8/12/2019 Globalization of North East Football

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Mirandinha becomes

first Brazilian playerto play in England

after joiningNewcastlein 1987

Chilean JorgeRobledoscores winninggoalfor Newcastlein1951FA Cupfinal

LeeDongGookjoins Middlesbrough

to becomethe

first Asian playerto play for a North

East club

A Middlesbrough sidecaptained

by Englishman Gareth Southgate

wins theclub's first ever trophyin theCarlingCup

7different nations arerepresented

in Middlesbrough's startingXI,

includinggoalscorer and man ofthematch -Boudewijn Zenden

St JamesPark hosts 6games as part of

the2012London Olympic football tournament

Middlesbrough form official parnership

with Brazilian clubItuanowhich allowed Brazilians

Marcos Rhoden and Rafael Peireira

to join theclubon loan

Later in theyear theclubalsoformed an official partnership

with Spanish clubAtletico Madrid

Middlesbrough become

first North East team to

beinvolved in a televisedPremier Leaguegame

-losing5-1to Aston Villa

They wereshown once

morethat season beforebeingrelegated

St JamesPark

hosts 3games at

Euro 96involving

France,Romania

and Bulgaria

Newcastlesign French

international David Ginola

from PSG for 2.5million.

Heis to bethefirst ofover 50

French players to cometo the

North Easts big3,themost from

any nation outsideoftheBritish Isles

Lomana Lua Lua becomesfirst African player to play

for a North East clubjoiningNewcastlefrom Colchester

Ghanaian

Asamoah Gyan

becomesSunderlands

record signingfor afeeo f13m il l ion

Brazilian

Afonso Alvesbecomes

Middlesbroughsrecord signingfor a

feeo f12m il l ion

Newcastleplay inlucrative continentaltournament theChampions Leaguefor thefirst timebeatingBarcelona 3-2.

Jean Marc Bosman wins casein the

European Court ofJusticeconcerningfreedom ofmovement for workers.

Therulingbri ngs in thebosman ruleallowingplayers to leaveEUclubsupon expiration oftheir contract.

Therulingalso prevented footballleagues in EUmember

states,and also UEFA,from imposingquotas on EUnationals.

Newcastlenamean

all foreign XI in theirfirst homegameof

theseason againstWest Ham -drawing

thegame0-0

St JamesPark hosts first England

international since1938.

England beat Albania 2-0in

a World CupQualifier in frontofa packed St JamesPark on

their road to qualifyingforJapan and South Korea 2002.

Sunderland appoint firstforeign manager

in Paolo Di Canio

Middlesbrough appoint firstforeign manager

in Aitor Karanka

Globalizing SquadsAn English decline

In partnershipwith Americanbroadcasting giant Comcast

Middlesbrough becomefirstclubin theworld

to set uptheirown dedicated

television channel

SourcesPlayer data: transfermarkt.comSquads: footballsquads.co.uk

Englandcaps: englandstats.comTV data: sportingintelligence.com

Facebook stats: socialbakers.com @Sewellyy

Designed by

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10

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30

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60 Foreign

Playersin

NE

201319920

5

10

15

20

25

30

North

EastEngland

Caps

3 Lions production lineDecline and recovery

A global fanbaseSocial media statistics

78%ofNewcastlefanslocatedoutsideof theUK

71%of Sunderland fanslocatedoutsideof theUK

40%of Middlesbrough fanslocatedoutsideof theUK

Middlesbrough and Sunderlandshirts produced by Adidas

whileNewcastles by Puma

Both areGermanbased companies

Sunderlands shirt issponsored by Bidvesta South Africa-based distribution

services and tradingbusiness

A global kitDisecting a football shirt

TheAdidas shirts areproduced in Thailand,whileNewcastles Puma shirts aremadein Georgia

American tycoon Ellis Short

completes takeover ofSunderland AFC

becomingthefirstperson from outside

oftheB ritish Isles to own a

North East club

A global audiencePL TV revenue by region

0 500 1000 1500 2000 2500 3000

South America

North America and Carribbean

MiddleEast and North Africa

Sub-Saharan Africa

Rest ofEurope

Asia

UK

Millions ()

Sunderland

Newcastle

Millions()

TV revenue by club

GlobalizationNorth East Football 1992-2014

6 continents

59 nations

288 players

Middlesbrough sign deal in 1977fortheir kits to beproduced by Germansportswear giants Adidas.

They arethefirst ofthebig3 toturn to a foreign provider.

Newcastletakepart

in inaugral Asia Trophyin Kualar Lumpar against

Birmingham,Chelsea anda Malaysian XI

This is their first pre-seasontour on thecontinent

A week beforeplaying

in theUEFA Cupfinal,

Middlesbrough field anall-English matchday

squad with 15of

those16bornwithin 25miles of

theRiversidestadium

51 81621 15 1313 910 8

Top 10

Returning the favour?

16 North East-born players play abroad

4 Sweden

3 USA

3 Iceland

2 Australia

1 Germany

1 Belgium

1 Romania

1992

2014

2003

46%

32%

32%

22%

56%

61%

76%Middle

sbrou

gh

78%New

castle

Sunder

land

82%

In 1992 the Premier League was born - the top 22 clubs in England separated from the Football League and were free togo in search of their own commercial revenue away from the Football League. It marked a tipping point that acceleratedthe process of globalization in English football. Since then the Premier League has become the most watched league inthe world and a number of global inter-connections have been forged, none more than the significant number of foreign

players to have entered what was a previously a largely homogenous division. The big 3 North East clubs have found themselvesat the centre of this explosion having played primarily in the top division during this time period and the make up of these

clubs has been fundamentally transformed.

Sunderlands Kevin Phillipsscores 30goals in a season

to becomes first English

player to win theEuropeanGolden Shoe-a continental

award for topgoalscorer.