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GLOBAL SNEAKERS MARKET Competition, Forecast & Opportunities 2014 2024 Published: May 2019 MARKET INTELLIGENCE . CONSULTING www.techsciresearch.com

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Global sneakers market stood at $ 58 billion in 2018 and is projected to grow at a CAGR of over 7% during 2019-2024 to surpass $ 85 billion by 2024, on account of increasing participation of the young population in sports and fitness activities and growing consumer inclination towards branded and high-fashion footwear. Sneakers are shoes primarily designed for sports or other forms of physical exercise. However, they are being used for everyday wear as well.

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Page 1: Global Sneakers Market  Size, Share, Growth & Forecast | TechSci Research

GLOBAL SNEAKERS MARKET Competition, Forecast & Opportunities

2014 – 2024

Published: May 2019

M A R K E T I N T E L L I G E N C E . C O N S U L T I N G

www.techsciresearch.com

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Table of Contents

S. No. Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice Of Customer/Customer Insights

4.1. Brand Recall (Unaided and Aided)

4.2. Factors Influencing Purchase Decision

4.3. Preferred Point of Purchase

4.4. Sources of Information

4.5. Influence of Social Media on Purchase Decision

4.6. Willingness to Spend

4.7. Challenges/Issues Faced Post Purchase

5. Global Sneakers Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type (Adult Sneakers and Children Sneakers)

5.2.2. By Distribution Channel (Store-based Retail and Non-Store-based Retail)

5.2.3.By Region (Asia-Pacific, Europe, North America, South America and Middle East &

Africa)

5.2.4. By Company (2018)

5.3. Market Attractiveness Index

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6. North America Sneakers Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type

6.2.2. By Distribution Channel

6.2.3. By Country

6.2.3.1. United States Sneakers Market Outlook

6.2.3.1.1. Market Size & Forecast

6.2.3.1.1.1. By Value

6.2.3.1.2. Market Share & Forecast

6.2.3.1.2.1. By Type

6.2.3.1.2.2. By Distribution Channel

6.2.3.1.3. Pricing Analysis

6.2.3.2. Canada Sneakers Market Outlook

6.2.3.2.1. Market Size & Forecast

6.2.3.2.1.1. By Value

6.2.3.2.2. Market Share & Forecast

6.2.3.2.2.1. By Type

6.2.3.2.2.2. By Distribution Channel

6.2.3.2.3. Pricing Analysis

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6.2.3.3. Mexico Sneakers Market Outlook

6.2.3.3.1. Market Size & Forecast

6.2.3.3.1.1. By Value

6.2.3.3.2. Market Share & Forecast

6.2.3.3.2.1. By Type

6.2.3.3.2.2. By Distribution Channel

6.2.3.3.3. Pricing Analysis

7. Europe Sneakers Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type

7.2.2. By Distribution Channel

7.2.3. By Country

7.2.3.1. Germany Sneakers Market Outlook

7.2.3.1.1. Market Size & Forecast

7.2.3.1.1.1. By Value

7.2.3.1.2. Market Share & Forecast

7.2.3.1.2.1. By Type

7.2.3.1.2.2. By Distribution Channel

7.2.3.1.3. Pricing Analysis

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Table of Contents

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7.2.3.2. United Kingdom Sneakers Market Outlook

7.2.3.2.1. Market Size & Forecast

7.2.3.2.1.1. By Value

7.2.3.2.2. Market Share & Forecast

7.2.3.2.2.1. By Type

7.2.3.2.2.2. By Distribution Channel

7.2.3.2.3. Pricing Analysis

7.2.3.3. France Sneakers Market Outlook

7.2.3.3.1. Market Size & Forecast

7.2.3.3.1.1. By Value

7.2.3.3.2. Market Share & Forecast

7.2.3.3.2.1. By Type

7.2.3.3.2.2. By Distribution Channel

7.2.3.3.3. Pricing Analysis

7.2.3.4. Italy Sneakers Market Outlook

7.2.3.4.1. Market Size & Forecast

7.2.3.4.1.1. By Value

7.2.3.4.2. Market Share & Forecast

7.2.3.4.2.1. By Type

7.2.3.4.2.2. By Distribution Channel

7.2.3.4.3. Pricing Analysis

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Table of Contents

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7.2.3.5. Netherlands Sneakers Market Outlook

