M E D I A S O L U T I O N S

G L O B A LP O W E RG R O U P2 0 1 7

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

G R O U P A U D I E N C E O V E RV I E W

O U R A U D I E N C E M E M B E R S A R E * *

T h e G l o b a l P o w e r G r o u p

g i v e s y o u m o r e t h a n 5 . 6

m i l l i o n * o p p o r t u n i t i e s

t o e x p a n d y o u r r e a c h

g l o b a l l y t h r o u g h o u r

B PA - a u d i t e d m a g a z i n e s ,

e N e w s l e t t e r s , w e b s i t e s ,

l i s t r e n t a l p r o d u c t s ,

a n d c o n f e r e n c e a n d

e x h i b i t i o n s — m o r e

t h a n a n y p o w e r- f o c u s e d

m e d i a p r o v i d e r. A s a n

a d v e r t i s e r, y o u ’ l l r e a c h

t h e h i g h e s t q u a l i t y

a u d i e n c e i n t h e i n d u s t r y.

* Numbers derived from compiled June 2016 BPA Brand Reports for our audited publications and publisher’s own data.

** 2016 Audience Survey

HIGHLY ENGAGED WITH PRINT & DIGITAL MAGAZINES

97% use our magazines to obtain technical information

96% to obtain product information

93% to identify potential vendors and suppliers

89% to do their jobs better

HIGHLY RESPONSIVE TO INTEGRATED ADVERTISING

62% click on links in advertisements

60% visit vendor websites

54% recommend/purchase products and services

50% contact advertisers for more information

CONTENT HUNGRY

65% rely on industry events to do their jobs

53% rely on whitepapers/technical documents

49% rely on eNewsletters

53% rely on vendor/supplier websites

SOCIALLY AWARE

90% are active on social media

90% connect with colleagues

75% use Social Media as an industry news resource

73% Like and Follow industry brands

INTERNET SAVVY

65% visit our websites regularly

68% look for technical information

58% want articles on specific topics

65% need information to keep them current

MOBILE FRIENDLY

94% own Smartphones to follow breaking news, read industry articles, look into events, and watch video.

80% want information in a mobile-friendly format

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

YOUR POTENTIAL CUSTOMERS

The Global Power Group’s market-dominating magazines, websites, and eNewsletters attract industry professionals worldwide through their continued leadership in quality, integrity, and unparalleled content excellence. Let the Global Power Group help you utilize our quality media vehicles to reach your target market in 2017 and beyond.

E D U C AT E D P R O F E S S I O N A L S[TOP REASONS FOR USING OUR MEDIA] [10 0% USE OUR SOLUTIONS IN EVERY

STAGE OF THE BUYING PROCESS]

K N O W L E D G E A B L E B U Y E R S

P R I N T M A G A Z I N E S• Get information to help them make

purchasing decisions

• Identify potential products/services

D I G I T A L M A G A Z I N E S• Obtain essential vendor information

• Learn from case studies

e N E W S L E T T E R S• Keep up with the news

• Identify industry events to attend

I N D U S T R Y W E B S I T E S• Get technical information

• Learn about market information and industry trends

94%

93% 45%

ARE WILLING TO READ SPONSORED ARTICLES IN SITES FROM RESPECTED

ORGANIZATIONS AND FIRMS.

SAY HAVING A PRINT VERSION OF THE INDUSTRY MAGAZINE IS IMPORTANT.

50%REGULARLY WATCH ONLINE VIDEO ABOUT THEIR JOBS OR INDUSTRY.

HAVE INCREASED THEIR USE OF DIGITAL MAGAZINES OVER THE LAST YEAR.

ARE LIKELY TO EVALUATE PRODUCTS FROM VENDORS THEY HAVE NOT PURCHASED FROM IN THE PAST

WILL CONSIDER A VENDOR AFTER GAINING INSIGHT ON A COMPANY VIA ITS COMMUNICATION PROGRAMS [ADS, PROMOTION, SPONSORSHIPS]

HAVE PURCHASING INFLUENCE OR AUTHORITY

ARE AUTHORIZED TO SPEND OVER $100,000

98%90%74% 50%

Industry Magazines Buyers Guides • eNewsletters

Events/Conferences Media Websites • Vendor Websites

Whitepapers/Technical Documents Webcasts/Webinars • Videos • Social Media

Vendor Websites Whitepapers/Technical

Documents • Media Websites Events/Conferences

Industry Magazines • Videos Webcasts/Webinars • Buyers Guides • eNewsletters

Vendor Websites Whitepapers/Technical Documents Media Websites • Buyers Guides

Webcasts/Webinars • Events/Conferences Industry Magazines • Videos • eNewsletters

Social Media

RESEARCH

EVALUATION

PURCHASE

G L O B A L

G R O U P

2 0 1 7 M E D I A S O L U T I O N S

W W W. P O W E R - E N G . C O M

In 2017, the North American power sector will continue a historic transformation driven by changes in policy, pricing and technology. Demands for faster, more flexible, more efficient and cleaner generation are changing the way the industry manages, maintains and operates its assets. Every segment of the industry must adapt, as power producers face flat or declining demand for electricity for the foreseeable future.

At Power Engineering, we are committed to keeping our readers primed on the many issues and challenges facing every segment of this great industry. Much of our coverage in 2017 will be devoted to the industry’s transition to power fueled with natural gas and renewable resources. We’ll also be exploring new methods and strategies for maximizing net fuel efficiency. Air quality control system upgrades for existing coal-fired plants and operation and maintenance practices for nuclear plants will continue to be chief staples of our coverage in 2017.

I invite you to review our editorial calendar for 2017 and to play an active role in our efforts to develop the most comprehensive content for the world’s No. 1 trade magazine for the power generation industry.

RUSSELL RAYEditor-in-ChiefPower Engineering

P O W E R

Electric Utilities &Gas Utilities

Consulting Firms Process Industries Independent Power Co., Unregulated Utility

Subsidiary, Cogenerator or Small Power Producer

IT & SoftwareSolution Providers

Unknown43% 24% 14% 6% 4% 9%

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

M A G A Z I N E **70,868, 100% qualified subscribers

W E B S I T E **313,084 page impressions

120,143 unique visitors

e N E W S L E T T E R *71,388 recipients

E V E N T S *Nearly 75,000 attendees worldwide

W I L L C O N S I D E R A V ENDOR I F T H E Y HAVE ALREADY GAINED INSIGHT INTO THE COMPANY VIA

ITS

COM

MUN

ICAT

I ON

P ROGRAMS *

P O W E R E N G I N E E R I N G A U D I E N C E O V E RV I E WWHAT ONLINE SOURCES DO

YOU RELY ON TO DO YOUR JOB?*

TOP 3 OFFLINE RESOURCES RELIED ON TO DO YOUR JOB*

Search Engines 65% Industry / Magazine

Website 55% Whitepapers /

Technical Documents 54% Vendor / Supplier

Websites 54% Digital Magazines 50% Email Newsletters 44%

Webcasts / Webinars 37% Membership to

Industry Associations 37%

Buyer's Guide / Product Directory 28%

Press Releases 26%

Tradeshows 62% Referrals from

Colleagues 56% Print Magazines 51%

JOB FUNCT ION**

28% 52% 20%

General/Corporate Management

Engineering Mgmt/Engineering Systems & Planning/Other Engineering/Operations incl. Maintenance/Other Operations

