global recycling day 18-03-18

www.globalrecyclingday.com

An initiative of the Bureau of International Recycling

GLOBAL RECYCLING DAY18-03-18

Join our movement, protect the earth’s resources

12/7/2017 1

http://www.globalrecyclingday.com/

www.globalrecyclingday.com12/7/2017 2

Celebrating Recycling, the Seventh Resource



An initiative of BIR

12/7/2017 3

• The world’s first-ever Global Recycling Day• A worldwide campaign to raise awareness

of Recycling and the power of the Seventh Resource

• A massive movement on social media• Unique visibility for any brand associated

with Global Recycling Day



WHEN

WHY

When is Global Recycling Day?

The first ever Global Recycling Day will be held on 18 March 2018. Thereafter it will be every 18 March. Why has BIR introduced Global Recycling Day?

BIR is the global federation of the recycling industry, representing the interests of the industry in 70 countries across the planet. One of BIR’s key objectives is to promote recycling globally – showcasing its benefits to policy makers and the wider community. 2018 marks the 70th anniversary of BIR (indeed BIR was founded on 18th March 1948), the perfect year in which to create a day which recognises the vital role recycling and the industry plays in protecting the planet.



What is the mission of Global Recycling Day?

The mission of Global Recycling Day is twofold: • To unite the world’s approach to recycling, from world leaders to

businesses, communities to individuals• To encourage the world to think resource NOT waste, and to

celebrate the planet’s Seventh Resource OUR MISSION



What is the Seventh Resource?

The Seventh Resource is a new phrase to describe recyclables, created by BIR as the focus of the first ever Global Recycling Day .

There are six major natural resources: water, air, coal, oil, natural gas and minerals. Recyclables should be recognized as the Seventh most important Resource.

We should, as a planet, be looking at secondary resources, recyclables, not as waste but as one of our most valuable resources.

Every year the earth yields several trillion tons of her 6 natural resources for us to transform into consumables. At some point there will have nothing left to give us. We have to make full use of the Seventh Resource otherwise we will exhaust our planet.

12/7/2017 6

THE POWER OF THE SEVENTH RESOURCE



• Actions in 10 key cities across the globe

• Massive social media campaign• A worldwide petition • International press campaign• New global partnerships

WORLDWIDE CAMPAIGN



The day itself will focus on LEARN, SIGN and DO. LEARN about the recycling industry at our website globalrecyclingday.com and about the power of the Seventh Resource.

SIGN the change.org petition on the globalrecyclingday.com website to join in the host of voices asking for world leaders to take a united approach towards recycling.

DO something good for the planet by joining in local activities on 18 March 2018, sharing recycling best practice on your social media channels.

GLOBAL RECYLCING DAY




A brand new website

ONLINE



FRESH CONTENT, CREATED TO SHARE



Join in the conversation on Twitter @GlbRecyclingDay

Find us and share on Facebook by searching for Global Recycling Day

Share your images with us on Instagram @globalrecyclingday

Connect with us at https://www.linkedin.com/company/18277347/

GLOBAL SOCIAL MEDIA CAMPAIGN



Petition for global recognition

Manifesto for global change

CAMPAIGNING FOCUS



ENGAGING THE PUBLIC

City Centre Events Schools Competition

Exchanging Innovation Sharing #globalrecyclingday



• 5000+ followers across social media • 8000 signatures on change.org • City Centre activities in at least 5 locations

12/7/2017 14

YEAR ONE EXPECTATIONS



An initiative of BIR

Sponsorship package

12/7/2017 15



Click to add Caption, quote or key facts.

12/7/2017 16

Become a Founding Sponsor and join our mission to create a united global front for recycling.



Click to add Caption, quote or key facts.

●Promotion opportunities at the next BIR World Recycling Convention

●Exclusive use of the Founding Sponsor logo

●Inclusion on www.globalrecyclingday.com

●Inclusion in the Global Recycling Day promotional video

●Your logo included on all marketing and promotional materials

●Your logo included in all our press materials

●Press release dedicated to your sponsorship

●The chance to become a front-line spokesperson

●Inclusion in our social media programmes

●Branded content on our website and blog

●A chance to take part in a Twitter Takeover in March 2018

●Inclusion of your Founding Sponsor status in our media partnerships

12/7/2017 17

Sponsorship Package at a glance



An initiative of the Bureau of International Recycling

For further information contact the

Global Recycling Day PR team [email protected]

12/7/2017 18


global recycling day 18-03-18

Documents