7.2.3.5.1. Market Size & Forecast

7.2.3.5.1.1. By Value

7.2.3.5.2. Market Share & Forecast

7.2.3.5.2.1. By Type

7.2.3.5.2.2. By Distribution Channel

7.2.3.5.3. Pricing Analysis

8. Asia-Pacific Sneakers Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type

8.2.2. By Distribution Channel

8.2.3. By Country

8.2.3.1. China Sneakers Market Outlook

8.2.3.1.1. Market Size & Forecast

8.2.3.1.1.1. By Value

8.2.3.1.2. Market Share & Forecast

8.2.3.1.2.1. By Type

8.2.3.1.2.2. By Distribution Channel

8.2.3.1.3. Pricing Analysis

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8.2.3.2. Japan Sneakers Market Outlook

8.2.3.2.1. Market Size & Forecast

8.2.3.2.1.1. By Value

8.2.3.2.2. Market Share & Forecast

8.2.3.2.2.1. By Type

8.2.3.2.2.2. By Distribution Channel

8.2.3.2.3. Pricing Analysis

8.2.3.3. India Sneakers Market Outlook

8.2.3.3.1. Market Size & Forecast

8.2.3.3.1.1. By Value

8.2.3.3.2. Market Share & Forecast

8.2.3.3.2.1. By Type

8.2.3.3.2.2. By Distribution Channel

8.2.3.3.3. Pricing Analysis

8.2.3.4. Australia Sneakers Market Outlook

8.2.3.4.1. Market Size & Forecast

8.2.3.4.1.1. By Value

8.2.3.4.2. Market Share & Forecast

8.2.3.4.2.1. By Type

8.2.3.4.2.2. By Distribution Channel

8.2.3.4.3. Pricing Analysis

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8.2.3.5. Thailand Sneakers Market Outlook

8.2.3.5.1. Market Size & Forecast

8.2.3.5.1.1. By Value

8.2.3.5.2. Market Share & Forecast

8.2.3.5.2.1. By Type

8.2.3.5.2.2. By Distribution Channel

8.2.3.5.3. Pricing Analysis

9. South America Sneakers Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type

9.2.2. By Distribution Channel

9.2.3. By Country

9.2.3.1. Brazil Sneakers Market Outlook

9.2.3.4.1. Market Size & Forecast

9.2.3.4.1.1. By Value

9.2.3.4.2. Market Share & Forecast

9.2.3.4.2.1. By Type

9.2.3.4.2.2. By Distribution Channel

9.2.3.4.3. Pricing Analysis

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Table of Contents

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9.2.3.2. Argentina Sneakers Market Outlook

