global marketing – what we do market analysis quantitative analysis strategic planning product...
TRANSCRIPT
Global Marketing – What We DoGlobal Marketing – What We Do
Market AnalysisMarket
AnalysisQuantitative
AnalysisQuantitative
AnalysisStrategic PlanningStrategic Planning
Product PlanningProduct Planning
Go To MarketGo To Market
Promotional Communications
Promotional Communications
Sales ToolsSales Tools
Life CycleManagement
Life CycleManagement
Market SizingBusiness
CasePositioning
ChannelReadiness
SpeakingEngagements
News Flash
CostJustification
White Papers
Distinctive Competence
Press
Advertising
Analysts
ProductDefinition
SalesAnalysis
Buy, Build orPartner
Sales Process DistributionLead
GenerationCompetitive
Write-UpMarket
Research
Product Profitability
Pricing Strategy
Roll-Out Process
ChannelsThought Leaders
Seminars andTradeshows
ProspectProblems
Win/LossAnalysis
Product Strategy
ProductContract
PresentationTechnologyAssessment
Demand Planning
Requirements DemonstrationCompetitive
ReviewCost of GoodsPricing Mgmnt
Release Milestones
Printed Collateral
Ongoing Requirements
Testing Interoperability
ElectronicCollateral
Product Support
Managing MarketsManaging MarketsManaging MarketsManaging Markets
Managing ProductsManaging ProductsManaging ProductsManaging ProductsICS
Market Strategy
Performance Testing
Global Marketing OrganizationGlobal Marketing Organization
Alan CadeTechnical
Operations
Alan CadeTechnical
Operations
Scott GenereuxGlobal Marketing
Business Development
Scott GenereuxGlobal Marketing
Business Development
Jeff GermanGlobal Support
Operations
Jeff GermanGlobal Support
Operations
Jack DommeStorage Management
Software
Jack DommeStorage Management
Software
Steve TenBargeProduct
Management
Steve TenBargeProduct
Management
Bill KostenOperationsBill KostenOperations
Chris WorrallOEM Operations and Development
Chris WorrallOEM Operations and Development
Global Marketing Organization
Global Marketing Organization
Global Marketing OrganizationGlobal Marketing Organization
Alan CadeTechnical
Operations
Alan CadeTechnical
Operations
Scott GenereuxGlobal Marketing
Business Development
Scott GenereuxGlobal Marketing
Business Development
Jeff GermanGlobal Support
Operations
Jeff GermanGlobal Support
Operations
Jack DommeStorage Management
Software
Jack DommeStorage Management
Software
Steve TenBargeProduct
Management
Steve TenBargeProduct
Management
Bill KostenOperationsBill KostenOperations
Chris WorrallOEM Operations and Development
Chris WorrallOEM Operations and Development
• Worldwide Labs• Interoperability testing• EBC support and remote,
repeatable demos• Partner self-certification • IDP
• Worldwide Labs• Interoperability testing• EBC support and remote,
repeatable demos• Partner self-certification • IDP
• Partner Management• Market Strategies• PR, IR, AR
Communications• Channel Marketing• Web Marketing• Internal Communications • Market and Competitive
Analysis • Sales Tools
• Partner Management• Market Strategies• PR, IR, AR
Communications• Channel Marketing• Web Marketing• Internal Communications • Market and Competitive
Analysis • Sales Tools
Global Marketing OrganizationGlobal Marketing Organization
Alan CadeTechnical
Operations
Alan CadeTechnical
Operations
Jeff GermanGlobal Support
Operations
Jeff GermanGlobal Support
Operations
Bill KostenOperationsBill KostenOperations
Chris WorrallOEM Operations and Development
Chris WorrallOEM Operations and Development
Scott GenereuxGlobal Marketing
Business Development
Scott GenereuxGlobal Marketing
Business Development
Jack DommeStorage Management
Software
Jack DommeStorage Management
Software
Steve TenBargeProduct
Management
Steve TenBargeProduct
Management
Global Marketing OrganizationGlobal Marketing Organization
Alan CadeTechnical
Operations
Alan CadeTechnical
Operations
Jeff GermanGlobal Support
Operations
Jeff GermanGlobal Support
Operations
Bill KostenOperationsBill KostenOperations
Chris WorrallOEM Operations and Development
Chris WorrallOEM Operations and Development
• Product Support• e-Services• TRC• Contact Center
• Product Support• e-Services• TRC• Contact Center
Scott GenereuxGlobal Marketing
Business Development
Scott GenereuxGlobal Marketing
Business Development
Jack DommeStorage Management
Software
Jack DommeStorage Management
Software
Steve TenBargeProduct
Management
Steve TenBargeProduct
Management
Global Marketing OrganizationGlobal Marketing Organization
