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Global Online Fashion Leader TRICYCLE: Global Online Fashion Leader TRICYCLE Company Introduction The global online fashion leader to lead the times and changes for a new age

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The global online fashion leader to lead the times and changes for a new age. Global Online Fashion Leader. TRICYCLE Company Introduction. ABOUT US. Tricycle is the leader of the fashion e-biz industry that combines fashion with IT technology. - PowerPoint PPT Presentation

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Page 1: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

Global Online Fashion LeaderTRICYCLE Company Introduction

The global online fashion leader to lead the times and changes for a new age

Page 2: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

Tricycle is the leader of the fashion e-biz industry that combines fashion with IT technology.

Tricycle- the true center of the online fashion industry!

Tricycle Co., Ltd. is a leading fashion company that was established in 2001 with joint investments by the nation’s fashion powerhouses Deco, Daehyun, and Superior. Based on the many years of managerial experiences and expertise of those companies, “halfclub.com”, an online fashion shopping mall opened in 2001, now stands at the center of the nation’s name-brand online shopping industry.

Our success story as a leading Fashion Portal continues!

Tricycle launched OGAGE and halfclub in 2006 and they have successfully secured the leading position in the industry in only one year since their establishment. Standing on this success story, Tricycle launched its own brand “Morris Coming Home” in March 2007 to maintain its leadership and help lead the development of the industry.

Moving forward with our mission of becoming a truly global fashion leader!

Tricycle aims to become a fashion company that creates and brings the nation’s Fashion Values to the world.In partnership with numerous specialists in the fashion industry and based on its longtime experience, Tricycle now tries to advance to the world fashion markets to satisfy the needs of the customers of the world. Beginning with its first foreign-based corporation in China, Tricycle continues to grow to become a world-level fashion group.

ABOUT US

Page 3: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

Company Name Tricycle Co., Ltd.

President & CEO Choi Hyungsuk

Location (Head Office) 3rd fl. Sungboyeoksam bldg., 833-2, Yeoksam1-dong, Gangnam-gu, Seoul

(Logistics center) 31-3 Seokhwa-ri, Yangseong-myeon, Anseong-si, Gyeonggi-do

Phone [Switch board] 02-3014-8800; Fax 02-3014-8808~9

Capital KRW 2.6 billion

Employees 127 (as of Jan. 2010, fulltime workers)

Major shareholders Tomboy Co., Ltd., Ssamzie Co., Ltd., Superior Co., Ltd., Daehyun Co., Ltd.

Business Scope E-commerce distribution business, fashion brand business

Affiliated Companies IEHOUSE, ADPLUS, STYLET, OGAGE China (Shanghai)

Web Sites Official web site of Tricycle (tricycle.co.kr)

Fashion brand shopping mall ‘halfclub.com’ (halfclub.com)

Fashion trend shopping mall ‘OGAGE’ (ogage.co.kr)

Shopping mall for kids ‘BORIBORI’ (boribori.co.kr)

Shopping mall for name brand products ‘Morris shop’ (mmoris.co.kr)

Fashion trend shopping mall ‘OGAGE China’ (ogage.cn)

Overseas purchasing agent ‘IEHOUSE’ (iehouse.co.kr)

회사개요

OVERVIEW

Page 4: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

Dec. Achieved annual sales of KRW 100 billion

Oct. Overseas shipping service begun

Mar. ‘MORRIS COMING HOME’ launched

Dec. Achieved annual sales of KRW 60 billion

Mar. Fashion trend shopping mall “OGAGE” opened

Dec. Achieved annual sales of KRW 35 billion

Oct. Korean Click joined Online Top 100 list

Jul. Chosen as the 1st Hit Web site of 1st half of 2004

Dec. Chosen as the Top 10 shopping mall in 2003

Dec. Achieved annual sales of KRW 15 billion

Dec. Achieved annual sales of KRW 10 billion

Dec. Daehyun and Superior became shareholders

Apr. Company changed to Tricycle Co., Ltd.

