gm confidential cts-v launch training this material is not legally approved for use in any...
TRANSCRIPT
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GM Confidential
CTS-V Launch Training CTS-V Launch Training
THIS MATERIAL IS NOT LEGALLY APPROVED FOR USE IN ANY ADVERTISING. IT IS INTENDED FOR USE BY DEALERSHIP EMPLOYEES ONLY AND IS NOT TO BE DISSEMINATED TO, OR REVIEWED BY, CONSUMERS.
GM has taken reasonable steps to make the information in these materials accurate as of the time of release. However, GM reserves the right to make changes to this information at any time without notice.
© 2004 GM Corp. All rights reserved.
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GM Confidential
WelcomeWelcome
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GM Confidential
Premium Growth Plan Premium Growth Plan
• Image
• Dealers
• Residual Values
• Customer Service
• Product
• Image
• Dealers
• Residual Values
• Customer Service
• Product
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GM Confidential
Cadillac V-Series Cadillac V-Series
• Improves Cadillac’s overall image
• Reaffirms commitment to performance, handling and sophisticated technology
• Creates halo effect for regular production vehicles
• Strengthens dealer focus
• Creates fresh excitement
• Increases traffic
• Improves Cadillac’s overall image
• Reaffirms commitment to performance, handling and sophisticated technology
• Creates halo effect for regular production vehicles
• Strengthens dealer focus
• Creates fresh excitement
• Increases traffic
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GM Confidential
Cadillac V-Series – Common Traits Cadillac V-Series – Common Traits
• Significant power upgrades
• Handling enhancements
• Signature exterior and interior ID
• Common V-Series performance badging
• Significant power upgrades
• Handling enhancements
• Signature exterior and interior ID
• Common V-Series performance badging
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GM Confidential
“The pieces just keep falling in place for Cadillac”
“Cadillac has really wowed us this time”
“The pieces just keep falling in place for Cadillac”
“Cadillac has really wowed us this time” - Car And Driver- Car And Driver
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GM Confidential
BMW M3BMW M3
Mercedes-Benz C32 AMG
Mercedes-Benz C32 AMG
Audi S4Audi S4
CTS-V CompetitorsCTS-V Competitors
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GM Confidential
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GM Confidential
Performance Enthusiasts Performance Enthusiasts
• Household income is $125,000+
• Age: 35 to 50
• Primarily– Male– Married – Well educated
• Household income is $125,000+
• Age: 35 to 50
• Primarily– Male– Married – Well educated
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GM Confidential
AgendaAgenda
• Walkaround– Performance Power– Performance Handling– Performance Styling– World-Class Quality – Safety and Security
• Competitive Comparison
• Selling CTS-V
• Walkaround– Performance Power– Performance Handling– Performance Styling– World-Class Quality – Safety and Security
• Competitive Comparison
• Selling CTS-V
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GM Confidential
Performance PowerPerformance Power
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GM Confidential
5.7L LS6 V8 5.7L LS6 V8
Performance PowerPerformance Power
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GM Confidential
5.7L LS6 V85.7L LS6 V8
• 400 hp @ 6000 rpm
• 395 lb.-ft. torque @ 4800 rpm
• 0 to 60 in 4.6 seconds
• Quarter mile time: 13.1 seconds
• Top speed: 163 mph
• 400 hp @ 6000 rpm
• 395 lb.-ft. torque @ 4800 rpm
• 0 to 60 in 4.6 seconds
• Quarter mile time: 13.1 seconds
• Top speed: 163 mph
Performance PowerPerformance Power
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GM Confidential
Horsepower and TorqueHorsepower and Torque
Performance PowerPerformance Power
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GM Confidential
5.7L LS6 V8 5.7L LS6 V8
Performance PowerPerformance Power
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GM Confidential
5.7L LS6 V85.7L LS6 V8
• Aluminum block and heads
• High-profile camshaft– Single-piece steel billet construction
• Higher valve spring rate
• Revised valves– Hollow intake – Sodium-filled exhaust
• Aluminum block and heads
• High-profile camshaft– Single-piece steel billet construction
• Higher valve spring rate
• Revised valves– Hollow intake – Sodium-filled exhaust
