Richard Davies

Director

Good Morning

.

Planet EarthPlanet EarthPlanet EarthPlanet EarthImagine that Imagine that Imagine that Imagine that the 4.6 the 4.6 the 4.6 the 4.6 billion billion billion billion year age of year age of year age of year age of planet planet planet planet earth is earth is earth is earth is represented represented represented represented by a by a by a by a single single single single yearyearyearyear……………………....

NASA

The energy

tri-lemma1. Affordability

2. Reliability

3. Low Carbon

1. Affordability

2. Reliability

Jeroen van der Veer, CEO Shell

28th January 2008

"Regardless

of which route we

choose, the world's

current predicament

limits our maneuvering

room. We are

experiencing a

step-change in the growth

rate of energy demand

due to population growth

and economic

development, and Shell

estimates that after

2015 supplies of

easy-to-access oil

and gas will no

longer keep

up with

demand."

3. Low Carbon

Activist versus Skeptic• The globe is warming!

• We’re the ones doing it!

• It’s gonna be a catastrophe!

• Panic! The wolf is at the door

• This is the biggest threat in human history!

• Waiting any longer would be too expensive

• There is nothing more worth spending our money

on than this

• If we don’t take drastic action, the climate and

everything in it is doomed!

• The globe is not warming!

• It’s a natural cycle

• It’ll be harmless

• Chill out. The wolf is not at the door

• No, this is the biggest hoax in human history!

• Taking big action would be too expensive

• There are tonnes of things more worth spending money

on than this

• If we do take drastic action, the economy and everything

in it is doomed!

True

False

B

Little or No

Action Now

A

Significant

Action Now

Global Warming

Action

0

100

200

300

400

500

600

700

800

900

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

millio

n t

on

ne

s

(ca

rbo

n d

ioix

de

eq

uiv

ale

nt)

Basket of greenhouse gases (CO2 equiv)

Carbon Dioxide

Source: AEA

1950’s??

1920’s??

1900??

1850??

What Climate

Change Means

for the District

of Lichfield?

If all land ice melted

The

Solutions

‘They go on in strange paradox,

decided only to be undecided,

resolved to be irresolute, adamant

for drift, solid for fluidity, all

powerful to be impotent. The era of procrastination,

of soothing & baffling expedients,

of delays, is coming to a close. In its place we are entering a period of consequences.’

For, in the final

analysis, our most basic common link is that we all

inhabit this small planet. We all breathe the same air. We all cherish our children's future. And

we are all mortal.

“Make no little plans. They have no magic to stir men's blood... Make big plans; aim high in hope and work.”Daniel Hudson Burnham 1846-1912

“Search all the parks in all your cities; you'll find no statues of committees.”David Ogilvy 1911-1999

“What we think, or what we

know, or what we believe is, in

the end, of little

consequence. The only

consequence is what we do.”

John Ruskin

www.slideshare.net/mea

thank you