Globalisation: The Story of Nike

• Learning Intentions:

• To identify a range of multinational companies in the fashion business

• To describe how some of these companies are contributing to the process of Globalisation

• To assess the impacts of the fashion industry on the lives of its customers and workforce

STARTER Activity

• NAME THE Fashion Slogan companies

Characteristics of Multi national Companies

Many of the manufactories are located in LEDC’s

because of lower wages

Found all around the world

The HQ is in the host country

Many MNC’s have Research and

Development facilities in LEDC Countries

Multinational

Case Study Example

• Nike Advert

Fashion Victim?

So where is Nike located around the world?

• COUNTRY STOPPER ACTIVITY

What products do Nike manufacture?

• Dustbin

Who OWNS Nike?

• Homework activity sheet

So – Nike. Cool eh?

• On the next few slides you will see a few posters or adverts that have appeared in different countries around the world.

1. What do the posters tell you about Nike?

2. How do you feel about Nike now?

3. Explain why you will / will not buy Nike products.

Pay millions of dollars to sport superstarsto promote their product.

Pay workers in foreign countries $2 perday to make their product.

Charge their workers for their lunch – 27 cents a day. This comes directly outof their pay cheque.

Pupil Task

• Rosa Activity – Page 70.

• READ the Story of Rosa

• Mystery Question: Why is Rosa doing Annie's Job?

This could be Sun Thyda.

Fill in your copy of the speechbubble.