Other

BUSI

NESS

AND

IN

DUST

RY**

HAVE PURCHASING AUTHORITY FOR OVER $500,000*

P U R C H A S I N GA U T H O R I T Y 1/3

USE SOCIAL MEDIA TO CONNECT WITH COLLEAGUES A

ND B

USIN

ESS

CONT

ACTS

90%

* 2016 AUDIENCE SURVEY • ** JUNE 2016 POWER ENGINEERING BPA BRAND REPORT

68P E R C E N T

USE PRINT MAGAZINES IN EVERY STAGE OF THE BUYING PROCESS:

RESEARCH, EVALUATION, PURCHASING.*

LIKELY TO EVALUATE PRODUCTS AND SYSTEMS FROM VENDORS

THEY HAVE NOT PURCHASED FROM IN THE PAST*

90P E R C E N T

N E A R L Y

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

P O W E R E N G I N E E R I N G 2 0 1 7 E D I T O R I A L C A L E N D A R [ J A N - J U N ]I S S U E A D D U E M AT E R I A L D U E S T R AT E G I C F O C U S B O N U S D I S T R I B U T I O N

January December 2, 2016 December 7, 2016

• PROJECTS OF THE YEAR: Power Engineering editors select the best coal, gas, CHP, nuclear and renewable power generation projects of the year.

• A ROUNDTABLE DISCUSSION: Executives Discuss the Future of Renewable Power in North America

• Utility-Scale Solar Solutions

• Condenser design and maintenance

Ad Readership Study

DistribuTECH Conference and Exhibition Jan 31 – Feb 2 [San Diego, CA]

February January 6, 2017 January 11, 2017

• Combined Heat and Power (CHP) Projects and Technology

• Boiler Performance

• Managing Coal Combustion Residuals

• Steam Turbine Maintenance & Repair

(EGSA) Electrical Generating Systems Association Spring Technical & Marketing Conference

Mar 19-21 [Kissimmee, FL]

March February 3, 2017 February 8, 2017

• Combined Cycle Efficiency Beyond 60%

• HRSGs: Design, Maintenance and Monitoring

• Asset Management

• Emissions Control Upgrades

Powder River Basic Coal User’s Seminar Apr 9-13 [Chicago, IL]

Coal Prep [TBD]

April March 3, 2017 March 8, 2017

• Reciprocating Engines in Vogue

• Large-Scale Energy Storage

• Water and Wastewater Regulation

• Innovations in Wind Power

Ad Readership Study

POWER-GEN India & Central Asia May 17-19 [New Delhi, India]

National Hydropower Association Annual ConferenceMay 1-3 [Washington, DC]

(APPA) American Public Power Association Engineering & Operations Technical Conference

May 7-10 [San Antonio, TX]

Windpower May 22-25 [Anaheim, CA]

May April 7, 2017 April 12, 2017

• Small and Medium Gas Turbines

• Digital Solutions

• Nuclear Power in North America

• Emissions Monitoring

• Power Plant Construction Practices & Technology

POWER-GEN Europe Jun 20-22 [Cologne, Germany]

Renewable Energy World Europe Jun 20-22 [Cologne, Germany]

SA/POWID Symposium [TBD]

(ASME) American Society for Mechanical Engineers Turbo Expo

Jun 25-30 [New York, NY]

(ABMA) American Boiler Manufacturers Association Summer Meeting

[TBD]

June May 5, 2017 May 10, 2017

• Optimizing Steam Turbines

• Risk Management in Power Project Financing

• Air Quality Control System Upgrades

• Successful Integration of Renewable Power

HydroVision International Jun 27-30 [Denver, CO]

POWER-GEN Africa Jul 18-20 [Johannesburg, South Africa]

DEPARTMENTS: Energy Matters • Gas Generation • View on Renewables • Nuclear Reactions • Industry Watch • Generating Buzz • What Works

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

P O W E R E N G I N E E R I N G 2 0 1 7 E D I T O R I A L C A L E N D A R [ J U L - D E C ]I S S U E A D D U E M AT E R I A L D U E S T R AT E G I C F O C U S B O N U S D I S T R I B U T I O N

July June 2, 2017 June 7, 2017

• A ROUNDTABLE DISCUSSION: The Future of Gas-Fired Generation in North America

• Gas Turbine Component Advancements • Advancements in O&M Practices• Energy Storage Breakthroughs

POWER-GEN Natural Gas Aug 15-17 [Pittsburgh, PA]

August July 7, 2017 July 12, 2017

• Natural Gas Generator Sets• Valves and Actuators• Operations & Maintenance for Solar Plants• Converting Coal-Fired Units to Burn Natural Gas

Ad Readership Study

POWER-GEN Asia Sep 19-21 [Bangkok, Thailand]

Renewable Energy World Asia Sep 19-21 [Bangkok, Thailand]

The Turbomachinery & Pump User’s Symposium

[TBD]

(EGSA) Electrical Generating Systems Association Fall Technical & Marketing Conference

[TBD]

September August 4, 2017 August 9, 2017

• Gas Turbine Designs and Applications• Nuclear Power O&M• Lubrication: Combating Build-up and Improving Reliability• CCR/ELG Compliance

(Coal Combustion Residuals/Effluent Limitation Guidelines)

Process Control & Safety Symposium [TBD]

Gasification Technologies Conference [TBD]

October September 1, 2017 September 7, 2017

• A ROUNDTABLE DISCUSSION: Coal-Fired Generation in North America• Controlling Coal Dust• Combined Cycle Efficiencies and Performance Improvements • Trends in On-Site Power• POWER-GEN International 2017 Preview

Ad Readership Study

POWER-GEN Asia Sep 19-21 [Bangkok, Thailand]

November October 6, 2017 October 11, 2017

POWER-GEN INTERNATIONAL 2017 SHOW ISSUE• A ROUNDTABLE DISCUSSION:

Nuclear Power in North America• Outage Management• Advanced O&M Practices• Innovations in Cooling Technology• Utility-Scale Solar

• Energy Storage• Diesel and Gas Engines• Policy and Regulation:

Emissions Control• Cybersecurity• Wind Turbine Technology

POWER-GEN International Dec 5-7 [Las Vegas, NV]

COAL-GEN Dec 5-7 [Las Vegas, NV]

NUCLEAR POWER International Dec 5-7 [Las Vegas, NV]

Renewable Energy World International

Dec 5-7 [Las Vegas, NV]

December November 3, 2017 November 8, 2017

• SPECIAL REPORT: The State of Power Generation in North America• A Report on Power Plant Operating Performance in the U.S.• Automation, Analysis and Simulation • The Microgrid Market

DistribuTECH Conference and Exhibition Jan 23-25 [San Antonio, TX]

DEPARTMENTS: Energy Matters • Gas Generation • View on Renewables • Nuclear Reactions • Industry Watch • Generating Buzz • What Works

content marketing content m

arketing content marketing

con

tent

mar

ketin

g

7

7

7

7

7

7

7

7

7

7

7

7

7

7

7

P O W E R E N G I N E E R I N G M E D I A S O L U T I O N S

E N H A N C E Y O U R C O N T E N T M A R K E T I N G E F F O R T S !

MATCH YOUR CAMPAIGN OBJECTIVES TO OUR SOLUTIONS! THESE ICONS APPEAR THROUGHOUT THE MEDIA GUIDE FOR EASY IDENTIFICATION AND YOUR CONVENIENCE.

Look for this symbol throughout the Global Power Group media kit and learn how our content marketing products provide a great opportunity to help engage your target audience and deliver valuable information to thousands of industry decision makers.

