global grub - diy cooking kit [press kit 2013]

DIY Cooking Kits

GGlobal ADVENTURES IN COOKING

Grubrub

Global Grub � GlobalGrub.com � [email protected] � 925-334-7818 � PO Box 4711, Walnut Creek CA 94596

DIY Cooking Kits

HELLO! Konnichiwa! SALAM! HOLA! A NEW COOKING ADVENTURE AWAITS YOU!

The Global Grub Story “Along my cooking journey, I got stuck in a recipe routine/rut, so I decided to explore

cooking different ethnic foods. I quickly realized it was an intimidating and difficult

process! I wasn't sure which recipes to use, the ingredients and ethnic food stores were

foreign to me, and I had to invest in big bottles of exotic ingredients (that often went to

waste). But the actual cooking of new ethnic dishes made me feel adventurous,

transported to another culture, and excited to share my international "labor of

love." And that's when Global Grub was born, making it easier for home cooks to enjoy

this same experience. I'd be honored if you welcomed Global Grub into your kitchen

to help you go on a cooking adventure of your own.”

- Carley Sheehy Global Grub Founder

About Carley San Francisco Bay Area Native, Carley Sheehy, has always had a passion for food and travel. In 2012, she realized her true calling was to spread the joy of cooking foods from around the world. Prior to founding Global Grub, she worked on advertising campaigns for notable packaged foods companies. Carley happily lives in the Bay Area with her husband and their dog.


DIY Cooking Kits

Innovative ethnic cooking kits for

Adventurous home cooks

Global Grub Global Grub is an artisan food maker that’s on a mission to help people cook their way

around the world. To make it simpler for home cooks to tackle various international cuisines,

Global Grub’s DIY cooking kits are stocked with non-perishable ingredients that are pre-

measured, detailed instructions and a shopping list for a few basic items. With their kits,

foodies can create memories in the kitchen and at the table with an international cooking

adventure, great for date nights, dinner parties, family fun and gifts. Global Grub is a family-

owned and operated San Francisco Bay Area company founded in 2012.

How It Works

• Choose a cooking kit, stocked with high quality non-perishable ingredients that are pre-measured for you, and step-by-step instructions

• Pick up a few fresh / basic items from the included shopping list

• Begin your cooking adventure

• Enjoy your homemade dish with loved ones

Kit Varieties

• Tagine with Couscous

• Sushi Rolls

• Red Chili Tamales

• Jerk Chicken


DIY Cooking Kits

DIY JerK CHICKEN With coconut rice & beans

PRODUCT INFORMATION

CONSUMER BUZZ

"The kit was so easy to use. We can't get over how good everything tasted. I have never had rice so delicious! We marinated for about 5 hours and it was super tasty. Perfect amount of heat! I immediately went online and bought 4 more kits! We really like that every time we purchase a kit some of it goes to charity. We look forward to trying other flavors they offer!" - Alissa T. from Fremont CA

Ya Mon! Spicy chicken paired with coconut rice to help cut the heat*. Fire up the grill, and transport yourself to Jamaica.

Kit Includes: • Jerk Spice Packet • Dried Habanero Chilies* • Rice • Rice Spice Packet • Detailed Instructions

*Note: You control the heat level by deciding how much habaneros to use/add to the marinade.

MSRP: $11.99

Serving Size: 6

Difficulty Level: Easy

NET WT 12.1 oz (342g) INGREDIENTS: Rice, Habanero Chilies, Thyme, Salt, Brown Sugar, Allspice, Black Pepper, Nutmeg, Cinnamon


DIY Cooking Kits DIY sushi rolls

PRODUCT INFORMATION

CONSUMER BUZZ

"So much fun! I was excited from beginning to end. It was a great way to spend family time, and I could see how this would be a great gathering with friends, too. I was a bit nervous on how to pick good fish for sushi making, so asked the butcher at the store and he told me what was sushi-grade. Easy, fun and yummy!" - Brenda C. from San Jose CA

A Japanese delight that's as fun to make as it is to eat. Become a sushi chef in no time.

Kit Includes: • Sushi Rice • Rice Vinegar • Nori • Sesame Seeds

• Wasabi Powder • Soy Sauce • Rolling Mat • Detailed Instructions

Note: GREAT for date nights, dinner parties and family fun! Prepare the sushi rice and fillings beforehand and let the diners do the rolling.

MSRP: $19.99

Makes 8 Rolls / 48 Pieces

Difficulty Level: Medium with a little practice, it’s quite easy!

NET WT 25.4 oz (720g) INGREDIENTS: Milled Rice, Rice Vinegar, Gluten-Free Soy Sauce (Water, Salt, Defatted Soybeans, Sugar, Citric Acid, Modified Food Starch, Disodium Inosinate and Guanylate, Potassium, Sorbate as preservative), Nori (Seaweed), Sesame Seeds, Wasabi Powder (Horseradish, Mustard, Cornstarch, FD&C Yellow no. 5, 6 and Blue no. 1)


DIY Cooking Kits

DIY tagine With couscous

PRODUCT INFORMATION

CONSUMER BUZZ

"I made the tagine with couscous on Saturday, and it blew me away! What really did it was the sensual experience of it, emptying that spice packet so soon into the recipe, filling the air with unforgettable perfume. And it continued to be enjoyable, adding the garbanzos and the apricots and at the end the toasted almond slivers. And the ingenious recipe stand! We lapped up every bite, two nights in a row, and would make it again in a heartbeat." - Millie O. from Sausalito CA

Invite the aromas of Morocco into your kitchen as this exotic stew of meat and vegetables slow simmers to perfection with 11 spices.