Dec. Deco and Ssamzie became shareholders

Mar. Online shopping mall “halfclub.com” opened

Apr. boribori off-line shop opened

Feb. halfclub off-line shop opened

Dec. Achieved annual sales of KRW 220 billion

Dec. ‘halfclub’ was awarded the Web award Korea 2009 prize

Sep. Chosen as a management innovation company

Apr. Admitted as a laboratory affiliated with a company

Dec. ‘halfclub’ was awarded the Web award Korea 2008 prize

Apr. Shopping mall for kids ‘BORIBORI’ opened

Apr. Fashion community ‘STYLET’ opened

Feb. Construction of Anseong Logistics Center completed

Jan. Acquired overseas purchasing agent ‘IEHOUSE’

Jan. Chinese Web site of OGAGE “ogage.cn” opened

HISTORY

2008

2006

2005

2004

2003

20022001

2007

2009

2010

Page 5: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

General Affairs Team

General Affairs TeamBrand TeamBrand TeamOGAGE DivisionOGAGE DivisionHalfclub DivisionHalfclub Division

Strategy & Planning Team

Strategy & Planning Team

Development Team

Development Team

ORGANIZATIO

N

WMDWMD

BORIBORIBORIBORI

Strategy & PlanningStrategy & Planning

Affiliate marketingAffiliate marketing

Ops. PlanningOps. Planning

MDMD

Ops. PlanningOps. Planning

Tricycle consists of three core divisions of Products/Services/IT Technologies, and this convergence-style organization delivers differentiated competitive power.

PresidentPresident

IEHOUSEIEHOUSE

ADPLUSADPLUS

STYLETSTYLET

特拉徙柯商贸(OGAGE China)

特拉徙柯商贸(OGAGE China)

Affiliated CompaniesAffiliated Companies

Managing DirectorManaging Director

Page 6: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

History of CEO: Hyung Suk

Choi

2006 ~ as of now Tricycle Inc., inaugurated as the CEO2004 Tomboy Inc., inaugurated as the vice-president (500’s Road shop directed in Korea)1997 Sung-do, inaugurated as the CEO1996 Sung-do Textile, inaugurated as the CEO1993 Sung-do apparel, inaugurated as the executive director1985 Graduated Thunderbird graduate school in Arizona1980 Graduated Han-Yang University in Korea

Page 7: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

SALES DATA

(hundred million won)

• Since 2001, sales increased by 50% annually , and has been playing a vital role in the fashion industry since.

• In 2009, achieved a KRW 220 billion turnover, and is making efforts to achieve a goal of KRW 300 billion in 2010.

