global thinking case studies 2011
DESCRIPTION
Global Thinking case studies and capabilities presentation. Marketing strategy, design and automated marketing systems.TRANSCRIPT
Capabilities and Case Studies
Marketing strategy, design and development
Overview
1. Our approach and services
2. Case Studies– Associations: ACC, NAM, APTA– Hospitality: Salamander– Finance: Middleburg Bank– Automotive: CARFAX– Non-Profit: LIFT– Publishing: CSBA
What does Global Thinking do?
Data-driven marketing strategy Web, email and print Design and copy writing SEO, online advertising and analytics Client relationship management (CRM) Application development
A holistic approach to marketing
What are the benefits of working with us?
• Plan and execute your complete strategy with a single point of contact
• Get better results with integrated email, print, and web production
• Save money by:– Targeting your message– Improving your data– Leveraging your buying power
How we operate
• Start with smart strategy
• Understand data sources and budgets
• Deliver what you need– Optimized email campaigns– Targeted direct mail– Great web experiences– Analytics to track success
Association: ACC
What we did
• Developed new marketing strategy and brand identity for ACC’s primary annual meeting
• Created new web site, print advertising and email marketing platform
• Designed and delivered multi-stage direct mail campaign
Associations: NAM
What we did
• Developed web-based plan to recruit new members and win back former members
• Created issue-driven email campaigns to link the value of membership with advocacy
• Tracked email responses to hand off hot leads to NAM inside sales
Associations: APTA
What we did
• Created video introduction for the launch of APTA’s new Learning Center
• Developed content and script along with original animation style
• Video is centerpiece of educational site, learningcenter.apta.org as well as meeting demos
Click to play
Automotive: CARFAX
What we did
• Developed an automated marketing system for trial subscribers
• Created web site and variable print/email communications process
• First touches included email and direct mail to drive users to microsite
• Later stage communications customized to users/non-users
Hospitality: Salamander
What we did
• Developed cross-property online and print marketing strategy
• Created web sites for hotel brands and online luxury stores
• Designed and delivered email campaigns via integrated platform
• Researched, designed and executed direct mail campaigns
Financial: Middleburg Bank
What we did
• Developed integrated print, email and web marketing strategy
• Web strategy included microsites, SEO, search advertising, and social media
• Designed and executed direct mail, email and search marketing campaigns to convert online banking clients
Non-Profit: LIFT
What we did
• Developed new web site and online marketing strategy
• Web strategy included lead capture, SEO, search advertising, social media, and email platform
• Rebuilt CRM using SalesForce.com Non-Profit edition
Think Tank: CSBA
What we did
• Rebranding based on market study and survey research
• Developed an online content strategy to maximize visitor usability/findability and search engine ranking
• Created identity brochure incorporating new branding and research findings
