Maureen Blandford

VP Marketing / GrowthIntel / @MaureenB2B

Facilitated by

Orderof Speakers

page03

Martin Bryant

Bev Burgess

David Keene

Kieran Flanagan

Nick Goode

Tom Gatten

Marshall Kirkpatrick

Jon Miller

Martin Bryant

Editor-at-Large / The Next Web / @MartinSFP

Martin BryantEditor-at-Large / The Next Web / @MartinSFP

page05

Stop / Publishing appalling content marketing

Martin BryantEditor-at-Large / The Next Web / @MartinSFP

page06

Stop / Publishing appalling content marketing

/ Using empty buzzwords

Martin BryantEditor-at-Large / The Next Web / @MartinSFP

page07

Start / Evolving from publisher to editor

Stop / Publishing appalling content marketing

/ Using empty buzzwords

Martin BryantEditor-at-Large / The Next Web / @MartinSFP

page08

Start / Evolving from publisher to editor

Continue / To recognise that people are more than metrics and hierarchies

Stop / Publishing appalling content marketing

/ Using empty buzzwords

Bev Burgess

SVP / ITSMA EMEA / @BurgessBev

Bev BurgessSVP / ITSMA EMEA / @BurgessBev

page010

Stop / Focusing on your own products so much

Bev BurgessSVP / ITSMA EMEA / @BurgessBev

page011

Stop / Focusing on your own products so much

Start / Looking at the whole customer experience

Bev BurgessSVP / ITSMA EMEA / @BurgessBev

page012

Stop / Focusing on your own products so much

Start / Looking at the whole customer experience

/ Looking for ways to innovate with customers

Bev BurgessSVP / ITSMA EMEA / @BurgessBev

page013

Stop / Focusing on your own products so much

Start / Looking at the whole customer experience

/ Looking for ways to innovate with customers

Continue / Thought leadership

David Keene

Field Sales, Success & Product Strategy / Google Apps For Work / @dkeene

page015

Stop / The obsession with targeting Cs

David KeeneField Sales, Success & Product Strategy / Google Apps For Work

page016

Stop / The obsession with targeting Cs

/ The lack of sensitivity to data ownership and intrusion

David KeeneField Sales, Success & Product Strategy / Google Apps For Work

page017

Stop / The obsession with targeting Cs

/ The lack of sensitivity to data ownership and intrusion

Start / Creating moments; don’t be afraid to be genuine

David KeeneField Sales, Success & Product Strategy / Google Apps For Work

page018

Stop / The obsession with targeting Cs

/ The lack of sensitivity to data ownership and intrusion

Start / Creating moments; don’t be afraid to be genuine

Continue / To take risks and check your own bias at

every opportunity

David KeeneField Sales, Success & Product Strategy / Google Apps For Work

Kieran Flanagan

Marketing Director / HubSpot EMEA / @searchbrat

Kieran FlanaganMarketing Director / HubSpot EMEA / @searchbrat

page020

Stop / Using too many metrics

Kieran FlanaganMarketing Director / HubSpot EMEA / @searchbrat

page021

Stop / Using too many metrics

Start / Being better at hiring

Kieran FlanaganMarketing Director / HubSpot EMEA / @searchbrat

page022

Stop / Using too many metrics

Start / Being better at hiring

Continue / Quality

Nick Goode

Global VP Product Management / Sage / @nickgoode

Nick GoodeGlobal VP Product Management / Sage / @nickgoode

page024

Stop / Treating your accounting as a retrospection process

Nick GoodeGlobal VP Product Management / Sage / @nickgoode

page025

Stop / Treating your accounting as a retrospection process

Start / Looking at tools and processes; process serves outcome

Nick GoodeGlobal VP Product Management / Sage / @nickgoode

page026

Stop / Treating your accounting as a retrospection process

Start / Looking at tools and processes; process serves outcome

Continue / Social engagement

Tom Gatten

CEO / GrowthIntel

Tom GattenCEO / GrowthIntel

page028

Stop / Accepting the inefficient status quo in sales and marketing

Tom GattenCEO / GrowthIntel

page029

Stop / Accepting the inefficient status quo in sales and marketing

Start / Recording your negatives

Tom GattenCEO / GrowthIntel

page030

Stop / Accepting the inefficient status quo in sales and marketing

Start / Recording your negatives

Continue / Blending sales and marketing

Marshall Kirkpatrick

CEO / Little Bird / @marshallk

Marshall KirkpatrickCEO / Little Bird / @marshallk

page032

Stop / The constant self-promotion

Marshall KirkpatrickCEO / Little Bird / @marshallk

page033

Stop / The constant self-promotion

Start / Thinking about influencer marketing beyond advocacy

Marshall KirkpatrickCEO / Little Bird / @marshallk

page034

Stop / The constant self-promotion

Start / Thinking about influencer marketing beyond advocacy

Continue / Reading

Jon Miller

CEO, Co-Founder / Engagio

Jon MillerCEO, Co-Founder / Engagio

page036

Stop / Measuring and managing marketing only on net-new business

Jon MillerCEO, Co-Founder / Engagio

page037

Stop / Measuring and managing marketing only on net-new business

Start / Radically improve sales development outbound

Jon MillerCEO, Co-Founder / Engagio

page038

Stop / Measuring and managing marketing only on net-new business

Start / Radically improve sales development outbound

Continue / Account-based marketing

All the Assets Mentioned by the Speakers

Brands Need to Evolve from Publisher to Editor

Persuading Buyers to Choose You (pdf)

Avinash Kaushik’s See-Think-Do

Martin Bryant

Bev Burgess

David Keene

Kieran Flanagan

Nick Goode

Tom Gatten

Marshall Kirkpatrick

Jon Miller

Joinership is the New Leadership

Your 20th Century Data Hangover (pdf)

5 Ways to Think More About the Long Term*

Seven Thought-Provoking Ways That Account Based Marketing Turns Demand Generation Upside Down

The Marketer’s Guide to Growth Spurts

Brand + Culture + Innovation = Growth

*not actually mentioned but still great, so we’ve included them too

Let us know what you think