Alan CadeTechnical
Operations
Alan CadeTechnical
Operations
Jeff GermanGlobal Support
Operations
Jeff GermanGlobal Support
Operations
Bill KostenOperationsBill KostenOperations
Chris WorrallOEM Operations and Development
Chris WorrallOEM Operations and Development
• Architecture• Strategy • Product Management
• Architecture• Strategy • Product Management
Scott GenereuxGlobal Marketing
Business Development
Scott GenereuxGlobal Marketing
Business Development
Jack DommeStorage Management
Software
Jack DommeStorage Management
Software
Steve TenBargeProduct
Management
Steve TenBargeProduct
Management
Global Marketing OrganizationGlobal Marketing Organization
Alan CadeTechnical
Operations
Alan CadeTechnical
Operations
Jeff GermanGlobal Support
Operations
Jeff GermanGlobal Support
Operations
Bill KostenOperationsBill KostenOperations
Chris WorrallOEM Operations and Development
Chris WorrallOEM Operations and Development
• Supply Chain Management• Inventory Management • COGS• Price Management• Business Planning and
Analysis
• Supply Chain Management• Inventory Management • COGS• Price Management• Business Planning and
Analysis
Scott GenereuxGlobal Marketing
Business Development
Scott GenereuxGlobal Marketing
Business Development
Jack DommeStorage Management
Software
Jack DommeStorage Management
Software
Steve TenBargeProduct
Management
Steve TenBargeProduct
Management
Global Marketing OrganizationGlobal Marketing Organization
Alan CadeTechnical
Operations
Alan CadeTechnical
Operations
Jeff GermanGlobal Support
Operations
Jeff GermanGlobal Support
Operations
Bill KostenOperationsBill KostenOperations
Chris WorrallOEM Operations and Development
Chris WorrallOEM Operations and Development
• Product Requirements• Product Strategy• Demand Planning• Phase Review• Documentation• Tools
• Product Requirements• Product Strategy• Demand Planning• Phase Review• Documentation• Tools
Scott GenereuxGlobal Marketing
Business Development
Scott GenereuxGlobal Marketing
Business Development
Jack DommeStorage Management
Software
Jack DommeStorage Management
Software
Steve TenBargeProduct
Management
Steve TenBargeProduct
Management
Global Marketing OrganizationGlobal Marketing Organization
Alan CadeTechnical
Operations
Alan CadeTechnical
Operations
Jeff GermanGlobal Support
Operations
Jeff GermanGlobal Support
Operations
Bill KostenOperationsBill KostenOperations
Chris WorrallOEM Operations and Development
Chris WorrallOEM Operations and Development
• Manage Relationship• Supply Chain
Management• Inventory Management• Forecasting • Technical Support and
JTA
• Manage Relationship• Supply Chain
Management• Inventory Management• Forecasting • Technical Support and
JTA
Scott GenereuxGlobal Marketing
Business Development
Scott GenereuxGlobal Marketing
Business Development
Jack DommeStorage Management
Software
Jack DommeStorage Management
Software
Steve TenBargeProduct
Management
Steve TenBargeProduct
Management
Lightening 9900TM VLightening 9900TM VCentralized/EnterpriseCentralized/Enterprise
Lightening 9900TM V Centralized/EnterpriseLightening 9900TM V Centralized/Enterprise
• More Text and Bullets about Lightening
• Another Bullet point• More Text
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• Another thing and some more text here.
Lightening 9900TM V Centralized/EnterpriseLightening 9900TM V Centralized/Enterprise
Thunder 9500Thunder 9500TMTM V VDistributed/ModularDistributed/Modular
Thunder 9500TM V Distributed/ModularThunder 9500TM V Distributed/Modular
• More Text and Bullets about Thunder
• Another Bullet point• More Text
– Sub Text here– More sub text here
• Another thing and some more text here.
Thunder 9500TM V Distributed/ModularThunder 9500TM V Distributed/Modular
NAS ProductsNAS Products
NAS ProductsNAS Products
• More Text and Bullets about NAS Products
• Another Bullet point• More Text
– Sub Text here– More sub text here
• Another thing and some more text here.
NAS ProductsNAS Products
SoftwareSoftware
SoftwareSoftware
• More Text and Bullets about Software
• Another Bullet point• More Text
– Sub Text here– More sub text here
• Another thing and some more text here.
SoftwareSoftware
Global Global ServicesServices
Global ServicesGlobal Services
• More Text and Bullets about Global Services
• Another Bullet point• More Text
– Sub Text here– More sub text here
• Another thing and some more text here.
Global ServicesGlobal Services