YO U R M A R K E T I N G CA M PA I G N O B J E C T I V E S O U R M A R K E T I N G A P P R OA C H

A Brand Awareness campaign strengthens your company’s image and helps define how your company and products are perceived by professionals in the power community.

A Traffic Driving campaign is designed to push power professionals to your website or other online offerings.

A Lead Generation campaign provides targeted sales leads by actively generating interest from decision-makers and prospects in the power community.

A Social Engagement campaign increases your brand’s opportunity to engage with a targeted audience and their viral networks via social media platforms.

A Thought Leadership/Education campaign authenticates your position as a subject matter expert by comprehensively communicating a unique innovation or point of view – building business over the long term.

In a Push Marketing approach, we create consumer demand by delivering your information directly to key industry professionals who have previously indicated an interest in a topic related to your products and services.

In a Pull Marketing approach, your campaign is seen by industry professionals as they actively seek out information via search or browse vehicles.

M E D I A S O L U T I O N SAdFlex Sponsorship Contests, Surveys, Polls Email List Rental eNewsletters Magazine (Print & Digital) Marketing Solutions Mobile Apps Native Advertising Online Banners & High Impact Ads Retargeting/Audience Extension Social Media Boost Social Video Chat Suppliers Directory (Print & Online) Technical Digest Tradeshows Video: Custom Content Marketing Video: Sponsorship Webcast: Editorial & Vendor White Paper Premium

46

46

46

46

46

46

46

46

46

46

46

46

46

46

46

M A R K E T I N T E L L I G E N C E & D ATA

Investments in transmission are expected to top $140 billion over the next 10 years. At the center of this market expansion is TransmissionHub — a comprehensive intelligence service for director-level leadership within the North American transmission market.

TransmissionHub provides professionals who operate, plan, regulate, invest in or build electric power transmission systems with in-depth industry intelligence, 24/7, 365 days/year. TransmissionHub is the most comprehensive resource and the only industry channel focused exclusively on the transmission grid. Along with thousands of original articles and supporting documents, TransmissionHub provides detailed profiles on over 1,200 transmission projects.

F E AT U R E S :

1. EXCLUSIVE CONTENT PUBLISHED DAILY

2. SOURCE DOCUMENTATION

3. SEARCHABLE DATABASE OF OVER 1,200 NORTH AMERICAN TRANSMISSION PROJECTS

4. WEEKLY TRANSMISSION TRENDS eNEWSLETTER

Selling your transmission solutions just got easier. Our media solutions are specifically designed to meet your unique marketing campaign goals. Whether through our interactive website, daily eNewsletter, focused webcasts and in-person regional events, TransmissionHUB packages quickly delivers specific messages to targeted audiences.

To maximize results, pair them with advertising opportunities at our highly successful TransForum events and market outlook webcasts. Contact us today and let us help you create a customized total media package.

CONT

ACTS SHAUN JAMESON

Corporate Sales ManagerPhone: 918.832.8291shaunj@pennwell.com

DOUG STEPHENSCorporate SalesPhone: 918.831.9731 dstephens@pennwell.com

47

47

47

47

47

47

47

47

47

47

47

47

47

47

47

M A R K E T I N T E L L I G E N C E & D ATA

CONT

ACTS SHAUN JAMESON

Corporate Sales ManagerPhone: 918.832.8291shaunj@pennwell.com

DOUG STEPHENSCorporate SalesPhone: 918.831.9731 dstephens@pennwell.com

GenerationHub’s experienced analysts produce original content that dives into the issues facing decision-makers in today’s rapidly changing regulatory and economic landscape. Whether it is coal, natural gas, nuclear, or renewable energy you’re interested in, GenerationHub has you covered with an easy-to-navigate website and weekly eNewsletters.

What’s more, our research team maintains a vast, searchable database of more than 12,000 original articles, 15,500 supporting source documents and over 7,000 power plant profiles. Simply put, you will not find a more in-depth view of the North American power generation industry anywhere else.

F E AT U R E S :

1. EXCLUSIVE CONTENT PUBLISHED DAILY

2. SOURCE DOCUMENTATION

3. SEARCHABLE DATABASE OF OVER 3,000 OPERATING COMPANIES, 7,000 POWER PLANTS AND 20,000 GENERATING UNITS

4. WEEKLY GENERATION TRENDS eNEWSLETTER

5. COAL INSIDER WITH BARRY CASSELL AND FOSSIL FUEL TRACKER ADD-ONS AVAILABLE

Selling your generation solutions just got easier. Our media solutions are specifically designed to meet your unique marketing campaign goals. Whether through our interactive website, daily eNewsletter, focused webcasts and in-person regional events, GenerationHUB packages and quickly delivers specific messages to targeted audiences.

To maximize results, pair them with advertising opportunities at our GenForum event. Contact us today and let us help you create a customized total media package

48

48

48

48

48

48

48

48

48

48

48

48

48

48

48

C H A N G I N G T H E W A Y P O W E R P R O F E S S I O N A L S A C C E S S T H E I N F O R M A T I O N T H E Y N E E D A N D C O N N E C T W I T H T H E P E O P L E T H E Y W A N T

pennwellhub is the broadest and most complete online source of power-related information available. This game-changing platform offers personalized news filtered from 100,000+ web sites, custom tracking, personalized email alerts, unique and compelling video content, and industry networking, making it an indispensable resource for industry professionals looking to stay current and informed.

pennwellhub gives industry professionals access to personalized content and skilled connections important to professional success in the Power Industry. As a sponsor, your company will connect with prospective customers in the Nuclear, Coal, Gas, Storage, Power T&D, Renewable Energy, Hydropower, Plant O&M, Emissions, and other important global power industry sectors.

In addition to the AdFlex Content Marketing Console, Native Advertising, Online Banner Sponsorships, and Daily Email Sponsorships, pennwellhub offers a portfolio of video solutions to help you engage and influence your target market. Contact us for more information today!

CONT

ACTS DIANE GIANNINI

Vice President pennwellhub | PowerTodayPhone: 603.891.9120dianeg@pennwell.com

SHAUN JAMESONCorporate Sales ManagerMarket Intelligence & Data ProductsPhone: 918.832.9291shaunj@pennwell.com

DOUG STEPHENSCorporate Sales RepresentativeMarket Intelligence & Data ProductsPhone: 918.831.973dstephens@pennwell.com

of the Global Power Group audience would be interested

in receiving customized/personalized content via email.

Source: 2016 Audience Survey

Source: 2016 Audience Survey Source: 2016 Audience Survey

said they would be interested in receiving

customized/personalized content on websites

of our audience said they would be interested in joining a professional

social network designed specifically for their industry

85

80

85P E R C E N T

P E R C E N T

P E R C E N T

pennwellhub’s PowerToday is the industry’s ONLY daily video news show focused exclusively on new product information related to the global power market.

49

49

49

49

49

49

49

49

49

49

49

49

49

49

49

PowerToday delivers the latest power industry news and information from around the world. The first online video show of its kind, PowerToday features current headlines, industry-insider interviews and behind-the-scenes coverage within a concise, informative, and engaging daily broadcast. Video is a critical content asset before, during, and after major industry events. Here are just of a few of the show-stopping video offerings from PowerToday.

Find out more about this impactful portfolio of video assets. Contact Diane Giannini at dianeg@pennwell.com or 603.891.9120.

T H E O N - S TA G E I N T E R V I E W ( W I T H C A S S I E H A L E Y )

The On-Stage Interview is designed specifically to help you connect to, persuade and influence your customers at Global Power Group industry events. This unique opportunity creates buzz on the show floor and keeps your marketing message going long after the show is over. Content marketing at it’s best.