Performance PowerPerformance Power
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GM Confidential
5.7L LS6 V85.7L LS6 V8
• Enhanced induction system
• Intake manifold– Glass reinforced nylon resin– Designed for high airflow
• Large Mass Airflow (MAF) sensor
• Sequential multi-port fuel injection– High-flow fuel injectors
• Enhanced induction system
• Intake manifold– Glass reinforced nylon resin– Designed for high airflow
• Large Mass Airflow (MAF) sensor
• Sequential multi-port fuel injection– High-flow fuel injectors
Performance PowerPerformance Power
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GM Confidential
5.7L LS6 V85.7L LS6 V8
• High-strength pistons– M142 aluminum alloy with slight barrel
shape
• Reconfigured exhaust manifolds
• High-strength pistons– M142 aluminum alloy with slight barrel
shape
• Reconfigured exhaust manifolds
Performance PowerPerformance Power
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GM Confidential
Performance PowerPerformance Power
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GM Confidential
Performance PowerPerformance Power
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GM Confidential
Performance PowerPerformance Power
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GM Confidential
Performance PowerPerformance Power
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GM Confidential
Tremec T56 6-Speed ManualTremec T56 6-Speed Manual
Performance PowerPerformance Power
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GM Confidential
Tremec T56 6-Speed Manual Tremec T56 6-Speed Manual
Skip Shift
• Provides improved fuel economy– 16 mpg city / 25 mpg highway
• Causes driver to shift directly from 1st to 4th gear
• Activation is indicated on message center
Skip Shift
• Provides improved fuel economy– 16 mpg city / 25 mpg highway
• Causes driver to shift directly from 1st to 4th gear
• Activation is indicated on message center
Performance PowerPerformance Power
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GM Confidential
Tremec T56 6-Speed ManualTremec T56 6-Speed Manual
Skip Shift Activation
• Engine coolant temperature higher than 169° Fahrenheit
• Speed: 15 to 19 mph
• 21% throttle or less
Skip Shift Activation
• Engine coolant temperature higher than 169° Fahrenheit
• Speed: 15 to 19 mph
• 21% throttle or less
Performance PowerPerformance Power
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GM Confidential
Tremec T56 6-Speed Manual with Skip ShiftTremec T56 6-Speed Manual with Skip Shift
CTS-V Shift Pattern CTS-V Shift Pattern
1
2
3
4
5
6
R
Performance PowerPerformance Power
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GM Confidential
Tremec T56 6-Speed ManualTremec T56 6-Speed Manual
• Reverse lockout at speeds greater than3 mph helps prevent damage
• Reverse lockout at speeds greater than3 mph helps prevent damage
Performance PowerPerformance Power
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GM Confidential
Tremec T56 6-Speed ManualTremec T56 6-Speed Manual
• Double cone synchronizers in 3rd and 4th
• Triple cone synchronizers in 2nd
• Double cone synchronizers in 3rd and 4th
• Triple cone synchronizers in 2nd
Performance PowerPerformance Power
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GM Confidential
Tremec T56 6-Speed Manual Tremec T56 6-Speed Manual
• Heavy-duty prop shaft increased tube diameter and upgraded CV joints
• Limited-slip rear differential
• 3.73:1 final drive ratio
• Housing features deep cooling fins and cast-in-top grate
• Heavy-duty prop shaft increased tube diameter and upgraded CV joints
• Limited-slip rear differential
• 3.73:1 final drive ratio
• Housing features deep cooling fins and cast-in-top grate
Performance PowerPerformance Power
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GM Confidential
Performance HandlingPerformance Handling
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GM Confidential
Weight Distribution
– Front 54%– Rear 46%
Weight Distribution
– Front 54%– Rear 46%
Performance HandlingPerformance Handling
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GM Confidential
Nürburgring, GermanyNürburgring, Germany
Performance HandlingPerformance Handling
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GM Confidential
Nürburgring, GermanyNürburgring, Germany
Performance HandlingPerformance Handling
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GM Confidential
Performance HandlingPerformance Handling
