gnc final project

10

Click here to load reader

Upload: tinhuahsia

Post on 19-Jun-2015

95 views

Category:

Internet


1 download

DESCRIPTION

My Final Presentation on GNC

TRANSCRIPT

Page 1: GNC FInal Project

A DIGITAL FUTURE FOR GNCExpanding and Improving in Digital Communication

Page 2: GNC FInal Project

Founded in 1935 Over 7,000 retail locations in U.S.

Page 3: GNC FInal Project

CAMPAIGN STRATEGY

COMPETITOR Bodybuilding.com

•Content plus retail•Wholesale price

Page 4: GNC FInal Project

CAMPAIGN STRATEGY

Emphasize GNC’s strengths, differentiate from Bodybuilding.com

Page 5: GNC FInal Project

KEY AUDIENCES

Anyone interested in fitness

Page 6: GNC FInal Project

CAMPAIGN TACTICS

MOBILE APP

• Location based• Promotions• Membership

program• Emphasis on retail

Page 7: GNC FInal Project

CAMPAIGN TACTICS

SOCIAL MEDIA

Page 8: GNC FInal Project

CAMPAIGN TACTICS

GOOGLE ADS

Key words Exercise Work out Diet

Emphasize customer service

E-MAIL

Promote online sales and in-store promotions

Page 9: GNC FInal Project

SUCCESS

Projected cost: $48,000 - $51,000 per monthIncrease retail revenueIncrease social media audience

Page 10: GNC FInal Project

SUMMARY

Increased digital exposureRepositioningIncrease profitIncrease market share