I N D U S T R Y I N S I G H T S

Industry Insights elevates your brand’s visibility to an audience of industry professionals who may not be aware of your products or solutions.

SO SIMPLE:

Just send us a 150-300 word script, your company logo, and up to six [6] product images and we do the rest! Full production and host are provided by PowerToday.

T E C H N I C A L T O U R S O N D E M A N D

These videos are a behind-the-scenes look at power plants & facilities close to our Global Power Group events. They include a 5-7 minute video of the tour, with highlights of the sponsor’s product at the plant/facility and a PowerToday On-Stage interview with Cassie Haley and a representative from the sponsoring company.

P O W E R T O D AY S P O N S O R S H I P

Have your promotional video message viewed before our daily power video broadcast.

50

50

50

50

50

50

50

50

50

50

50

50

50

50

50

T H E B U Y I N G P R O C E S S : D R I V I N G E F F E C T I V E M A R K E T I N G P R O G R A M SEDUCATED BUYERS consume information at all hours of the the day on their favorite devices — laptop, desktop, and/or mobile. They watch videos, search the web, read trade magazines and eNewsletters, download content, and travel to trade shows, all in the pursuit of the latest information to help them do their jobs.

of The Global Power Group’s audience will consider a vendor if they have already gained insight into the company via advertising, promotion, and sponsorships.

(Source: 2016 Audience Survey)

of The Global Power Group’s audience is likely to evaluate products and systems from vendors they have not purchased from in the past.

(Source: 2016 Audience Survey)

9069

P E R C E N T

P E R C E N T

YOUR CHALLENGEChoosing the most appropriate option to influence today’s global power professional.

OUR SOLUTIONHelping you find the right marketing mix through an organized, well-planned strategy with consistent presence in multiple channels.

THE WINNING MARKETING MIXThe Global Power Group offers marketing options specifically designed to reinforce your message to qualified decision-makers throughout the entire buying process.

LET US HELP YOU CREATE A WINNING MARKETING MIX FOR TODAY AND THE FUTURE.

MAGAZINE

Publication

51

51

51

51

51

51

51

51

51

51

51

51

51

51

51

P R I N T & D I G I TA L M A G A Z I N E SB E N E F I T S

P R I N TThe Global Power Group’s leading print media resources deliver time-sensitive news, in-depth analysis, case studies, real-world applications of new products, industry opinion, and the latest market trends, bringing you the highest quality, most highly educated potential customers worldwide.

Print specifications vary by brand. Contact your Global Power Group media consultant for more information.

DIGITALPRINT

D I G I T A L Easy to save for future reference, Digital Editions allow readers timely access to content and the ability to take immediate action. Readers can click through to the magazine in a PC or mobile browser in addition to reading and saving issues to our Tablet Editions. Digital Editions offer a host of sponsorship and advertising opportunities to help bring your sales message and product benefits to life. The use of video, audio, photo galleries, and much more help drive users deeper into the buying process, resulting in the highest-quality sales leads.

A D V E R T I S I N G S P O N S O R S H I P S

• COVER SPONSORSHIP Located opposite of the publication cover

• ANNOUNCEMENT SPONSORSHIP Located in the email alert sent to subscribers each month announcing availability of the new issue

• BELLY BAND Positioned on any page, in any location

• FULL AND PARTIAL PAGE RICH MEDIA Emphasize your call to action message with animation

• VIDEO AND AUDIO Can be positioned anywhere on the page

of the Global Power Group’s audience is more likely to click on an online advertisement if they have already seen that company’s ad in an industry magazine.

(Source: 2016 Audience Survey)

B R A N D AWA R E N E S SStrengthens your company image by aligning your message with targeted content, helping to create an affinity for your company and products among industry professionals.

T R A F F I C D R I V E R Links in your ad push decision-makers directly to your website or other online offerings.

78P E R C E N T

NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

52

52

52

52

52

52

52

52

52

52

52

52

52

52

52

D I G I TA L D I S P L AY A D V E RT I S I N GB E N E F I T S

By aligning your brand with the Global Power Group’s trusted online content, your message will reach tens of thousands of industry professionals who need and purchase your products and services. Banner advertising gives you the opportunity to conveniently test your messaging and remarket your products while improving the overall visibility of your company to a highly engaged audience of potential customers.

S P E C I F I C AT I O N S

Right rail ad sizes, formats, and specifications will vary by brand and site location. Contact your media consultant for details on which ad sizes you purchased. You will receive an email with detailed specification requirements as your media flight approaches.

A D D I T I O N A L S P E C SHOMEPAGE-PLUS advertising appears throughout each brand’s website, including:

• Homepage• Magazine archive pages• Search results pages

• Video landing page• Industry Events and Links pages• And other pages not included in

Topic Centers• HYPERLINK : + click-through URL.

• ANIMATION: 3 loops max, recommended animation length is 15 seconds, 25 fps.

• FORMAT: HTML5, .gif, .jpg.

• VIDEO: Not allowed for these units.

• EXPANSION: Not allowed for these units.

• AUDIO: Must be user initiated (on click: mute/un-mute); default state is muted.

• CLICKABLE HOT SPOT: Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

• THIRD PARTY AD-SERVERS: Yes, we accept third party ad servers.

• BACK-UP IMAGE: For times when the user’s browser or device does not support creative functionality (i.e. HTML5), provide a standard image file.

• OTHER TECHNOLOGIES: On a case by case basis. Subject to site testing and approval. Additional fees may apply. Must be specified in insertion order.

of the Global Energy Group’s audience clicks on online/digital ads in industry websites

(Source: 2016 Audience Survey)

B R A N D AWA R E N E S SStrengthens your company image by aligning your message with a relevant industry site, helping to create an affinity for your company and products among industry professionals.

T R A F F I C D R I V E R Pushes industry professionals to your website or other online offerings to learn more by providing clear calls to action.

75P E R C E N T

Leaderboard - 728x90

Push Down Banner - (collapsed) 970x66

Site Sponsor 1300 x 250

Video Sponsor300 x 250

Anchor - 728 x 90

Skyscraper300 x 600

WEBSITE MOCKUPNESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

53

53

53

53

53

53

53

53

53

53

53

53

53

53

53

D I G I TA L D I S P L AY A D SB E N E F I T S

T O P I C C E N T E RA Topic Center banner allows you to align your message with relevant content, providing more targeted impressions. Your advertising message and offerings will be highly visible to professionals focused on the topic related to your products and services—targeted marketing at its very best.

S L I D E S H O WSlideshows are a compilation of photos and/or short videos on a relevant industry topic selected by our editorial team. Advertising opportunities around the Slideshow allow you to associate your company or product with an industry leading media brand and generate traffic to your website. This prominently placed banner message is sure to grab the user’s attention.

Attract power professionals with your sponsorship of the Slideshow’s eye-catching visual content.

RIGHT RAIL SCENARIOS

Right rail ad sizes, formats, and specifications will vary by brand. 

Scenario One:

300x600

Scenario Two Menu:

Top: 300x250 or 6 text links

Middle: 300x250

Bottom: 300x100 or 3 text links

Non-exclusive Topic Center sponsorships are available for some brands and the right rail positions are rotated among advertisers, giving all advertisers equal opportunity to be in the top positions.

Please contact your media consultant to find out more about these offerings.