2001 2002 2005200420030

600

800

1,000

1,500

2,000

2006 2007

400

200

100

2008

25

100150

250

330

600

2,200

( 년도 )2009

3,000

1,000

1,600

2010

3,000

Page 8: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

01 Leader of Online Fashion Distribution Marketing that Creates Values

02 World-class Company Pursuing Global Fashion Distribution Business

03 Pioneer in Fashion Business combining Fashion with IT Technology

01 Leader of Online Fashion Distribution Marketing that Creates Values

02 World-class Company Pursuing Global Fashion Distribution Business

03 Pioneer in Fashion Business combining Fashion with IT Technology

01 Proving integrated & effective solutions to fashion distribution industry

02 Maximizing customer satisfaction thru new services and value creation

03 Maximize shareholders’ value thru sound profits and growth

01 Proving integrated & effective solutions to fashion distribution industry

02 Maximizing customer satisfaction thru new services and value creation

03 Maximize shareholders’ value thru sound profits and growth

VALUE

VISION: VISION 2010

Service

Contents IT Technology

Product

VISION2010

MISSION

Page 9: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

VISION: GOAL

Global Integrated Fashion Communication Group

Japan

2015

Global Fashion Market leader

Turnover KRW 400 billion

Global Integrated FashionCommunication GroupTurnover KRW 1 trillion

2010

Online Fashion IT CompanyTurnover KRW 170 billion

2008

IEHOUSE HALFCLUB

OGAGE CHINAOGAGE JAPAN

J&S EU

•Integrated Infra./Services

•Overseas sourcing capability/overseas marketing

•R&D/investment in new business

•Integrated Infra./Services

•Overseas sourcing capability/overseas marketing

•R&D/investment in new business

•Strengthen PB brand business

•Securing new business

•Additional advances into overseas markets

•Strengthen PB brand business

•Securing new business

•Additional advances into overseas markets

•Complete large-sized logistics center

•Introduce ERP

•Cooperative & open-type organization

•Complete large-sized logistics center

•Introduce ERP

•Cooperative & open-type organization

Page 10: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

• Opened in Mar. 2001, the number of members of halfclub.com now stands at 3.5 million! A 65% of them are female members belonging to distinctive target segments, contributing to its leading position in the nation’s specialized online fashion shopping mall.

• And a 35% of them are active buyers with high loyalty whose repetitive purchasing rate is as high as 80%.

• The average daily visitors are 2500,000, raking first in the fashion category in “rankey.com” online survey.

•With more than 1,700 brands at the mall, it signed a contract in 2007 with DHL to provide overseas shipping service in a lower and faster manner.

• With the agent purchasing service by the affiliate company ‘IEHOUSE’, customers are now able to meet the new fashion trends and products popular in the U.S.

SERVICE: halfclub.com

The #1 Online Fashion Shopping Mall- www.halfclub.com

Date opened Mar. 5, 2001

Number of Members 3,500,000 members

Annual Buying / member 60%

Repetitive Buying 80%

Average daily visitors 250,000

Number of Brands 1,700 brands

Page 11: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

• Opened in Mar. 2006, OGAGE now boasts of more than 2.1million members and average daily visitors of as high as 2 million.

• With approx. 1,000 brands in the mall, they offer stylish, young fashion trends in the lowest prices, and also provide various services like Fashion DIY corner, Video Clips, Fashion Coordination, etc.

• OGAGE also features products of newly emerging fashion designers and of other special categories, and is currently ranked #2 in the online fashion mall category.

SERVICE: OGAGE

OGAGE- Fashion Trend Shopping Mall “www.ogage.co.kr”

Date Opened Mar. 31, 2006

Number of Members 2,100,000 members

Annual Buying / member 30%

Repetitive Buying 75%

Average daily visitors 200,000

Number of Brands 1,000 brands

Page 12: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

Having established its Chinese corporation in Shanghai in Aug. 2007,

Tricycle opened its first offline fashion shop ‘OGAGE China’ in the city.

The shop is expected to play a pioneering role in Tricycle’s efforts to

enter the huge Chinese fashion market.

SERVICE: OGAGE

CHINA Fashion Trend Shopping Mall “OGAGE China”www.ogage.cn

Tricycle CHINA#3422 , 508 West Nanjing Rd, Jingan District, Shanghai, PR CHINATel : +86-21-5228-8680 / Fax : +86-21-5228-8682

Shanghai

Page 13: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

•The market size for clothes and products for kids is currently

estimated at about KRW 2 trillion, and continues to show a rapid

growth every year.

•Opened in 2008, BORIBORI is an online shopping mall for

clothes and products for kids. In anticipation of the age of small-

sized families with only 1 child, the mall offers a wide variety of

the products for kids ranging from luxury to reasonably priced

products

•Unlike the traditional children-oriented shopping malls, the mall

features various contents for kids in an effort to provide a

community where a range of information and contents on children

are exchanged.

SERVICE: BORIBORI

Online Shopping Mall for Kids “BORIBORI”www.boribori.co.kr

Date Opened Apr. 20, 2008

Members 700,000 members

Number of Brands 500 brands

Average Daily Visitor

50,000

Product Line Kids’ clothes, products, daily living products

Page 14: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

• Partnering with the overseas purchaing service provider

IEHOUSE in Jan. 2008, Tricycle has secured a business platform

with which to cover overseas as well as domestic fashion

markets.

