Your customers. Engaged.

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Vital Insurance Policy Updates

Mr. Robert Miles 14024 Northeast 4th Street Seattle, WA 98101

Vital International 999 Rockfish Street Boston, MA 11284

Contract Name: Contract ID: Policy holder:

Vital Home Plus H7626594Robert Miles

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Dear Mr. Miles, Following the telephone conversation we had on January 31, 2012, let me make a brief summary of recommendations regarding your Vital Home

Plus homeowner’s policy.Policy Adjustment We agreed that your current Vital Home Plus homeowner’s policy of $250000 probably does not provide sufficient protection anymore, due to the

rapid appreciation of housing and replacement costs. I usually recommend a policy increase by 10–15 percent, however, since you have made major

improvements to your house recently, I strongly advise that you increase the amount of your policy to $320000 to avoid the risk of underinsurance.

March 13, 2012

international

www.vitalinternational.com 1-800-123-456708:00-18:00

Additional Coverage Apart from the coverage adjustment, I have noticed that your home insurance plan does not include any coverage for damage caused by elements.

A new generation of customers, and fierce competition, are transforming the insurance industry. Customers expect personalized communications and world-class service—delivered through the channels they choose. If legacy systems make it difficult for you to engage your customers it’s hard to compete.

GMC InspireTM is the only single-design Customer Communication Management (CCM) solution that lets you create, manage, and deliver, compliant customer communications that span the entire customer journey. And it integrates with existing core insurance and CRM systems. You have nothing to lose, and everything to gain.

Insurance industry overview

Win in a Changing Market

Turntraditional

designs into responsive designs.

Focus on Customer Experience

There is profit in account conversions, and your communication strategy is the key to success. Gone are the days when you could put an offer in the mail and wait for a response. Today, it takes multiple touch-points before a consumer completes a transaction, and they may use different devices for each one. Print is still in your mix so imagine this; the prospect receives a letter that advertises a URL. They fill in a form on their laptop, review it on their phone, and send it from their tablet. If the changes between channels are invisible to the consumer it’s an omnichannel—a serious competitive advantage. GMC Inspire gives you that.

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Competition and the pace of change in the global property and casualty (P&C) and life insurance industry remain intense. Globally, insurers are confronted with numerous challenges, including new market entrants, shifting consumer behaviors, economic pressures and growing regulatory concerns. These factors are driving insurers to look to new ways to differentiate and compete,

reduce operating costs, and innovate.

Gartner Agenda Overview for P&C and Life Insurance, 2015Published: 2 January 2015Analyst(s): Kimberly Harris-Ferrante

New entrants

Intense price competition

Changing consumer tastes

Engage customers to meet new expectations.

I

Insurer efficiency and agility will allow companies to react quickly to changing conditions.

Changing regulations

Benefit the businessThere is also profit in reducing operational costs. GMC Inspire enables that, too. With the industry’s largest CCM-focused R&D team, Inspire is able to anticipate, and adapt to, the insurance industry’s changing needs. Because Inspire integrates with core systems, you have access to existing customer data. It’s time to modernize output, even if you are repurposing technology.

With Inspire you no longer need separate teams for each communication channel. The single design approach means content is consistent, wherever it appears; mobile phone, tablet, web, email, even print. And the multichan-nel preview, proof, and signoff capabilities speed your time to market by 80%.

GMC Inspire provides:

• Interactive technology that deploys with a simple URL

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• Proven integration with core systems

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In the face of continued intense competition, insurers will require new business models and creative use of technology — for example, new product launches and digitalization — to meet the emerging market needs.

Gartner Agenda Overview for P&C and Life Insurance, 2015Published: 2 January 2015Analyst(s): Kimberly Harris-Ferrante

Consistent and compliantMarketing understands the importance of protecting the brand and staying on-message, but it’s the compliance officer’s responsibility to ensure that communications ad-here to the mass of regulatory mandates. Inspire involves compliance officers in every step of the process, letting them target and manage policy language and track and audit communication changes.

Reuse existing legacy core

systems.

Use approval to route communications to appropriate approvers.

Build once, deliver everywhere. with GMC Inspire

Consumers move fast.So should

you.

Your Customers. Engaged.

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GMC Software helps companies communicate with their customers and employees. GMC Software empowers organizations to create stronger engagements with timely and relevant communications. A Neopost Digital Company, GMC Software provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey. A leader in customer communications, GMC Software supports thousands of clients and partners in banking, insurance, healthcare and service providers around the world.

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• More than 100 insurance customers worldwide

• Including Allstate, TransAmerica, Metlife, Aetna, Aegon, Pacific Life and other large multinational insurers

• GMC Inspire used by insurers for all types of communications: batch, interactive, on-demand