global green economy index 2011

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Produced by dual citizen inc. direct sales inquiries to [email protected]

p r e s e n t s

THE 2011

gloBal green economy index

An Analytic Tool MeasuringNational Green Reputations & Performance

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Our perception survey was launched in February 2011 by polling more than 5,000 non-governmental practitioners working in

the areas of climate change policy, cleantech (venture, private equity and within rms), carbon markets, think tanks, academia,

and sustainable tourism. We allowed respondents one response to the survey and they received no nancial incentive to

participate other than the option to receive a complimentary copy of this report.

Online surveys make exact geographic confirmation of this sampling challenging, but our distribution list included

at least 25 individuals from each of the 27 nations surveyed, with approximately 80% of the distribution to individuals

working in the Americas and EU; 15% to China, Japan, Israel, Norway, South Africa and the United Arab Emirates; and

5% from the remaining nations.

Focus groups in early 2010 determined the four primary dimensions of the survey and a similar process dened the 12 sub-

categories of the index, a decision process also inuenced by data accessible in the marketplace today.

The selected weights for each dimensionwhich are identical for the perception survey and the indexreect a similarly

thorough process. One unique aspect of this product is to take into account the value of leadership domestically and through

international forums. In this regard, the index offers several datasets to measure these more abstract values.

While the Global Green Economy Index is focused on national reputations and performance, in 2011 we included a pilot survey

where we measured the green reputations of major cities. This enables the beginning of a comparison between city results

and national ones for the following 27 urban areas: Buenos Aires, Sydney, So Paulo, Toronto, Beijing, Copenhagen, Helsinki,

Paris, Berlin, Reykjavik, Delhi, Tel Aviv, Jakarta, Rome, Tokyo, Mexico City, Amsterdam, Auckland, Oslo, Johannesburg, Seoul,

Madrid, Stockholm, Istanbul, Abu Dhabi, London, and New York.

Argentina

Australia

Brazil

Canada

China

Denmark

Finland

France

Germany

Iceland

India

Israel

Indonesia

Italy

Japan

Mexico

Netherlands

New Zealand

Norway

South Africa

South Korea

Spain

Sweden

Turkey

United Arab Emirates

United Kingdom

United States

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The 2011 Global Green Economy Index assesses the following 27 countries representing

over 90% of the international green economy today

m e t h o d o l o g y

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NationalInstitutions

(3)

GlobalMedia Coverage

(11)

InternationalForums

(3)

RenewableTargets

(2)

InvestmentVolume

(1)

Sector Vitality

(5)

InvestmentFacilitation

(1)

CleanEnergy Policies

(7)

EmissionsTrending

(1)

Competitiveness

(1)

AccreditationSchemes

(1)

MinistryEvaluation

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The 2011 Global Green Economy Index includes 4 primary dimensions, 12 sub-categories

and over 35 datasets as follows:


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top green reputations

The rankings below reveal the top 10 national green reputations as judged by our

survey of experts as compared to the top 10 national performers as calculated by

the Global Green Economy Index.

#1 GERMAN

#2 CINA

#3 DENMARK

#4 UNITED STATES

#5 SWEDEN

#6 BRAZI

#7 NRWA

#8 NEW ZEAAND

#9 NETERANDS

#10 CANADA

#1 NEW ZEAAND

#2 DENMARK

#3 GERMAN

#4 NRWA

#5 ICEAND

#6 SWEDEN

#7 BRAZI

#8 CANADA

#9 FINAND

#10 UNITED KINGDM

Experts credit Germanys political leadership with notable international advocacy for green issues and for

implementing successful domestic policies in a consistent manner.

New Zealands best green performance in 2011 suggests that priorit izing green in the political and economic

spheres can transform smaller nations into global sector leaders.

Perceptions of the United States and China improved this year as expert opinion acknowledged the

increasingly responsible role that these nations play yet their overall performance lags behind that of most

of their European counterparts.

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The ability of our index to quantify green leadership empowers

stakeholders to better understand this increasingly vital

component of national reputations and benchmark perceptions

of their leaders against their actual performance.

#1 GERMAN

#2 SWEDEN

#3 DENMARK

#4 NRWA

#5 NETERANDS

#6 UNITED KINGDM

#7 CANADA

#8 NEW ZEAAND

#9 BRAZI

#10 UNITED STATES

#1 NEW ZEAAND

#2 ICEAND

#3 DENMARK

#4 SUT AFRICA

#5 UNITED KINGDM

#6 SWEDEN

#7 BRAZI

#8 MEXIC

#9 FINAND

#10 GERMAN

A block of northern European countries dominate the leadership category as judged by our expert surveyas leaders and institutions in these nations continue to proactively brand themselves green.

Our index confirms the leadership value to nations hosting the annual Conference of the Parties (COP)

summit (ie. Denmark, Mexico and South Africa) and the ability of smaller green economies (ie. New Zealand

and Iceland) to make a big impact on the global stage.

Nations with vocal individual advocates for the green economy signicantly improved their survey ranking

compared to one year ago.

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#1 GERMAN

#2 DENMARK

#3 SWEDEN

#4 CINA

#5 NETERANDS

#6 SPAIN

#7 NRWA

#8 UNITED STATES

#9 ICEAND

#10 UNITED KINGDM

#1 NRWA

#2 ICEAND

#3 BRAZI

#4 NEW ZEAAND

#5 SWEDEN

#6 CANADA

#7 FINAND

#8 DENMARK

#9 GERMAN

#10 MEXIC

Experts continue to recognize northern European nations on the policy dimension but highlight Chinas meritsand credit the United States with an overall improvement, particularly at the state level.

