global market trends of mobile devices - ibcs · 2015 android msft legacy (wm/ce) msft we8.1h /10...
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Global Market Trends of Mobile Devices
Mark Jolley - Zebra Technologies
Sales Engineering Manager, Strategic Sales EMEA
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Global Handheld Market Share
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History Statistics of Operating Systems in the Enterprise
16%
78%
1% 5%
2014
Android MSFT legacy (WM/CE)
MSFT WE8.1H /10 Other
26%
68%
1% 5%
2015
Android MSFT legacy (WM/CE)
MSFT WE8.1H /10 Other
28%
66%
1% 5%
2016
Android MSFT legacy (WM/CE)
MSFT WE8.1H /10 Other
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Current Operating System Position
32%
63%
1%
4%
Enterprise Market Share Operating Systems Q1 2017
Android MSFT legacy (WM/CE) MSFT WE8.1H /10 Other
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Windows Mobile/CE
Windows Mobile
CE / WEC
What date was Windows 6.5 released? September 2009
What date was Windows CE Released? March 2011
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GLOBAL TRENDSGROWTH TO COME FROM SEVERAL DRIVERS
MEGATRENDS
TECHNOLOGY
TRENDS
USE CASE TRENDS
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FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS
HEALTHCARE
RETAIL
MANUF/T&L
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FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS
DIGITIZATION OF
HEALTHCARE
WORKFLOWS
STREAMLINED
CLINICAL MOBILITY
TRACK AND
TRACEABILITY
(DEVICE, SPECIMEN,
PHARMACEUTICAL)
HEALTHCARE
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FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS
SHOP ANYWHERE,
ANYTIME
ENHANCED
CUSTOMER
EXPERIENCE AND
ENGAGEMENT
MOBILITY AS A
PLATFORM FOR
RETAIL OPERATIONS
RETAIL
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FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS
SUPPLY CHAIN
VISIBILITY
ACTIONABLE
OPERATIONAL
INSIGHT
IMPROVED
OPERATIONAL
WORKFLOW
MANUF/T&L
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ENTERPRISE IT SPEND GROWTH, 2015 – 2019
-20%
-15%
-10%
-5%
0%
5%
WW EMEA
IT S
PE
ND
ING
GR
OW
TH
(%
)
2015
2016
2017
2018
2019
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TODAY – SEIZING THE OS MIGRATION OPPORTUNITY
15M+ Mobile Computers
sold and deployed
over since 2010
99% On OS that is
losing support by
2020
$800+ Worldwide ASP
of mobile
computers in
2015
$12B Of Mobile
Computers to be
refreshed over
next 4 years
Lots of
Opportunity
for all
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THANK YOU