global sales and marketing strategies

How to develop Global Sales and Marketing strategies – for UK Growth and Expansion

It can be very easy, in this busy, busy world, to get drawn into doing business the same way. To targeting the same customer base and audience because it has always worked and because “we have always done it like this”. Perhaps you don’t think there is time to do business any other way?It used to be the same in international trade and ‘exporting’ – “I just need a good agent or distributor” But now there is a better way! Selling globally successfully, now demands finding different customers, different partners, different intermediaries. So let’s consider using these methods to grow your sales in Worcestershire and the UK, even if you don’t export.

There is a link at the end of this deck to the associated blog and webinar recording.

How to

During this SlideShare you will learn……….

How to develop multi-channel marketing and sales strategies.

How to create new ‘USP’s and new value propositions for your business.

How to open your minds, to considering doing business differently.

How Biz Smart can help you with both UK and International enquiries.

Selling globally successfully, now demands finding different customers, different partners, different intermediaries. So let’s consider using these methods to grow your sales in Worcestershire and the

UK, even if you don’t export.

“Global Sales and Marketing strategies – for UK Growth and Expansion’’

• My background….. More than 30 years successfully exporting to markets worldwide and still do on a daily basis.

• Huge amount of time working in the Middle East, Far East, ‘Australasia’, USA, Europe, the ‘Africas’ and more, including as export sales director, MD and adviser. Established £millions of profitable export sales through almost every ‘route to market’, including helping to establish joint-venture manufacturing operations in China and USA.

• Predominantly work for UK companies but currently also doing work with and for companies in Singapore, UAE, Namibia, Seychelles and USA. UK partner for 2 Gulf based organisations.

• Large network of trusted private and public industry contacts in the above markets worldwide, so familiar with current market conditions and can assess and make business happen faster.

• Regular speaker, panellist and mentor on international trade and new product developments. Core Biz Smart adviser working with and growing 30-40 Worcestershire companies.


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Trendy Bedrooms Agent

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Wholesale / Bulk Import

Overseas product manufacturers

Retail shops

Fit-out

companies

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Trendy Bedrooms Own official website

UK manufacturers

UK clients that sell overseas


Make sure you know yourself first!

Spending lots of time overseas taught me about me and what my company is/was really doing.

Biz Smart - critical parts of our work including spending sufficient time on ‘core values’ and ‘core purpose’ and testing these to make sure you and your company are consistent and authentic.

Once you have established ‘you’ and what your company really does, there are many ways of explaining, of marketing, of getting interest, of creating sales and repeat sales, of developing relationships.


“Global Sales and Marketing strategies – for UK Growth and Expansion’’• Consider what types of business relationships you want.

• Consider levels of commitment and how close you want to get.

• Consider levels of time investment

• Appreciate the rewards. ‘no one is better at being you than you are’

• Customer service and relationship skills are critical key advantages to most small businesses and generate success, over financially driven companies, overseas manufacturers and Plc’s.

• Develop skills in putting yourself in their shoes and buying from their perspective.


• Strategic impacts……..

• End purchaser ……. Total undiluted caring and sharing?

• Retail or online retail…… love possibly, but diluted personality in the purchasing decision, lots of nurturing to overcome positioning, profit per space and more.

• Agent/distributor…..exciting people and products that they can tell their customers about and enhance their brand and reputation.

• Manufacturers …. Reliable supplier – ‘wish we had thought of it’ or had the flexibility to make so fast and well?.


• Summary

• You can research, find and develop, multiple customers, sectors, countries, types of relationship and business collaboration, based around and entirely consistent with your ‘core values’ and ‘core purposes’.

• Consider all options for marketing and selling, not just the traditional way.

• Consider doing sales and marketing differently .

• Don’t jeopardise a relationship just to sell – there may be other opportunities you can work together on in the future.


My clients, companies and I are always, always, thinking of new ideas and new opportunities and regularly being approached by companies locally and globally with more. The fun is developing them and turning them into profitable reality?!

So here is my ‘call to action’ ……. Contact me as below, by email, telephone call or Skype, starting with the words “ I heard your Biz Smart webinar and want to hear your ideas on helping me, over a cup of tea”

Next webinar, we are scheduled to talk more about critical business relationships globally. Until then….

Tel: 01384 893346 mobile: 07854 655397Emails: [email protected] [email protected] Skype ID: steveatsteveparkericd

mailto:[email protected]

mailto:[email protected]

BizSmart aims to help business owners of small and medium sized businesses to create value and scale their businesses through sound practical business support by providing insight, Clarity combined with a real determination to help you succeed.

You can access webinars and presentations like this and more besides through our SmartRoom service here

You can read the associated blog and listen to a live recording of this presentation by clicking here

You can read Steve’s profile here

http://www.biz-smart.co.uk/smart-room/

•Need a sounding board for your ideas?•Need to know what to prioritise?•Want someone to challenge your assumptions?

BizSmart – Where Smart people go to surround themselves with other Smart people, to gain business success.

global sales and marketing strategies

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