2016 Holden Spark Pre-Launch CampaignMarketing Campaign Revision

Pocket Watch Advertising

Who are we?Pocket Watch Advertising

• We listen to our clients

• Mutually beneficial ongoing relationships.

• Freethinking problem solvers

• Consistent

• We aren’t happy until you are!

2016 Holden Spark – Change is Coming

Marketing Communications:

Social Media – YouTubePublic Relations – Media Releases

Target Market:

Young Women – Gen Y, Independent, Tech-Savvy, Eager to stand out, Low-Medium income

Change the way women buy cars

However,There are two main areas for revision…

Is the message consistent? The Issue:

Social media message ≠ Public relations message

The Fix: Consistency and

Coherence across all marketing communications platforms

Efficiency Complimentary Synergy

Is the message being received?

18-29 30-39 40-49 50-640%

10%20%30%40%50%60%70%80%90% Large businesses are

spending an average of $10,088 p.a. on Social Media.

55% of women use social media at least once a day.

79% of the target market use social media at least once a day!

The fix?...Increase Exposure!

% of Females Aged 18-29

FacebookLinkedInInstagramGoogle+TwitterPinterestSnapchatTumblr

35% - Follow or find out about brands or businesses in general

28% - Research products or services they may want to buy.

Increase natural exposure to current marketing communications materials

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Small Changes = Big ResultsThank you!

Pocket Watch Advertising