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GM Confidential
Performance-Tuned SuspensionPerformance-Tuned Suspension
Performance HandlingPerformance Handling
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GM Confidential
Front Suspension Enhancements Front Suspension Enhancements
• Stabilizer bar size increased– 26.6 mm vs. 23 mm
• Front spring rate increased 27%– 70 N/mm vs. 55 N/mm
• Front shock monotube diameter increase– 46 mm vs. 36 mm
• Stabilizer bar size increased– 26.6 mm vs. 23 mm
• Front spring rate increased 27%– 70 N/mm vs. 55 N/mm
• Front shock monotube diameter increase– 46 mm vs. 36 mm
Performance HandlingPerformance Handling
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GM Confidential
Tower-to-Tower BraceTower-to-Tower Brace
Performance HandlingPerformance Handling
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GM Confidential
Rear Suspension Rear Suspension
• Hydroformed rear cradle made with thicker gauge steel and steel gusset reinforcements
• Rear Stabilizer bars increased– 21 mm vs. 18 mm
• Spring rate increased 27%– 70 N/mm vs. 55 N/mm
• Nivomat Shocks
• Hydroformed rear cradle made with thicker gauge steel and steel gusset reinforcements
• Rear Stabilizer bars increased– 21 mm vs. 18 mm
• Spring rate increased 27%– 70 N/mm vs. 55 N/mm
• Nivomat Shocks
Performance HandlingPerformance Handling
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GM Confidential
StabiliTrak StabiliTrak
• Senses discrepancy between intended/actual vehicle path
• Activates appropriate brake to correct the direction
• No driver interaction required
• Senses discrepancy between intended/actual vehicle path
• Activates appropriate brake to correct the direction
• No driver interaction required
Performance HandlingPerformance Handling
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GM Confidential
Performance HandlingPerformance Handling
StabiliTrak StabiliTrak
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GM Confidential
StabiliTrak StabiliTrak
4 Driver-Selectable Modes
1. Traction Control and StabiliTrak On
2. Traction Control Off and StabiliTrak On
3. Competitive Driving
4. Traction Control and StabiliTrak Off
4 Driver-Selectable Modes
1. Traction Control and StabiliTrak On
2. Traction Control Off and StabiliTrak On
3. Competitive Driving
4. Traction Control and StabiliTrak Off
Performance HandlingPerformance Handling
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GM Confidential
Brembo BrakesBrembo Brakes
Performance HandlingPerformance Handling
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GM Confidential
Brembo BrakesBrembo Brakes
• Front Brakes – Front vented 14-inch rotors – 1.3 inches wide
• Rear Brakes – Rear vented 14.4-inch rotors – 1.1 inches wide
• Front Brakes – Front vented 14-inch rotors – 1.3 inches wide
• Rear Brakes – Rear vented 14.4-inch rotors – 1.1 inches wide
Performance HandlingPerformance Handling
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GM Confidential
Performance-tuned for increased vehicle weight (340 lb.)
Performance-tuned for increased vehicle weight (340 lb.)
Steering EnhancementsSteering Enhancements
Performance HandlingPerformance Handling
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GM Confidential
Tech-Talk Tech-Talk
CTS-V steering gear - nine land system
• “Lands” are tuning elements or valves within the steering gear
• Allows engineers to de-sensitize negative steering feedback from bumps
CTS-V steering gear - nine land system
• “Lands” are tuning elements or valves within the steering gear
• Allows engineers to de-sensitize negative steering feedback from bumps
Performance HandlingPerformance Handling
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GM Confidential
Wheels and TiresWheels and Tires
• 18 x 8.5-inch wheels
• Goodyear Eagle P245/45R18W-Rated EMT (Extended Mobility Tires)
• 18 x 8.5-inch wheels
• Goodyear Eagle P245/45R18W-Rated EMT (Extended Mobility Tires)
Performance HandlingPerformance Handling
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GM Confidential
Tire Pressure Monitoring Tire Pressure Monitoring
• Transmitter sensor in each tire valve stem
• Receiving modules in vehicle
• System activates warning light
• Transmitter sensor in each tire valve stem
• Receiving modules in vehicle
• System activates warning light
Performance HandlingPerformance Handling
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GM Confidential
Tire Pressure Monitoring Tire Pressure Monitoring
• Prep and sell CTS-V with tire pressure at 30 PSI
