global handiwork

8/4/2019 Global Handiwork

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Project

On

E-Commerce

Global-handiworks.com

Submitted To:

Prof. Ghulam Yasin

Submitted By:

M-Umar 462

M-Wakas 465

Umer Raza 484

Awais Saeed 486

Arslan Abbas 490

Class/semester:

B.com. (Hons.) 8th semester

Section “E” (M)

Hailey College Of Commerce

University of the Punjab



Globalhandiworks.com

Introduction of the company :

Global-handiworks are an online startup company positioning itself to become the market

leader in offering online products of cottage industry to the local and global market. It aims at

promoting culture of Pakistan worldwide. The company offers business to business solutions for

non-perishable goods to international merchants of 7 countries that are:

➢ Canada

➢ Europe

➢ England

➢ U.A.E

➢ U.S.A

➢ Australia

➢ Sweden

The Company also provides business to consumer solutions with in the geographical boundaries

of Pakistan .Global-handiworks.com positions itself for rapid growth and intends to create entry

barriers for possible future competition by creating a new service category in Pakistan and

utilizing first mover advantage.

Vision statement:

“To promote culture of Pakistan and reduce poverty in the country.”

Mission statement:

To reduce poverty, we will provide a platform for creativity and benefit small producers at the

back end. We could do so by providing them more profit that they earn from traditional brick

and brick business. Furthermore, we could help preserve our rich culture with the cooperation of

the local families by extending our operations to the international market.

Structure of Global - handiworks .com:



✔ Limited local business to consumer solution.

✔ Offers business to business solution in 7 countries internationally.

✔ We will place a catalogue list on our website.

✔ Some products have customization option for premium members.

✔ Upon trinkets there is limit on placing orders.

✔ Free delivery locally.

✔ Delivery charges globally.

✔ Transaction through. PayPal system.

✔ We will conduct market survey to find our labor force.

List of products offered by the company

Woolen items :

➢ Carpets

➢ Shawls



➢ Scarf

➢ Khais

Jewelry items:

• Stone jewelry

➢ Earrings and pendants

➢ Dough jewelry

➢ Rings

➢ Bracelets

• Glass jewelry

➢ The famous Hyderabad bangles

➢ Handmade bangles

➢ Glass bangles



Clothing:

• Embroidery dresses

➢ Needle work

➢ Mukesh

➢ Sheesha work

➢ Karoshia

➢ tarkashi

➢ sindhi embroidery

Fabric:

➢ Khadar

➢ Chunri



➢ Boski

➢ Susi

➢ Karandi

➢ Jute

➢ ajrak

Interiors:

➢ Ceramics pottery

➢ Jute wall hanging

➢ Stone Jewelry boxes

Wooden items



➢ Jwellery boxes

➢ Decoration pieces

➢ Frames

➢ hookah

➢ ash tray

➢ surahi



Glass:

➢ Paintings

➢ Calligraphy

➢ History paintings

➢ Rally

➢ Leather

➢ Vases

House hold requirements:

➢ Bed set



➢ Pot holder and oven gloves

➢ Table mats

➢ Tea trolley

➢ Cushions



Individual:

➢ Kurtas

➢ Bags

➢ Wallets

➢ Shoes

➢ Mobile charms



Elements of Global-handiworks .com

1. Value proposition:

➢ Uniqueness

➢ Saving of cognitive energy.

➢ Convenience.

➢ On hand inventory.

➢ Customization.

➢ Moderate prices.

Online business of cottage industry offers uniqueness of products. It is the representation of the

Pakistan’s culture and its promotion. Furthermore, it saves cognitive energy as the website

serves both locally and globally. It is a source of convenience for customers as it is working

online and inventory is on hand so it never runs out of stock. The business offers customization

to premium members and the products are offered at affordable prices

1. Revenue model:

Our business generates its revenue through sales of these products in addition to sales there is

subscription model for the premium members for exclusive styles.

2. Market opportunities :

Our business model is:

• Business to business model

• Business to consumers model

We are basically targeting female segments especially household wives and teenagers. In b2b we

are offering our products to the companies such as those that organize some events relating to

the culture of different countries and interior decorators.



1. Competitive environment :

As there are other Asian countries whose culture is similar to ours and other internationally

established cottage industry e-businesses which offer their cottage products online they can give

us direct competition in this field. Most of these e-businesses have extended their operations to

various major countries and also give information about their cottage industry products. They

can affect our sales while dealing in international market.e.g.

