Global Journalist Capstone

Emily CoppelEric DundonJena PikeJordan Stockdale

Project Description

Work with Stuart Loory, Global Journalist Editor Pat Smith and others to come up with a new format, especially for the multimedia aspects of the Global Journalist radio program. Produce one or more prototypes of the show to aid with the re-launch.

Goals

A. Aid with the re-launch of Global Journalist as it transitions to a video format in RJI.

B. Create a standard for incorporating more multimedia elements to the radio show.

C. Implement a marketing strategy to increase listener/viewership.

Research Strategies

Three-pronged approach

1. Corresponding and regularly meeting with relevant participants (Global Journalist production team, GJ Online Editor, Pat Smith, Stuart Loory, KBIA, RJI staff)

2. Comparisons to similar programs nationally and within KBIA’s programming

3. Conducting surveys targeted at Global Journalist’s audiences

The Global Journalist Questionnaire: Featured as an advertisement – since FebruarySent to KBIA List Serve - John Bailey

Survey Advertisement

Survey Demographics

55 people responded

95% of the respondents listened to the show on the radio, and not through archives.

Nearly 100% of respondents were from Columbia or the surrounding areasNot an accurate representation of GJ viewersHowever is an accurate representation of hometown viewers

53.1% of responders are 55+34.7% of responders are 41-550% of responders 18-23

Promoted through KBIA list serve and GJ website advertisement.

Survey Results

Frequency of Listenership Per Month

Frequent (3-4 times a month)

Often (1-2 times)

Sometimes (1 time or less)

Never

Survey Results

Viewer Interest in Specific Regions of the World

Latin AmericaMiddle EastEuropeAsiaAfricaNorth America

Frequency of Regions Discussed

Latin America

Middle East

Asia

Europe

Africa

North America

Survey Results

We asked the Global Journalist viewers whether viewers would participate in an online debate about a weekly topic.

14.6% of the respondents marked “yes”: 14.6% marked “yes, if the topic pertained to me”: 36.6% marked “maybe”: 36.6% marked “no”.

We asked whether viewers would watch streaming video production of The GJ show

22% marked “yes” 51.2 marked “maybe” 26.8 marked “no”

Good numbers to begin with, specially for demographics of survey responders.

Survey Results

Many KBIA viewers did not know about the Global Journalist Web site.

Questionnaire responders wrote, they had never been to the site. Many questionnaire responders skipped the question about the site.

Stuart continues to promote website on the show

We used our social media Web sites to promote both the KBIA & GJWeb sites. Promote Cohesion

Conversations

Global Journalist KBIA

Pat Smith, Stuart Loory Mike Dunn, Janet Saidi

Travis McMillen Production Team John Bailey

Weekly Tasks

Attend producer meeting every Monday to establish show ideas

Clip videos sent from “researcher” on Tuesday and begin editing

Final video editing and Render on Wednesday

Edited videos, photos and captions to Travis by 3:30pm

Assist Production Thursday 8:00am

Making it VisualUsing Snapstream for video clips to be embedded live.

B-roll clips added in March.

AP photos added in late March.

Captions for videos and photos incorporated by April.

Format similar to Newsy with moving screen in the background while video plays.

Visual ProcedureMonday producer meeting

B-roll clipped by Wednesday at 3:30 for Travis to embed in the show live.

Work out who will be doing this: current producers or outside multi-media person

Evolution of the show

Production learning curve

Evolution of b-roll:

No b-roll

Initial b-roll

Ideal b-roll

Special Projects

Created ad for GJ survey appearing on website

Soundslides show for Press Freedom Seminar (acquainted us with AP photos)

Facebook Fan, Twitter page maintenance

Facebook pageMissions statementDiscussions pagePhoto albumHost BioDetailed explanation of show

Twitter pageSmall following, but regularly updated.

Goal is to push “casual listeners” to “regular listeners”

Prototype Web site Ads, monetary

Cover It Live, interaction, easier

Facebook, Twitter

Archive, easier

Links to KBIA, RJI, listen to show

Recommendations Both are needed to

ensure:

Sustainability Continued growth in

the arena of multimedia development

A.Audience Development

Team

B.Multimedia producer position

Sustainability

How to sustain changes

1. Find someone, (or current producers) to act as productions assistant

2. Have someone keep the show archived online and keep site updated

ChallengesWe need to work with KBIA, Global Journalist staff for any Web or show changes, slow process

Appeasing the multiple clients

Upping the number of viewers/promoting the live stream show

New producers, simple, sustainable system