B R A N D AWA R E N E S SStrengthens your company image by aligning your message with a relevant industry site, helping to create an affinity for your company and products among industry professionals.

T R A F F I C D R I V E R Pushes industry professionals to your website or other online offerings to learn more by providing clear calls to action.

Leaderboard - 728x90

Anchor - 728 x 90

Right Rail300x600

Slideshow

Sponsorship Banner

WEBSITE MOCKUP WEBSITE MOCKUP

NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

54

54

54

54

54

54

54

54

54

54

54

54

54

54

54

H I G H - I M PA C T A D S

P U S H D O W NThe Pushdown Banner is a highly interactive, rich media ad unit that provides impactful branding and direct-response opportunities. This premium position ad unit beneath the website navigation bar provides ongoing visibility, even when collapsed. As one of the largest ad units available, the Pushdown Banner can support a more detailed message through the use of streaming video and multiple targeted links to your offers. It can also support an interactive form for capturing user contact information.

Pushdown ad units are available on select Global Power Group brands. Contact your media consultant for details.

Never underestimate the power of online banner campaigns!

Through the use of visually appealing text, graphics, animation, and even video, high-impact ads open new opportunities for your business to grow and expand.

W E L C O M E A DFor advertisers looking to make a major splash for a significant announcement or rebranding, the Welcome Page ad delivers the largest ad position available on the site that doesn’t require user expansion. This exclusive banner is delivered to each article page visitor once every 24 hours for a week, resulting in a high concentration of impressions during the placement and a message that is hard to miss.

B R A N D AWA R E N E S SStrengthens your company image by aligning your message with a relevant industry site, helping to create an affinity for your company and products among industry professionals.

T R A F F I C D R I V E R Pushes industry professionals to your website or other online offerings to learn more by providing clear calls to action.

B E N E F I T S

Push Down Banner - (expanded) 970x418

Push Down Banner - (collapsed) 970x66Welcome ad

800 x 600

RICH MEDIA AD APPEARS BEFORE

SITE LOAD

content marketing content m

arketing content marketing

con

tent

mar

ketin

g

55

55

55

55

55

55

55

55

55

55

55

55

55

55

55

C O N T E N T M A R K E T I N G : L E A D G E N E R AT I O NB E N E F I T S

T E C H N I C A L D I G E S T Technical Digests are a compilation of 2-4 complementary pieces of content that are designed to provide our audience with a downloadable PDF format of in-depth, valuable content on a key industry topic.

Garnered from the pages of our highly respected magazines and websites, Technical Digests offer you the opportunity to align your firm with high-value and thought leadership oriented content.

Technical Digests are posted to our website to generate leads not only from our audience but from online search as well. To increase exposure and maximize performance, an exclusive email is sent to targeted users from our database.

WHITE PAPER PREMIUM TECHNICAL DIGEST

W H I T E P A P E R P R E M I U M White Papers ensure your content is visible where industry decision makers go to conduct purchasing research and create vendor short lists. Online White Paper sponsorships leverage our sites’ content depth and SEO expertise, resulting in a powerful marketing tool to educate your next potential customer. Custom registration forms help provide your sales staff with a database of quality leads.

White Papers are posted to our website to generate leads not only from our audience but from online search as well. To increase exposure and maximize performance, emails are sent to targeted users from our database.

of The Global Power Group’s audience uses content marketing products in every stage of the buying process.

(Source: 2016 Audience Survey)

B R A N D AWA R E N E S SStrengthens your company image, helps define how purchase influencers perceive your company and products, increases consideration and preference for your products.

L E A D G E N E R AT I O NGenerates leads as industry professionals access information or register, including full reporting and contact information from anyone who downloads it.

T H O U G H T L E A D E R S H I P / E D U C AT I O NAuthenticates your position as a subject matter expert by comprehensively communicating a unique innovation or point of view – building business over the long term.

10 0P E R C E N T

TOPIC

WHITE PAPER

Sponsored Area

content marketing content m

arketing content marketing

con

tent

mar

ketin

g 56

56

56

56

56

56

56

56

56

56

56

56

56

56

56

C O N T E N T M A R K E T I N G

N E X T G E N E R A T I O N W E B C A S T Webcasts are a highly effective way to communicate technology advancements, build awareness of your company’s technical expertise, showcase customer testimonials, and explain product differentiators.

Sponsoring a webcast provides you with an opportunity to align your company’s brand with a technology-rich presentation delivered by some of the industry’s most respected leaders. Sponsors receive detailed registration information from a captive global audience of industry professionals, providing your sales staff with a database of quality prospects.

The Next Generation Webcast includes features to help extend audience reach and increase attendee engagement throughout the event including multiple webcams, live screen share, social sharing, and customizable viewer console.

Custom or Editorially driven – your choice! Choose a custom webcast to present your own content or co-sponsor one of our editorial webcasts, which generate relevant contacts attracted by our independent speakers.

S O C I A L M E D I A B O O S T The Social Media Boost is a specialized posting on our Facebook or Twitter pages directing groups and followers to topic-specific sponsored content on our websites. The Boost consists of an image and linked headline/text that will display in the targeted user’s newsfeed for up to one week. Sponsors will receive metrics such as impressions, clicks, page likes, shares, and comments to measure success.

The Social Media Boost drives additional traffic to your sponsored content hosted on our websites. It increases awareness of your sponsored Webcasts, White Papers, Video, or other products to thousands of industry professionals actively engaged in social media. Aligning with our highly respected content allows you to increase awareness to your target audience. This unique opportunity invites industry professionals to engage with your content via social networks.

B R A N D AWA R E N E S SStrengthens your company image, helps define how purchase influencers perceive your company and products, increases consideration and preference for your products.

L E A D G E N E R AT I O NGenerates leads as industry professionals access information or register, including full reporting and contact information from anyone who downloads it.

S O C I A L E N G A G E M E N TUses visually appealing graphics/images to generate interest and increase engagement with industry professionals active on social media.

T H O U G H T L E A D E R S H I P / E D U C AT I O NAuthenticates your position as a subject matter expert by comprehensively communicating a unique innovation or point of view – building business over the long term.

CLICK FOR TWITTER BOOST

CLICK FOR FACEBOOK BOOST

B E N E F I T S

EDITORIAL WEBCASTVENDOR WEBCAST

Sponsor Logo

content marketing content m

arketing content marketing

con

tent

mar

ketin

g

NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

57

57

57

57

57

57

57

57

57

57

57

57

57

57

57

C O N T E N T M A R K E T I N G : V I D E O

C U S T O M V I D E O C H A N N E L The Custom Video Channel extends the reach of video you have created (or we custom produce) with an exclusive landing page on our relevant website providing exposure to your target audience. Banner advertising on your exclusive landing page provides a branding opportunity for your company and/or products. A targeted email to our audience drives viewers to your content.

E X H I B I T O R S H O W C A S E The Exhibitor Showcase is designed to enhance your brand’s image and extend your message beyond the booth with a live and/or on-demand booth product demonstration, product announcement, press conference, or any other high value informational need. These videos can be deployed to your website and/or posted on our website within 24 hours, giving your message even greater and more immediate exposure to a worldwide audience.

Gain even greater exposure by partnering with pennwellhub’s PowerToday! Contact your media consultant for more information.

V I D E O W H I T E P A P E R Also known as Video Case Studies, Video White Papers offer customers the ability to establish their companies as thought leaders by educating industry professionals on solutions to their most challenging problems. These 5-12 minute, professionally produced videos are shot at your location of choice by our experienced video staff. The final video will be hosted on our website and promoted to a targeted audience.

of The Global Power Group’s audience watches video for breaking industry news, in-depth technical content, and case studies.

