategy & fashion business models
Creating a new business model
Constraints to entrepeneurship
Strategic goals & measure of performance
Creating a new business
06 / INSTITUT FRANÇAIS DE LA MODE