gm sustainability ieee usa annual meeting for...

Practicing SustainabilityAn Engineering Approach

Guru MadhavanSource: The Cultural Programs of the NAS

2/24

Invest or Cut?

Source: Microsoft ClipArt

3/24Source: http://3.bp.blogspot.com/_gA4ZejFBGQU/Sg4R-AYuGCI/AAAAAAAABEE/FmR7uAjt4DI/s1600/brundtland.JPG

What is Sustainability?

“We need a much clearer

understanding of the impact

our infrastructure has on

larger systems, specifically

how energy is produced.”

—Architect Richard Cook

5/24


Source: http://img.timeinc.net/time/2012/t100/t100_andres.jpg

“Sustainability is not the

destination but the

journey toward it. Every

journey requires food.”

—Chef José Andrés

6/24


Source: http://annapolissymphonyblog.com/wp-content/uploads/2012/01/JLN-Michael-Adams-2011cropped.jpg

“Music is the

sustainable transfer of

emotions from one

person to another, and

…creative emotional

ideas from one

generation to another.”

—Maestro José-Luis Novo

7/24


Source: http://www.guelphorganicconf.ca/files/wp-content/uploads/2009/06/wayne_roberts09.jpg

“The need for popular

education and

engagement…appeals to

me because I think

vibrant democracy is a

touchstone of

sustainability.”

—Analyst Wayne Roberts

8/24


Source: http://mmnpl.files.wordpress.com/2011/11/frito-lays.jpg; http://media.zmags.com/blog/lays_classic.gif

“Sustainability is

about optimizing our

processes, technology

and behavior.”

—Pepsi VP Dave Haft

9/24


Source: https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQhxrQysPMLOUOwP5FRrH8YEtL2te2Ux6s00QeNPqZySeIXXl0fSA

“Don’t donate. Donating

usually sends the

community backwards.

Rather, partner.”

—Engineer Robert Malkin

10/24


Courtesy: Asterisk Productions

“Do no harm; treat the

planet as you would want

to be treated; do not take

more from the earth than

your share.”

—Filmmakers David

Springbett and Heather

MacAndrew

11/24

What is Sustainability?“Sustainability is about

human progress at a

creative level. It

encourages new ways of

seeing and interpreting

the world through a

shared encounter.”

—Artist Jane Milosch

Courtesy: Shih-Chieh Huang 12/24


“The way, for example, paper

retains its self despite

damp or heat or frost,

or a bird continues to flit

on altered airstreams.”

—Poet Heidi Williamson

Source: http://www.heidiwilliamsonpoet.com/images/heidi_image.jpg 13/24


“An essential

criterion of morality:

the application of the

golden rule to the

unseen others who are

yet to come.”

—Pastor Ken Wilson

Source: https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQxRm6W4SYrN9c6EtmjAtOTuEnUxEG5mfVs1aInmCIOH_2kE6Nmlg 14/24

The Tea Kettle Conundrum

Image Source: http://remodelista.com/img/sub/uimg/Yanagi%20Tea%20Kettle%202.jpg After George Whitesides, Harvard University 15/24

Contextual

Elements of

Sustainability are

Coupled

Complex16/24

Systems

The Engineering Mindset

Trade-offs

Constraints

Sociology

Efficiency

17/24

The End Point Fallacy

18/24

Moon and Mars

After Richard Nelson, Columbia University

Slums

“No Clear Paths to the

Solution”

A Matter of “Know How”

19/24After Daniel Sarewitz, Arizona State University and Richard Nelson, Columbia UniversitySources: http://vaccinesfield.cochrane.org/sites/vaccinesfield.cochrane.org/files/uploads/podcasts/edward_jenner_1749_1823_perfo__br_hi.jpg | http://www.forsyth.k12.ga.us/cms/lib3/GA01000373/Centricity/Domain/3487/literacy.jpg

Perpetual Dilemmas

Source: http://media.tumblr.com/tumblr_lfvv2szWQm1qdxwbg.jpg20/24

“The test of a first-rate intelligence is the ability

to hold two opposing ideas in the mind at the

same time and still retain the ability to function.

One should, for example, be able to see that

things are hopeless and yet be determined to

make them otherwise.”—F. Scott FitzgeraldSource: http://ebooks.adelaide.edu.au/f/fitzgerald/f_scott/portrait.jpg 21/24

Contact: [email protected]

Source: Cropped from http://media3.washingtonpost.com/wp-srv/photo/gallery/100203/GAL-10Feb03-3700/media/PHO-10Feb03-202663.jpg

gm sustainability ieee usa annual meeting for...

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