(Source: 2016 Audience Survey)78P E R C E N T

58

58

58

58

58

58

58

58

58

58

58

58

58

58

58

V I D E O S P O N S O R S H I P S

V I D E O P R E - R O L L Align your brand around trusted content with a customized Video Pre-roll. Provide your own 10-second video “commercial” or allow us to produce one for you. Exposure preceding our editorial video content allows you to enhance your company’s visibility to a highly engaged audience of industry professionals who consume video for the information they need to do their jobs.

L I V E V I D E O C A S T Live Videocasts are exclusive full-scale custom video productions often produced at conferences and exhibitions featuring in-depth information from a subject matter expert, which can be your corporate expert or panel or otherwise. This live, one-hour broadcast helps you establish yourself as a thought leader to an audience of thousands of industry professionals worldwide while generating highly qualified leads.

V I D E O N E W S C A S T S Newscasts are regularly scheduled video broadcasts by our editorial team on the latest market news and industry innovations. The Newscast sponsorship aligns your company with the vital content users need to stay up-to-date on important industry-related information.

V I D E O S H O W D A I L Y Produced by our editorial team, Show Daily Videos are filmed live on the trade show floor capturing industry events and breaking news and are posted to a dedicated video player on a unique website landing page. Sponsorship of the Show Daily Video, allows you to increase your brand’s visibility to an audience of industry professionals and align your message with relevant content positioned around an important trade show or conference.

content marketing content m

arketing content marketing

con

tent

mar

ketin

g 59

59

59

59

59

59

59

59

59

59

59

59

59

59

59

N AT I V E A D V E RT I S I N G

• Native Advertising allows you to promote your company’s articles in the context of our editorial content.

• Your headlines appear adjacent to our editorial articles, which are hosted on our website, making it a non-interruptive experience.

• Business users are highly receptive to native advertising especially if it is relevant to the content they were seeking out.

• Paid placement of your articles offers the opportunity to extend the reach of your articles to our audience.

B R A N D AWA R E N E S SNative Advertising is an effective vehicle for generating brand lift, differ-entiating brand image, and enhancing consumer perception.

T R A F F I C D R I V E R Native advertising clicks through to your exclusive landing page with direct links to more information on your products and services.

T H O U G H T L E A D E R S H I P / E D U C AT I O NThe content of our websites will lift the credibility of your native advertising, a proven success factor with native ad campaigns.

B E N E F I T S

N AT I V E A D V E R T I S I N G

A form of media where the ad experience follows the natural form and function of the user

experience in which it is placed.

F O R M

Native ads match the visual design of the experience they

live within, and look and feel like natural content.

F U N C T I O N

Native ads must behave consistently with the native user experience, and function just like

natural content.

[CLICK]

SPONSORED CONTENT ON WEBSITE SPONSOR’S CUSTOM LANDING PAGENESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

User visits ourwebsite where they

read about technology

They leave our website

Later while browsingthe web they see

your retargeted ad

Interest isrecaptured, and

they click on your ad

They complete thedesired action by going

to your landing page

User visits ourwebsite where they

read about technology

They leave our website

Later while browsingthe web they see

your retargeted ad

Interest isrecaptured, and

they click on your ad

They complete thedesired action by going

to your landing page

60

60

60

60

60

60

60

60

60

60

60

60

60

60

60

A U D I E N C E E X T E N S I O N B E N E F I T S

Running your ads on our websites and eNewsletters is just the beginning. With the Global Power Group’s Audience Extension, your ads will be in front of key prospects and buyers even after they’ve left our sites.

The Audience Extension program makes use of innovative web technologies that keep track of buyers who visit the Global Power Group sites and display your ads to them as they navigate the internet. The program allows you, the advertiser, to get your targeted message to prospects and continue the marketing conversation, nurture the prospect along, and shorten the buying process time frame.

How does the Audience Extension program work? We use the latest internet ad tracking and behavioral methodologies to identify site visitors who express interest in the various topics covered on our site. The prospect is tagged with a piece of code called a “cookie” which we use as a beacon to find them elsewhere on the internet.

B R A N D AWA R E N E S SBoosts brand awareness and helps the advertiser stay at the top of buyer’s minds.

T R A F F I C D R I V E R B2B companies find targeted audiences on PennWell websites and then keep their offer in front of them as they browse the web.

Don’t miss the opportunity to get an early start on extending your ad program’s performance! Contact your media consultant for more information.

61

61

61

61

61

61

61

61

61

61

61

61

61

61

61

A D F L E XB R A N D Y O U R C O M P A N Y O R P R O D U C T S , D I S T R I B U T E C O N T E N T M A R K E T I N G A S S E T S , I M P R O V E E N G A G E M E N T M E T R I C S , A N D D R I V E T R A F F I C T O Y O U R R E L E V A N T C O N T E N T W I T H T H E N E W A D F L E X S P O N S O R P O S I T I O N !

The AdFlex Sponsor is a premium, content-driven display ad on the Global Power Group homepage, enabling site visitors to engage with your relevant industry content via Content Marketing, Social Media, and Video Consoles. Powered by mobile-friendly HTML5, your branding images and call to action are locked in while prospects navigate your dynamically populated content.

S P E C I F I C AT I O N S

• BACKGROUND IMAGE AND BRANDING: Stays constant while user views content; Users can click through to more content

• INTERACTIVE VIDEO COMPONENT: Play, Pause, Turn Sound On/Off; YouTube embed code

• UP TO 3 EASILY NAVIGATED CONTENT TABS: 25 characters max; choose background and font colors

• BOTTOM CONTENT ASSET PANEL: RSS Feed of Articles, White Papers, Native Ads, and More

• CALL TO ACTION: Stays constant while user views content

CHOOSE FROM THREE PRE-DESIGNED CONSOLES OR CREATE YOUR OWN!

OPTION 1 OPTION 2

OPTION 3

Branding Area: 280 x 70

Branding Area: 280 x 120 Branding Area: 280 x 120

Content Marketing (300 x 600)

Social Media (300 x 600)

Video (300 x 250)

Call to Action 280 x 50

Articles from your site and/or

PennWell-hosted content assets

Facebook/Twitter Feeds or

Pinterest/ Instagram Photos

Call to Action 280 x 50

OPTIONAL OVERLAYS ARE AVAILABLE FOR ALL THREE CONSOLES.

YouTube embed code or Mp4 / Supports up to five

videos in a carousel — you choose the order.

WEBSITE MOCKUP

NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

BRAND LOGO 62

62

62

62

62

62

62

62

62

62

62

62

62

62

62

M O B I L E S P O N S O R S H I P SB E N E F I T S

M O B I L E A P P S Mobile Applications (iPhone and Android Apps) push the latest and most pertinent news to mobile devices of industry professionals worldwide. Mobile Apps serve the immediate informational needs of our audience with convenient, timesaving, and business-critical information. Limited ad positions within the apps means an extremely high share of voice (SOV) for marketers looking to reach a deeply engaged, highly targeted audience.

E V E N T A P P B A N N E R The Mobile Event App places critical event information at attendees’ fingertips, allowing them to access schedules, maps, exhibitors, presentations, and more, before, during, and after the event.

The sponsor’s interstitial splash screen ad displays when a user clicks on the event toggle button and a 300 x 250 banner ad runs intermittently in the feed, keeping the sponsoring company top-of-mind as attendees move through the show.

