global vs korean social media

Differences & How to Take Advantage

Global vs Korean Social Media

www.world-marketskorea.biz www.artamconsultancy.com

Main differences between Korean & Global Social Media

Effective Use of Korean Social Media

Effective Use of Global Social Media


Main Differences Between Korean & Global Social Media


Main differences between Korean & Global Social Media

Much of the English speaking world makes use of familiar social media like:


Korean Social Media is unique

Cyworld was the first major player in Korea launching in 1999

Five years before Facebook launched



2003 merger to handle climbing subscription

Membership peaked at 35 million

2011 data leakage and decline



Cyworld Users Migrated


Naver Café

Launched in June 1999

Blog service was started in October 2003

Brainchild of ex-Samsung employees


BAND

Mobile application for groups

April 2014, registered users 30 million+

Naver spin-off


Facebook

Opened 2009 in Korea

11 million active users June 2013

9.9 million connect on mobile devices

60% use Facebook at least once a day


Twitter

Opened 2009 in Korea

7.5 million active users November 2013

Recent decline in usage



75%17%4%


What is a Naver Café? (Daum is similar)

Naver Café page

Free if you are a registered Naver user

Sweepstakes and other coupons to drive numbers of fans and followers

Worth investing a substantial amount of time

Number of members is very important

Content is very important

Keywords in titles, descriptions and linkswww.world-marketskorea.biz www.artamconsultancy.com

What is a BAND?

BAND is a social networking mobile application for groups

For the iOS and Android platforms

Divide into different groups & share different content with different groups

April 2014, registered users 30 million+

Board, Photo Album, Calendar (RSVP)

Easy sign up using Facebook account

English, Japanese, Chinese, Korean, Thai, Vietnamese, Spanish


Facebook & Twitter

Similar methods used globally

Big mobile use

Offers/discounts



88%4%3%


Global Businesses

Fortune 500 Companies (2013)

77% 70% 69% 35% 9%


Active users: 650mTweets per day: 58m

Searches per day: 2.1b


Small to Multinational Businesses

Start, join & lead conversations. Interact

with brands & customers


Multiple times a day 5-10

HootsuiteSchedule in advance to

5 SM Platforms


140 characters limit


115 characters limit


Short URL 115


Active users: 1.3bMobile users: 680m

Increase from 12/13: 22%Pages: 54m


Everyone Online content, events, ads


Twice a day5 in 24hrs

HootsuiteSchedule in advance to

5 SM Platforms


Photos of happy customers

Case studies

Photos of employees

Humorous jokes and images

Poll your audience for fun or research

Ask fans to fill in the caption of a photo

Post new product tips

Run a contestwww.world-marketskorea.biz www.artamconsultancy.com

When are your customers awake?


Standard Ads

Facebook Offers

Mobile Ads


Standard Ads


Goals

URLs

Facebook Pages

Like AD

Events

Places


Rules

Clear

Call to Action

Eye Catching

Target

TESTwww.world-marketskorea.biz www.artamconsultancy.com

Facebook Offers


Mobile Ads


Mobile Ads

Appear in News Feed on both mobile and desktop

Draws traffic back to the Page that posted it

They can be liked, commented and shared


New posts from blog

FAQ’s

Industry news

Quotes and facts

Ask questions

Videos

Imageswww.world-marketskorea.biz www.artamconsultancy.com

Active users: 1b

Traffic from mobile: 40%

Year on year growth: 27%

Most viewed videos are:31-120 secs


Brands with video content and

ads

Short videos90 seconds and less


Once a weekSubscription widget on

your site to help conversion


2www.world-marketskorea.biz www.artamconsultancy.com

www.ArtamConsultancy.comwww.world-marketskorea.biz www.artamconsultancy.com

Get more views


Be consistent


Editing


30–90www.world-marketskorea.biz www.artamconsultancy.com

Get Attention


Description


YouTube Revealed:

How to use URL’s effectively on YouTube


http://www.artamconsultancy.com


Inform viewers

Watch the video to find out more


Please LIKE this video on Facebook, tweet about it on Twitter and share through other social media.


Thank you for watching.

Liam


http://www.artamconsultancy.com


http://youtu.be/DVVXYivnA5U


Category

Howto & Style


Tags:

Keywords


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https://twitter.com/liamlusk

https://www.youtube.com/Worldmarketsbiz

Q&Awww.world-marketskorea.biz www.artamconsultancy.com

global vs korean social media

Social Media

use of familiar social

use facebook

active users

registered users

b mobile users

mobile ads

unique cyworld users

standard ads facebook