glosho'14: company showcase - vena

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Teamo John Walsh, CEO: Background in

technology development and start ups, Served over 5 CEO positions

o Thomas Kosbau, CTO: CEO of technology design firm ORE Design + Technology, inventor of VENA.

o Robert Geiger, Lead Engineer: Phd Student in Mechanical Engineering

o Kyle Kitzmiller, Junior Engineer: M.S. Degree Mechanical Engineering

Advisorso Rowland Hanson: Early Microsoft Marketer, Accomplishments: Branding “Windows” and “Neutrogena”

o Bryan O’Neil: Co-Founder of Sapphire Energy

o Susan Pernia: Former Project Management Engineer, NASA

o Peter Shaw: CEO multiple technology start ups with acquisitions from Sprint

o Mickey Connor: R&D Engineer GE Water, Previous Cofounder Desalination CompanyGaps

o CMO

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Zero Electricity Atmospheric Water Harvester

Developing World Design: 25 gallons/day

Each Unit Provides Water to 50 people

No Moving Parts: 20 feet tall, 25,000 sqft

Scalable

VENA

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Geothermal: Temperature Difference Creates Condensation

Hot Air Rises: Creates Vacuum Effect (Venturi Principle)

Brings Ambient Air Into Earth, Up Chimney.

Creates Arable land: Greenhouse Effect

Optimal Functionality: Greatest Water Scarcity

Existing Updraft Tower Technology

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Technology Progress

Literature Review: Provided By 3rd Party Consultant (Validation)

Technical Modeling: Define Cost and Productivity Possibilities

Proof of Principle: Replicating Environmental Conditions, Validating Modeling

Preliminary Prototype Design: 25 Gallon/Day In-Ground Unit

Patent Pending: Clearance of Patentability and Freedom to Operate

Lifecycle Methodology: Project Plan Defines Approach to Prototype Development

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Business ModelDeveloping World 25-Gallon Unit Production Cost: $5,000

Unit Retail Price: $10,000

Unit Installation Cost: $1,500

Total Unit Cost to Customer: $12,500

Gross Profit Per Unit Sale: $6,000

Lifetime Expectancy: Minimum 30 years

Levelized Cost Per Gallon: $0.04/Gallon

For Profit Entity: Sell to Aid Organizations and Corporations

Corporate Social Responsibility: NGO’s serve as the vehicle to VENA’s adoption

Sell Tiered PR Sponsorship Packages

Channels: 3rd Party Endorsements, Solicitations & Proposals, NGO Project Partnerships

Customer Development

50 Interviews: Municipal, Aid Sector, Construction, Industrial, Agriculture

Municipal: Long Revenue Generation, Legal Barriers, Competition: Price Focused

Construction: Difficult Sales Process, Smaller Target Market, Competition

Industrial & Agriculture: Cost Main Factor, Currently Paying Least Amount

Aid Sector: Interaction with Unstable Foreign Governments

Fastest to commercialization & proving technology: Scale

Lowest barriers to entry, fastest to revenue generation

Low Hanging Fruit, currently highest demand for technology

Current Non-Profits Interested: EcoVida and Aztivate

Letter of Intents: Total 1007 “standard” units, $12,600,000 potential revenue

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Financials

Alpha Prototype: $250,000

Commercialization: $1,000,000

Funding Required to Breakeven: $3,000,000

Breakeven: 254 Standard Units/Year

Gross Profit/Unit: $6,000

Year 1: 120 Units Year 2: 200 Units Year 3: 400 Units

Year 1 Burn Rate: $50,000 Year 2 Burn Rate: $25,000

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Project Plan Overview

Budget: $250,000: Personnel Costs: $155,000 Materials and Contracting: $75,000

Project Requirements: 25 Gallons/Day Average

Project Location: Los Angeles (50% Humidity +75 Degrees)

Test Run: 30 Days Continuously in Summer

Project Timeframe: 9 Months

Tasks and Requirements: Peer Reviewed

Personnel: Project Manager: John Walsh ($60,000)

Lead Engineer: Robert Geiger ($50,000)

Junior Engineer: Kyle Kitzmiller ($45,000)

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