R E S P O N S I V E W E B S I T E S Responsive mobile websites engage industry professionals in a highly targeted and impactful way by reaching professionals as they shift their content consumption from their desks to their phones on the weekends and on the road.

of The Global Power Group audience currently uses or plans to purchase smartphones.

(Source: 2016 Audience Survey)

B R A N D AWA R E N E S SIncreases your brand’s visibility to industry profes-sionals whenever and wherever they need to access important market information.

T R A F F I C D R I V E R Links on your ad push decision-makers directly to your website or other online offerings.

95P E R C E N T

N E A R L Y

EVENT APP RESPONSIVE SITEMOBILE APP

INTERSTITIAL SPLASH SCREEN

YOUR BANNER

YOUR BANNER

63

63

63

63

63

63

63

63

63

63

63

63

63

63

63

S O C I A L V I D E O C H ATB E N E F I T S

The Social Video Chat is an open, insightful panel discussion on a timely industry topic. Attendees can view the exchange live or on demand via a variety of channels including, YouTube, Google+, or our websites. Attendees also have the option of submitting questions via a Twitter Chat hashtag during the live event. The chat panels are comprised of industry experts and are facilitated by a Global Power Group team member.

Social Video Chat sponsorships generate awareness for your brand among global energy professionals worldwide through the use of landing pages on our websites and event reminder emails. Sponsor acknowledgements at the start of the event and optional participation as a chat panelist enhance your brand’s thought leadership during this topical discussion. Social engagement is achieved through promotional buzz and sharing on our social media platforms.

B R A N D AWA R E N E S SElevates your brand’s visibility to an audience of industry professionals and aligns your message with relevant and respected content.

S O C I A L E N G A G E M E N TIncreases your brand’s opportunity to engage with a targeted audience and their viral networks via social media platforms.

T H O U G H T L E A D E R S H I P / E D U C AT I O NPositions your company as a forward-thinking market leader that educates an active and engaged audience of decision makers.

Sponsor Logo

Sponsor Twitter Handle

64

64

64

64

64

64

64

64

64

64

64

64

64

64

64

e N E W S L E T T E R SB E N E F I T S

I N D U S T R Y W I D E e N E W S L E T T E R Providing broad reach at a low cost, these eNewsletters deliver the latest industry news and technology information to thousands of subscribers worldwide. Every issue contains links to some of the latest news, most interesting blogs, informative videos, or technical white papers on our website.

P R O D U C T R E S O U R C E e N E W S L E T T E R The Product Resource eNewsletter generates visibility for your content, increases interest, attracts prospects to your sites, and increases purchase intention. Links in the Product Resource click through to information on the sponsors’ sites.

T O P I C - S P E C I F I C e N E W S L E T T E R Topic-Specific eNewsletters allow you to target your advertising campaign around relevant content to industry professionals who have chosen to stay up-to-date on breaking news and product information on a specific topic.

Filled with trusted technical content by the industry’s most knowledgeable experts, these eNewsletters are a simple and effective way to drive traffic and push your marketing message to professionals who are focused on the topic your products and services align with – targeted marketing at its very best.

of The Global Power Group’s audience relies on industry eNewsletters to do their jobs.

(Source: 2016 Audience Survey)

B R A N D AWA R E N E S SAssociates your image with [brand’s] trusted content to increase consideration for your company and products.

T R A F F I C D R I V E R Gives readers the opportunity to click through to your site or other online offerings for more informa-tion to increase purchase intention and activity.

50P E R C E N T

N E A R L Y

TOPIC-SPECIFIC INDUSTRY-WIDE

TOP/ANCHOR COMBO: 728 x 90

Anchor - 728 x 90

MIDDLE 1300 x 250

MIDDLE 2300 x 250

Skyscraper300 x 600

MIDDLE 3300 x 250

INTRO AD Headline: 70 Characters

Body Text: 450 CharactersImage: 150 x 100

INTRO AD Headline: 70 Characters

Body Text: 450 CharactersImage: 150 x 100

INTRO AD Headline: 70 Characters

Body Text: 450 CharactersImage: 150 x 100

65

65

65

65

65

65

65

65

65

65

65

65

65

65

65

B U Y E R ’ S G U I D E S / S U P P L I E R S D I R E C T O R I E S : P R I N T & O N L I N E

B E N E F I T S

Our online buying resources help power professionals cut through the clutter of a general search engine to find companies and products that serve their unique business needs. From simple listing enhancements to full All Access packages, your advertising campaign is customized to your company and the exposure level you want. As part of the industry’s leading and most trusted brands, the Global Power Group buyer’s guides and suppliers directories put your company in front of your target market 24/7/365.

Connect with the largest energy audience in the world by publishing and promoting all your company news via the All Access program. Establish your own comprehen-sive company profile to increase visibility and recognition among buyers worldwide through press releases, unlimited product listings/photos, video, event information, and much more. Keeping your All Access content current not only gives our audi-ence the most useful information avail-able, but helps drive traffic to your own corporate website or other online offer-ings as well. All Access sponsors are pro-moted on our websites and in our indus-try eNewsletters, ensuring your company is top-of-mind when your customers are ready to buy.

B R A N D AWA R E N E S SElevates your brand’s visibility to an audience of industry professionals and decision makers researching purchase decisions.

T R A F F I C D R I V E R Links in your ad(s) and within listings push decision-makers directly to your website or other online offerings.

L E A D G E N E R AT I O N Allows prospects to easily contact sponsors for more information.

CLICK FOR MORE BUYER’S GUIDE INFORMATION PRINTONLINE

A L L A C C E S S S P O N S O R S H I P

ONLINE INTERACTIVE BUYING RESOURCE

SUPPLIER’S DIRECTORY

66

66

66

66

66

66

66

66

66

66

66

66

66

66

66

A D D I T I O N A L O P P O RT U N I T I E S L I S T R E N TA L C O N T E S T S / S U RV E YS / P O L L S C L A S S I F I E D S & J O B S

Offering quick response at a low cost, Email List Rentals allow you to reach a targeted audience with your custom email deployment. Your message will be sent to industry professionals you’ve specified from our database list selects and can be used for a nearly unlimited variety of promotional programs.

Contests, surveys, and polls are interactive, lead generating content marketing vehicles that include multiple formats including one question polls, multi-question surveys, photo captions, photos, and more.

Contests, surveys, and polls are published in a widget that can be distributed to many channels including; a dedicated landing page on our website, part of another page on the website (e.g., Topic Center), standalone microsite, and social media platforms. Classifieds are ideal for advertising business

opportunities , consultants, recruitment, products, equipment, and services.

Placing classifieds with our industry brand ensures your advertising reaches a target audience of decision makers when they’re ready to buy.

Make sure you inquire about Global Power Group JOBS -- the key to attracting the industry professionals you need to hire in order to meet your business goals.

QUICK VOTE

Do you currently use airfoil fans?

⚫ Yes⚪ No

Q U I C K V OT E S P O N S O R E D B Y YO U

CLASSIFIEDS

67

67

67

67

67

67

67

67

67

67

67

67

67

67

67

T R A D E S H O W SPresented by the power industry’s leading publications, PennWell manages a unique global network of events, collectively attracting more than 75,000 attendees and thousands of exhibiting companies. With events spanning six continents, we blanket the international market like no other line up of power events.

