Discussion on Global Product Management

Brian Foster, SVP Product Management, McAfee

18 December 2010

“MARKET TRANSITIONS WAIT FOR NO ONE”

Qoute: John Chambers, CEO, Cisco

. . . MY JOB DESCRIPTION

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Put the right leaders in place to make the organization successful

Ensure the most strategic technologies are adequately funded

Identify strategic opportunities in the market place and within the technical

landscape

Ensure the organization follows a disciplined process that will result in world

class products

WHAT IS A PM’S JOB?

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To deliver measurable business results through

product solutions that meet both market needs and

company goals.

WHERE DOES PM FIT IN?• Business Owner

• Owns viability and profitability

• Drive build vs. buy

• Domain Experts

• Messenger of the market

• Knows the questions to ask

• Requirements Manager

• Responsible to build the right product

• Leader

• Public head for the team

• Drives decisions and progress

• Measures results

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OWNS THE BUSINESS1. Generate positive press coverage

2. Increase net promoters in our customer

base

3. Market Share

2006(A)

2007(B)

2008(C)

45% 41% 40%

2006(A)

2007(B)

2008(C)

5% 4% 5%

2006(A)

2007(B)

2008(C)

23% 23% 23%

2006(A)

2007(B)

2008(C)

27% 32% 32%

% Truly Loyal

% Trapped% High Risk

% Accessible

Symantec206m24%

Trend Micro106m13%

Rising67m8%

McAfee61m7%

Check Point57m7%

Kaspersky Lab China - JV

37m4%

Ahnlab32m4%

Websense28m3%

Sophos22m3%

Microsoft19m2%

Kaspersky18m2%

Other194m23%

Marketshare Desktop 2008 (Asia)(source IDC)

Speed of response, SE involvement and Keeping informed are the top areas requiring

attention. Although the “tone of voice” is rated best, the top two (excellent + very good)

on this aspect could be higher

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Support from Product Management

Q12 - How would you rate Product Management in terms of … : (n = 172)

Speed of response

Quality of response

Tone of voice

Keeping informed

Involving SE

5%

6%

13%

3%

3%

28%

31%

45%

21%

18%

31%

41%

29%

33%

27%

27%

16%

10%

31%

38%

8%

6%

2%

12%

13%

Excellent

Very good

Good

Fair

Poor

Four big white spacesUTM, IAM, SIEM / SEM, VPN

No market with > 25% shareOnly 2 markets with > 20% share (AV, IPS)

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BE A DOMAIN EXPERTThreat Environment

Consumerization of IT

Virtualization

Heads in the Cloud

Security Optimization

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BUILDING THE RIGHT PRODUCT

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• Displacement

• Consolidate

• New Markets

• New Products

• Up sells

• Cross sells

• Customer Satisfaction

• Net Promotors

Make Existing

Customers Delighted

Sell More to Existing Customers

Get New Customers in Existing Markets

Security White Space

TEAMWORK IS CRITICAL

KNOWING WHERE WE ARE GOING IS KEY

BEING A LEADER

hire the right people

build the strategy

communicate it out

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12/18/2010MCAFEE CONFIDENTIAL 14

FIGHT THE INNOVATOR’S DILEMMA

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. . . 3 KINDS OF SHIFTS

business model

consumption & buying behavior

technology

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BUSINESS MODEL

open source

multi-sided

freemium

CONSUMPTION AND BUYING BEHAVIOR

why HP bought 3com?

online books

security as a feature vs product

TECHNOLOGY DISRUPTION

. . . NETWORK

Which side of the T1 do you sit on?

Blurring boundary between endpoint & systems

The battle for signalling!!

New Virtual Layer2

system . . .

Disappearance of file system

Virtual Desktop

Web profile is more important than User Profile

HTML5 & Javascript

SSD/Processors with security embedded

DISAPPEARANCE OF THE FILE SYSTEM

iphone (ipad), android and microsoft app-v

an iphone app has no concept of a global file

system. Search is embedded in the app.

App-v apps live in their containers, Citrix

introduced encryption for these containers

. . . HTML 5 & JAVA SCRIPT

Have you watched clicker.tv?

The web browser is more powerful than operating systems were in the 90s

javascript is the new assembly language. Tens of thousands of chrome extensions. Clicker.tv replaces

native app boxee

That + NaCl is a very different app model

KEY MACRO TRENDS

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Distributed Co-Creation

Collaboration at Scale

Growing Internet of Things

Analytics: Plenty of Data to Review

Everything or anything as a service

Innovation at the bottom of the pyramid

Sources include McKesson

FROM THIS

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…TO THIS

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“the home-field advantage is much greater in cricket than any other sport”

TIME TO INNOVATE

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