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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    Inserting Brazil in the worldwide excellence in KnowledgeManagement and Innovation route

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    The TKN (The KNOW Network) is an organization in London United

    Kingdom, founded in 1996 by a prominent researcher in the KnowledgeManagement area.

    The main target is to promote growth of an organizations intellectual capitalas strategy:

    The KNOW Network

    To build an international specialists network in Knowledge Management;

    To accelerate the organizational performance through knowledge sharing,generating innovations;

    To present MAKE Award - Most Admired Knowledge Enterprise (awardedsince 1997 in Europe, United States and Asia).

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    Japo

    Deming

    Award

    EUA

    Malcolm BaldrigeAward

    PNQ

    Brasil

    The KNOW Network in the World

    China

    European QualityAward

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    More than 60 Quality Awards in 100 countries:

    USA, India, Japan, England, Germany, Holland etc.

    MAKE Awards Brazil objectives :

    To share lessons learned in experiences, cases, projects and all KnowledgeManagement initiatives with procedural changes and presentations;

    To induce benchmarking between similar organizations, contributing todissemination of the best practices in Knowledge Management in the market andin the academic area;

    To award organizations with important contributions and initiatives in the art ofKnowledge Management in Brazil.

    More than 20 countries promoting one Knowledge

    Management Award. (MAKE).

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    Who makes part of this international network?

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    The KNOW Network in Brasil

    Brazilian Chapter of The KNOW Network;

    Certifying Agency (people and organizations) .

    Mission: To stimulate the global interaction, the Knowledge Management creationand diffusion to the Brazilian society, aiming to fortify the intellectual capital,between MAKE methodology.

    Objectively to grow the ranking of Brazilian companys presence in the Most Admired inKnowledge Management. The KNOW Network arrives in Brazil, existing as a Certifying Agencyin the eight MAKE criteria of excellence in Knowledge Management. This action will permitBrazil to participate in the largest international community of best practices in the excellence

    of Knowledge Management and innovation.

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    1. GENERAL PROFILE

    400 persons in three days of conference:

    65% Registrants and Sponsors26% Visitors07% Speakers02% Press

    2. SPEAKERS PROFILE

    28% Presidents and CEOs46% Directors and Superintendents10% Managers16% Others (Consultants, Jornalists, Technicians)

    3. REGISTRANT PROFILE

    14% Presidents and Vice-Presidents18% Directors / Superintendents45% Managers10% Analists05% Consulters05% Engeneers / Technicians01% Assistants

    01% Students

    4. REGISTRANT PROFILE BY STATE

    72% So Paulo28% Other States / Countries

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    1. CONFERENCE BROADCASTING

    - Announcements in Valor Econmico Journal

    - Announcements in the Amanh Magazine

    - Announcements in the Consumidor ModernoMagazine

    - More than 350,000 newsletters sent (HSM, FEBAB,

    Padro Editors, Valor Econmico, HSM, Cenadem,Estado Agency etc.)

    - Electronic banners in many websites resulting in200,000 press with more than 1,100 click through

    - Press Assorship

    2. PRESS COVERING

    - Gazeta Mercantil

    - Valor Econmico

    - Amanh Magazine

    - Content Management Magazine

    3. SATISFATION SURVEY (1 to 10)85% of registrants wants to participate of the GMC in 2009.

    - Quality of the cases - 8, 31

    - Speakerss Quality - 8,28

    - General Satisfaction - 8, 41

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    The conference fulfilled the mission of to begin to insert Brazil in the knowledge management route asa tool of performance improvement of business.

    Aracy Campos Consultant

    The GMC 2007 was an excellent opportunity to know diverse knowledge management actions in manyorganizations, as much in Brazil as everywhere else.Claudio Amorim Guimares - O N S

    (...)it is necessary for more advertising and announcements about this conference, because manyprofessionals havent heard about the GMC. Valquiria Rossi UMESP

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    May, 26, 27 & 28

    So Paulo - Brasil

    Second edition of the largest international conference regarding Knowledge Management andinnovations best practice. .

    Projected 500 in attendance and more than 30 speakers:

    2009 Subject: THE EXCELLENCE OF KNOWLEDGE MANAGEMENT AND INNOVATION: THENEW BORDERS, regarding the eight MAKE excellence criteria and similar successful cases ofthe 20 MAKE Awards finalists in 2008.

    EXPOGMC 2009, bringing the most up date in Knowledge Management and innovation

    practices, with the presence of supporting and sponsorship organizations displaying the resultof projects in this area.

    After the conference, the necessity of a TKNBrazil magazine, to be sent to theparticipants with the summary of GMC 2007 and 2009, along with interviews with all thespeakers.

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    Objective in GMC 2009

    To discuss the MAKE methodological function in the Knowledge Management and innovationprocess within worldwide organizations;

    To integrate the worldwide best practice chain, through public or private organizations,universities, research institutes, government etc.