J A N . 3 1 - F E B . 2 , 2 0 1 7

S A N D I E G O , C A

D E C E M B E R 5 - 7 , 2 0 1 7

L A S V E G A S , N V

J U N E 2 7 - 3 0 , 2 0 1 7

D E N V E R , C O

A U G U S T 1 5 - 1 7 , 2 0 1 7

P I T T S B U R G H , PA

M AY 1 7 - 1 9 , 2 0 1 7

N E W D E L H I , I N D I A

S E P T E M B E R 1 9 - 2 1 , 2 0 1 7

B A N G K O K , T H A I L A N D

J U N E 2 0 - 2 2 , 2 0 1 7

C O L O G N E , G E R M A N Y

J U LY 1 8 - 2 0 , 2 0 1 7

J O H A N N E S B U R G , S O U T H A F R I C A

( )

( )( )

( )( )

( )

( )( )

PRE-

REGI

STER

FOR

EVEN

TS ON THE EVENT WEBSITE

ARE SURE TO VISIT THE EXHIBITION

FLOO

R

68

68

68

68

68

68

68

68

68

68

68

68

68

68

68

T R A D E S H O W SEstablish your company as an industry thought leader. Face-to-face events provide an outstanding branding and lead generation opportunity. These events target influential decision makers worldwide — your potential customers — who attend to network with peers, gain insight on the market, and hear presentations.

75 3P E R C E N T

TOP

OF THE GLOBAL POWER GROUP’S AUDIENCE PLANS ON ATTENDING EVENTS TH IS YEAR

R E A S O N S F O R AT T E N D I N G E V E N T S

PRE-SHOW PROMOTIONS

ARE THE #1 WAY TO CAPTURE ATTENDEES’ ATTENTION!

NETWORKING1

MARKETINSIGHT 2 EDUCATION

3

72%

OF ATTENDEES ARE AUTHORIZED TO MAKE BUYING DECISIONS ON THE SHOW SITE46%

40P E R C E N T

OF THEIR COMPANIES’ BUYING CYCLES ARE WITHIN 1-6 MONTHS.

PLAN ONSITE EXHIBITOR APPOINTMENTS 3-7 MONTHS IN ADVANCE OF THE SHOW

60P E R C E N T

N E A R L Y

(So

urce

: 20

16

Glo

bal P

owe

r G

roup

Aud

ienc

e S

urve

y)

69

69

69

69

69

69

69

69

69

69

69

69

69

69

69

Global Power Group Marketing Solutions is a full-service marketing agency that works alongside our power industry media brands to provide data, experience, and industry knowledge. Whether it’s branding, thought leadership, SEO, or content marketing, our integrated approach enables us to create fresh new marketing pieces, campaigns, and strategies to fulfill your marketing objectives.

• With our roots in media, we are knowledgeable in creating effective marketing pieces that translate into print, mobile, and online.

• Our affiliation with numerous conferences and exhibitions around the world provides experience in driving results from your tradeshow presence.

• Access to PennWell information resources gives us the data and intelligence necessary to provide a thorough competitive analysis – perfect for exploring and navigating new geographic or industry markets.

From copywriting to design and production, our team creates compelling, specialized, and targeted messaging that resonates with audiences across new and traditional media platforms.

Speak with our team of marketing professionals about developing your next website; corporate brochure; tradeshow display promotional video; print, online, or social campaign; whitepaper or technical article.

We know what works. Partner with the Global Power Group Marketing Solutions – the brand you know and trust – to deliver sound marketing solutions and results.

CONTACT YOUR MEDIA CONSULTANT FOR MORE INFORMATION TODAY.

70

70

70

70

70

70

70

70

70

70

70

70

70

70

70

C O N TA C T SPower Engineering Power Engineering International Decentralized Energy Nuclear Power International

VERONICA FOSTERNational Brand Manager, Print & DigitalPower Engineering, PEI, Decentralized EnergyPhone: 918.831.9162veronicaf@pennwell.com

BEN STAUSSRegional Marketing ConsultantPower Engineering, PEI, Decentralized EnergyPhone: 513.295.2155bstauss@pennwell.com

JOANNA SHATWELLRegional Marketing ConsultantPower EngineeringPhone: 918.831.9884joannas@pennwell.com

TOM MARLERInternational Advertising DirectorPower Engineering, PEI, Decentralized EnergyPhone: +44 1992 656 608tomm@pennwell.com

ROY MORRISInternational Marketing ConsultantPower Engineering, PEI, Decentralized EnergyPhone: +44 1992 656 613rmorris@pennwell.com

JENNA HALLNational Brand Manager Classifieds and JobsNPIPhone: 918.832.9249jennah@pennwell.com

Utility Products

CHRIS LONGSenior Regional Sales ManagerPhone: 205.647.9137clong@pennwell.com

Power Grid International Electric Light & Power

TOM LEIBRANDTGlobal Sales Manager, Print & DigitalPhone: 918.831.9184toml@pennwell.com

RenewableEnergyWorld.com Renewable Energy World Magazine

LEIF NEVENERGlobal Sales ManagerPhone: 918.83.9333leifn@pennwell.com

JESSICA MORELLOIntegrated Marketing ConsultantPhone: 603.891.9378jessicam@Pennwell.com

DENNE JOHNSONInternational Marketing ConsultantPhone: 607.259.0027dennej@pennwell.com

MIKE FULTONRegional Marketing ConsultantPhone: 252.489.1381mikef@pennwell.com

Hydro Review HRW-Hydro Review Worldwide

HOWARD LUTZKSales DirectorPhone: 913.402.7119howardl@pennwell.com

SOPHIA PERRYInternational Hydro Media/ Events Sales ManagerPhone: +44 0 1992 656 641sophiap@pennwell.com

PennEnergy

STAN TERRYPhone: 713.963.6208stant@pennwell.com

pennwellhub | Power Today™

DIANE GIANNINIVice PresidentPhone: 603.891.9120

SHAUN JAMESONCorporate Sales ManagerPhone: 918.832.8291shaunj@pennwell.com

DOUG STEPHENSCorporate Sales RepresentativePhone: 918.831.9731dstephens@pennwell.com

EVENT SALESPower-Gen International, Nuclear Power International, Renewable Energy North America, Coal-Gen, Power-Gen Natural Gas

LIZZIE COHLMIAPhone: 918.832.9298lizziec@pennwell.com

BRIAN BASSPhone: 918.832.9225brianb@pennwell.com

LINDA FRANSSONPhone: 918.770.8616lindaf@pennwell.com

BRIDGETT GREENPhone: 918.831.9130bridgettg@pennwell.com

Hydro Vision International

MANDY SIXPhone: 918.831.9792mandys@pennwell.com

SOPHIA PERRYPhone: +44 1992 656 641sophiap@pennwell.com

DistribuTECH

SANDY NORRISPhone: 918.831.9115sandyn@pennwell.com

JARED AULDPhone: 918.831.9440jareda@pennwell.com

Founded in 1910 in Tulsa, Oklahoma, PennWell Corporation is a privately held and highly diversified business-to-business media

and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas,

electric power generation and delivery, hydropower, renewable energy, water and wastewater, waste management, electronics,

optoelectronics, fiber-optics, aerospace and avionics, LEDs and lighting, fire and emergency services, and dental. PennWell

publishes over 130 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents,

and has an extensive offering of books, maps, websites, research and database services. In addition to PennWell’s headquarters

in Tulsa, Oklahoma, the Company has major offices in Nashua, New Hampshire; London, England; Houston, Texas; Mountain View,

California; Fairlawn, New Jersey; Moscow, Russia; Rio de Janeiro, Brazil, and Hong Kong, China.