Kit Includes: • 11-Spice Blend • Apricots • Couscous • Almonds • Detailed Instructions

Note: For a heartier stew, add lamb. For a lighter stew, add chicken. Or go meatless and load up on veggies.

MSRP: $11.99

Serving Size: 5

Difficulty Level: Easy

NET WT 11.5 oz (325g) INGREDIENTS: Couscous (Durum Wheat Semolina), Apricots (sulfur dioxide as preservative), Almonds, Paprika, Cinnamon, Granulated Garlic, Salt, Coriander, Cumin, Cardamom, Ginger, Turmeric, Cloves, Cayenne.


DIY Cooking Kits DIY red chili tamales

PRODUCT INFORMATION

CONSUMER BUZZ

"Ah, the tamales..... I am hooked! The tamales took a good amount of time, but were well worth it. The masa was tender and perfect, and the red chile sauce was flat out, well... yummy! The kit and recipe made a LOT of tamales, so we ate half and froze the other half. Like all recipes, it was fun to get creative with the tamales. We spiced them up with hot sauce, and really enjoyed them with a fried egg for breakfast!" - Jeff K. from San Ramon, CA

Roll up your sleeves and welcome the zesty taste of Mexico into your kitchen with homemade tamales in a 3-chili red sauce.

Kit Includes: • Chilies: New Mexico, Ancho, Pasilla • Corn Husks • Masa Mix • Spice Blend • Detailed Instructions

Note: Throw a tamale making party! Make the meat/sauce in advance, and invite fellow cooks to help put them together.

MSRP: $16.99

Makes 16 Tamales

Difficulty Level: Medium time intensive but so worth it!

NET WT 16.6oz (472g) INGREDIENTS: Masa (selected corn treated with lime), Corn Husks (Sulfur Dioxide as preservative), New Mexico Chilies, Pasilla Chilies, Ancho Chilies, Cumin, Baking Powder, Salt


DIY Cooking Kits cooking trends

Sources 22: COOKING. (2012). Leisure Market Research Handbook (pp.93-95). Richard K. Miller & Associates | 26: DINING OUT. (2012). Leisure Market Research Handbook (pp.108-109). Richard K. Miller & Associates | A new generation of cooking enthusiasts, stirring it up in the kitchen. (2011). Mintel Press Centre. Mintel.com | Americans dish on ethnic fare. (2009). Mintel Press Centre. Mintel.com | Sauces See Enlightenment. (2012). Prepared Foods, 181 (8), 51-59. | Social Media Changes How, When and Where Home Cooks Seek and Share Food Information. (2012). The Measuring Cup: What American Families are Cooking and Eating, June 2012. All Recipes.com.


DIY Cooking Kits Grub buzz

sofiTM Awards 2013 Silver Award Winner

Jerk Chicken with Coconut Rice and Beans Kit

August 2013 “Make Good Food…Fast”

July 2013 “My Recipe Journey”

July 2013 “New This Month”

May 2013 “Cooking with Ryan” Interview

April 2013 “Gourmet Getaway Food Journal”


DIY Cooking Kits Grub buzz

January 2013 “17 Natural Favorites from the 2013 Winter

Fancy Food Show”

November 2012 “Easy Ethnic Eats”

August 2012 “Take Your Taste Buds Around The World”

April 2012 “Cooking from Another Culture”

Cooking with Amy Food Blog


DIY Cooking Kits Giving back

Food is not only our passion; it is a fundamental need that

is not being met, so helping the fight against hunger has

always been an integral part of what we do. For every kit

sold, we donate a meal to someone in need through our

local food bank. We chose The Alameda County

Community Food Bank because we were startled by our

neighbors' needs, and impressed with the food bank's

immense impact:

• Serves 49,000 people each week, or 1 in 6 Alameda County residents (from Berkeley to Fremont, Oakland

to Livermore); Nearly half are children and teens

• In 2012, they distributed 23.2 million pounds of food - 53% of it fresh fruits and vegetables

Learn more about our local food bank, and how you can get involved: Donate. Volunteer. Advocate.


DIY Cooking Kits contact

Website GlobalGrub.com

Facebook facebook.com/globalgrub

Twitter @globalgrubkits

Instagram instagram.com/globalgrub

Pinterest pinterest.com/globalgrub

Hashtags #globalgrub #cookingadventures #diy #homemade

Founder Carley Sheehy Phone Number: 925-334-7818 Email Address: [email protected]

Publ ic Relat ions Don Williams Phone Number: Email Address: [email protected] Jane Chai Phone Number: 619-884-8864 Email Address: [email protected]

global grub - diy cooking kit [press kit 2013]

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