GNSS opportunities in Location Based Systems

Regina KozyraMarket Development Department

14 January 2015

Outline

Further dynamic growth due toemergence of new devices andapplications

GNSS remains the most usedlocation technology outdoors

Galileo value proposition in LBS

Other macro trends

Forecast for global smartphoneshipments

Almost 3 bln smartphones used in 2014 and Asia-Pacific driving the growth

In 2009 optimistic forecast for global smartphone shipments was 450 million units in 2013…

Source: http://www.cellular-news.com/story/37002.php

…while in reality in 2013 IDC reported 1bln units shipped

Source: http://www.idc.com/getdoc.jsp?containerId=prUS24645514

Almost 3 bln smartphones used in 2014 and Asia-Pacific driving the growth

Source: GNSS Market Report issue 3, October 2013

0%

20%

40%

60%

80%

100%

0

1

2

3

4

5

6

7

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

GN

SS p

enet

rati

on

Un

its

(bill

ion

s)

Installed base of GNSS devices by region

EU27 North America Rest of the World GNSS penetration in installed base*

* Percentage of mobile subscriptions, portable computers, tablets, fitness and people-tracking devices that are GNSS-enabled

Further dynamic growth due to emergence of new devices and applications

Navigation

Geo marketing and advertising

Mapping&GIS

Safety and emergency (eg. e112)

Enterprise applications to improve productivity

Sports

Games and augmented reality

Social networking

Smartphones dominate LBS (90%) but other platforms emerging

3 bln mobile applications currently in use rely on positioning information

Binoculars

CamerasWearables and tracking devices

Personal computersTablets

GNSS remains the most used location technology outdoors

Near Field

Communication

Accelerometer

Gyroscope

Camera

Magnetometer

Barometer

GNSS

Cell-ID

Bluetooth

Proximity

sensor

Wi-fi

Light sensor

Galileo value proposition in LBS

8

*Source: “Experimental Results for the Multipath

Performance of Galileo Signals Transmitted by GIOVE-

A Satellite“, Andrew Simsky, DavidMertens, Jean-Marie

Sleewaegen, Martin Hollreiser, and Massimo Crisci,

Septentrio, ESA, 2008

**Source: “Estimating the Time-To-First-Fix for GNSS

Signals Theory and Simulation Results”‘ Marco

Anghileri, Matteo Paonni, Stefan Wallner, José-Ángel

Ávila-Rodríguez, Bernd Eissfeller, Institute of Geodesy

and Navigation, University FAF Munich, Germany’

•Galileo in combination with other GNSS provides improved accuracy, availability and allows for a faster time-to-first-fix*

Multi-constellation

• Galileo is expected to be the only GNSS providing Open Service authentication, data encryption solutions enhancing GNSS reliability and enabling commercially sensitive applications

Galileo OS Authentication

•The strength of Galileo signal, together with an advanced code modulations, makes Galileo better mitigating multipath effects (especially in E5, but also E1)**

Multipath Resistant

• Using the data-less signal with a 100ms length for the secondary code, Galileo allows for an enhanced indoor penetration, improved performances in urban canyon, better performances in noise measurements and improved sensitivity in A-GNSS mode

Data-less signal of Galileo

Enhancement of currently offered

services

Development of newvalue-added

services

Other macro trends aim at ubiquitous positioning and enhanced user experience to enable new apps

Big Data

Internet of Things

Augmented Reality

Earth Observation

data for consumer

applications

Indoor Positioning

Question time

Thank you!