• http://www.cottageindustries.co.in/products/index.php

• http://www.the-cottage-industry.com/#/products/big-bloom

• http://www.cottageindustries.biz/index.html

Some businesses though operating internationally can affect our future sales by offering

standardized quality controlled industrial products which operate on the large scale and use latest

technology. They take less production time and people are more likely to buy branded things.

They offer indirect competition.

1. Competitive advantage

Our sources of competitive advantages are differentiation and moderate prices. Our products are

purely hand made and they depict our rich Pakistani culture. Further there are products which are

the specialties of cities e.g. Khaddar, Ajar, Changairian, Hookahs est. furthermore, we also have

first mover advantage as their in no such Pakistan based e-tailor dealing in cottage industry

products.

2. Market strategy :

We have adopted several market strategies for the promotion of our business:

P.P.C:

It is known as pay per click campaign through which we are able to promote our businessthrough advertisement and banners.

Benefits of this strategy are:

• Increased revenue

• Instant result

http://www.cottageindustries.co.in/products/index.php

http://www.cottageindustries.biz/index.html

http://www.cottageindustries.biz/index.html

http://www.cottageindustries.co.in/products/index.php



• We can only pay when someone clicks on any website.

Email marketing

It is a form of strategy through which we promote our products by sending emails. Email

marketing is often referred to as a form of direct marketing since it does not involve traditional

marketing channels such as television and print media.

Email marketing is usually initiated to enhance the

• relationship with current customer to make immediate sales to them

• To acquire potential customers.

Advertising on social networking:

In order to promote our products we display our advertisements on social networks

• We can create page on face book, my space, twitter e.t.c to promote our cottage industry

website

• We can make blogs

• We can place advertisement on news papers, poster, and magazines.

• On commencement we could offer different discount packages on special occasions such

as weddings, Eid etc.



1. Organizational development:

Once our business is established and our customer base has increased then:

• there would be separate departments dealing with the sales delivery of products,

procurement of the products, insurance of the product ,marketing ,finance and other

functional areas, quality department would also be established

• They would be an increase in number of our retail stores.

• Numbers of producers can be increased.

1. Management teams:

• We have a team of experienced professionals.

• We hire the people who like the people.

• Teams are established who work on the implementation of market strategy.

• Our management team has the ability to handle the new situation.

• We have both knowledgeable and experienced employees who provide the true and

dense information and serve the customer in a pleasant way

• Globalhandiworks.com will have a staff of four personnel:

✔ Operational manger

✔ Marketing manager

✔ Website manager

✔ Administrative staff



Financial analysis

➢ Projected profit and loss:

Sales 1230000

Operating expenses:

Website development 346,000

staff 190,000

Capital expenditures 150,000

Other expenses:

Electricity

Consulting expenses

Computers e.tc

185000

marketing 10,000

Total operating expenses 881,000

Operating income 349,000

Non operating income 26,100

Profit before taxes 322,900

Taxes (10%) 32,290

Net profit 290,610



Projected

balance

sheet for 1year :

ASSETS YEAR1

Current Assets

Cash in bank Rs.1012710Account receivable 14040

Prepaid expenses 1500

Total Current Assets 1028250

fixed Assets

Caporal expenditure 810,000

0

Total fixed Assets 810,000Total Assets Rs.1,838,250

LIABILITIES AND CAPITAL YEAR 1

Current Liabilities

Accounts Payable Rs.40,140

Current Borrowing 0

Other Current Liabilities 0Subtotal Current Liabilities Rs.40,140

bank loan payable 100,000

Total Liabilities 1,040,140

Owners equity

Retained earnings –beginning 507,500

Retained Earnings-current 290,610

Total owners equity 798,110

Total Liabilities and Capital 1,838,250



Opportunities:

•

Advancement of business.• Producers can increase easily.

• Can attract any market.

• Business could prove profitable over the long run.

• Capability of providing employment.

• Business could reduce poverty.

• Business could get government support.

• The manual skills of older generations can be utilized.

• Global brand name can be established.

Threats:

• Political effects.(change of government)

• Change in the trading policy.

• Packaging cost could increase.

• Terrorism.

• High tax rates.

• Unfortunate events (change in weather, natural disasters)

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