Introducing a Faster, More Efficient Transit Workflow

Christine Thomas | March 2, 2015

Agenda CURRENT SITUATION

FUTURE STATE—DIGITAL MEDIA EXCHANGE

ENABLER—SDN

OPEN DISCUSSION

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Today Bring Asset to Production Ecosystem

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Music Sound Design/Mix

Dialogue FX

SB Foley Wild Track/Arrows

Upload

Download

DAILIES INGRESS

Workflow Today

DISTRIBUTION

Metro Ethernet or Mobile Network

PRODUCER

CREATIVE

FINANCIAL BACKER

VENDOR

CREATIVE

VENDOR

PRODUCER

DAILIES

VFX

GRAPHICS

SOUND

GRADE

QC

EXPORT/ DELIVERY

POST PRODUCTION EDITING

3D Assets Compositing

Titles Motion Graphic

Assembly Offline Proxy EDL

Conform Picture Look

Online Full Res

Image Quality Matching

Color Look

Technical Video & Audio Content

Bring Asset to Production Ecosystem

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A Better Workflow

… production could work on the dailies the same day they were shot

… all studios, production houses, producers, etc. used the same process

… you had a neutral environment to select the best vendor for the job

… you had many service providers available that would compete for your business

… you only had to pay for the data you consumed — not long term contracts for short term bandwidth requirements

What If …

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Future Bring Production Ecosystem to Asset

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DAILIES INGRESS

DATACENTER ECOSYSTEM

Remote User

Work on data as it resides in centralized federated storage

Low latency, High performance

etc Workflow

DISTRIBUTION

Metro Ethernet or Mobile Network

PRODUCER CREATIVE FINANCIAL BACKER

CREATIVE

VFX GRAPHICS SOUND

GRADE QC

EXPORT/ DELIVERY

Remote User

VENDOR PRODUCER VENDOR EDITING

Network On-Demand

Bring the production ecosystem to the asset

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• Drag and drop network provisioning within 5 min

• Identify the network you want

• Drag the network connection from one network node to the desired node where the data resides

• System uses preconfigured permissions and security key to create the connection

In Action Cross-connections Simplified

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Leverage New Technologies

– 5 min network provisioning

– SDN as Enabler

Move From CapEX to OpEX

– No long term contracts for short term bandwidth requirements

– Pay for what you use, not what you leased

Evolve Your Ecosystem

– Allow your best vendor for the job to get immediate access

– Provision on demand with defined permissions and security keys

Keep Your Data in the Data Center

– Reduce your down time waiting for files

– Improve security

Benefits of the Digital Media Exchange

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Traditional Media Networks vs. Digital Media Exchange

• Limited in reach globally due to size and smaller infrastructure footprint

• True Global Scale leveraging the worlds largest cloud—the Internet

• 20+ Global Internet Exchange Points

• Direct relationship with world largest fiber owners and telecommunications company

• Backed by multi-billion dollar company with deep global partnerships

• Carrier lock in

• All customers and vendors must use the same carrier to fully utilize the solution

• Carrier Neutral

• Vendor Agnostic

• Often sub leaser of fiber and network services from larger providers—resulting in higher cost being passed onto the customer

• Often requires additional circuit deployments, routing adjustments, and firewall changes on a per project basis

• Ability to deliver low latency connectivity to top Public Cloud providers globally

• Able to deliver on bleeding edge technologies such as SDN and NFV to optimize the customer experience

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Software Defined Networking

An overview of the Technology that Changes the Game • Scalable

• On-demand capacity and provisioning

• Automation and rule based

• Compared to Other media environments

Example –

• What - Hub and spoke model to connect “kiosk” locations in shoot locations like Pinewood and Shepperton to a local EMEA Hub and backhaul it from there to the US.

• How – SDN enables dynamically provisioning the connectivity on the fly whenever there is a need. SDN enables only using connectivity during the time there is a need

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Efficiency Gains of the Digital Media Exchange

• Allows you to build storage pools in optimal locations and reduce data movements between locations

• TCP based application or collaboration tools will also see improved performance

• Ability to reduce and control latency across the network

• Remote VFX and animation work becomes possible

• Lowering latency helps with data movement in and out of cloud services

• This is a process change, NOT a change to tools

• Direct Connect to AWS

• Slow down the growth rate of local storage

• Flexible—Configurable on demand

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Thank you