Nations with a high reliance on renewable energy sources today perform well in our index, as do nations with

concrete success at lowering their overall and per capita greenhouse gas emissions.

Our expert survey reveals confidence that the worlds largest economies have the right policies in place to

promote renewable energy yet these same nations lack concrete improvements in lowering their GHG emissions.

While our perception survey offers expert assessments of

the strength of 27 domestic policy frameworks, our index

measures their actual impact, prioritizing national policy

performance over non-binding commitments.DO

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#1 CINA

#2 UNITED STATES

#3 GERMAN

#4 BRAZI

#5 INDIA

#6 JAPAN

#7 CANADA

#8 UNITED KINGDM

#9 DENMARK

#10 SWEDEN

#1 DENMARK

#2 GERMAN

#3 SWEDEN

#4 ISRAE

#5 CANADA

#6 NEW ZEAAND

#7 AUSTRAIA

#8 NRWA

#9 FINAND

#10 UNITED STATES

Large high-tech economies and their BIC counterparts are judged by experts to be the most attractivecleantech investment targets over the next ten years.

Highly developed European economies dominate the top of our cleantech investment index because their

cleantech sectors are relatively evolved, well nanced and linked to fast-growing international markets.

Cleantech markets are geographically nuanced and characterized by a wide array of nancing mechanisms

and differing levels of government investment.

Our index assesses the vitality and investment opportunity

in 27 cleantech markets and provides firms and agencies

focused on directing or facilitating cleantech investment with

actionable strategic insight.CLEANT

ECH

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#1 NEW ZEAAND

#2 ICEAND

#3 AUSTRAIA

#4 CANADA

#5 BRAZI

#6 NRWA

#7 GERMAN

#8 SWEDEN

#9 SUT AFRICA

#10 DENMARK

#1 NEW ZEAAND

#2 UNITED KINGDM

#3 SUT AFRICA

#4 DENMARK

#5 SWEDEN

#6 NETERANDS

#7 GERMAN

#8 JAPAN

#9 ITA

#10 AUSTRAIA

New Zealand is again the global best practice case for promoting green tourism, a fact receiving signicantrecognition from our experts and index alike.

Most nations we cover have failed to formalize green tourism accreditation schemes, reinforcing the notion

that green tourism is an abstract, hard to quantify activity.

Opportunities exist to better integrate national tourism bodies and transportation sectors for the purpose of

furthering responsible tourism globally.

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Our index is the only tool in the marketplace today offering a

comprehensive measure of national performance advancing

green tourism and providing an assessment of how sector

experts evaluate these efforts.


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tier 1

CUSTMIZED DATA DEIVER

tier 2

CNSUTING SERVICES


customiZed data

& consulting services

Dual Citizen Inc. developed the Global Green Economy Index to provide customized

data and analysis to help government and private sector stakeholders advance

their position in the global green economy. Related to this product, we provide two

tiers of consulting services to advance client agendas based upon insights from the

Global Green Economy Index as follows:

Full perception survey results for 27 nations and associated cities

Full index data for 27 nations across 37 datasets highlighting national or regional performance where requested

Full index methodology dening referenced sources, weight, and rationale for each of the four primary dimensions

and twelve sub-categories

Gap analysis assessing key areas where national reputation underperforms index values as specied by client

needs and statistical relevance

Custom research to complement existing index values with data pertinent to client engagement

The data and analysis from Tier 1 above

On-site consulting and team workshops designed to connect ndings from the survey and index with

client teams, government ministry leadership, sector investors and industry associations

Custom communications brief outlining strategic blueprint for bridging negative gaps between survey

perceptions and national performance

Other consulting services tailored to enrich client teams with data and insights from our specialization

in this sector


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We would like to acknowledge the following reports, institutions and individuals

Cleantech Matters:Seizing Transformational pportunities (Ernst & Young)

DestiNet:Sustainable Tourism Information and Communications Portal (Partnerships for Sustainable Development)

Environmental Performance Index 2010 (Yale Center for Environmental Law and Policy)

Global Climate Change Policy Tracker:An Investors Assessment (DB Climate Change Advisors)

Renewables 2011 Global Status Report (Renewable Energy Policy Network for the 21st Century)

The Clean Energy Patent Growth Index (Published by Heslin, Rothenberg, Farley & Mesiti P.C.)

The Travel and Tourism CompetitivenessReport 2011 (World Economic Forum)

Whos Winning the Clean Economy Race? G-20 Investment Powering Forward (The Pew Charitable Trusts)

Bloomberg New Energy Finance Cleantech Group ekoPolitan Cleandxr Ernst & oung IVC Research Center International Institute for Sustainable Development

STRATEGIC ADVISRS

Michael Comstock

Sonja Davidovic

Nitzan Goldberger

Karuna Ramakrishnan

Michael Tubman

ABUT DUA CITIZEN INC.

Dual Citizen works with governments and international organizations on creative strategies to advance their economic

and policy agendas. Our work is organized around four main service offerings: strategy, branding, marketing &

communications, research, and training programs. For more information, please visit www.dualcitizeninc.com and

follow us on Twitter @DualCitizenInc.

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acKnoWledgements


STATISTICA ANASIS Franco Tamanini

DESIGN Jon Varriano

RESEARC Zachary Stickney

PRDUCTIN David DeParolesa

global green economy index 2011

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