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ImagesImagesof Globalizationof Globalization

Truest DefinitionTruest Definitionof Globalizationof Globalization

Optimists andOptimists andPessimistsPessimists

Cultural dimensionsCultural dimensionsOf GlobalizationOf Globalization

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Optimists look forward to a global village, linked together Optimists look forward to a global village, linked together by the internet and benefiting from ever increasing by the internet and benefiting from ever increasing material well-being. material well-being.

Pessimists see a frightful corporate tyranny destroying the Pessimists see a frightful corporate tyranny destroying the environment, and sweeping away all that is healthy and environment, and sweeping away all that is healthy and meaningful to human existence.meaningful to human existence.

Globalization refers to all those processes by which the Globalization refers to all those processes by which the peoples of the world are incorporated into a single world peoples of the world are incorporated into a single world society.society.The world is becoming a global shopping mall in which The world is becoming a global shopping mall in which ideas and products are available everywhere at the same ideas and products are available everywhere at the same time.time.In a globalized world goods and services produced in In a globalized world goods and services produced in one part of the world become increasingly available in all one part of the world become increasingly available in all parts of the world.parts of the world.

Globalization has economic, political and cultural Globalization has economic, political and cultural dimensions which can have a social impact.dimensions which can have a social impact.

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The Cultural Dimensions of GlobalizationThe Cultural Dimensions of GlobalizationThe process of globalization has also its cultural dimension, The process of globalization has also its cultural dimension, which has been conceptualized in terms of cultural flows that which has been conceptualized in terms of cultural flows that both reflect and reproduce global metropolitanism. Arjun both reflect and reproduce global metropolitanism. Arjun Appadurai, Appadurai, (Professor of International Studies and Director of (Professor of International Studies and Director of the Initiative on the Initiative on ��Cities and GlobalizationCities and Globalization�� at Yale at Yale University),University), suggests that there are five dimensions to these suggests that there are five dimensions to these flows:flows:ETHNOSCAPE:ETHNOSCAPE:produced by flows of business personnel, guestworkers, produced by flows of business personnel, guestworkers, tourists, immigrants and refugees.tourists, immigrants and refugees.TECHNOSCAPE:TECHNOSCAPE:by flows of machinery, technology and software produced by by flows of machinery, technology and software produced by trans-national corporations and government agencies.trans-national corporations and government agencies.FINANSCAPE:FINANSCAPE:by flows of capital, currencies, and securities.by flows of capital, currencies, and securities.MEDIASCAPE:MEDIASCAPE:by flows of images and information through print media, by flows of images and information through print media, television and films.television and films.IDEOSCAPE:IDEOSCAPE:by flows of ideological western worldviews like democracy, by flows of ideological western worldviews like democracy, sovereignty and welfare rights.sovereignty and welfare rights.

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International International ThinkingThinking

at its Best…at its Best…Question:Question:

What is the truest What is the truest definition of definition of

Globalization?Globalization?

Answer:Answer:Princess Princess Diana’s Diana’s DeathDeath

Question:Question:How come?How come?

An English PrincessAn English Princesswith an Egyptian boyfriend;with an Egyptian boyfriend;

Crashes in aCrashes in aFrench Tunnel; French Tunnel;

Driving a German car Driving a German car with a Dutch engine;with a Dutch engine;

Driven by a BelgianDriven by a Belgiandrunk on Scottish Whisky;drunk on Scottish Whisky;

Following closely byFollowing closely byItalian Paparazzi;Italian Paparazzi;

On JapaneseOn JapaneseMotorcyles;Motorcyles;

Treated by an AmericanTreated by an AmericanDoctor with BrazilianDoctor with Brazilianmedicine;medicine;

This is sent to you by This is sent to you by an Australian-Greek;an Australian-Greek;

Using Bill GatesUsing Bill GatesUS Technology;US Technology;

And you are And you are probably reading probably reading this on yourthis on yourcomputer that computer that uses:uses:

•Taiwanese Taiwanese Chips;Chips;•Korean Monitor.Korean Monitor.

Assembled by:Assembled by:•Bangladeshi workers in a Singapore Plant;Bangladeshi workers in a Singapore Plant;Transported by:Transported by:•Indian Lorry Drivers;Indian Lorry Drivers;Hijacked by:Hijacked by:•Indonesians;Indonesians;Unloaded by:Unloaded by:•Lebanese Dock workers;Lebanese Dock workers;Trucked to you by:Trucked to you by:•An Italian Truckie.An Italian Truckie.