WINE & SPIRITS MANAGEMENTA MAJOR OF THE GLOBAL MBA

Bordeaux - FRANCE / Adelaide - AUSTRALIA / Sonoma - USA+Stellenbosch - SOUTH AFRICA or/and Shanghai - CHINA

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MANAGEMENT EDUCATION FOR THE WINE AND SPIRITS INDUSTRYProfessor Hervé Remaud, Ph.D., Academic Head of the Major in Wine and Spirits Management, Kedge Business School

You have started your career in a wine and spirits company and want to develop further your managerial expertise and skills. You may have had a successful career in another industry and want to make a change in your life, having a wine and spirits career perspective in mind. You want to stimulate your intellect, expand your experience and your understanding of the wine and spirits industry challenges from a full international perspective.

The wine and spirits industry is changing. It has always changed, these last few years more than ever before. New entrants in the industry tend to increase competition (already strong). Wine and Spirits consum-ers’ needs and demand evolve and in the meantime, new consumers discovering wine and spirits should be satisfied. Getting an access to distributors is now crucial but even more difficult today in this battle for shelve space.

Executive MBARanking 2013

2 years

DURATION

Part-Time

FORMAT

Bachelor’s degree + 3 years work experience

ADMISSION

KEDGE Executive Global MBA and its Major in Wine and Spirits Management will help you reach your objectives, develop your international network, and generate opportunities. We offer our participants a fantastic chance to work with well-known and recognized wine and spirits academics and guest speakers in Australia, California, China, South Africa, and France.

Facing these evolutions and market chal-lenges, wineries and wine and spirits firms’ managers have to understand the logic in place, to be reactive, to anticipate what consumers will expect tomorrow. Both these managers and winery owners have to find solutions, innovate, and review their practices to transform them into best practices. They have consumers to satisfy but also a team of employees to manage and encourage in order to deliver the best of their competences. Get engaged in the Wine & Spirits Management Major to reach these objectives!

SCHEDULE

The Major in Wine and Spirits Manage-ment includes three 6-day sessions in Bordeaux (FRANCE), Adelaide (AUS), Sonoma (CA, USA) + one extra session (6 days) to be chosen between Shanghai and Stellenbosch.

Wine and Spirits Management Seminar Dates:Bordeaux (C1) 11-16 MAY 2015

California-Sonoma (C3) 29 JUN.-04 JUL. 2015

Adelaide (C2) 22-28 NOV. 2015

Stellenbosch (O1) 25-31 JAN. 2016

Shanghai (O2) 18-24 APR. 2016

C1 to C3 are compulsory sessions

O1 and 02 are the extra sessions, with one at least to be chosen among the two

KEDGE BUSINESS SCHOOL: 14 YEARS OF EXPERTISE AND PASSION FOR WINE

It has been 14 years since KEDGE BS embarked on its engagement with wine and spirits, a commitment that is embodied in management courses in Wine (the major in Wine & Spirits management of the Global MBA, and the MVS), a dedicated research team and participation of the school in professional and academic networks at regional, national and international levels. These global activities are coordinated by the « Wine & Spirits Management Academy». G

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Connect with a global and powerful community:

25 NATIONALITIES

1250 ALUMNI

PRESTIGIOUS MENTORS SINCE THE CREATION:

Philippine de Rothschild (2001)Baron Philippe de Rothschild, FrTimothy Mondavi (2002)Robert Mondavi Winery, USAurelio Montes, Douglas Murray (2003)Montes Winery, ChileAlfred Alexandre Bonnie (2004)Château Malartic-Lagravière, FrFlorence Cathiard (2006)Château Smith Haut Lafitte, FrMichel Rolland (2007)International Oenologist, FrRobert Hill Smith (2008)Yalumba Winery, AusSusana Balbo (2009)President of Wines of Argentina, Arg.François Lurton (2010)Owner of François Lurton, FrYves Bénard (2011)President of the OIV, FrVincent Géré (2012)Director of Rémy Martin Cognacs & Estates, Owner of Dellys WinesBai Zhisheng (2014)CEO of Dynasty Fine Wines Grp, China

ALUMNI TESTIMONIALS:kedgebs.com

COST 2014:Full Global MBAFormat Part-Time 24 months: 4 days/monthIncluding the W&S Management Major : € 32,000

Wine & Spirits Management Major1 session: € 2,4002 sessions: € 4,6003 sessions: € 6,9004 sessions: € 8,9005 sessions: € 10,000

START DATES Marseille: OctoberParis: FebruaryBordeaux: March.

NUMBER OF PLACES: 35

ADMISSION PROCESS:Online application form + interview.

CONTACT:alexander.blume@kedgebs.com

SESSIONS CONTENT:

The Bordeaux session (May 2015)- Wine & Spirits worldwide Market.- French Paradox: wine business simulation. - Creation of your MBA wine cuvee.- 2 trip visits: Segonzac and Cognac &

Bordeaux first growth château. The Sonoma session (July 2015)

- The US wine and spirits distribution management system.

- New technology usage and interest for the wine and spirits industry.

- Wine and spirits businesses’ strategies.- 2 trip visits: wineries of the Sonoma Valley

and Napa Valley.

The Adelaide session (November 2015) - Wine and spirits consumers’ behavior.

Pricing strategies. - How wine and spirits brands grow? - The Australian wine industry.- 2 field trip visits in the Barossa Valley

and the McLaren Vale.

At least one extra session will have to be selected between:

- Stellenbosch (January 2016): Supply Chain Management and International marketing (and two days of wineries visit).

- Shanghai (April 2016): The Chinese consumers’ behavior. The challenges of distributing wine and spirits in China. Focus on hot topics in the wine industry.

CEO/OWNER WINE CO

BRAND/SALES DIRECTOR

OTHERS (Purchasing, Winemaking, Consulting)

After 12 years working for Viña Errazuriz, including 10 years living in Europe and after finishing my Wine & Spirits MBA, I have started a new personal and professional project. My family (wife and two kids) and I have moved to Shanghai in 2013 to open Viña Errazuriz Office for Asia. This is a very interesting project: it means especially putting in practice what I have learned over the years in the wine industry, during the programme (especially with my dissertation that was about building luxury wine brands in China) and in a geographic area that is the major focus for luxury companies and is playing a major role for Viña Errazuriz development.

Carlos De Carlos, Chile / Wine & Spirits MBA - 2011. Asia-Pacific Managing Director, Viña Errazuriz Family Wines Since 1870.

ALUMNI POSITIONS:

CONDITIONS

The Major in Wine & Spirits Management is part of the Global MBA programme. The Major can be taken single or during the full path of the Global MBA.

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