global recruiting or- how to balance global strategy with ...€¦ · outcome •defined target ......

Unrestricted © Siemens AG 2014. All rights reserved

Global recruiting or- How to balance

global strategy with local needs

Chris Schutz, World Talent Forum, Munich, Oct. 1st 2015


Introduction

Chris Schutz

Since today

“Ex”- Global Head of EmployerMarketing – University Relations


EMEA, CIS (excl. Ger.)

Employees 102,000

Americas

Employees 81,000

Germany

Employees 119,000

Asia, Pacific

Employees 64,000

Bright people are the most important ingredient for

success


... 30.000 to 75.000 hires per FY

…for 21 job families… in ~190 countries

In past years, we recruited….


How global can or should be recruiting?

• Centralized recruiters?

• Standardazided processes?

• Comon (ATS) recruiting systems?

• Comon profiles?...

• Globally available (high) potentials?

• …


What do others?

• Sales?

• R&D?

• IT?

• Finance?

• Competitors?

• Other industry sectors?

• Medium sized companies?

• …


What does Siemens?

?


Examples

Young potentials – heading for management positions

Siemens Graduate Program SGP

Finance Excellence Program FEP


Example

Blue color worker

Should be clear?

BUT


Example

Young potentials – Graduates for R&D and Business


Example University Relations (UR)

Young potentials & experienced for R&D and Business

Our partners are within

and outside HR on

Sector, Division,

Business, Corporate

and Cluster Level

Cross-sector

Businesses &

Services

Corporate Units,

i.e. R&D

Industry

Energy

Healthcare

Infrastructure & Cities

Global University Relations3 Metacluster

14 Cluster

193 Countries

How can you create

a really useful

Global Standard for

University

Relations?

status: 2012


Example University Relations

Modern governance "gathers" important stakeholder

Sector/

Business

R&D

Corporate

HR

Sector/

Business

HR

Country/

Cluster

HR

Corporate

Research/

Technology

Target: ONE Global Framework for UR

Virtual Project


Develop

Listen

Envision Decide

Discuss

Align


Listen – Discuss - Lead

Create balance between global

and local needs …



Outcome

• Defined Target Universities

in 60 countries

• Complete KPI/University picklists in

• ~90 countries

• >20 languages

• Global internal Social Network for UR

• Global UR expert community

• One Global UR Framework & Strategy

• Target University Model

• Selection Criteria

• Roles (UR Managers, UR Sponsors …)

• Global UR Steering Committee

• KPIs

Global guidelines – local implementation



What we stand for

Global

University

Relations


A broad set of activities bring UR to live (1/2)

Examples of our Toolbox

Students on

Snow

CEO-Chair

Increasing

Impact

Employer BrandingUR

ObjectivesLearning & Development

Campus Roadshow

Career fairs

Co-Branding

Event

Workshop – Application

Training

Siemens Student Award

Student Ambassador

Job Profile

Presentation

Career Fair

Registration Tool

Business Case Compliance Siemens

Togeture

Siemens goes Museum

Skill Training

In-house

(online) lectures

Lectures:

High-speed

lines

CKI

Conference

Manager‘s Call

Workshop - Career

Pathway

Evaluation Sheets

Employee Broadcast


A broad set of activities bring UR to live (2/2)

Examples of our Toolbox

Increasing

Impact

UR

Objectives

Sir William Siemens Medal Award

Bright Futures Award

Talent Pipelining Recruiting

Open Doors

Open Minds

Case Competition

Engineering You‘re Hired

Award

Siemens Excellence Award

Sponsorship of

Organizations

Innovation Think

Tank

Internships/

Working Students

Siemens Student Circle

Siemens Chatable

PhDBachelor/ Master

Thesis

Siemens Venture Cup

Language Courses

Siemens Day


Example

Recruiting System (ATS)

… in more than 95 countries

… in 24 different languages

… job postings hub all over 193 countries

… supporting Siemens in fulfilling

its labor demand

Global implementation..


Example

Employer branding


Conclusion

Example Employer Branding

Global

• Global strategy &

guidelines

• EB Network

• Global tools and

material

• Globally relevant

career information

Local

• Local adaptations

• Recruiting for local

jobs

• Regional insights

• ……

Global Guidelines

Local Implementation


Conclusion

Global Governance – What is the right approach?

Modern governance? Our approach

“Centralized” and local

experts work together to set

up standards and balance

needs

Strategy

Standards Processes

global recruiting or- how to balance global strategy with ...€¦ · outcome •defined target ......

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