    Join efforts to implement Knowledge Management and innovation actions in the promotion ofBrazilian organizations:

    To spread the Knowledge Management MAKE methodology

    To spread international Knowledge Management and innovation initiatives

    To congregate in the same place with many different Knowledge Management and innovationvisions and opinions, and to continue the discussion through TKNBrazil website

    To launch the edition of MAKE Awards Brazil 2010

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    Programming - OPENING

    May, 26 - OPENING

    MAIN AUDITORIUM

    8:00 - 8:30 ACCREDITATION

    8:30 - 9:30OFICIAL OPENING GMC 2009

    9:30-12:00 INTERNACIONAL CONFERENCERedesigning the Knowledge Spiral What change with the new concepts - Mr.Hirotaka Takeuchi

    12:00- 13:00 INTERNACIONAL CONFERENCEWhat the worldwide tendences in Knowledge Management and Innovation? Whatthe brailian contribution? Mr. Rory C. Chase The KNOW Network

    13:00 - 14:00LUNCH

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    Programming May, 26

    MAY, 26 - TUESDAY

    In Tuesday in the afternoon, the conference will be shared in two sections

    Where one will be about Knowledge Management in a Public Sector

    14:00- 15:50

    ROUND TABLE

    The Knowledge as household value in theorganizations: A BRAZILIAN VISION

    KNOWLEDGE MANAGEMENT IN A PUBLIC SECTOR

    Poup porri of international cases with the best practices in

    Knowledge Management in a public area

    Dr. DAVID BENNET CONSULTINGDr. NEO KIM HAI MINISTER OF SINGPURE

    15:50- 16:10 COFFEE-BREAK

    16:10- 17:30 MAKE AWARD WINNER - 2007 (to confirm)The secret to be considerated aorganization with world wide excellence in

    the Knowledge management bestpractices.Mr. VED PRAKASH WIPRO INDIA

    KNOWLEDGE MANAGEMENT IN A PUBLIC SECTOR II

    Poup porri of international cases with the best practices in

    Knowledge Management in a public areaDr. JEANNE HOLM - NASADr. ALEX BENNET - MODERATOR

    17:30- 18:00 INTERNATIONAL SPEECHThe chalenges of a Knowledge SocietyMR. IKUJIRO NONAKA CONFERENCE VIDEO LINK (to confirm)

    18:00- 18:10 CLOSURE

    20:00- 22:30 MAKE AWARDNESS CERIMONY

    MAIN AUDITORIUM PARALLEL AUDITORIUM

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    In Wednesday, the conference will show the 14 brazilians best cases, thatwas selected in our call for cases, will be opened until Feruary 15.

    Until the moment we have received 50 cases.

    MAIN AUDITORIUM PARALLEL AUDITORIUM

    8:00 - 9:00 NATIONAL CASE NATIONAL CASE

    9:00- 10:00 NATIONAL CASE NATIONAL CASE

    10:00- 10:30 COFFEE-BREAK

    10:30- 11:30 NATIONAL CASE NATIONAL CASE

    11:30 12:30 NATIONAL CASE NATIONAL CASE

    12:30- 14:00 LUNCH

    14:00- 15:00 NATIONAL CASE NATIONAL CASE

    15:00- 16:00 NATIONAL CASE NATIONAL CASE

    16:00 17:00NATIONAL CASE NATIONAL CASE

    17:00- 18:00 CLOSURE

    DIA 27/09 - QUARTA -FEIRA

    Programming May, 27

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    Programming May, 28

    In Thursday, the conference will have just international speakers thatReceived MAKE Award in 2008 as Knowledge Management excellence.

    MAIN AUDITORIUM PARALLEL AUDITORIUM

    08:00 - 09:00 APPLE (USA) Mr. Raj Datta - MIND TREE (INDIA)

    09:00 - 10:30 Ms. Isabel Ramos (PORTUGAL)Innovation and Competitivity in the

    european small business

    Ms. Susan Rosembaum - SCHUMBLEGER (USA)

    Schlumberger Fosters Culture of Knowledge Sharing

    COFFEE IN THE ROOM

    10:30 - 11:00 WIKIPEDIA (USA) NOKIA (FINLAND)

    11:00 - 12:00 GOOGLE (USA) BBC (ENGLAND)

    12:00 14:00 ALMOCO

    14:00 - 15:00 INFOSYS (INDIA)

    Mr. Jeff Pratt e Mr.Dalton Uehara - ERNST & YOUNG (USA)

    USING KNOWLEDGE TO WIN A universe of 135.000people, distributed in 140 countries, united by the values

    and by the commitment with the quality, make Ernst &

    Young a reference in Knowledge Management

    15:00 - 16:00 TATA (INDIA) SIEMENS (GERMANY)

    16:00 - 17:00 Mr. Rory Chase

    17:00 18:00 CLOSURE

    MAY, 28 - THURSDAY

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    The KNOW Network Brasilwww.tkn.org.br [email protected]

    Global MAKE Conference 2009