globalization & culture
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Globalization & Culture. DQs- Chapter 5. Does globalization make people more alike or different? Is this a good or bad thing? What impact does the MNC media industry have on culture? How does globalization impact languages ? What role does culture have in achieving a global consciousness?. - PowerPoint PPT PresentationTRANSCRIPT
Globalization & Culture
DQs- Chapter 51. Does globalization make people more alike
or different? Is this a good or bad thing?
2. What impact does the MNC media industry have on culture?
3. How does globalization impact languages?
4. What role does culture have in achieving a global consciousness?
What about Culture? Attributes Causal relationships Slow to change
Globalization & CultureAbout Culture
Symbolic construction Articulate information Means of self-expression
Done through: Language, music, art, etc.¤
Q 1: More or Less Alike?Hyperglobalizers: More, and it’s a bad thing
Homoginization ‘Culture Industry’ ‘McDonaldization’ ‘Ethos of Infantilization’¤
More or Less Alike?Optimists: More, and it’s a good thing
Americanization democracy & capitalism
New forms cultural expression ‘Glocalization’ ‘Hybridity’¤
Q 3: Role of MNC Media Shape identities Structure desires Small group dominates Affects values
Weakens civic bonds Less journalistic¤
LanguagesHow well do you know ‘English’?1. What is the point of this exercise?2. How might you know some of these
words?3. How is your knowledge an indication of
globalization?4. Will these dialects of English eventually
result in different languages?
Q 3: Impact on Languages Disagree about direction Question dominance of any one Extinction trend—> chart
¤
http://www.globalpolicy.org/images/pdfs/Z/languages.pdf
Q 3: Impact on LanguagesYear # of Languages1500 14,5000 language2007 <7,000 languages2100 Predict 50%-90% will
disappear-Bt. 700 - 3,500 left
Which languages are disappearing?• Dialects• Waning populations• Indigenous groups
Q 3: Impact on Languages Exploration
Colonization Spanish, Portuguese, English,
French, etc. Migration
Diaspora communities Mix languages
Malta¤
Q 3: Impact on Languages Media
Internet content Instant communication Movies, T.V. shows
Poland v. Germany Use social media to mobilize
Saudis used Twitter to campaign for higher wages
¤
Q 3: Impact on Languages Education
Discipline jargon Availability of materials Cost of translated materials Dominant int’l scientific, academic
publications German- chemistry
¤
Q 3: Effect on Languages
GN domination Chinese next?
Are all effects negative? More shared knowledge Greater interaction
Opportunity for increased standard of living Visit any GS country
Learn language of tourists, make $
¤
Q 4: Global Consciousness
Barriers Cultural imperialism Cultural relativismAdvantages Brings together diverse groups
Social media ¤
074+++++++++++++..
The English Empire
Who, besides Yuanqing, is adopting English in business? What about China?
Nordic, Swiss, now big European MNCs; Japan
Mandarin not likely to displace English Difficult, not keyboard-friendly, 400m
Chinese don’t speak it Chinese firms w/ internal market –
less likely¤
074+++++++++++++..
The English Empire
Why do MNCs want a lingua franca? Recruit globally Reach global markets Global production teams Integrate foreign acquisitions Promotes ‘free thinking’ Faster meetings Neutral language for non-English
mergers
¤
074+++++++++++++..
The English Empire
What is the downside of English for foreign MNCs?
Hostility toward ‘Englishnisation’ Disenfranchises slow learners Fluent English speakers’ expectations
Japanese boss expected employees to learn on own/ foot bill
English-speaking based MNCs may get complacent
¤
RecapBig surprise: No one agrees Hyperglobalizers v. Optimists Mass media rules Languages are disappearing Some gains, some losses English as the lingua franca for
business world¤