– Factory setting 38 PSI
• Prep and sell CTS-V with tire pressure at 30 PSI
– Factory setting 38 PSI
Performance HandlingPerformance Handling
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GM Confidential
Performance StylingPerformance Styling
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GM Confidential
Performance StylingPerformance Styling
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GM Confidential
Performance StylingPerformance Styling
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GM Confidential
Performance StylingPerformance Styling
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GM Confidential
Performance StylingPerformance Styling
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GM Confidential
Performance StylingPerformance Styling
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GM Confidential
Performance StylingPerformance Styling
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GM Confidential
Performance StylingPerformance Styling
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GM Confidential
Performance StylingPerformance Styling
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GM Confidential
Performance StylingPerformance Styling
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GM Confidential
World-Class QualityWorld-Class Quality
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GM Confidential
Safety Cage Safety Cage • High-strength steel • Side door beams
• High-strength steel • Side door beams
Safety & SecuritySafety & Security
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GM Confidential
Safety & SecuritySafety & Security
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GM Confidential
Air Bags Air Bags
• Driver and front passenger dual-stage frontal air bags
• Driver and front passenger side-impact air bags
• Front seat safety belt pretensioners
• Front-to-rear head curtain air bags
• Front and rear crush zones
• Driver and front passenger dual-stage frontal air bags
• Driver and front passenger side-impact air bags
• Front seat safety belt pretensioners
• Front-to-rear head curtain air bags
• Front and rear crush zones
Safety & SecuritySafety & Security
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GM Confidential
Competitive ComparisonCompetitive Comparison
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GM Confidential
BMW M3BMW M3
Mercedes-Benz C32 AMG
Mercedes-Benz C32 AMG
Audi S4Audi S4
CTS-V CompetitorsCTS-V Competitors
Competitive ComparisonCompetitive Comparison
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GM Confidential
• Marketing Essence – “Power, Precision, Passion”
• 0 to 60 in 4.8 seconds
• Marketing Essence – “Power, Precision, Passion”
• 0 to 60 in 4.8 seconds
BMW M3BMW M3
Competitive ComparisonCompetitive Comparison
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GM Confidential
• Marketing Essence– “For driving enthusiasts who demand
exhilarating performance”
• 0 to 60 in 4.9 seconds
• Marketing Essence– “For driving enthusiasts who demand
exhilarating performance”
• 0 to 60 in 4.9 seconds
Mercedes-Benz C32 AMGMercedes-Benz C32 AMG
Competitive ComparisonCompetitive Comparison
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GM Confidential
• Marketing Essence– “Scintillating, Stupendous and Singular”
• 0 to 60 in 5.3 seconds
• Marketing Essence– “Scintillating, Stupendous and Singular”
• 0 to 60 in 5.3 seconds
Audi S4Audi S4
Competitive ComparisonCompetitive Comparison
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GM Confidential
BMW M3BMW M3
Mercedes-Benz C32 AMG
Mercedes-Benz C32 AMG
Audi S4Audi S4
CTS-V CompetitorsCTS-V Competitors
Competitive ComparisonCompetitive Comparison
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GM Confidential
CTS-V – 5.7L LS6 V8• 400 hp @ 6000 rpm• 395 lb.-ft. torque @ 4800 rpm
CTS-V – 5.7L LS6 V8• 400 hp @ 6000 rpm• 395 lb.-ft. torque @ 4800 rpm
BMW M3 – 3.2L I6• 333 hp @ 7900 rpm• 262 lb.-ft. torque @ 4900 rpm
BMW M3 – 3.2L I6• 333 hp @ 7900 rpm• 262 lb.-ft. torque @ 4900 rpm
Mercedes-Benz C32 AMG – 3.2L Supercharged V6 • 349 hp @ 6100 rpm• 332 lb.-ft. torque @ 4400 rpm
Mercedes-Benz C32 AMG – 3.2L Supercharged V6 • 349 hp @ 6100 rpm• 332 lb.-ft. torque @ 4400 rpm
Audi S4 – 4.2L V8• 340 hp @ 7000 rpm• 302 lb.-ft. torque @ 3500 rpm
Audi S4 – 4.2L V8• 340 hp @ 7000 rpm• 302 lb.-ft. torque @ 3500 rpm
Competitive ComparisonCompetitive Comparison
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GM Confidential