• By combining IEHOUSE’s specialized know-how on overseas

outsourcing with the existing shopping mall networks of

“halfclub.com”, “OGAGE”, etc., Tricycle plans to create a

distribution mall specializing in fashion products that deals with a

wide variety of products from home and abroad.

SERVICE: I HOUSE

Overseas Purchasing Agent “IEHOUSE”www.iehouse.co.kr

Date Opened Nov.1, 2002

No. of Members 500,000 members

Annual Buying/member 30%

Repetitive Buying

70%

Average Daily visitors

50,000

Brands Handled Famous brands like Polo, Abercrombie, Ugg etc.

Page 15: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

STYLET is an SNS (Social Network Service) Web 2.0-based

online community site where members can create their own

fashion style in the products of their interest by using the “pic tool”

the site provides.

Visitors can make their own shopping list, share it with others, or

have themselves rendered with the list.

SERVICE: STYLET

Fashion Community for Own Fashion Statement, “STYLET”www.stylet.com

STYLET’s share in the fashion category (rankey.com)

Page 16: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

SERVICE: PB(Private Brands)

MORRIS’COMING HOME

Modern & Chic “Morris’ coming home”

URBAN STYLE ON TIME TREND LADY’s CASUALTrend setting 25~35 ages target brand with Reasonable price and high quality

Urban character casual that can satisfy fashionable Young men who like regard their fit and style as important

A leading brand of modern look expressing urban sensibility

Detail soft basic brand seeking after clam and elegant stylePrefer soft silhouette and comfortable texture

“Produce MORRIS’COMING HOME, NOM in oneself and Create co-work ship with Offline cooperation basis of BLOUSON”

Page 17: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

SERVICE: Off-line

Halfclub ▣ Date opened: Feb. 5, 2010

▣ Location: 709-5 Sinhyeon-ri, Opo-eup, Kwangjoo City, Kyonggido

▣ Business hours: 10:30 am ~ 9:00 pm (Weekend 10:30 am ~ 9:30 pm)

Maximizing the efficiency by linking powerful products to on-line and off-line, can offer a high customer service. In addition, we are doing efficiently a various Public relations exercise such as releasing articles about fashion trend and market situation analysis, etc.

Merge the on-and off-line business to amplify the synergy

The effective Marketing & PR

‘halfclub.com’ has been ranked No.1 in Fashion brand shopping mall group. By this profitable condition, we advanced into off line and we have provided high-quality customer service/ events/ discounts/ VIP service, etc under the identical conditions.

Page 18: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

SERVICE: Off-line

Boribori ▣ Date opened: April.3, 2010

▣ Location: I like dalki ‘boribori shop’, Heyri Colony of aritsts, 1652 Beopheung-ri, Tanhyeon-myeon, Paju-shi, Kyonggido

▣ Business hours: 10:00 am ~ 6:00 pm (Weekend 10:00 am ~ 9:30 pm)

Offer much better service than other & Creative shop environment

We have encouraged Boribori on-line shopping mall’s success and opened off-line shop ‘Bori store’ in a place ‘ilikedalki’ for kids in Apr.

It provide a differentiated service such as rest area, shopping place, playgrounds. Bori store has an ideal condition for kids and mothers.

Page 19: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

2008 2009

(hundred million won)

20100

300

400

500

200

100

50

300%

(Year)

50

200

500

On the fast track since December in 2008

Aim for 2009 hundred million won in 2009

Predicted 500 hundred million won in 2010

“Achieved 300% selling growth over a span of just every year”

SERVICE: Off-line Ogage china

Page 20: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

SERVICE: ADDPLUS: Logistics Center

3PL Fashion Logistics Center “ADDPLUS”

• Having expertise on specialized online distributions, ADDPLUS has

grown with halfclub.com and introduced an extensive range of

technologies and equipment including the bar-code system, DPS,

DAS, etc., delivering the most accurate and promptest logistics

services.

