Globes Media ConferenceJuly 13, 2011Tel Aviv, Israel

“The result is that we are living now in the age of the personal TV channel.”

“Anyone can speak to anyone anywhere at a price well within the reach of anyone.”

“All this amounts to an increasing personalization of advertising.”

23% of our online time is spent with

social media

Source: Nielsen NetView Dec. 2010

Internet users ages 15+

Growth rates over past year...US: flatChina: 23%Russia: 23%Brazil: 20%

"My sister is 10 years old. My grandmother is 82," says Gabe Simas, who promotes teen bands for MTV Brasil. "And they both have Twitter."

--”Why is Twitter so Popular in Brazil?” Time Magazine, Oct. 2010

Source: Morgan Stanley, April 2010

Global mobile vs. desktop internet user projection

Internet users in millions

Mobile web usage will surpass

‘tethered’ usage in less than three

years

Smartphones will be a majority in the U.S. by Q2 2012Projected smartphone penetration

FEATURE PHONE SMARTPHONE

“The future does not fit in the containers of the past.”

– Rishad Tobaccowala

Source: eMarketer, September 2010

Mobile Ad Spending$1 billion this year, $2.5 billion by 2014, says eMarketer

*86% of mobile internet users watch TV with their phones

*Mobile primetime? Virtually the same as TV primetime.

BlueFin picture

#1 ranking among all episodic TV shows

Sentiment analysis shows a full-season positive

rating of 73%

67%/33% female/male

For more information, visitAdAge.com/Insights

Abbey KlaassenEditor, Ad Age

www.adage.com

aklaassen@adage.com@amklaassen