CTS-V Performance CTS-V Performance
• 0 to 60 in 4.6 seconds
• Standing ¼ mile: 13.1 seconds (107 mph)
• Top speed: 163 mph
• 0 to 60 in 4.6 seconds
• Standing ¼ mile: 13.1 seconds (107 mph)
• Top speed: 163 mph
Competitive ComparisonCompetitive Comparison
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GM Confidential
Tremec T56 6-Speed Manual with Skip ShiftTremec T56 6-Speed Manual with Skip Shift
CTS-V Transmission CTS-V Transmission
Competitive ComparisonCompetitive Comparison
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GM Confidential
CTS-V • Tremec T56 6-speed manual with Skip Shift and
reverse lockout
CTS-V • Tremec T56 6-speed manual with Skip Shift and
reverse lockout
BMW M3• Standard 6-speed manual• Optional 6-speed Sequential Manual Gearbox (SMG)
BMW M3• Standard 6-speed manual• Optional 6-speed Sequential Manual Gearbox (SMG)
Mercedes-Benz C32 AMG• Standard 5-speed automatic with Touch Shift and AMG SpeedShift
driver-selectable comfort mode• Manual transmission N/A
Mercedes-Benz C32 AMG• Standard 5-speed automatic with Touch Shift and AMG SpeedShift
driver-selectable comfort mode• Manual transmission N/A
Audi S4• Standard 6-speed transmission• Optional 6-speed Tiptronic automatic with manual mode
Audi S4• Standard 6-speed transmission• Optional 6-speed Tiptronic automatic with manual mode
Competitive ComparisonCompetitive Comparison
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GM Confidential
Tremec T56 6-Speed Manual with Skip ShiftTremec T56 6-Speed Manual with Skip Shift
CTS-V Shift Pattern CTS-V Shift Pattern
1
2
3
4
5
6
R
Competitive ComparisonCompetitive Comparison
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GM Confidential
CTS-V SuspensionCTS-V Suspension
• Front – Independent short/long arm
• Rear – Independent modified multi-link
• Larger shocks, springs, stabilizer bars
• Performance-tuned ride bushings
• Front and rear cradle reinforcements
• Front – Independent short/long arm
• Rear – Independent modified multi-link
• Larger shocks, springs, stabilizer bars
• Performance-tuned ride bushings
• Front and rear cradle reinforcements
Competitive ComparisonCompetitive Comparison
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GM Confidential
BMW M3 SuspensionBMW M3 Suspension
• Front – Independent double-pivot strut type
• Rear – Independent 4-link
• M-calibration with stiffened dampers, springs and stabilizer bars
• Modified rear axle geometry
• Front – Independent double-pivot strut type
• Rear – Independent 4-link
• M-calibration with stiffened dampers, springs and stabilizer bars
• Modified rear axle geometry
Competitive ComparisonCompetitive Comparison
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GM Confidential
Mercedes-Benz C32 AMG SuspensionMercedes-Benz C32 AMG Suspension
• Front – Independent 3-link
• Rear – Independent 5-arm mult-ilink
• AMG – sport-tuned coil springs,gas-charged shocks and modified stabilizer bars
• Front – Independent 3-link
• Rear – Independent 5-arm mult-ilink
• AMG – sport-tuned coil springs,gas-charged shocks and modified stabilizer bars
Competitive ComparisonCompetitive Comparison
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GM Confidential
Audi S4 Suspension Audi S4 Suspension
• Front – Independent sport 4-link
• Rear – Independent trapezoidal link
• Coil springs, gas-charged shocks and stabilizer bars
• Front – Independent sport 4-link
• Rear – Independent trapezoidal link
• Coil springs, gas-charged shocks and stabilizer bars
Competitive ComparisonCompetitive Comparison
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GM Confidential
CTS-V StabiliTrak CTS-V StabiliTrak
4 Driver-Selectable Modes
1. Traction Control and StabiliTrak On
2. Traction Control Off and StabiliTrak On
3. Competitive Driving
4. Traction Control and StabiliTrak Off
4 Driver-Selectable Modes
1. Traction Control and StabiliTrak On
2. Traction Control Off and StabiliTrak On
3. Competitive Driving
4. Traction Control and StabiliTrak Off
Competitive ComparisonCompetitive Comparison
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GM Confidential
BMW M3• Dynamic Stability Control and Traction Control with
M Variable Differential Lock
Mercedes-Benz C32 AMG• Electronic Stability Program (ESP) and Traction
Control with Automatic Slip Control (ASC)
Audi S4• Electronic Stabilization Program (ESP) incorporates
Traction Control
BMW M3• Dynamic Stability Control and Traction Control with
M Variable Differential Lock
