global vision, local relevance - lbg canada...global vision, local relevance. ... the programme is...
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2015 Annual Meeting
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Global Vision, Local Relevance
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LBG Canada Companies Investing Outside of Canada
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Provincial Breakdown of Canadian Investments
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Regional offices required to align with overall CI strategy
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Today’s Panel
Helen Seibel
Senior Manager, Corporate Responsibility
Sarah Shillito
Associate Director, Global Community Investment
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The Young Health Programme
LBG Canada Annual ConferenceSeptember 30, 2015
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The AstraZeneca Young Health Programme (YHP) has a unique focus on young people and primary prevention of the most common non-communicable diseases (NCDs)
• Type 2 diabetes
• Lung cancer
• Hypertension
• Chronic Obstructive
Pulmonary Disease
(COPD)
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• NCDs kill 38 million people each year
• Type 2 diabetes, cancer, heart and
respiratory disease related deaths
account for 82% of all NCD deaths
• 16 million NCD deaths occur before
the age of 70 and 82% of these
deaths occur in low-and-middle
income countries
The programme is designed to help address a global health issue
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• 25% of the world’s population is
aged 10 – 24
• 70% of premature deaths in adults
can be linked back to behaviours
that started when they were
adolescents
• Once formed, these behaviours are
very hard to change
While the numbers are large, there is a great opportunity to drive change by focusing on adolescents
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On the ground programmes
Research & evidence generation
Advocacy for positive change
To accomplish this, we have a three pronged approach
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AstraZenecaWe push the boundaries of
science to deliver life-changing medicines with a
focus on: Cardiovascular and Metabolic disease; Oncology
and Respiratory disease
Young Health ProgrammeA unique focus on young
people and preventing the risk behaviours that may lead to Type 2 diabetes, cancer,
heart and respiratory disease (NCDs)
The programme is aligned to the business, but intentionally not fully integrated into the business
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Through the programme, we work closely with youth to change risk behaviours that are precursors to NCDs
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Tobacco
use
Poor
diet
Lack of
exercise
Alcohol
abuse
NCD risk behaviours
(per WHO)
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YHP Canada
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The programme was
launched in Canada with
3 national partners
Phase 1 – 2011-2014
Phase 2 – 2015- 2018
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1. We built resources
online
2. We built a program
for the after-school
space
3. We launched an
advocacy initiative
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In the first three years, we were able to contribute to the base of resources available to address mental health
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• Focus on At My Best, a school-
based program that we co-created
in 2007
• Provides free curriculum to teachers
of Kindergarten to Grade 6
• Currently available in more than
5,500 schools across Canada
reaching 120,000 children each
year
As we move into Phase 2, we are shifting our focus to align better to NCD prevention
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At My Best curriculum takes a holistic approach to help establish healthy habits in children and adolescents
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Through 2018, we will focus in particular on at-risk communities and developing an advocacy approach
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Global versus local
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Across 5 continents.
> 30 expert partners.
CANADA II
USA
BRAZIL II
UK
SPAIN
ZAMBIA
NORWAY
DENMARK
SWEDEN
NETHERLANDSROMANIA
INDIA II
AUSTRALIA
SOUTH
KOREA
GERMANY
PORTUGAL
The first myth we’d like to address is “global”. There is no
such place as “global”!
RUSSIA
CHINAGULF
KENYAKEY
Completed
Live
Renewed
New
In discussion
Research
TURKEY II
PRB Asia
PRB Africa
Imperial College
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1. The programs are focused on
adolescents
2. They address NCD prevention
3. They incorporate the voice of youth
4. They are delivered in partnership
with a reputable NGO/NGOs
The common thing that is shared globally and locally is the brand and what that embodies
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1. Scale, duration, sophistication and
resourcing
2. Cultural enablers and barrier
3. The voice of young people
4. What it’s okay to talk about and
how
But how the programs are delivered locally, is where we begin to see many differences
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What works for one population of young people may not work for another
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Exchange of information and experience
Repository of resources to share
Toolkits for local adaptation
We recognize that our global vision must also be locally relevant
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This flexibility extends to how we establish global metrics for the program and facilitate local evaluation
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9,500+ peer
educators
trained
1.2myoung
people
reached
10,000 health
workers
briefed
Global
metrics
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This flexibility extends to how we establish metrics for the program and facilitate local evaluation
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59 59
12 1210
0
10
20
30
40
50
60
70
2014 2015
Smoking
Yes No Tried sometimes Gave up
30%
70%
70%
30%
0%
20%
40%
60%
80%
100%
120%
2014 2015
Number participating in sports
Yes No
Yr on yr results YHP Russia
Local evaluation
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We also work to create the global story through Communications materials
www.yhpvoices.com
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YHP China
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• Provide education on air and health;
water and health; and overall safety
education
• Partner with Horizon Corporate
Volunteer Consultancy
• Addressing a significant unmet need
for this disenfranchised and often
dismissed population
The programme was launched in China in 2013 with a focus on improving the health of migrant youth
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• Active in 20 cities
• Engages more than 650 volunteers
• Benefits thousands of migrant
children
• Award-winning program that has
differentiated AstraZeneca in China
in the minds of potential new hires
In China, the main business driver for the programme is employee engagement
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Questions
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2015 Annual Meeting
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Thank you to our speakers!
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2015 Annual Meeting
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Up Next:
Break(15 Minutes)