9.2.3.2.1. Market Size & Forecast

9.2.3.2.1.1. By Value

9.2.3.2.2. Market Share & Forecast

9.2.3.2.2.1. By Type

9.2.3.2.2.2. By Distribution Channel

9.2.3.2.3. Pricing Analysis

9.2.3.3. Colombia Sneakers Market Outlook

9.2.3.3.1. Market Size & Forecast

9.2.3.3.1.1. By Value

9.2.3.3.2. Market Share & Forecast

9.2.3.3.2.1. By Type

9.2.3.3.2.2. By Distribution Channel

9.2.3.3.3. Pricing Analysis

10. Middle East & Africa Sneakers Market Outlook

10.1 Market Size & Forecast

10.1.1. By Value

10.2 Market Share & Forecast

10.2.1. By Type

10.2.2. By Distribution Channel

10.2.3. By Country

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Table of Contents

S. No. Contents

10.2.3.1. South Africa Sneakers Market Outlook

10.2.3.1.1. Market Size & Forecast

10.2.3.1.1.1. By Value

10.2.3.1.2. Market Share & Forecast

10.2.3.1.2.1. By Type

10.2.3.1.2.2. By Distribution Channel

10.2.3.1.3. Pricing Analysis

10.2.3.2. Saudi Arabia Sneakers Market Outlook

10.2.3.2.1. Market Size & Forecast

10.2.3.2.1.1. By Value

10.2.3.2.2. Market Share & Forecast

10.2.3.2.2.1. By Type

10.2.3.2.2.2. By Distribution Channel

10.2.3.2.3. Pricing Analysis

10.2.3.3. UAE Sneakers Market Outlook

10.2.3.3.1. Market Size & Forecast

10.2.3.3.1.1. By Value

10.2.3.3.2. Market Share & Forecast

10.2.3.3.2.1. By Type

10.2.3.3.2.2. By Distribution Channel

10.2.3.3.3. Pricing Analysis

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10.2.3.4. Qatar Sneakers Market Outlook

10.2.3.4.1. Market Size & Forecast

10.2.3.4.1.1. By Value

10.2.3.4.2. Market Share & Forecast

10.2.3.4.2.1. By Type

10.2.3.4.2.2. By Distribution Channel

10.2.3.4.3. Pricing Analysis

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

13. Competitive Landscape

13.1. Company Profiles

13.1.1. Nike, Inc.

13.1.2. Adidas AG

13.1.3. ASICS Corporation

13.1.4. Puma SE

13.1.5. Under Armour, Inc.

13.1.6. New Balance, Inc.

13.1.7. Li Ning Company Limited

13.1.8. ECCO Corporation

13.1.9. China Dongxiang (Group) Co. Ltd

13.1.10. 361 Degrees International Limited

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Table of Contents

S. No. Contents

14. Strategic Recommendations

15. About Us & Disclaimer

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Product Overview

Review Period

2014 – 2017

Base Year

2018

Estimated Year

2019

Forecast Period

2020 – 2024

Year Range

GLOBAL SNEAKERSMARKET

TYPE

• Adult Sneakers

• Children Sneakers

DISTRIBUTION CHANNEL

• Store-based Retail

• Non-Store-based Retail

REGIONS

• Europe

• North America

• Asia-Pacific

• South America

• Middle East & Africa

Sneakers refer to the broader category of shoes that includes athletic shoes, tennis shoes, trainers, runningshoes, etc., which are primarily designed for sports or other forms of physical exercise. Nowadays, sneakershave become an integral part of an individual’s possession and are increasingly being used as daily footwear.Sneakers have a flexible sole which is usually made of rubber or synthetic material. Prime focus of sneakers’manufacturers is to ensure maximum comfort to feet during any kind of physical exercise.

Market Segmentation

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Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in global sneakers market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about global sneakers market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Final Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor Presentations✓ Regulatory Body✓ Associations, etc.

Secondary ResearchPrimary Research

14

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Respondents were asked about the current and future market growth rates, as well as market shares by product type,

distribution channel and region. Removing the outlier responses, the geometric mean of growth estimates and provider wise

revenue shares generated across various segments were considered to arrive at the final revenue shares. Revenue shares

generated across various segments were further triangulated from other stakeholders depending upon the product type.

Methodology Followed for Calculation of Market Shares:

Market shares by product type, distribution channel, region and company were calculated based on the responses received

through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue

generated through sneakers, globally. The final shares were calculated by taking the geometric mean of the responses

gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

TechSci Research performed periodical checks on data collected through the surveys with logical checks and analyzed the

survey results in SPSS/Tableau Software.

Research Methodology

15

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Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast

global sneakers market, TechSci Research used various forecast techniques such as:

o Moving Average

o Time Series Analysis

o Regression Analysis

o Econometric and Judgmental Analysis

• The currency used in the report is the United States Dollar (USD), with the market size indicated in USD Billion.

• Conversion rates

Research Methodology

Currency 2018 2017 2016 2015 2014

Chinese Yuan 6.62 6.76 6.64 6.29 6.16

Indian INR 68.45 65.13 67.20 64.18 61.02

Japanese Yen 110.47 112.20 108.65 121.08 105.82

Singapore Dollar 1.35 1.38 1.38 1.38 1.27

Australian Dollar 1.34 1.31 1.34 1.33 1.11

Euro 0.85 0.89 0.90 0.90 0.75

Canadian Dollar 1.30 1.30 1.32 1.28 1.10

Brazil (Real) 3.66 3.19 3.48 3.34 2.35

Argentina (Peso) 18.44 16.55 14.77 9.25 8.10

Saudi Riyal 3.75 3.75 3.75 3.75 3.75

16

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Research Methodology

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions.

TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to

reach accurate market numbers. Partial list of companies interviewed and key secondary sources studied for the report:

Partial List of Companies Interviewed Key Secondary Sources

▪ Continental AG

▪ Curtiss-Wright Corporation

▪ Infineon Technologies AG

▪ ZF Friedrichshafen AG

▪ SKF Ltd

▪ Nexteer Automotive

• International Monetary Fund

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ Credible Paid Databases

▪ OICA

17

Partial List of Companies Interviewed Key Secondary Sources

▪ Nike Inc.

▪ Adidas AG

▪ ASICS Corporation

▪ Puma SE

▪ Under Armour, Inc.

▪ New Balance Athletics Inc.

▪ Li Ning Company Limited

▪ ECCO Corporation

▪ China Dongxiang (Group) Co. Ltd

• International Monetary Fund

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ Credible Paid Databases

▪ News Dailies

▪ ITC Trademap

▪ CEIC

▪ International Trade Association

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18© TechSci Research

INDUSTRY BRIEF

18

According to TechSci Research report, “Global Sneakers Market By Type, By Distribution Channel, By Region, Competition, Forecast &

Opportunities, 2024”, global sneakers market is projected to reach $ 85.76 billion by 2024, on the back of increasing participation of the young

population in sports and fitness activities and rising inclination towards branded and high-fashion footwear. Moreover, increasing demand for innovative

and comfortable footwear is expected to have a positive impact on global sneakers market during the forecast period. Some of the leading players in

global sneakers market are Nike, Adidas AG, ASICS Corporation, Puma and Under Armour.

By distribution channel, global sneakers market has been categorized into store-based retail and non-store-based retail. The store-based retail

accounted for majority share in the global market for sneakers in 2018 and is expected to maintain its market dominance during forecast period. The

non-store-based retail is witnessing healthy growth, owing to growing popularity of the e-commerce market. Asia-Pacific sneakers market is anticipated

to grow at the fastest rate during the forecast period. The demand for sneakers in the Asia-Pacific region is being driven by the availability of cheap raw

material and cheap labor, in addition to heavy concentration of leading footwear manufacturers in the region. Moreover, growing interest in athletic

sports, improved lifestyles and rising demand for innovative footwear are also likely to aid the region’s sneakers market. Furthermore, growing demand

for comfortable and lightweight sneakers for jogging and running for both men and women is expected to add impetus to the Asia-Pacific sneakers

market.

“With increasing demand for innovative and comfortable footwear as well as growing e-commerce retail sector, global sneakers market is anticipated to

register growth in the coming years. Moreover, sneakers have gained a huge traction among adults, as they are becoming more and more conscious

about fashion.”, said Mr. Karan Chechi Research Director with TechSci Research, a research based global management consulting firm.

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19© TechSci Research

SAMPLE DATA - SNAPSHOT

19

Global Sneakers Market Size, By Value (USD Billion), 2014-2024F

CAGR 2014-2018By Value: xx%

CAGR 2019E-2024FBy Value: xx%

2014 2015 2016 2017 2018 2019E 2020F 2021F 2022F 2023F 2024F

Canada Sneakers Market Share, By Type, By Value, 2014–2024F

2014 2015 2016 2017 2018 2019E 2020F 2021F 2022F 2023F 2024F

Adult Sneakers 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00%

Children Sneakers 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%

North America Sneakers Market Share, By Country, By Value, 2018 & 2024F

United

States, …

Canada,

25.00%

Mexico,

25.00%

Rest of North …2018

United

States,

25.00%

Canada,

25.00%

Mexico,

25.00%

Rest of North

America, 25.00%

2024F

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20© TechSci Research

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Page 21: Global Sneakers Market  Size, Share, Growth & Forecast | TechSci Research

About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci

Research provides market research reports in a number of areas to organizations. The company uses innovative business

models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a

unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of

company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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Partial List of Clients

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is

made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from

various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or

completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information

and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all

estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly

for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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