Mercedes-Benz C32 AMG• Electronic Stability Program (ESP) and Traction
Control with Automatic Slip Control (ASC)
Audi S4• Electronic Stabilization Program (ESP) incorporates
Traction Control
CTS-V • StabiliTrak with 4 driver-selectable modes and Traction
Control with all-speed brake and engine control
CTS-V • StabiliTrak with 4 driver-selectable modes and Traction
Control with all-speed brake and engine control
Competitive ComparisonCompetitive Comparison
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GM Confidential
CTS-V • Performance-tuned, speed-sensitive, power-assisted
rack-and-pinion
CTS-V • Performance-tuned, speed-sensitive, power-assisted
rack-and-pinion
BMW M3• Engine-speed sensitive with variable assistBMW M3• Engine-speed sensitive with variable assist
Mercedes-Benz C32 AMG• Rack-and-pinion with variable power assist and
integral damper
Mercedes-Benz C32 AMG• Rack-and-pinion with variable power assist and
integral damper
Audi S4• Close-ratio rack-and-pinion with variable power assistAudi S4• Close-ratio rack-and-pinion with variable power assist
Competitive ComparisonCompetitive Comparison
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GM Confidential
BMW M3• 4-channel ABS M vacuum-assisted ventilated discs
Mercedes-Benz C32 AMG• 4-channel ABS vented discs with 4-piston front
calipers and 2-piston rear calipers
Audi S4• 4-channel ABS vacuum power assist discs with
Electronic Brake Distribution (EBD)
(Brembo Brakes not available on any competitor)
BMW M3• 4-channel ABS M vacuum-assisted ventilated discs
Mercedes-Benz C32 AMG• 4-channel ABS vented discs with 4-piston front
calipers and 2-piston rear calipers
Audi S4• 4-channel ABS vacuum power assist discs with
Electronic Brake Distribution (EBD)
(Brembo Brakes not available on any competitor)
CTS-V • 4-channel ABS vented discs with 4-piston calipers
front & rear and performance brake linings
CTS-V • 4-channel ABS vented discs with 4-piston calipers
front & rear and performance brake linings
Competitive ComparisonCompetitive Comparison
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GM Confidential
Competitive ComparisonCompetitive Comparison
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GM Confidential
Competitive ComparisonCompetitive Comparison
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GM Confidential
BMW M3BMW M3
Competitive ComparisonCompetitive Comparison
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GM Confidential
Mercedes-Benz C32 AMGMercedes-Benz C32 AMG
Competitive ComparisonCompetitive Comparison
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GM Confidential
Audi S4Audi S4
Competitive ComparisonCompetitive Comparison
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GM Confidential
Competitive ComparisonCompetitive Comparison
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GM Confidential
Competitive ComparisonCompetitive Comparison
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GM Confidential
BMW M3BMW M3
Competitive ComparisonCompetitive Comparison
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GM Confidential
Mercedes-Benz C32 AMGMercedes-Benz C32 AMG
Competitive ComparisonCompetitive Comparison
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GM Confidential
Audi S4Audi S4
Competitive ComparisonCompetitive Comparison
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GM Confidential
$56,000$56,000
$54,000$54,000
$53,000$53,000
$52,000 $52,000
$51,000$51,000
$50,000 $50,000
$58,000 $58,000
$57,000$57,000
$55,000$55,000
‘04 Cadillac CTS-V$51,195
‘04 Cadillac CTS-V$51,195
’04 Mercedes C32 AMG$56,510
’04 Mercedes C32 AMG$56,510
’03 BMW M5
$73,670’03 BMW M5
$73,670
’04 BMW M3$54,714
’04 BMW M3$54,714
CTS-V Competitive PricingCTS-V Competitive Pricing
’04 Audi S4$51,670
’04 Audi S4$51,670
Comparably Equipped to Future VehicleComparably Equipped to Future Vehicle
Competitive ComparisonCompetitive Comparison
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GM Confidential
Selling CTS-VSelling CTS-V
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GM Confidential
Consultative Sales ProcessConsultative Sales Process
1. Reception
2. Interview
3. Selective walkaround presentation
4. Product demonstration
5. Purchase consultation
6. Delivery
7. Follow-up
1. Reception
2. Interview
3. Selective walkaround presentation
4. Product demonstration
5. Purchase consultation
6. Delivery
7. Follow-up
Selling CTS-VSelling CTS-V
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GM Confidential
Selling CTS-VSelling CTS-V