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Go Fish Applying national commercial fishing industry and seafood strategies on a local scale

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What are our top priorities?

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Promote What are our top priorities?

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Promote Preserve What are our top priorities?

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Promote Preserve Sustain What are our top priorities?

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U.S. fisheries Promote, Preserve & Sustain

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U.S. fisheries Wild fisheries Promote, Preserve & Sustain

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U.S. fisheries Wild fisheries Regional fisheries Promote, Preserve & Sustain

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U.S. fisheries Wild fisheries Regional fisheries Local fisheries Promote, Preserve & Sustain

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Promote

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Educate Promote

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Educate Advertise Promote

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Educate Advertise Network Promote

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Educate

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Create your mantra and repeat it incessantly Educate

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Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Educate

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Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish Educate

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Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish Alaska fisheries already have this reputation build on that Educate

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Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish Alaska fisheries already have this reputation build on that Consider carefully any leap into regional branding Educate

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Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish Alaska fisheries already have this reputation build on that Consider carefully any leap into regional branding Take advantage of ASMI Educate

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Advertise

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Cater to a variety of consumer learning styles with a broad outreach plan Advertise

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Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio) Advertise

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Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio) Events Advertise

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Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio) Events Social media Advertise

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Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio) Events Social media Dont be afraid to try something new Advertise

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Network

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Use the locavore movement as a model Network

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Use the locavore movement as a model Encourage fishermen to be vocal Network

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Use the locavore movement as a model Encourage fishermen to be vocal On the docks Network

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Use the locavore movement as a model Encourage fishermen to be vocal On the docks At farmers markets Network

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Use the locavore movement as a model Encourage fishermen to be vocal On the docks At farmers markets Via social media Network

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Use the locavore movement as a model Encourage fishermen to be vocal On the docks At farmers markets Via social media Via traditional media Network

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Use the locavore movement as a model Encourage fishermen to be vocal On the docks At farmers markets Via social media Via traditional media Tell the stories of fishing families Network

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Preserve

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Fishing grounds Preserve

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Fishing grounds Access to quota Preserve

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Fishing grounds Access to quota Use of gear types Preserve

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Sustain

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Fishing stocks Sustain

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Fishing stocks Fishing communities Sustain

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Fishing stocks Fishing communities Fishing and processing infrastructure Sustain

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What are our top priorities?

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Promote What are our top priorities?

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Promote Preserve What are our top priorities?

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Promote Preserve Sustain What are our top priorities?

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Go Fish!