• In 2008, the Company established a 3000 pyeong-sized logistics

center in Anseong and also secured skilled personnel to leap forward

as the logistics company specializing in fashion products.

Location: San 31-3 Seokhwa-ri, Yangseong-myeon, Anseong-si, Gyeonggi-doArea : Site- 3000 pyeong Building site- 770 pyeong Equipped: Temp-controlled warehouse Elevators and conveyors

Fl. Floorage(m²) Space(Pyeong) Purpose Dock Canopy

subbasement 135.54 41 Machine, electric room - -

1st basement Fl. 1,708.28 516.75 Storage, office - -

1st Fl. 2,620.12 792.58 Storage 27M 1

2nd Fl. 2,630.45 792.68 Storage - -

*1 pyeong equals 3.3 square meters

Page 21: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

J&S, Tricycle’s US branch, is a global SCM company that, with its procurement expertise and under contracts with the nation’s companies on purchasing services, helps provide a stable supply to the companies by purchasing products either online or offline in the States.

SERVICE: J&S: Logistics Center

Global SCM Company “J&S, INC.”

[J&S US Branch]

[J&S STORE]

Global SCM Service-Global Sourcing / Planning Consulting Service

Global product outsourcing and consulting services

-On / Offline Service / Order Management Service

Offering prompt product purchasing service thru online or offline

purchases

-Warehousing Service/Checking-Packing Service

Product inspection and repacking service assisted by optimized

system

-In/Out Bound Wholesale Delivery Service Prompt and safe

delivery services

Date Opened Feb. 2006

Location 568 Bergen Blvd. Ridgefield, NJ 07657

Major Services

Authorized Shipping Outlet Center:

International Courier & Cargo Import/ExportGoods SourcingWarehousingInternet Shopping Trading

USPS, FEDEX, UPS, DHL, Han Jin

Page 22: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

SERVICE: STATUS

Ranks Web Sites Shares Daily VisitorsDaily Pages

Viewed

1 Halfclub.com 17.04% 170,000 4,500,000

2 OGAGE 15.72% 160,000 2,800,000

3 Fashionplus 9.61% 94,000 3,400,000

•Rankey.com (www.rankey.com) ranked Tricycle’s brands in the top places in the respective categories

•Tricycle has a 30% share of the nation’s online fashion shopping markets.

Ranks of Children’s Clothes Online Shopping Malls (rankey.com’s Jan. 2010 data)

Ranks Web Sites Shares Daily VisitorsDaily Pages

Viewed

1 BORIBORI 24.34% 24,700 590,000

2 Cookie house 12.61% 15,000 134,500

3 ZIZIPAPA 5.54% 6,665 43,000

Ranks of Name-Brand Online Shopping Malls (rankey.com’s Jan. 2010 data)

Ranks of Children’s Fashion & Beauty Community (rankey.com’s Jan. 2010 data)

Ranks Web Sites Shares Daily VisitorsDaily Pages

Viewed

1 Stylet 49.14% 35,020 357,000

2 Hippoper 12.73% 10,500 196,000

3 Musinsa 9.57% 6,700 170,000

Page 23: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

PARTNERS

Online Brand

Through strategic cooperation with the nation’s portal service providers and large-sized shopping malls,

Tricycle continues to maintain its leadership in the online fashion distribution industry.

Page 24: Global Online  Fashion  Leader

Global Online Fashion Leader TRICYCLE:

Location (Head Office) 3rd Fl. Seongboyeoksam Bldg. 833-2 Yeoksam1-dong,

Gangnam-gu, Seoul (135-933)

(Logistics Center) 31-3 Seokhwa-ri, Yangseong-myeon, Anseong-si,

Gyeonggi-do (456-934)

Phone Tel 02-3014-8800 Fax 02-3014-8808~9

E-mail [email protected]

CONTACT

TRICYCLE- THE RIGHT PARTNER that ensures the growth and success of your business