gmc inspire - afp.nethotel.dk inspire anders dyngbo ... the forrester wave™: document output for...

GMC InspireAnders Dyngbo, Nordic Enterprise Manager, [email protected] +45 6015 4012

Martin Frölich, Senior PSO consultant, [email protected] +45 3136 4174

Introduction to GMC Software 1

mailto:[email protected]

mailto:[email protected]

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Challenges with Customer Communications

2

Rapidly changing consumer-technology

and empowered consumers

Multiple silos of information and

technology

Legacy systems preventing the digital

transformation journey

Increased competition from different

industries raising the bar on CCM

Increased compliance and regulatory

directives

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HighlightsForrester ranks GMC as the DOCCM market leader ahead of EMC and HPGMC jumped from rank 6th to 1st in 2 yearsThe best score combination in terms of Current Offering and Strategy: Current offering: 4.14/5 Strategy score: 5/5

Forrester now “believes its (GMC) CCM business is growing faster than overall market.”

3

The Forrester Wave™: Document Output For Customer Communications Management, Q1 2014

Gartner CCM Magic Quadrant 2013

HighlightsGartner ranks GMC as a leading player GMC Software has one of the strongest customer experience ratings from users surveyed for this Magic QuadrantGMC Software is one of the providers that shook up —and continues to shake up— the CCM software market

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Product vision

Span the entire customer journey

Streamlinecommunication processes

Transform customer experiences

GMC Inspire Overview

Inspire Designer: Composing powerful multichannel customer communication masterpieces!


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Single design GUI for mobile, email, web,

social media and print communications

Omnichannel design and proof – nobody else has

got this!

Batch, interactive and on-demand production

Personalise communications with

variable graphics, charts, images, tables, design

elements and more

Apply complex business rules easily using intuitive wizards

Inspire Designer key points


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CCM’s 1st multichannel design preview


Amazing view on large monitors• With more space, you can test movement• Only visual consistency validator in CCM

From multichannel to omnichannel• When you can see all the channels

together, it’s beyond multichannel.

Fully operational• Click, swipe and tap all the way

through each and every optimized experience.

https://www.youtube.com/watch?v=HyCoXvic-VU

https://www.youtube.com/watch?v=HyCoXvic-VU

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Legacy repurposing in Designer


Communication that customers want


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Using the power of HTML 5, Dynamic Communications enables you to deliver true omnichannel customer experiences quickly, easily and cost-effectively.

Creating omnichannel experiences


Single design and signoff for omnichannel

Interactive, personalized experience

Powerful self-service capabilities

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Data capture capabilities


“Dynamic Communications is a key differentiator. Adding

data capture to its core capabilities is opening up

new business opportunities”

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Interactive :Empowering business users


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Collaborative solution for the creation, editing, approval, delivery, maintenance of correspondence templates

Service letters, policies, notifications, interview pages, quotes

LOB make changes fast without IT involvement

Fully configurable and compliant approval process within Interactive

Inspire Interactive key points


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What happens where?

Template master WFD

Data master WFD

ITAdministrator

Client LOBCommunication Designer

Text blocks

Communication templateResource master WFD

Inspire Designer Interactive Editor (web interface)

Client Front OfficeTransactional User

Customer communication based on template


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Take a look at some samples!

http://innovation.gmc.net/dyncom/intropage.html


http://innovation.gmc.net/dyncom/intropage.html

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