go global, stay focused - for australian startups

Go Global, But Dont Boil The Ocean

Go Global, But Be FocusedMick @liubinskas#globalfocus

@liubinskas#globalfocusCommodore64Kazaa10 Tech Biz StartedPollenizerStartmatemuru-DHelped 1,000 Startups

@liubinskas#globalfocusI loveTech

@liubinskas#globalfocusI LoveAustralia

@liubinskas#globalfocusTech + Australia = Love2

@liubinskas#globalfocusBut

@liubinskas#globalfocusIm Frustrated

@liubinskas#globalfocusBig country

@liubinskas#globalfocus

China9.5m sq kmsUSA9.8m sq kms

Australia7.6m sq kms

@liubinskas#globalfocusSmall market


China9.5m sq kms1.3b peopleUSA9.8m sq kms320m people

Australia7.6m sq kms23m people


Shanghai 24 million


New York20 million

@liubinskas#globalfocusThat sucks

@liubinskas#globalfocusSuck it up

@liubinskas#globalfocusToo many pitches with too small an ambition

@liubinskas#globalfocus.com.au

@liubinskas#globalfocusToo many companies dying in the trough of sorrow

@liubinskas#globalfocusENOUGH!!!

@liubinskas#globalfocusMy Goal: 10 Companies to Go Global Right Now

@liubinskas#globalfocusWhy Global?

@liubinskas#globalfocusUSA or China: Win home market, then maybe go global.

@liubinskas#globalfocusNew Zealand, Singapore, Israel: Tiny local market, must go global

@liubinskas#globalfocusAustralia is medium sized


@liubinskas#globalfocusGlobal Niches Are Huge

@liubinskas#globalfocusMoreEarly Adopters

@liubinskas#globalfocusIf you get a happy customer in Sydney you are worth

@liubinskas#globalfocus2% of the global potential of that business.No more

@liubinskas#globalfocusWhich meansnext to nothing.

@liubinskas#globalfocusLocal proof only

@liubinskas#globalfocusWhat an international investor hears?

@liubinskas#globalfocusIve got great traction in Fiji.

@liubinskas#globalfocusLocal investors?

@liubinskas#globalfocusYou cant get Silicon Valley or Beijing valuations on local proof

@liubinskas#globalfocusI want $1m

@liubinskas#globalfocusI want $1m


@liubinskas#globalfocusI want $1.2m


@liubinskas#globalfocus12 weeks DD$50k in fees = 4%Max: 4 Companies


@liubinskas#globalfocusI want to give you $5m1% in feesMove the needle


@liubinskas#globalfocus$5m for 20%Dilute to 5% 10x return = $50m Total exit = $1B


@liubinskas#globalfocusMust go global

@liubinskas#globalfocusBut

@liubinskas#globalfocusThat doesnt mean be global.

@liubinskas#globalfocusThat doesnt mean try and get every customer in the world at once.

@liubinskas#globalfocusGo Global, Be Focused

@liubinskas#globalfocusMy Goal: 10 Companies to Go Global Right NowAND be focused

@liubinskas#globalfocusConflicting?

@liubinskas#globalfocusSuck it up!

@liubinskas#globalfocusStart with making 1 customer in one location happy with one product. Then grow.

@liubinskas#globalfocusA startups goal should be to create a monopoly, but the smallest monopoly possible Peter Thiel, Zero to One


@liubinskas#globalfocusHow do you focus?


@liubinskas#globalfocus2 Ways


@liubinskas#globalfocus1. Small Customer Segment



Start HerePain/NeedPossible Customer Segments

Startup Science

@liubinskas#globalfocusHow did Facebook beat Friendster?


@liubinskas#globalfocusAggressive Focus






@liubinskas#globalfocusNail 1 segment.Grow.


@liubinskas#globalfocusInvestors want?


@liubinskas#globalfocusI have 1 segment that loves me.There are 1,000 other segments.


@liubinskas#globalfocusInvestors DONT want?


@liubinskas#globalfocusI have 1 customer in 1,000 segments help me win them all.


@liubinskas#globalfocusThe first segment hates me?


@liubinskas#globalfocusSuck it up!Move to the next tiny segment.


@liubinskas#globalfocus2. Small Product










@liubinskas#globalfocusGo Global, Be Focused


@liubinskas#globalfocusRecap!


@liubinskas#globalfocusPut the smallest working productIn front of a small segment that needs you a lotIn a big market


@liubinskas#globalfocusGo Global, Be Focused?



Go Global, Be FocusedMick Liubinskas@liubinskas muru-d.com


go global, stay focused - for australian startups

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